DayBreakHotels is an online platform that sells underutilized hotel capacity, such as rooms during the day and access to spa/restaurant facilities, at a discount to new customer segments. This allows hotels to generate additional revenue from spare capacity. DayBreakHotels has experienced over 100% annual growth in hotels and bookings since launching. It aims to add 5-20% to hotel profits by matching spare capacity with new high-quality customers.

5. Challenge: Hotels have huge under-utilized capacity
…in both rooms (35% or 2.5bn empty per year) and high margin services (e.g. spas)
Solution:
First online hotel
booking platform selling
• Rooms for the day
between 9am and
11pm
at a 50% discount
• Meeting rooms,
SPA, restaurants
and swimming pool
access
to new customers
for new uses

6. We unlock new customer segments for hotels
Our affiliated Hotels also provide
• destinations for “day-cations” or
short breaks for local city residents
• temporary “offices” and “houses”
for day-travelers
We transform the concept of hotel
We expand the revenue pie of the
industry

7. We add 5-20% to Profits of 3-5 Star Hotels…
…by matching their spare capacity with new, high-quality customers they want
Such impact will make our new customer channel a “must-have” by 2017
• 4* hotel in Rome, 35 rooms
• Average Daily Rate: 150€
• Occupancy rate: 85%
• 134K€ avg. monthly revenue
• 13K€ avg. monthly net
profit
?
DayBreakHotels’
impact
Before
DayBreakHotels
 35 monthly bookings
 90€ avg. booking value
 2.6 K€ monthly incremental profit
(net of 17% commission)
 +20% monthly net profit
 Cross-sales (bar, restaurant, etc.)
covering cleaning cost x room (€ 10)

8. Bootstrapped KPIs so far.. for our two-sided marketplace
• Supply : 1,600 hotels, up 100%+ Y/Y in 2014 and 2015, with growth rate accelerating despite only 1-2
sales staff
• Demand: 26,000 total bookings, 14,000 customers acquired, 2,300 bookings in October 2015 (+35%
vs September), Y/Y growth of 134% in 2015, with growth rate accelerating despite only €40k annual
marketing budget, 70% of traffic & bookings from organic sources, 35% of bookings from mobile
• Margin/“Take Rate”: Average commission 17%, with euro 67 average booking (discount to night rate
~50%)
• LTV customer: 2.8 x CAC; every customer is profitable from 1st transaction
• Cost of Acquisition of Hotel: euro 18 (ultra-low churn of 1%)
• Bootstrapped: No prior funding
• Breakeven: Achieved July 2015
Hotel brands actively selling rooms & services with DayBreakHotels include:

9. 0
500
1000
1500
2000
2500
AUG-15
AUG-14
150%+ annual growth in bookings since launch

10. Specialist competitors offering rooms only
# Hotels
Funding
[M EUR]
Rooms
Focus
country
Meeting
rooms
Other
services*
Channel
Managers
1,600 - √ Italy √ √ √
900 4.2 √ Spain X X √
1,200 1 √ France X X X
200 0.5 √ US X X √
* SPA, restaurants, swimming pools

11. Founding team of DayBreakHotels
Michele
Spadone
Head of Hotel
Affiliation and Sales
Simon Botto
CEO
Flavio Del
Greco
CTO - Data Base
Administrator
Lorenzo
Stabile
IT Director – Front
End Developer

12. Fundraising
• €2M to become the leading online platform for day hotel
booking on demand in Europe and Americas
• UK incorporation & seeking SEIS/EIS pre-approval
4 Main expense areas Our “Italian secret sauce”
Key hiring1
Web developments2
Marketing investments3
International expansion4
Two-sided efficient
acquisition
• Hotel affiliation
• Customers acquisition
Country launch play-book
• Leveraging Italian learnings

13. Do you want to help us with the Hotel
revolution?
Contact us for additional details
Simon Botto, CEO
Phone +39 335 1212917
E-mail: simon.botto@daybreakhotels.com

14. Focus on Leading European Internet companies
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Ability to add value beyond banking advice
Facilitates overall process and minimizes
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NOAH Advisors is globally well connected
and has direct access to virtually all key
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Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
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Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
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Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
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Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
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and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
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have acquired a majority stake in
for $350m from
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Selected Completed
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