A timeline of objectives during my year in Masters program at Full Sail University.

1. Mastery Journal Timeline
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Personal Development
and Leadership
Executive Leadership
Ent. Media Publishing
and Distribution
Negotiation and
Deal-Making
Advanced Entertainment
Law
Digital Marketing
Product and Artist
Management
Entertainment Business
Finance
Business Storytelling
and Brand Dev.
Project and Team
Management
Final Project
Business Plan
Dev.
Cole Caswell
Over the course of the next 11 months I have
listed the key learning objectives for each
course. These objectives are ideas that I feel
can be explored for valuable information.
These objectives are also relevant to my plans
for my final business plan.

2. Mastery Journal Timeline
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Personal Development
and Leadership
Executive Leadership
Ent. Media Publishing
and Distribution
Negotiation and
Deal-Making
Advanced Entertainment
Law
Digital Marketing
Product and Artist
Management
Entertainment Business
Finance
Business Storytelling
and Brand Dev.
Project and Team
Management
Final Project
Business Plan
Dev.
Objective:
• Find a focal point and work toward creating that goal.
• Publishing and Licensing
• Get two mentors on campus and two off campus.
• Rob Burrows(p)
• Kip Roddenberry (p)
• Make changes in my way of thinking
• buy into Mastery system
• Learn the culture of the publishing industry
Personal Development
and Leadership
2016 | 2015

3. Mastery Journal Timeline
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Personal Development
and Leadership
Executive Leadership
Ent. Media Publishing
and Distribution
Negotiation and
Deal-Making
Advanced Entertainment
Law
Digital Marketing
Product and Artist
Management
Entertainment Business
Finance
Business Storytelling
and Brand Dev.
Project and Team
Management
Final Project
Business Plan
Dev.
Objective
• Learning to tap into and fix broken company
cultures.
- Eliminating unhealthy worker habits
without conflict.
• Psychology of getting people to see bigger,
cleaner, more structured.
- Have everyone on a staff to think on the
same wavelength.
Executive Leadership
2016 | 2015

4. Mastery Journal Timeline
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Personal Development
and Leadership
Executive Leadership
Ent. Media Publishing
and Distribution
Negotiation and
Deal-Making
Advanced Entertainment
Law
Digital Marketing
Product and Artist
Management
Entertainment Business
Finance
Business Storytelling
and Brand Dev.
Project and Team
Management
Final Project
Business Plan
Dev.
Objective
• Psychology of getting people to see bigger,
cleaner, more structured.
- Have everyone on a staff to think on the
same wavelength.
• Compare the skills needed to the skills acquired
in the military.
Project and Team
Management
2016 | 2015

5. Mastery Journal Timeline
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Personal Development
and Leadership
Executive Leadership
Ent. Media Publishing
and Distribution
Negotiation and
Deal-Making
Advanced Entertainment
Law
Digital Marketing
Product and Artist
Management
Entertainment Business
Finance
Business Storytelling
and Brand Dev.
Project and Team
Management
Final Project
Business Plan
Dev.
Objective
- How to determine the value prop. For the brand
you are working with.
- How to sell yourself to a brand.
Business Storytelling
& Brand Development
2016 | 2015

6. Mastery Journal Timeline
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Personal Development
and Leadership
Executive Leadership
Ent. Media Publishing
and Distribution
Negotiation and
Deal-Making
Advanced Entertainment
Law
Digital Marketing
Product and Artist
Management
Entertainment Business
Finance
Business Storytelling
and Brand Dev.
Project and Team
Management
Final Project
Business Plan
Dev.
Objective
• Managing client financial account
• Paying Royalties
• Tax brackets
• Financial Benefits / Company Structure
Entertainment
Business Finance
2016 | 2015

7. Mastery Journal Timeline
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Personal Development
and Leadership
Executive Leadership
Ent. Media Publishing
and Distribution
Negotiation and
Deal-Making
Advanced Entertainment
Law
Digital Marketing
Product and Artist
Management
Entertainment Business
Finance
Business Storytelling
and Brand Dev.
Project and Team
Management
Final Project
Business Plan
Dev.
Objectives
• Be able to to compile basic wording to write
contractually, when needed.
• Negotiating in the Publishing and Licensing
industry.
Negotiation &
Deal-Making
2016 | 2015

8. Mastery Journal Timeline
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Personal Development
and Leadership
Executive Leadership
Ent. Media Publishing
and Distribution
Negotiation and
Deal-Making
Advanced Entertainment
Law
Digital Marketing
Product and Artist
Management
Entertainment Business
Finance
Business Storytelling
and Brand Dev.
Project and Team
Management
Final Project
Business Plan
Dev.
Product and Artist
Management
2016 | 2015

9. Mastery Journal Timeline
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Personal Development
and Leadership
Executive Leadership
Ent. Media Publishing
and Distribution
Negotiation and
Deal-Making
Advanced Entertainment
Law
Digital Marketing
Product and Artist
Management
Entertainment Business
Finance
Business Storytelling
and Brand Dev.
Project and Team
Management
Final Project
Business Plan
Dev.
Objectives
• Familiarize myself with the legal proceedings for
common violations.
• Have a collection of legally binding, pre written,
contracts for my operations department.
Advanced
Entertainment Law
2016 | 2015

10. Mastery Journal Timeline
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Personal Development
and Leadership
Executive Leadership
Ent. Media Publishing
and Distribution
Negotiation and
Deal-Making
Advanced Entertainment
Law
Digital Marketing
Product and Artist
Management
Entertainment Business
Finance
Business Storytelling
and Brand Dev.
Project and Team
Management
Final Project
Business Plan
Dev.
Objectives
• Learn who the distribution gatekeepers are and
connect.
• Revenue streams for royalties & percentages.
• As much as possible about publishing digital
media. -Gaming music
-background music for television
-marketing music
Ent. Media Publishing
and Distribution
2016 | 2015

11. Mastery Journal Timeline
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Personal Development
and Leadership
Executive Leadership
Ent. Media Publishing
and Distribution
Negotiation and
Deal-Making
Advanced Entertainment
Law
Digital Marketing
Product and Artist
Management
Entertainment Business
Finance
Business Storytelling
and Brand Dev.
Project and Team
Management
Final Project
Business Plan
Dev.
Objectives
• Measuring response to audience.
• Establishing and implementing plans for my own
use
• How to create effective digital marketing plans
for consultation.
Digital Marketing
2016 | 2015

12. Mastery Journal Timeline
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Personal Development
and Leadership
Executive Leadership
Ent. Media Publishing
and Distribution
Negotiation and
Deal-Making
Advanced Entertainment
Law
Digital Marketing
Product and Artist
Management
Entertainment Business
Finance
Business Storytelling
and Brand Dev.
Project and Team
Management
Final Project
Business Plan
Dev. Objectives
• As best possible, have mastery knowledge of all
sections of a business plan.
• How to structure proposals to original plans.
• How to restructure business plans to make them
viable.
• Finding and creating revenue streams, then
effectively monitoring those streams.
Business Plan
Development
2016 | 2015

13. Mastery Journal Timeline
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Personal Development
and Leadership
Executive Leadership
Ent. Media Publishing
and Distribution
Negotiation and
Deal-Making
Advanced Entertainment
Law
Digital Marketing
Product and Artist
Management
Entertainment Business
Finance
Business Storytelling
and Brand Dev.
Project and Team
Management
Final Project
Business Plan
Dev.
Final Project
2016 | 2015