1. How To Make Things With Community

3. 1. Actually tell your Community Manager what
your goals are.

4. 2. Think about the feedback mechanisms you
have available to you.
For us, these were:
Email Promotion Collaboration

5. 3. Play.

6. November, 2008

7. November, 2009

8. March, 2014

9. March, 2013

10. 4. Remember that feedback goes both ways.

16. 5. Practice with different levels of
response.

17. For its own sake (volume of response)

24. For the product (quality of response)

33. For the story (narrative around response)

44. 6. Be honest with yourself about what you actually wa

45. 6. Be honest with yourself about what you actually wa

49. 7. Look for the outliers.