Caleb_Gardner_How to Build Communities that Take Action_CMX Summit NYC 2014

398 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
398
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Caleb_Gardner_How to Build Communities that Take Action_CMX Summit NYC 2014

  1. 1. BUILDING
 MOVEMENTS ! CMX Summit June 12, 2014
  2. 2. j
  3. 3. j
  4. 4. j
  5. 5. Advocates What would make me feel special? Mass How do you get my attention? Participants What would make me want to tell my friends? j
  6. 6. Participants They’ve bought into you, but they haven’t taken the next step. Mass The rest of the public, who may or may not be aware you exist. Advocates The ones who keep coming back,
 and tell others to do the same..
  7. 7. CONTENT TOUCH POINTS WITH MEASURABLE OUTCOMES Customer Service Website Email Advertising Social Media Offline events f
  8. 8. THANK YOU @CALEBGARDNER

×