This document discusses Porter's Five Forces framework for analyzing industry competitiveness and attractiveness. Porter's Five Forces include: the threat of new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitutes, and competition within an industry. These forces determine the structural determinants of industry attractiveness and help shape corporate strategy. The document also briefly discusses different models of open access academic publishing including gold, green, and diamond open access models and what would be needed for a disruptive diamond open access model.

1. ProfessorRobertGalavanwww.strategist.ie
OPEN ACCESS
HOW?
Professor Robert Galavan
Chair in Strategic Management, Maynooth University
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2. ProfessorRobertGalavanwww.strategist.ie
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The Industry
Potential Entrants
Threat of new entrants
Buyers
Bargaining power of
customers / buyers
Substitutes
The threat of
substitue products
Suppliers
Bargaining power
of suppliers
Competition within
the industry
Porter’s Five Forces
Structural determinants of industry attractiveness
Porter, M. E. (1979). "How competitive forces shape strategy." Harvard Business Review(March -April): 137-145.

3. ProfessorRobertGalavanwww.strategist.ie
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The Industry
Potential Entrants
Threat of new entrants
Buyers
Bargaining power of
customers / buyers
Substitutes
The threat of
substitue products
Suppliers
Bargaining power
of suppliers
Competition within
the industry
Porter’s Five Forces
Porter, M. E. (1979). "How competitive forces shape strategy." Harvard Business Review(March -April): 137-145.
Gold OA
Author pays
Green OA
Institution
pays
Diamond OA
Innovate and disrupt

4. ProfessorRobertGalavanwww.strategist.ie
What’s needed for disruptive Diamond OA
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• Institutions and learned societies as publishers
• OA digital publishing platform
• Integrated digital repositories
• Guaranteed sustainability
• Market for back office publishing services
• Integrated front end - Google Scholar (really?)