2. PURPOSEFUL
Mission
Leading individuals and businesses to achieve anything you can
conceive possible into reality
Motto
Concept to Creation – An idea is valuable if it can be successfully
implemented
Vision
Sought globally by forward thinking Agencies and Companies for
Creative Campaigns that ensure success- organically , financially,
and with strategic implementation
Legacy
Creating a world where we are open to seeing from a new
perspective
3. AN INTRODUCTION
Imagine the power to create anything possible!
Combine limitless ideas with over 25 years experience in graphic design,
media rich marketing and advertising with a team of experts and you
have - Creative Idea Fountain.
Sonja Vass works with customers and colleagues creating campaigns
that generate business and new revenue. With clients ranging from major
brands, Fortune 500 companies and entrepreneurial start ups, the goal
remains the same....create media rich solutions that move companies
forward!
Sonja has worked in a diverse array of skills including Graphic Design,
Sales, Corporate Identity, Magazine Editor/Art Direction, TV & Film
Production, Set Design, Storyboards, Presentations and Media
Interactive. She brings with her a team of business leaders that can
produce IDEAS to fruition!
Lets get started on bringing ideas to reality!
4. VALUES
Core Values
THE PLATINUM RULE – take the time to find out how people want to be treated
Integrity - whole and complete, when agreements are made they are kept, if they can not be
kept we are honest and make new agreements that work for everyone. We stand behind our
work and accept and give honest input.
Creativity – Brilliant design & words that move people to action
Value – Deliver exceptional results and build long lasting relationships
Happiness – the job is not complete until the customer is happy
Openness –the belief that anything that moves and inspires you is possible
Value Propositions
*Ability to concept an abundance of creative ideas and follow through to successful
implementation in the marketplace
*Competitive Pricing of Graphic Design, Branding, Marketing Materials, Custom Illustrations
and Media Rich Solutions
*With over 30 years of experience we bring knowledge of a vast array of tools and deliverables
to performing design tasks.
*A Custom Logo, Illustration or Storyboard will have longevity and convey your message
effectively to your Target Audience achieving the results you need to be profitable
5. TARGET AUDIENCE
Mid to Large Companies that have an allocated
budget for services and need quality Graphic
Design & Illustration
-Public Relations Companies
-Advertising Agencies
-TV & Film Production Companies
Creative Idea Fountain
Sole Proprietor-Sonja Vass
Outside contractors are hired if
needed to produce a Media Rich Solution
9. CREATIVE OFFERINGS
*Instruction of Adobe Software
*Adobe Corporate Training
*Private Tutoring
*College Level Art Courses
-History of Art
-Fundamentals of Design & Color
-Photography
-Color Theory
-Marketing Materials
-Design & Layout
-Drawing & Painting
-Conceptual Thinking
10. CREATIVE OFFERINGS
*Video Services
-Script Writing
-Storyboards
-Emcee and Host on Camera Talent
-Videography & Editing
-Marketing Campaigns to Bring your
Production to the Industry
11. COMMITMENT
Finding a trusted partner can be tricky,
our commitment is to listen to you
Every company is an expert on its story, it
also seems to reason that YOUR
COMPANY is the expert on its industry
and customer. At Creative Idea
Fountain, we listen, sketch, and discuss
your needs with you before we begin
designing. We take the time to get to
know our client.
.
You want to be proud of your visuals
and
we are committed to your satisfaction!
Online Graphic Designers, Mail Boxes Etc.,
Staples, UPS, Branding Companies,
Online print and production houses……
Companies such as these –
do not make this promise to their
We Make YOU Look Good!
12. MARKET ANALYSIS
Other Design Agencies
Graphic Designers, Mail Boxes Etc, Staples, UPS, Branding Companies,
Online print and production houses……
- Won’t provide you your original files and may not keep them on file for
years after doing business with you
- May not provide the creativity needed to develop your design materials
or illustrations or give you an intriguing concept What do you do if they
can only produce poor design?
- May not be willing to meet with you in person to discuss all of your
marketing and design needs
- May not be willing to work on rush jobs
- May not see potential for growing revenue and customers-and
ultimately that is why you are seeking a professional designer in
the first place
GET IT DONE RIGHT THE FIRST TIME
13. MARKET ANALYSIS
INDUSTRY GROWTH
“America is by far the world’s largest advertising and media market. ZenithOptimedia
estimates that the 2013 total for advertising spending in the U.S. was
$166.9 billion, and that it will grow to $190.2 billion in 2016”
Reference Source:
http://www.plunkettresearch.com/advertising-branding-market-research/industry-and-business-
data
”10% of your gross should be allocated to marketing & advertising”
Reference Source:
http://yourbusiness.azcentral.com/much-budget-should-allocated-marketing-8571.html
“Last fiscal year 2013, productions filmed in Georgia generated an estimated $3.1 billion in
economic activity, a 29 percent increase from the year before, according to state estimates.”
Reference Source:
http://bigstory.ap.org/article/big-growth-likely-georgias-film-industry
14. MARKET ANALYSIS
Customers of Creative Idea Fountain
Snapshot of Clients:
IBM, Creative Video, Martin Luther King Center, Delta Airlines, 1996
Olympics, Home Depot, Coca Cola, Revell-Monogram, American
Bible Society, Time Warner, Richmond Surrounding Magazine, Clear
Magazine, High Roller Magazine, Arthritis Foundation, Best Products,
Olive Garden, Forward Air Logistics, Maid Brigade, www.sbn.tv,
Clayton State University, Westwood College, Club e (entrepreneur
center), Multicast Media, Padows Hams, Thalhimers, SWAG Security,
Apocalypse Gear, Sweet Auburn BBQ, Gezzos Grill, Kascar, Horizon
Home Health, Southeastern Jewelry Show, Multicast Media, IP
Utilinet, Studio 101, Timothy Maurice Clothing, Floyd Design….and
many more!
Check out examples of our work:
www.creativeideafountain.com
15. IDEAL CUSTOMER
Potential Customers of Creative Idea Fountain
Advertising Agencies BBDO, Engauge, JWT, Moxie, 22 Squared Inc.,
Scout, Brandmovers Inc., Arke Systems LLC, Incentive Solutions,
Response Media Inc. Iris Atlanta, Koncept Design Studio, Jackson
Spaulding, Planet Studio, Van Winkle
Public Relations Companies Delman, Jackson Spalding, Dodge
Communications Inc., MSL Atlanta,William Mills Agency, Edelman,
Calysto Communications Inc., Kellen Communications, Allied Integrated
Marketing. eCompanyStore LLC
Agencies that Handle 300 Atlanta Accounts: Phase 3 Media LLC,
Arke Systems LLC, Incentive Solutions Inc., Summit Group
Reference Source: Atlanta Business Chronicle:
http://www.bizjournals.com/atlanta/news/2013/08/15/top-of-the-list-top-50-advertising.html
16. PRICING
WHAT IS YOUR BUDGET?
“Do you want to eat at McDonalds or Pano & Pauls?”
Creating an image is often a classic case of you get what you pay
for… Your cousin may create a name and commensurate logo (without
applications like letterhead, signage and packaging) for $500, or you
can pay an international identity and branding company $100,000.
At Creative Idea Fountain - We do our best to work within your
budget
Rates start at $65 an hour. The first half an hour of consulting is free if
you meet at our facility. If we meet at your office- travel expenses will
be billed. You get three concept ideas. Once you have chosen your
concept or illustration you have the option to make changes and/or
adjustments twice.
We provide an Agreement upfront and an estimate of time involved to
produce the deliverable
50% of estimated payment is expected for work to begin
17. SITUATIONAL ANALYSIS
How I plan to leverage my strengths
– Create a website that promotes current and past work and attracts the level
of clientele that values my experience and worth
– Be conscious of consistency of offerings, message, brand
– Decline work that isn’t in line with my financial goals
– Network and Contact Agencies and the Companies that handle their accounts
– Invest time on my business and subsequent materials needed for it’s success
i.e.: Quick Books, Linked In, Collecting client testimonials
– Go outside Atlanta Market to promote my offerings
How I plan to leverage my weaknesses
- Keep competitors close, know who their clients are and business practices
- Attend functions and join groups and organizations where my client pool
socialize, train and network
- Master weaknesses - financial and business forms, invoices, agreements,
payment plans, Quick Books, seasonal outreach to clients
18. THANK YOU
Your time and
attention are greatly
appreciated!
Thank you C4 Staff:
Deborah Sosower, Joe Winter, & Jessyca Holland for offering the course and
for your tireless dedication and commitment to creatives achieving their goals
and being prosperous!
Thank you to our Guests:
Your input, thoughts, suggestions, expertise and most especially your time
are greatly appreciated!
Thank you to my fellow course mates of the C4 IGNITE program:
It has been a pleasure to meet each of you and I look forward to a continued
friendship and encouragement of our pursuits.
Referrals receive 10% of paid projects!
www.creativeideafountain.com
