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Cos'è il media for equity e quando arriverà in Italia

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Luca Mannucci, CEO di Media Digital Ventures, intervenuto all'Explore Talks on "Media Landscape" introducendo lo strumento del media for equity per le società in fase di startup.

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Cos'è il media for equity e quando arriverà in Italia

  1. 1. Media Digital Ventures Italy January 2016
  2. 2. Confidential Media Digital Ventures - An international player Media Digital Ventures can leverage its international presence to offer startups media exposure in the most relevant Southern European and South American geographies Active Funds Funds in fundraising
  3. 3. Confidential Media Digital Ventures - An international player Media Digital Ventures can count on co-investing agreements with international Growth Venture Capital Funds Media Digital Ventures can access international dealflow through its network
  4. 4. Confidential Media Digital Ventures - An international player Media for Equity is a proven model, counting on a large base of successful investment cases SUCCESSFUL CASESINVESTORS / MEDIA GROUPS
  5. 5. Confidential Executive summary Confidential • Media Digital Ventures (“MDV”) is the first media for equity advertising platform in Italy combining different media types • MDV will invest in technology companies that have the potential to impact large markets • MDV can leverage its international presence to provide multi-country campaigns • MDV Spain with €35 mm of advertising space under management • MDV Mexico with €40 mm of advertising space under management • Funds currently being launched in France and Latin America • There has never been a more attractive time to invest in the Italian start up market • Significant increase in structured deal flow • Limited pool of growth capital • Attractive technology sector that is both growing and cash rich • MDV team combines a broad experience in entrepreneurship, advertising and venture capital fund management as well as media planning
  6. 6. Confidential M4E CON MEDIA DIGITAL VENTURES Company A Company B Company C Company D Company E Market opportunity - Media for equity fund • Media-for-Equity Funds comprise advertising stocks of various media groups, and have the ability to provide different types of media to a single startup, achieving a greater impact in a communication campaign • Media for Equity funds investments provide an effective way to optimize inventory and benefit from the growth of entrepreneurial ventures without negative impact on current advertising clients TV Radio Newspapers Outdoor Internet Startups Media Partners
  7. 7. Confidential M4E CON MEDIA DIGITAL VENTURES Market opportunity - Rationale for Media groups • Monetization of unsold media inventory • Access to international investment opportunities with MDV • Upside participation to the current digital environment • Built-up of a structured and diversified start-up portfolio • Syndication of risk within each M4E deal • Indirect participation in start-up – reputational relief • Develop new customer pipeline in start-up / emerging companies & brands • Develop and test of new advertising model /products • Impulse of digital DNA in the media group • Non cannibalization of classic media inventory sales channel InvestmentBusiness
  8. 8. Confidential M4E CON MEDIA DIGITAL VENTURES Market opportunity - Rationale for startups • Ramp-up for Startups with proven KPIs and with a need to scale rapidly • Use of M4E frees up cash for growth management • More competitive advertising costs than going independently • Optimal media plan: media mix, channels, reach. Startups can’t afford this advantage by any other means • Media Expertise: Strategy Design, Campaign follow-up, analytics, KPI monitoring • Full service campaigns Advantages
  9. 9. Confidential Media Digital Ventures - Investment strategy Micro- seed Seed Round A Round B Growth Concept Product Development Product launch Develop markets Internationalization
  10. 10. Confidential Luca has ten years of venture capital and private equity investment experience and is an active technology investor. Until 2006, he worked for Riva y Garcia, a venture capital fund based in Barcelona, with responsibility for media and technology investments. From 2007 until 2012 he worked for Syntegra Capital, where he participated in deals such as Co.Import and Moleskine. Luca began his career in 1999 with Andersen Consulting Strategic Services in Milan. After this, Luca worked for JP Morgan in London and Milan as part of the Financial Sponsors division. Luca holds an MBA from IESE Business School in Barcelona and a degree in Business Administration from the University of Florence, where he was also selected for two Exchange Programs at New York University in New York and Ryerson University in Toronto. Luca is fluent in English, Spanish, Portuguese and has a working understanding of French. Luca Mannucci • 10+ years of investment fund experience (venture capital / private equity) • Member of investment team at VC firm Riva y Garcia (60 mm AuM) • Member of investment team at Syntegra • Investment banking at JP Morgan and consulting at Accenture • MBA IESE Barcelona, BS University of Florence Media Digital Ventures - Management Team
  11. 11. Confidential Miguel founded LetsBonus.com in 2009, the leading Social Shopping company in South Europe and Latinamerica, with a presence in Spain, Italy, Portugal, Argentina and Chile. In January 2012, LetsBonus was sold to LivingSocial, a leading global social ecommerce platform partially owned by Amazon. Currently Miguel is Co-CEO and Co-Founder of the company builder Antai Venture Builder, which founded 5 fast growing startups with operations in more than ten countries in Europe and Latin America, including Wallapop, a successful second-hand marketplace app with operations in Spain, France, UK and Portugal. Miguel was nominated as Best Catalan Entrepreneur 2014 and one of the most relevant entrepreneurs less than 40 years old during the IESE Global Enterpreneur Week 2010 Finalist in the Best Young Spanish Entrepreneur 2012. Miguel holds an Executive MBA from IE Business School in Madrid and a degree in Engineering from the Universitat Politecnica de Catalunya. Miguel Vicente • Founder of LetsBonus (sold to Living Social) • Co-Founder of Wallapop • Currently Co-CEO and Co-Founder of Antai Venture Builder • Co-Founder of Chicplace, FancyBox, Elcodi and Antai Business Angels Network. • Chairman of the cluster Barcelona Ecommerce&Tech Media Digital Ventures - Management Team
  12. 12. Confidential Entrepreneur and investor for more than 14 years, with a focus on projects based on internet, mobile marketing and telecom. Gerard founded BeRepublic in 2006, a full-service interactive marketing agency and consultancy, with offices in Madrid, Barcelona and Panama with a team of more than 65 professionals. Currently Gerard is also Co-CEO and Co-Founder of the company builder Antai Venture Builder, which founded 5 fast growing startups with operations in more than ten countries in Europe and Latin America, including Wallapop, a successful second-hand marketplace app with operations in Spain, France, UK and Portugal. Gerard is also Co-Founder of the accelerator of digital businesses Connector, and was nominated as one of the leading entrepreneurs under 40 during the Global Entrepreneur Week 2010 organized by IESE Business School. Gerard holds a degree in Audiovisual Communication from the Universitat Ramon Llull in Barcelona. Gerard Olivé • Founder of BeRepublic and co-founder of TalentRepublic • Co-Founder of Wallapop • Currently Co-CEO and Co-Founder of Antai Venture Builder • Co-Founder of Chicplace, FancyBox, Elcodi and Antai Business Angels Network. • Board member of the cluster Barcelona Ecommerce&Tech Media Digital Ventures - Management Team
  13. 13. Confidential Track record - Media Digital Ventures Spain Year of constitution: 2015 Asset under management: €35 million TV / Radio • Media Partners: Newspapers Magazines Digital Out of Home Media Digital Ventures Spain
  14. 14. Confidential - Main growth achieved through Media for Equity - Growing presence in Spain, France, UK and Portugal WallaPop is a Smartphones / Tablets only marketplace where individuals can buy or sell the best selection of locally available second-hand products. The second-hand market is expected to account for approx. $300 bn globally. During the last years, this market has grown at a 20% annual rate on a worldwide scale, and has incrementally broaden the spectrum of consumers benefiting from it. The easiness of product uploading, its geolocalization system and a stylish pin board-based design are the main competitive advantages against traditional classified advertisements sites, and key for a geographical expansion in the European and Latin American markets. Track record - Wallapop
  15. 15. Confidential With less than 12 months since launching, WallaPop’s traction is shown by its promising Key Performance Indicators: 4.000.000 Downloads 19.000 daily downloads, 40% organic and 0,3€ cost per download (CAC) + 5.500.000 Products 40.000 new daily products + € 200M Sales Value € 2,5M of daily sales value, with 210.000 sold articles #1 IOS Lifestyle Rank #3 Android Shopping Rank Top 5 General AppStore for more than 9 months Top 3 General Google Play for more than 9 months #10 US – Lifestyle Rank on the AppStore Top 10 US-Lifestyle Rank in USA on the AppStore for more than 2 months. Track record - Wallapop
  16. 16. Contact Luca Mannucci Luca.mannucci@mediadigitalventures.com +39 347 3290564

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