Techrigy's Case Study of how we use Twitter for lead generation. Presented at the Marketing Prof's Digital Marketing World Fall Conference

1. Twitter:The Perfect Solution for Lead Generation Connie Bensen Director of Community Strategy, Alterian @cbensen Digital Marketing World Fall Conference October 16, 2009

3. Multiple demo and pricing requests per day

4. Increased sales staff

6. Goals

7. Challenges

8. Twitter Community

10. competitors

11. industry terms/phrases

14. Answer an expressed need unitbtechnology: Are there any social media monitoring tools with a possibility to give direct feedback?. about 4 days ago felixvelarde: @vikkichowneywotcha Vikki - who would you recommend as a social media monitoring service? about 4 days ago

15. jlnorwood: @rossdawson We are using http://www.techrigy.com/ for SMM. Great to catch up today, always a pleasure. about 2 days ago from web reply to rossdawson sm63: @chrisbrogan I'd agree. Though I wish they would make more interesting pricing models for smaller accounts. Techrigy works best for me! about 14 hours ago from web reply to chrisbrogan Increase brand awareness and engage advocates Enjoy the conversation! Humor… goldengateblond: Do you know how tedious social media monitoring is? Everyone talks too much. SHUT UP INTERWEBS. about 4 days ago

16. A quick reminder about Twitter Meet People as People First! Always- Connect with others, share info and provide value Never– Push your products or post spam type info Listen, Participate and Build Relationships It’s a Community. Contribute to the conversation!

17. Can you achieve Biz Objectives on ?

18. Connie Bensen Director of Community Strategy Techrigy, an Alterian Company @cbensen ConnieBensen@gmail.com http://conniebensen.com