Representation ideas for case study and active audience


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Representation ideas for case study and active audience

  1. 1. Using the marking criteria award the essay the most appropriate grade. Be honest!<br />Using the language from the marking criteria to write down why you have awarded them these marks.<br />Write down one way they could improve (look at the level above the awarded mark).<br />
  2. 2.
  3. 3. Learning Objective<br />To explore how different audiences respond to representations differently and why.<br />
  4. 4. Match the images with the correct representational theories…..<br />Positive<br />Negative<br />Active<br />Passive<br />Progressive<br />Problematic<br />Tokenism<br />
  5. 5. What example of tokenism for teenagers can you think of? <br />Clue: PSB/Alternative Representations.<br />
  6. 6. Skins<br />Who is the target audience? (Age Range)<br />How do you think most teenagers respond to Skins? Do they enjoy it? Positive? Negative?<br />Why is it so popular with young people?<br />How would adults respond differently to Skins than teenagers.<br />
  7. 7. BBC News<br />Who is the target audience? (Age Range)<br />Why do adults watch The News?<br />How do teenagers (youth audience) respond differently to BBC News than the target audience?<br />
  8. 8. Active Audience<br />Texts are interpreted differently by the active audience, bringing their own experiences, values, ideologies and identities to each media text.<br />How does this affect representations then?<br />
  9. 9. How do you feel about this image?<br />
  10. 10. How do OAP’s feel about this image?<br />
  11. 11. Uses and Gratification Theory<br />Actively choosing media texts to meet an audiences needs.<br />
  12. 12. Why do people watch The News?<br />Uses and Gratifications<br />Information, Learning, Personal Identity, Social Interaction, Entertainment, Provide a sense of humour, reward from work, escapism, focus to discuss current affairs, moral/social issues.<br />
  13. 13. Choose a Media Text<br />Using the uses and gratification theory – why do audiences consume the text?<br />
  14. 14. Question<br />Representations are there for a reason and responded to accordingly. Using what you have learnt today, discuss.<br />
  15. 15.
  16. 16. Homework<br />Choose a representation you can base your case study. You will use this information to answer MEST 3: Section B in your exam.<br />A range of different media products from the three platforms<br />Detailed examples from particular media products<br />Evidence of research into media debates and issues and relevant wider contexts<br />Theory used to explain and support<br />A real interest in the case study they had chosen to do, evidenced by engagement with the products and issues and their own opinions. <br />Don’t write everything they know about their case study but focus the questions. <br />Detailed examples to support the points made, with detailed referenced to particular media products – rather than just general examples.<br />They show range in their answers – genres, platforms and institutions.<br />Have a clear focus – use one case study (not lots!).<br />Applying media issues and debates, what does their case study suggest are the current issues in the media?<br />Applying relevant media theories to their case study and media products - don’t just list theories. <br />Up to date issues and theories.<br />Candidates rewarded for using their own case studies. <br />
  17. 17. Examples<br />Person, Place, Event<br />Refuges in British Newspapers and British TV.<br />LA in Hollywood Films and TV<br />Celebrities in Newspapers and Magazines<br />Teenagers in TV Soap Opera’s<br />How the Travelling Community is represented.<br />Try to avoid Clichés (women/masculinity etc)<br />Pick something which interests you.<br />(Social Group/Place is represented across Print, Broadcasting and E-Media)<br />
  18. 18. Homework<br />Decide on a representation case study for next MEST 3 Section B Lesson.<br />(10th October).<br />