1. Linked Production Critical Investigation area Gender representations in soap operas Linked Production The opening sequence for an episode of a new soap Opera Critical Investigation area Viral marketing techniques Linked Production A viral advertisement suitable for distribution by mobile phone Critical Investigation area Japanese anime Linked Production Trailer for a new anime film

2. Linked Production Critical Investigation area Contemporary men’s lifestyle magazines Linked Production Mock-up of the first edition of a new men’s lifestyle Magazine Critical Investigation area Machinima and commercial game trailers Linked Production Machinima film for a new first-person shooter computer game Critical Investigation area Shock jocks and local commercial radio stations Linked Production Opening section of a new late night ‘discussion’ programme for a local radio station

3. Learning Objective To explore the alternative representations of teenagers in the media. To understand the historical context of where the stereotype of teenagers began.

4. Where did the stereotype of teenagers originate from? CLUES Teddy Boys The Beat Culture Rock and Roll 1950s

5. Stuart Hall/Tony Jefferson: Theories described youth subcultures as symbolic or ritualistic attempts to resist the power of bourgeois hegemony by consciously adopting behavior that appears threatening to the establishment.

6. HOW DOES THIS THEORY MIRROR TODAY’S TEENS?

7. Write an informative article for a student magazine (including pictures) about dominant/alternative representations of teenagers.(1 PAGE OF WRITING) Use notes from the previous lessons to show what you have learnt. Include an introduction about where stereotypes of teenagers came from. (Rock and Roll, Teddy Boys etc.). Identify dominant representations of teenagers – include recent and relevant media text examples. Compare and contrast with alternative representations, again, including recent and relevant media examples. Why do certain Institutions present teenagers in a different light?