Learn the basics for social marketing. This presentation focuses on Linkedin. How to set up your profile and start building connections to market your business.

1. Introduction to Linkedin
Coryon Redd
The Accessible Expert at
Coryon.com Internet Marketing
530-277-2940
Linkedin.com/in/coryonredd
Facebook.com/CoryonMarketing
Go to Coryon.com/social-marketing-2015 to view this presentation.

2. Presented by:
Coryon Redd
coryonredd@coryon.com
www.linkedin.com/in/coryonredd
Introduction to Social Media Marketing
Linkedin, Facebook & Pinterest
View this presentation online at:
http://www.coryon.com/social-marketing-2015
For Placer School for Adults
Spring 2015g 2014

3. What is Marketing?

4. Here’s What!
Marketing 101 (in 1 slide)
Who is your Market?
Branding
What is your Mission? - Why Are You in Business?
Manage your Message – Takes Time and Effort
Features vs. Benefits
Marketing is Not Selling!

5. What is Content Marketing?

6. Why do social marketing?
• Find business leads and advice
• Look Professional, Look Good
• Build prestige – Content is King
• Tie social media together
• Participate in Groups, Blogs & Forms
• Ask questions, answer questions
• Build your business network
• Ask your connections to introduce you
Social Media
Marketing and your Business

7. 7
• Hashtags connect your posts to a topic
• #organic, #grassvalley, #etc
• Democratic Organization System of Content
• Well Established on Twitter and Growing on
Facebook
• Tagging – Link to Pages and Friends
• @Coryon Redd – Links to a Friend
• @Grass Valley, California – Links to Any Public Page
Hashtags and Tagging

8. 8
• Linkedin is Facebook for business
• Social interactions and networking
• Key Parts – Profile, Messages, Updates, Groups
• Over 300 million members worldwide… and growing
• Linkedin profiles act as resumes in the digital age
• Free for most features and paid membership adds features
• Learn more: learn.linkedin.com/what-is-linkedin/
What is ?

9. Why do social marketing?
• Find business leads and advice
• Look Professional, Look Good
• Build prestige – Content is King
• Find a job and get found for a job
• Tie social media together
• Participate in Groups – Ask questions, answer questions
• Build your business network
• Ask your connections to introduce you
Linkedin is Social Media
Marketing for Business

10. 10
• Easy to do
• Find expert advice and build your tribe
• Very large network of prospects, experts and employers
• Generate leads and business by sharing your expertise
• Answer questions to show your expertise
• Improve SEO – Google is paying attention
Why do ?

11. 11
• Sign up for a free account
• Optimize your profile
• Import connections from email
• Search for your business interest in groups
• Set up a Company page
• Review Linkedin help – and support groups
Getting Started

12. 12
• A Linkedin Profile is like a resume!
• Good profile picture
• Head should fill most of frame
• Include past job and education history
• Use headline to sell yourself – 120 char
• Fill out profile completely
• Use keywords and get FOUND
• Ask for recommendations and
endorsements
Setting Up & Optimizing Your Profile
• Set your public profile to show everything

13. 13
• Import contacts – Email & Facebook
• Don’t invite non-users to join Linkedin
• Look through Linkedin recommendations
• Connect with people you meet in
business and events
• Use Linked Groups to meet people
• Thank new connections with a brief message
• Learn more: www.socialmediaexaminer.com/linkedin-
tips-business-building/
Building Connections

14. 14
• Linkedin Groups can be set up
by any member
• Easier to find groups than to
start a new one
• Look at Group Statistics
• Members, Demographics & Activity
• Ask to join all relevant groups
• Contract Group owner – Nicely!
• Ask about group and usage
Find Groups and Participate

15. 15
• Go to www.linkedin.com/company/add/show to add a
company page
• Add Admin users to help
• Add Products & Services – Name, category, image,
and description
• Request recommendations for products or services
• Learn more: learn.linkedin.com/company-pages/ or
www.youtube.com/watch?v=WLVZ2fselyo
Set up a Company Page

16. 16
Linkedin References
The Basics – Linkedin Help from Linkedin
http://help.linkedin.com/app/home/
Hubspot – Lots and lots of Linkedin resources
http://www.hubspot.com/linkedin-for-business-marketing-hub/
Marketingprofs – Another big list including articles, webinars and blog posts
http://www.marketingprofs.com/topic/all/linkedin
B2B Marketing on Linkedin vs. Facebook
http://unbounce.com/social-media/facebook-vs-linkedin-10-b2b-marketing-
resources/
Local Linkedin Consultant, Christine Hueber -
http://christinehueber.com/category/linkedin/
Character limits in Linkedin Profile
linkedin.com/today/post/article/20140319195712-109230363-linkedin-maximum-
character-counts-for-2014
Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century
huffingtonpost.com/anfernee-chansamooth/why-linkedin-is-the-most-_b_5706017.html