Eurostar & Club Med Find out how two major Belgian actors created efficient blogger outreach actions in Belgium
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7 minutes presentation by Caroline Maerten for Cleverwood's participation at the Devcom conference. More: http://bit.ly/devcom
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Eurostar & Club Med Find out how two major Belgian actors created efficient blogger outreach actions in Belgium
- 1. CAS REEL N°
- 2. Eurostar & Club Med Find out how two major Belgian actors created efficient blogger outreach actions in Belgium
- 4. Action Results Good visibility for a very limited budget In terms of numbers: more than 59,000 impressions and 17,000 contacts Tonality of generated online conversations very positive International online coverage & offline relay in traditional national press Won the European Excellence Awards 2008 travel&tourism category
- 6. Action Results In terms of numbers: more than 700 messages posted by the girls, 14 new Flickr sets (536 pictures published), 76 blog posts (more than 500 comments) Reached number 4th position on Twitter worldwide watch trend for March 14th (more than 1000 Tweets sent) Tonality of generated online conversations very positive Best case in the national online marketing field
- 7. If you want to get in touch… www. cleverwood .be [email_address] .be Call Olivier Beaujean at +32 (0) 475 75 85 90 Cleverwood is a trademark of Fair Wood Ventures sprl/bvba Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.