Chrysler Social Media Marketing Plan

568 views

Published on

Final project for ADV 420 at Michigan State University.

Published in: Automotive, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
568
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Imported From Detroit CampaignWhat is good/badHow social media as changed the companyEngage audience about cars they own/drive/see (questions)
  • Talk about competition.Big 3 American Brands
  • Past – Talk about successBailout – what went wrongFuture – Transition into my social media (imported from Detroit)
  • Facebook – EventsTwitter – newsBlogging – Public eyeALL PROMOTE BRAND AWARENESS
  • Target Market – Young Professionals and Parents
  • Price Points – great at pricing carsBenefits – test drive new cars, special promotionsEngaging – have an impact on the company
  • Measure successSales – 10%Market ShareBrand Recognition through facebook
  • Budget and Resources Plan
  • Timeline of impactSummer months – GPA ProgramWinter Months – Don’t sell
  • Closing slide talk about the slogan and what benefits it brings
  • Chrysler Social Media Marketing Plan

    1. 1. Past (1925-2009)GovernmentBailout (2009)Future (2010 - ?)
    2. 2. Who will benefit?
    3. 3. Price IncentivesPoints Engaging
    4. 4. SalesMarket ShareBrandRecognition
    5. 5. A Goal Without APlan Is Just A Wish
    6. 6. “Imported From Detroit, Exported to ___”

    ×