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Business briefing series
20 issues on IT as a strategic partner
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All information is current as at June 2010
First published June 2010
Published by:
The Institute of Chartered Accountants in Australia
Address: 33 Erskine Street, Sydney, NSW 2000
Deloitte
Address: Grosvenor Place, 225 George St, Sydney, NSW 2000
Business briefing series: 20 issues on new technologies
First edition
ISBN: 978-1-921245-62-6



ABN 50 084 642 571 The Institute of Chartered Accountants in Australia Incorporated in Australia Members’ Liability Limited. 0510-28
ABN 74 490 121 060 Deloitte Touche Tohmatsu.
Business briefing series
20 issues on IT                                      Throughout the last decade there have been a host of newer, faster and friendlier
                                                     information technology (IT) options developed to assist business leaders and their
as a strategic partner
                                                     organisations remain competitively positioned. During this time the challenge for
                                                     business leaders has been dedicating the time to analyse and cut-through the
                                                     many options available in order to find those that have the potential to impact the
                                                     organisation more successfully. It is in this regard that the Institute has engaged
                                                     with Deloitte, to produce this leadership paper entitled, Business briefing: 20 issues
                                                     on IT as a strategic partner.
                                                     The paper provides business leaders with an introduction to the 20 most important
                                                     technology issues likely to be at the forefront in shaping the role and contribution of
                                                     business IT over the next decade. The issues are divided into five core elements that
                                                     contribute to the value IT makes to the operation of the organisation:
                                                     • Strategic alignment
                                                     • Information management
                                                     • IT effectiveness
                                                     • Agility and innovation
                                                     • Operation efficiency.

                                                     Business briefing: 20 issues on IT as a strategic partner has been written and
                                                     presented in such a way as to maximise the reader’s understanding of the issues.
                                                     Each of the five sections contain pull-out boxes – or ‘jargon busters’. The discipline
                                                     of IT is notorious for specialised terminology, jargon, acronyms and abbreviations,
                                                     the jargon busters pick out some of the more commonly used abbreviations and
                                                     esoteric terminology, and provide a brief explanation. In addition, each section
                                                     begins with a diagnostic questionnaire to ensure the reader is thinking about the
                                                     right questions when reading the paper. The questions are also consolidated on the
                                                     one page at the back of the paper for quick reference and to enhance practicality.
                                                     The coming years present considerable challenges for business leaders seeking
                                                     to exploit IT and new technology innovations. Organisations looking to adopt new
                                                     technology such as, social media, cloud computing and standard business reporting
                                                     need to consider how these new technologies can help differentiate themselves
                                                     from their competitors.
                                                     I trust that you will find this thought leadership paper interesting and
                                                     worthwhile reading.
                                                     This leadership paper is an initiative of the Institute’s Business Leader Series.
                                                     A series dedicated to providing guidance and resources to leaders working in
                                                     organisations.




                                                     Michael Spinks
                                                     President
                                                     Institute of Chartered Accountants in Australia




Business briefing series: 20 issues on IT as a strategic partner
                                                                                                                                               3
Business briefing series: 20 issues on IT as a strategic partner
4
Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Strategic alignment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
      1.      Business-IT alignment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
      2.      IT governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
      3.      IT investment and IT value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Information management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
      4.      Management reporting and analytics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

IT effectiveness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
      5.      Customer responsiveness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
      6.      Collaboration technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
      7.      Social media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
      8.      Wireless and mobile computing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
      9.      Data security, confidentiality and privacy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
      10 Business reporting (XBRL) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Agility and innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
      11. IT agility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
      12 Cloud computing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
      13. Software as a Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
      14. Business rules management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
      15. Service oriented architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Operational efficiency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
      16. Green IT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
      17. IT sourcing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
      18. Virtualisation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
      19. Systems security . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
      20. Disaster recovery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Issues checklist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Resources and further information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Contact details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Back cover




Business briefing series: 20 issues on IT as a strategic partner
                                                                                                                                                                                                                          5
Introduction
    Few decades, if any, can compare with the first one of the 21st century when it comes to the extraordinary
    leaps and bounds the global society has achieved in the field of information technology (IT). Throughout the
    decade there has been a host of newer, faster, friendlier technologies introduced that have been promising
    revolutionary breakthroughs at any point in time. The difficulty for business leaders is that all forms of new
    technologies have the potential to significantly impact the operations of the business, as well as placing
    demands on existing IT hardware and processes. The technology is also presented to business leaders
    heavily laced with industry jargon and sales messaging. It is no wonder most find it difficult to cut through
    and pick out the technologies which have the potential to impact an organisation successfully. More often
    this analysis and agreement on their relative importance can come too late.


    This paper provides business leaders with an                 IT is becoming more and more integrated into the ‘fabric’
    introduction to the 20 most important technology issues      of organisations. IT and business processes have become
    likely to be at the forefront in shaping the role and        so intertwined, arguably they are indistinguishable. The
    contribution of business IT over the next few years. The     crisis has also served to highlight the major role of IT in
    paper helps business leaders consider questions such as:     tackling business challenges, enabling transformation of
    • Are we getting value from our IT?                          operations and customer service, and ultimately leading
                                                                 to a better competitive position.
    • What opportunities do new technologies provide in
      our business and are we taking advantage of them?
                                                                 Why are new technologies important?
    • Are we recognising and managing the associated risks?
                                                                 Meanwhile, technological innovation continues at a rapid
    • How should we decide where to invest our IT dollars?       pace. A number of technologies have emerged and are
    These questions are not new challenges in the                being adopted which have the potential to drive real
    management of IT, but never has there been a                 change in many sectors, not just in efficiency but also in
    more pressing time in the current business climate,          competitive positioning and the nature of the workplace.
    considering the ever-expanding use of the internet           These include: podcasts being used to provide training
    and other e-innovations.                                     material which employees can consume ‘on the go’;
                                                                 wireless networks and collaboration tools supporting
    What has changed recently?                                   home-workers and a mobile workforce; business
    The past two years have been eventful for organisations      applications available on laptops and smart-phones;
    all over the world. The financial crisis has impacted the    hardware consolidation to enable green IT; and the use
    global economy in an unprecedented way and has forced        of social media for ‘crowd sourcing’ and other marketing
    some organisations into make tough decisions. In these       initiatives.
    turbulent times, the imperatives to free up cash, preserve   The challenge for business leaders is to understand
    revenue and minimise costs have driven the need for          these developments in IT, identify the opportunities and
    increased efficiency while at the same time enabling         risks that these developments bring to the organisation,
    swift adaptation in a fiercely competitive environment.      and direct IT investment to ‘do the right things’ and ‘do
    In this context, business leaders, perhaps more than         things right’.
    ever, are looking to IT to deliver increasing value to
    their organisation at the lowest possible cost.




                                                                                 Business briefing series: 20 issues on IT as a strategic partner
6
Structure                                                                      Operational efficiency
The paper is divided into five topic areas. Together                           There are some important trends and developments
these determine the contribution which IT makes to                             which continue to contribute to efficiency. It is possible
the value of the business:                                                     that these technologies, when approached in the
                                                                               right way, may also contribute as much to agility and
Strategic alignment                                                            innovation as they do to cost reduction.
An organisation needs governance and planning
processes which ensure that business leaders are                               Throughout the paper, the 20 issues are discussed
aware of new technologies and trends, and are able                             in terms of both opportunity and risk, and their
to determine which IT investments are right for the                            potential as enablers of efficiency, enablers of
organisation. Strategic alignment considers the                                differentiation, or both.
processes and structures needed to ensure the business
strategy is properly informed of technology possibilities,
                                                                               How to use this guide
and that IT investment is appropriately targeted.                              To enhance the practicality of the paper, each section
                                                                               begins with a short checklist. At the back of the paper
Information management                                                         these checklists are consolidated onto a single page for
The shift from transaction efficiency to exploiting the                        quick reference.
information available to the organisation to improve
business performance is a common theme. Information
management has emerged as a discipline in its own
                                                                                      Jargon buster
right, in recognition of its potential to add value to
                                                                                  The discipline of IT is notorious for specialised
the organisation.
                                                                                  terminology, jargon, acronyms and abbreviations.
IT effectiveness                                                                  Throughout the paper we have included ‘jargon
Business leaders need to consider the potential of new                            buster’ boxes which pick out some of the more
                                                                                  commonly used abbreviations and specialised
technologies such as social media and collaboration                               terminology and provide a brief explanation.
tools and how organisations can take advantage of them.                           There is also a glossary on page 27.
These new technologies have the ability to transform
how organisations operate, but they also bring new risks
in relation to data security and confidentiality.
Agility and innovation
A number of new offerings in IT are gaining popularity
due to their ability to support a more flexible and
responsive business model, and indeed to enable
innovation in the form of new business models.



                                                                   Business value of IT



         Information                                                                 Agility and                    Operational
                                                     IT effectiveness
         management                                                                  innovation                      efficiency



                                                                   Strategic alignment




Business briefing series: 20 issues on IT as a strategic partner
                                                                                                                                            7
Strategic alignment
    Strategic alignment of IT is a well-established business requirement, but with new technologies emerging the role of
    IT in the organisation is changing and new approaches are needed. Traditionally, the concept of IT alignment has
    been that when IT is strategically aligned with the business strategy the IT capabilities of the organisation are
    optimised to support the business operations which implement the strategy. However, IT is increasingly moving
    into the ‘front office’, so that technology strategy and business strategy are inextricably linked. Different
    processes and governance are needed so that both business strategy and IT strategy can be developed in
    tandem, effective IT governance can be achieved, and IT investment and value can be systematically managed.


      Ckecklist
         Can we describe our organisation’s technology strategy simply and succinctly?
         Has our board considered ongoing IT training for the directors?
         Are IT supply and demand balanced for value?
         What role does IT have in creating value in our organisation?
         What is the nature/form of current IT capabilities?
         How do current IT capabilities compare to business needs, competitor capabilities and the overall market?
         Where is IT creating or not creating value in our organisation?
         What are the risks and benefits associated with reducing IT spend?




    1. Business-IT alignment                                      business planning, and executive involvement in
    Although simple in theory, aligning IT strategy with          determining investment priorities across increasingly
    business strategy remains a test for many organisations.      blurred boundaries between the business and IT.
    However, as the role of IT expands and technology             To grapple with IT’s inherently complex nature and rapid
    becomes more pervasive, the traditional idea of a             pace of change, both quantitatively and qualitatively,
    sequential strategy process whereby IT strategy is            business leaders need access to meaningful information
    developed to enable a previously developed business           that allows them to effectively perform their duties.
    strategy is already superseded. Both need to be               They need to determine whether IT strategy is aligned
    developed simultaneously, each informing the other of         within the framework of the organisation’s long-term
    demands and possibilities.                                    strategic plan, to assess its risks, to monitor its
    In a world of online customer self-service, technology        implementation, and to measure IT performance. It was
    moves from supporting the delivery of customer service        not until the last decade that IT was generally considered
    to being the primary delivery channel for customer            a strategic issue. Today, IT supports areas that fall
    service. Business strategy and technology strategy are        squarely in the domain of director diligence, monitoring
    therefore becoming so interwoven as to be inseparable.        company strategy development, risk, compliance and
                                                                  controls, operations, and globalisation. More directors
    Many of the technology innovations discussed in this          are warming to the idea that IT is a board-level issue.
    paper have the potential to deliver cost efficiencies or to
    enable the organisation to differentiate and improve its      Adequate information regarding IT and IT strategy
    competitive position. Without clarity of purpose in the       will be increasingly needed at senior levels to support
    combined business and IT strategies, the risk is that the     the organisation’s overall strategy. It will also enable
    true potential is missed and either the wrong outcome         organisations to exploit opportunities to improve
    is delivered or none at all.                                  product value, increase market share, mitigate risk, and
                                                                  vastly improve the efficiency of operations – all primary
    Alignment of IT with the business therefore requires          shareholder concerns.
    a new perspective on the processes of strategic and



                                                                                 Business briefing series: 20 issues on IT as a strategic partner
8
Americas
Decisive external factors influencing IT decision-making            (excl. USA)   Asia-Pacific          EMEA       Grand total

Cost reduction initiatives                                                89%             10%             15%             13%

New technologies                                                          99%             17%             13%             13%

Internal restructuring or business process re-engineering                   7%             11%            12%             11%

Request for more automation                                               69%              6%             13%             11%

Regulatory obligations                                                    99%             10%              9%              9%

Mergers and acquisitions                                                   11%             2%              8%              8%

New management                                                             11%             7%              7%              8%

Changes in own portfolio                                                   12%             5%              7%              7%

New risks                                                                 69%              11%             6%              7%

Technology price fluctuations                                              13%             7%              3%              6%

Changing competition                                                        4%             6%              4%              4%

ISO certification                                                           2%             8%              2%              3%

Other                                                                       4%              1%             1%              1%

Grand total                                                              100%            100%            100%           100%

Source: 2009 Survey on IT-Business Balance (Deloitte).




2. IT governance                                                   of the organisation. Managing IT means addressing
The question of business-IT alignment and the role of              conflicting goals:
strategic planning process, discussed in Issue 1, should           • Balancing lower costs and increased quality of service
form part of an overall IT governance framework. The               • Balancing increased agility and lower risk.
essence of IT governance is bringing the right people
to the table to have the right conversation about the              Faced with these challenges, several questions can be
right places to spend IT dollars. IT governance involves           raised which point to the effectiveness of IT governance:
balancing IT’s potential contribution against other                • Is IT established as a driving force for business projects?
opportunities and available resources. In practice this            • How are the responsibilities shared between IT
means involvement of business leaders in decision-                   and the business?
making and management of various facets of IT, not                 • How formalised are the relationships between IT
just strategic planning.                                             and the business?
                                                                   • How is IT managing the demands of the business?
                                                                   • How is the business involved in IT investments?
          IT governance
                                                                   • How are the IT financials shared with the business?
    The IT governance Institute defines IT governance
    as ‘an integral part of enterprise governance’ that            Properly enacted, IT governance will not only reduce the
    ‘consists of the leadership, the organisational
                                                                   risk that IT investment is sub-optimal for an organisation,
    structures and the processes that ensure that
    the organisation’s IT sustains and extends the                 also provide the basis for managing performance in
    organisation’s strategies and objectives‘.                     the delivery of IT projects and services. Whether the
                                                                   strategic intent is primarily to use technology to improve
                                                                   efficiency or to differentiate product or customer service,
Management, however, does not always see the                       the IT governance framework is the cornerstone of
added value of IT governance to the overall success                effective IT investment and IT service delivery.




Business briefing series: 20 issues on IT as a strategic partner
                                                                                                                                   9
Strategic alignment                                     (continued)

     3. IT investment and IT value                                         processing can reasonably be treated as a corporate
     The efficiency dimension of IT (automation, faster                    investment, yet IT systems which are used for internal
     execution at a lower cost) is still an important element              functions and to support business unit revenue-
     of the value of IT. However, the operational efficiency               generating operations create a more complex
     made possible by integrated systems is beginning to be                management challenge. Adoption of new technologies
     taken for granted. The enabling technology which drives               in support of revenue growth and customer service
     process efficiency, primarily enterprise resource planning            necessarily moves IT into the ‘front office’ of more and
     (ERP), is now mature and well established in all sectors,             more organisations. IT mangement discipline which are
     ranging from large enterprises to the upper ends of the               well established in technology-intensive industries, such
     small-to-medium market.                                               as banking, are therefore becoming increasingly relevant
                                                                           across all sectors.
     With the possibilities of new technologies, the emphasis
     is increasingly on IT to deliver on dimensions which are              Traditionally the cause-and-effect relationship between
     more directly related to business value and competitive               IT spending and business results has not been well
     edge, through:                                                        understood. The discipline of IT value management
                                                                           enables business leaders to clarify IT expenditure and
     • Better products and services
                                                                           assets contribution to tangible business output.
     • Higher customer satisfaction
                                                                           In the absence of effective practices for directing
     • Go-to-market advantage
                                                                           IT investment and tracking value, organisations run the
     • Growth and profitability.                                           risk of eroding competitive advantage by failing to exploit
     As IT becomes embedded in revenue-generating                          opportunities or respond to risks. Equally, it is nearly
     customer service operations, traditional models of IT                 impossible to measure the value contribution of IT or
     funding, value attribution, and lines of accountability               to gauge whether an IT strategy is successful and what
     and responsibility are being superseded. For example,                 impact it has had on business results.
     IT systems which support back-office transaction




         Kevin Daly CEO, Maxxess Systems director, Danka Business Systems, PLC and iteris
         ‘The value of IT Ito the extent it is realised) it is impact on business performance metrics. Unless and until IT
         impacts true business parameters. It is providing no strategic value. While IT investments cannot be isolated from
         other changes going on in the business environment. It is usually a valid assumption that major IT initiatives will
         (if they are successful) have meaningful impacts on at least some traditional business efficiency, effectiveness,
         control or compliance metrics.’

         William A. Etherington Chair, Canadian Imperial Bank of Commerce, Director, Celestica and MDS
         ‘We do regular reviews of capital projects that are mostly IT investments. Whenever, we have had project misses
         (schedule and/or budget), we have revisited the process to review IT strategy and operations. Our current plan
         calls for annual IT strategy updates, regular project reviews with ‘watch-list projects’ highlighted and connections
         to IT strategy included in regular strategy and operations reviews by the business unit leaders.’

         Susan Wand Director, Altera Corp, Avanex Corp, and Nektar Therapeutics
         ‘A company that puts all of its resources into its core business and uses IT as a kind of a necessary part of
         business, but does not want to spend an extra penny if it can help it. In some respects its penny-wise and
         pound-foolish, because it will end up with a lot of cobbled-up systems and processes that wind up costing more.’



     Source: 2009 Survey on IT-Business Balance (Deloitte)




                                                                                           Business briefing series: 20 issues on IT as a strategic partner
10
Information management
Effective business management requires accurate, reliable and current information insights into
operations, supply and sales. There are high expectations for any organisation to make effective use
of insights which can be gleaned from the mass of data generated by transaction systems. The focus
for IT continues to evolve from improving transaction efficiency to improving decision support.


   Ckecklist
        Are we lacking high-quality financial and management information?
        Do we struggle to obtain meaningful information across business domains?
        Do we have problems with availability, consistency and accuracy of management information?
        Are sales operations held back because of lack of insight into customers?
        Do we have accurate and current information about supplier performance?
        Do we know how much we spend on what and with whom?
        Do we know what we need to know about our customers?




4. Management reporting and analytics                              Management reporting provides support for strategic
Most organisations today recognise the importance                  and operational decision-making and is increasingly
of improved information management, some simply                    recognised as an often-untapped source of competitive
need to demonstrate they can deliver financial reports             advantage. Management reporting of this kind, which
that are timely and accurate, while others need to bring           collates information to inform decision-making rather
consistency to a jumble of IT systems garnered through             than verify past performance, produces actionable
acquisitions. Management reporting and data analytics              information. This type of reporting and analysis is
are emerging as two strategically important aspects of             typically described as business intelligence (BI).
new approaches to information management.                          An effective BI strategy clarifies the link between
                                                                   information and business performance, focusing
                                                                   business leaders on the key data required to run
         Business Intelligence (BI)                                the organisation.
    The world of business intelligence comes with its              Through a successful BI initiative, an organisation can:
    own set of technology concepts and language.
    Commonly used BI terminology includes:                         • Extract integrated decision-support data from
                                                                     business transactions
    •   Data warehouse
    •   Datamart                                                   • Identify profitable customers, reduce costs, and
                                                                     identify profitable products, services and trends
    •   Data repository
    •   Cubes                                                      • Provide an environment which helps in refining
                                                                     or building business processes
    •   Online analytical processing (OLAP).
                                                                   • Provide users with a platform to run customised
                                                                     reports on the fly (ad hoc analysis)
                                                                   • Eliminate reporting inertia
                                                                   • Integrate multiple data sources to provide a single
                                                                     version of truth
                                                                   • Track internal and operational performance within
                                                                     the organisation.




Business briefing series: 20 issues on IT as a strategic partner
                                                                                                                              11
Information management                                    (continued)



                                  Technology                Decisions
                                                           and actions


                Data
             architecture                                                       Vision
                                                                                 and
                                                                               strategy

                                         Business
       Governance
                                       Intelligence
                                                                                Business
                                                                                 drivers




                   Organisation                                  Business
                                                                 planning
                                      Business process




     Before any organisation can realise the benefits of a               Although BI solutions will reduce the effort required to
     BI solution, business leaders first need to define the              produce actionable reports, the primary potential is to
     business questions they are trying to answer. BI solutions          contribute to competitive positioning. The BI strategy
     will then enable users to quickly adapt to new business             should include a broad set of processes, technologies,
     requirements and evolving sources of information.                   and stakeholders for collecting, integrating, accessing,
                                                                         and analysing information for the purpose of helping
                                                                         organisations make better business decisions.
             Enterprise Information Management                           Analytics are a key tool in managing any organisation,
             (EIM)                                                       and by providing granular insights into the business
        •   Information governance                                       they can play a powerful role in both cost reduction
        •   Enterprise data management                                   and differentiation. For example, market positioning
        •   Enterprise content management                                can be fine-tuned through greater understanding of
        •   Data warehousing                                             the customer population, supply-side cost reduction
        •   Business performance management                              can be driven through more strategic sourcing and
        •   Data quality management                                      procurement, and customer experience can be improved
        These are the various IT disciplines involved in
                                                                         through improved order fulfilment and customer service.
        producing the high-quality information needed                    Specifically, the type of information management
        for an effective executive dashboard.
                                                                         systems required by organisations to satisfy their
                                                                         demands and strategic goals are:
                                                                         • Executive dashboards that deliver integrated information
                                                                         • Enhanced tools for data quality, data management
                                                                            and integration.




                                                                                          Business briefing series: 20 issues on IT as a strategic partner
12
Example of a dashboard

    Potential problems by product and city                                                                                   Proportion of volume by country
                                                         Long Beach




                                                                                                                Dusseldorf
                                                                                                                                                        USA 63%




                                                                                              Glasgow
                                                Mumbai




                                                                                    Beijing
                                        Tokyo




                                                                                                        Kyoto
                                                                                                                                                        Europe 6%
                                                                             Lima
                                                                      Xian
                              Goa




    Product                                                                                                                                             India 9%
    AK Clothing                                                                                                                                         Japan, Korea
                                                                                                                                                        3%
    ET Sportswear
    L&P
    SportsRBack                                                                                                                                         China 19%
    Jackson Pan
    Big Mama
    Berina
    Skopje kleding
    Berinaou
    We Wear Clothes

    Average uptime 0%                                                                                           100%




    Ship time by city                                                                                                        Product volume of top five cities


                                                                                                                                                        Beijing 54%
           Goa
                                                                                                                                                        Glasgow 9%
          Tokyo
      Mumbai                                                                                                                                            Mumbai 4%

  Long Beach                                                                                                                                            Tokyo 18%

           Xian
          Lima
        Beijing
      Glasgow                                                                                                                                           Long Beach
                                                                                                                                                        15%
          Kyoto
   Dusseldorf

                  0                 6                        10 0                        6                      10
                           Large orders                                         Small orders




Business briefing series: 20 issues on IT as a strategic partner
                                                                                                                                                                       13
IT effectiveness
     Is IT enabling the organisation to take advantage of the potential of new technologies? Is the business aware
     of the potential of new technologies and planning how to exploit them? The use of multi-media, mobile
     computing, social media and collaboration platforms is poised for explosive growth with the deployment
     of the National Broadband Network. ‘Doing the right things’ in the world of IT is no longer solely about
     efficient processing of transactions. The new technologies have the potential to be truly disruptive and
     transformative to all spheres of business, the public sector and not-for-profits. Business leaders need to
     understand the opportunities and threats that these technologies may present.


       Ckecklist
            Are we ‘doing the right thing’ and ‘doing things right’ with our IT?
            Do we have a strategy for how we manage social media?
            Do we have a strategy to use social media and collaboration tools for competitive advantage?
            Do we have a strategy for mobile workforce?
            Is there clarity about how we decide where to target our IT investment?




     5. Customer responsiveness                                     This business need, moves the emphasis of IT from
     As consumer lifestyles and tastes continue to diversify        process and transaction efficiency within siloed business
     in society, organisations are facing greater challenges        operations to technology support for cross-functional
     to acquire, grow and retain the right customers. For the       customer management processes. In practice, this
     organisation, ‘customer experience management’ aims            means being able to deliver to business users current,
     to deliver a consistent experience, specific to individual     accurate and relevant information at the right time and
     needs, across all touch points and through all phases of       place. For example, sales data is demanded at an ever
     the customer lifecycle.                                        more granular level of analysis, overlaid by an increasing
                                                                    number of perspectives to support concepts such as
                                                                    customer touch point management and closed-loop
             Closed-loop marketing                                  marketing management.
        Measures the results of online marketing and                Successful online businesses such as Google, Amazon
        communication initiatives by tracking the                   and Apple’s iTunes store provide examples of leading
        response of targeted groups. The results of
                                                                    practice in these disciplines. All these online businesses
        responses such as
                                                                    track customer behaviour and use this information to
        •   Completed surveys
                                                                    enhance the customer experience and maximise the
        •   Promotion code redemptions
                                                                    value from the customer. Examples include Amazon’s
        •   Purchase/browsing behaviour
                                                                    ‘customers who bought this product also bought ...’ and
        •   Email response rates                                    iTunes’ ‘just for you’ suggestions.
        •   External blogs
                                                                    The innovations of the successful online retail
        •   Comments posted on corporate blogs
                                                                    organisations are now being adopted in other sectors.
        •   Social media (Twitter, Facebook,
            tagging, ratings)                                       This requires investment in IT solutions comprising
                                                                    varying combinations of:
        are added to a database for tracking and
        evaluation to improve future marketing decisions.           • Online (web) applications
                                                                    • Data warehouses
                                                                    • Business intelligence solutions
                                                                    • Mobile applications
                                                                    • Systems integration.


                                                                                   Business briefing series: 20 issues on IT as a strategic partner
14
6. Collaboration technologies                                      At the same time, these technologies need to be
The various collaboration tools available in the market            deployed with due regard for the inherent risks to
allow organisations to share key business data and ideas           privacy, confidentiality and brand damage, which can
with employees, partners and customers. This results               arise from the inadvertent or malicious disclosure
in improved efficiency, effectiveness and innovation.              of inappropriate company information and opinions.
The scope for exploiting these technologies continues              Whereas in the past an individual’s views – good or
to grow and with the advent of Software as a Service               bad – would be unlikely to reach beyond their immediate
(SaaS) solutions (see Issue 13) comes the ability to               acquaintances, they can now reach hundreds of
deploy them rapidly.                                               thousands in a short period, in the form of blogs, tweets
                                                                   and videos. Organisations therefore need to review
Collaboration technologies can therefore enable groups             security and privacy policies and update them to address
within the enterprise and across organisations to rapidly          the new range of risks which come with these new
come together, work collaboratively on a project or                technologies (see Issue 9).
shared interest, and then disband. Examples include:
• Project workspaces where different organisations                 8. Wireless and mobile computing
   can work together, for example, architects, planners,           With recent enhancements in hardware devices and
   financiers, lawyers and engineers involved in a                 network capacity, mobile computing is becoming an
   construction project                                            important strategic businesses enabler that delivers
• Innovation and knowledge management zones                        productivity and innovative customer experience.
• Workspaces for dispersed groups who share a                      It allows the workforce to be connected to business
   common interest (‘communities of interest’) to                  operations regardless of locality, resulting in increased
   exchange ideas, information and knowledge                       productivity.
• Cross-organisation and cross-border collaboration,               The combination of hardware devices, broadband
   for example, virtual R&D teams.                                 networks and new applications is also changing the
Collaboration technologies can therefore be exploited              way customers interact with business at different
both as enablers of efficiency (streamlining group                 phases of the customer experience cycle. Branchless
processes) and as enablers of competitive advantage                banking is an example of a new business’s model. This
(supporting teamwork, innovation and customer service              has been made possible through increased network
delivery across organisational boundaries).                        bandwidth and reliability, a critical mass being reached
                                                                   in public adoption of online and mobile computing, and
7. Social media                                                    confidence in the security of online transactions. Retail
                                                                   banking may be at the forefront of technology-mediated
Social media is pervasive in mainstream society and has
                                                                   customer service, but the same technologies are
already started to infiltrate the workplace. Although a
                                                                   enabling the advent of customer self-service in sectors
large number of organisations have already implemented
                                                                   as diverse as retail, health and policing.
some form of social media, most have not realised the
full benefits that can be potentially delivered. These             From a more defensive standpoint, organisations
include increasing employee productivity, operational              should also consider the possibility that, if innovation
efficiencies, fostering creativity and innovation, and             in the use of mobile technologies is not driven by
enhancing customer and prospective relationships.                  the organisation itself, third parties may seize the
                                                                   opportunity. For example, the iPhone application
The technologies classed as social media are often seen
                                                                   store contains many applications which have been
as being just that. However, organisations are finding
                                                                   developed and launched by independent entrepreneurs,
that innovative use can be made of these technologies
                                                                   representing varying degrees of risk and lost opportunity
to change the way in which traditional business activities
                                                                   to the relevant organisations.
are done. Examples range from using podcasts for
internal communications and training to using messaging
technologies such as Twitter to build communities of
interest, capture ideas and support innovation.




Business briefing series: 20 issues on IT as a strategic partner
                                                                                                                               15
IT effectiveness                   (continued)

     9. Data security, confidentiality and privacy                 10. Business reporting (XBRL)
     The data security landscape today is very different           Extensible Business Reporting Language (XBRL) is a
     from that of 20 or even 10 years ago, and it continues        language for the electronic communication of business
     to evolve rapidly. Today, more people than ever have          and financial data that is increasingly being used around
     access to sensitive data and use it in their daily work. At   the world. It provides key benefits in the preparation,
     the same time, the role of the physical boundaries of the     analysis and communication of business information in
     workplace in safeguarding security and confidentiality        the form of cost savings, greater efficiency, improved
     are diminishing as workforces become increasingly             accuracy and increased comparability in the delivery
     mobile. The boundary between personal IT and work             of information to all parties in the financial reporting
     IT is also blurring as mobile devices are used for both       supply chain.
     professional and personal activities.
                                                                   XBRL is an extension of the web-based XML (Extensible
     A comprehensive approach which reduces                        Markup Language) and can ‘tag’ financial data, allowing
     exposure to critical risks and potential damage               comparison by analysts across industries and reporting
     to brand should consider:                                     periods. XBRL is an open-standards-based reporting
     • Privacy and data protection strategy                        system being built to accommodate the electronic
                                                                   preparation and exchange of business reports around
     • Building an organisation-wide inventory and
       classification map of personal data                         the world.

     • Policies and procedures                                     Regulators in many capital markets, such as Singapore
     • Training and awareness                                      and the United States, have introduced mandatory
                                                                   XBRL-formatted financial reporting, with the UK and
     • Data retention
                                                                   Canada currently allowing voluntary filing. A key
     • Compliance with law enforcement requests                    challenge for regulators is to prescribe a ‘taxonomy’
     • Building privacy controls into IT projects                  or a uniform listing of account captions that is neither
     • Varied international compliance requirements and            too narrow to allow meaningful reporting nor too broad
       cross-border data transfers                                 to reduce comparability.
     • Audit and monitoring programs for ongoing data              The Standard Business Reporting (SBR) program is
       protection compliance.                                      a federal government initiative aimed at reducing the
     In the context of social media and collaboration              reporting burden for business by removing duplications
     technologies, the securing of ‘data’ must be seen to          across multiple agencies and jurisdictions. To achieve
     include not just traditional ‘hard data’ such as financial    its outcomes, SBR is utilising a reporting taxonomy
     records but also multimedia content, comment in emails        standard based on XBRL.
     and online forums, and shared content created in online       SBR is expected to achieve substantial reductions in
     collaboration workspaces.                                     time and effort spent preparing, lodging and correcting
     In some cases, breach of sensitive data can cost              in-scope financial reporting forms. SBR aims to simplify
     an organisation millions of dollars for not only the          financial reporting requirements by:
     immediate indemnity of data loss, but also the potential      • Removing unnecessary and duplicated information
     lost revenue due to their deteriorated reputation and trust     and increasing consistency and wording among forms
     undermining the value of the brand.                           • Enabling automatic pre-filling of government forms
                                                                     through accounting/record-keeping software
     Physical security of data, particularly on mobile devices
     such as laptops and smartphones, is a particular              • Introducing a single system that will enable automatic
     challenge, with a number of high-profile incidents              sending of reporting information electronically to
     of data loss having received international coverage.            participating agencies with a single sign on.
     However, safeguarding sensitive data is more than just
     disabling USB devices or monitoring outgoing emails.
     Organisations need to take a holistic approach to
     identifying the potential risks and threats and putting
     appropriate mitigating controls in place.




                                                                                  Business briefing series: 20 issues on IT as a strategic partner
16
Agility and innovation
Many of the new technologies enable organisations to get instant access to ‘off-the-shelf’ packages and
online services, improving their ability to respond to change. However, organisations generally pay a
premium for these services and there are risks involved which need to be managed and considered for
each of these opportunities.


   Ckecklist
        Does the pace of change in our IT inhibit our ability to change the business?
        Do IT projects take too long?
        Does IT volunteer solutions which take the organisation forward?
        Do we have a large, disparate collection of legacy applications?




11. IT agility                                                     12. Cloud computing
Competitive advantage relies in part upon an                       Cloud computing refers to a collection of IT capabilities
organisation’s ability to react quickly to various changes         that are provided over the internet and which customers
in customer preferences, market trends, consumer                   buy as a service. For example, instead of buying a
demands, etc. While businesses are typically able                  storage server and installing it in a private data centre,
to keep up with the pace of change, traditional IT                 customers buy access to storage hosted by the supplier
departments often fail to respond to changes at the                in a remote location.
same pace.
A disciplined IT function fills this gap between business
and technology by building the capacity to react to                      ‘The Cloud’
change in a timely, accurate and consistent manner.                   Cloud computing is a collection of IT facilities
A number of new technologies and approaches                           accessed via the internet, including software,
                                                                      application development platforms and servers
to delivering IT services hold out the possibility of
                                                                      and storages. Because the physical location of the
overcoming some of the traditional obstacles to                       IT systems is not relevant, they are said to be in
providing more flexible and adaptable IT services.                    ‘the cloud’. The cloud is basically another name
                                                                      for the internet. Well-known examples include
In practice, translating this potential into business                 Google Gmail, Microsoft’s Azure platform for
advantage requires the IT function to adopt a                         application development, and Amazon’s data
combination of technology standards and approaches,                   storage and server services.
and a suite of leading practice processes. The strategic
intent behind the adoption of these technologies needs
to be clearly articulated so the IT function can be
                                                                   In contrast to the traditional ‘buy-to-own, implement
organised accordingly.
                                                                   on-premise’ IT, which requires major capital investment,
Technology solutions such as those highlighted below               long implementation time and significant maintenance
are insufficient in isolation. To realise the full potential       costs, cloud computing holds out the promise of
of these solutions, the IT function needs to embed a               lower capital investment, potentially higher return on
service culture, and pragmatically apply leading process           investment, and greater flexibility in IT operations.
frameworks (such as the IT Infrastructure Library, ITIL).          The greater flexibility arises from the ability to rapidly
In doing so, it must be recognised that the ‘internal’ IT          ‘switch on’ and ‘switch off’ additional IT capacity and
processes of service delivery are actually intermediate            services almost instantly. For the organisation, this
steps in broader end-to-end business processes.                    can translate into reduced time to market and greater
                                                                   operational agility. So while there may be a tendency to




Business briefing series: 20 issues on IT as a strategic partner
                                                                                                                                17
Agility and innovation                          (continued)

     see cloud computing in terms of cost management, and          As with all new technologies, there are potential pitfalls
     rebalancing capex vs opex, the real potential of cloud        to avoid and issues to manage. When assessing the
     computing lies in the competitive advantage of a more         SaaS approach, business leaders need to consider
     agile IT capability.                                          how adaptable the service is to specific business
                                                                   requirements, and the upgrade path of the service
     Cloud computing is still an evolving paradigm. Its
                                                                   provider, who is juggling the competing demands
     definitions, underlying technologies, issues, risks and
                                                                   of many customers. Services hosted offshore may
     benefits continue to be refined in spirited debate. The
                                                                   complicate what are perceived to be ‘common’ business
     cloud computing industry represents a large ecosystem
                                                                   rules in jurisdictional areas such as tax and payroll.
     of many models, vendors and market niches.
                                                                   Additionally, there may be different local regulations
     While there are potential benefits to cloud computing,        regarding access to data kept on shore, for example the
     the move to this approach requires consideration of           US government has higher access to data than does
     serious issues such as:                                       the Australian government.
     • Where will our data be physically stored? Does it           SaaS offerings which are not truly multi-tenant may also
       matter if it is offshore?                                   prove to not actually be a more economical option than
     • How secure will our IT systems and data be?                 a traditional in-house implementation. Finally, the change
       If offshore, are there geopolitical risks to consider?      management challenge of transitioning people to a new
     • What degree of disaster recovery and business               application and new ways of working is undiminished,
       continuity assurance will we have?                          whether SaaS or in-house. Indeed, for the IT department
     • Will the service provider prove to be as flexible           SaaS raises new challenges as the emphasis on skills
       and responsive as we need?                                  shifts from deeply technical to supplier management.
                                                                   A thorough assessment of these issues and a sound
     13. Software as a Service                                     business case therefore need to be established prior
     Software as a Service (SaaS), where an organisation           to undertaking the SaaS option.
     pays fees for the use of hosted business software,
     is an increasingly popular approach to delivering             14. Business rules management
     IT functionality, applications and end-to-end                 In an environment where market demand changes
     business processes.                                           rapidly, Business Rules Management (BRM) need to
     Cloud computing (see Issue 12) is in many ways an             be updated in a timely manner. Traditionally, changing
     example of SaaS hosted on the internet, with similar          business requirements has required the re-engineering of
     potential benefits. These include a much-reduced              IT applications to support evolving business operations.
     implementation time (the application is already there         The slow process of software redevelopment can put
     waiting to be used), reduced or zero capital outlay,          a brake on the responsiveness of the organisation. This
     and avoidance of the need for in-house IT support             is a particular issue for organisations whose operations
     and applications expertise.                                   are subject to intricate rules and requirements, such as
                                                                   governmental regulations, configurable products and
                                                                   differential pricing.
           Multi-tenant
        The basic idea of SaaS is that many customers
        share the same implementation of the application,                Rules engine
        and the economies of scale achieved by the SaaS               A rules engine is a specialised piece of software
        provider flow through to benefit the customers.               which ‘plugs into’ other applications and allows
        This model of many organisations sharing the                  complex business logic rules to be modelled
        same application is known as ‘multi-tenant’.                  without the need for traditional coding of the rules
                                                                      into the software. Changing the way an application
                                                                      works is then a matter of resetting the rules instead
                                                                      of laborious recoding of the software.




                                                                                   Business briefing series: 20 issues on IT as a strategic partner
18
BRM is an approach to building IT applications which               However, achieving these business results in practice
significantly reduces the time needed to modify IT                 requires more than simply implementing new
solutions. The approach requires the use of a BRM                  technologies or rebuilding existing applications. Business
software application, typically an ‘off-the-shelf’ package         process change is also needed to take advantage of a
called a rules engine. Given the sophistication of these           more flexible and responsive IT function. Therefore, the
packages they can attract significant licensing fees, but          organisation needs to be able to define what it would do
equally can deliver significant long-term value and return         with the increased flexibility of its IT systems.
on investment.

15. Service oriented architecture
Service oriented architecture (SOA) pronounced
‘so-ah’, is a concept which is essentially simple but
rapidly devolves into highly technical terminology
and arcane disciplines. The majority of ‘off-the-shelf’
software packages are moving or have moved to a SOA
structure, therefore the normal cycle of upgrade and
replacement of applications means that many IT shops
(and hence organisations) are incrementally moving to
SOA almost by default.



         Service oriented architecture ‘SOA’
    SOA is the name given to the practice of building
    applications from re-usable building blocks. These
    chunks, or services, can in theory be rapidly
    re-arranged to create new applications much more
    rapidly than with traditional ‘monolithic’ systems.
    Indeed some of these building blocks do not even
    have to run on IT platforms within the organisation,
    they can be accessed as services over the internet.



From an IT perspective, SOA reduces the effort required
to develop and enhance applications and therefore
reduces the cost of these activities. The main promise
of SOA, however, is not in reducing IT costs but in
improving the ability of IT to respond rapidly to changing
business requirements. Greater responsiveness from the
IT department should in turn enable greater flexibility for
the business, such as the ability to bring new products to
market more rapidly, particularly in cases where product
or service delivery is mediated by technology.




Business briefing series: 20 issues on IT as a strategic partner
                                                                                                                                19
Operational efficiency
     Many organisations have significant IT infrastructure, and it is therefore important that these assets
     are used efficiently and effectively. Additionally, organisations need to ensure they protect these assets
     and have procedures for managing if the IT system is lost.


       Ckecklist
          Is our IT spend appropriate to our IT strategy?
          Does our IT strategy contribute to ‘greening’ our operations?
          What is our strategy for sourcing IT services?
          Do we have multiple pockets of IT capabilities that could be consolidated?




     16. Green IT                                                 Clear objectives and strategies are essential in order
     As the amount of electricity consumed by computer            to establish a win-win situation with the vendors.
     and network devices is significant, IT can play a key role   Organisations should have a clear understanding of
     in reducing energy consumption. Despite the strong           the business value and intent of an outsourcing or
     arguments around climate change, little has been done        multi-sourcing strategy. A key part of this strategic
     in a practical sense due to organisation’s failure to        view is a clear definition of the skills and capabilities
     make the link between green IT and the bottom-line.          which need to be retained in-house, and the functions,
     Organisations need to consider green IT initiatives from     structure and governance of the ‘retained organisation’.
     an economic standpoint.                                      As an alternative to outsourced service provision,
     Equipment manufacturers are placing significant              and as a means of focusing on core competencies,
     emphasis on energy consumption in the new                    organisations with large critical mass are looking
     generations of PCs, servers and other equipment.             to consolidate low-value/non-strategic activities
     Additionally, a variety of strategies can be deployed to     into a shared service capability. The evolution of
     improve the energy efficiency of IT operations, including:   new IT capabilities, such as virtualisation, greater
                                                                  standardisation of core technologies and the ever-
     • Datacentre consolidation
                                                                  expanding functionality of enterprise resource
     • Datacentre modernisation                                   planning (ERP) packages, can enable a single
     • Server virtualisation (see Issue 18)                       IT function to support a broader range of business
     • Cloud computing and SaaS (see Issues 12 and 13)            functions and operations.
     • Infrastructure modernisation.                              By re-engineering the business process and modernising
                                                                  systems, organisations are continuing to adopt the
     17. IT sourcing                                              shared service model for IT functions.
     Traditionally, large outsourcing contracts, representing a
                                                                  As with outsourcing or multi-sourcing, one of the key
     substantial proportion of IT spend, are usually renewed
                                                                  success factors in adopting a shared services model
     every five to seven years. More recently, however, many
                                                                  is to define the functions and structure of the retained
     organisations are looking to renegotiate agreements
                                                                  organisation, and the processes and governance which
     before contracts are due to expire. Many are moving
                                                                  control how these functions interact with the shared
     from large outsourcing contracts with a single vendor
                                                                  services body.
     to a ‘multi-source’ strategy, sourcing IT services from a
     number of vendors.




                                                                                 Business briefing series: 20 issues on IT as a strategic partner
20
18. Virtualisation                                                 19. Systems security
Research has shown that as little as 20% of an average             Cyberspace, which began as an electronic add-on to
server’s capacity is actually used, representing real waste        other domains such as land and sea commerce, is today
in terms of capital investment and energy efficiency.              a domain unto itself. Cyber-culture is growing more
                                                                   rapidly than cyber-security due to the accelerated growth
                                                                   of internet-enabled devices and machinery, and thus
          Virtual machine                                          everything that depends on cyberspace is at risk. Private
    The logical server is created by sub-dividing a                data, intellectual property, cyber-infrastructure, and even
    single physical server into multiple operating units.          military and national security can all be compromised
    Special software is run on the physical server
                                                                   by deliberate attacks, inadvertent security lapses, and
    which partitions it in a way transparent to the user.
    For each user, their own virtual machine (or ‘vm’)             the vulnerabilities of a relatively immature, unregulated
    appears to be a completely stand-alone, separate               global internet. So although the discipline of systems
    server. Virtualisation underpins the ability of service        security is not a new one, the challenges continue to
    providers to provide cloud computing services to               evolve and the associated risks become more extensive
    multiple consumers.                                            as new technologies become widely used.
                                                                   Security strategies and operations should include,
Server virtualisation is the practice of dividing up a             for example:
single physical server into a number of logical servers,           • Monitoring processes covering areas such as anti-
to optimise the usage of the machine’s available                     malware, intrusion detection, security information and
capacity. This enables an IT function to consolidate                 event management (SIEM) and threat management
multiple physical servers onto a single physical device.           • Response activities covering areas such as incident
Cost saving benefits are realised in the areas of hardware           management, disaster recovery (see Issue 20), crisis
purchases, server maintenance efforts, electricity/cooling           management, e-discovery and IT forensics
requirements and the gain in server administration                 • Prevention activities including processes around
productivity. IT becomes more responsive to changing                 secure email, firewalls, network segregation, data
business requirements because fulfilling the need for a              leakage prevention and cryptography.
new server becomes a case of ‘switching on’ a new virtual
machine rather than procuring and installing a new box.            20. Disaster recovery
                                                                   Disaster recovery, or operational resiliency, is a critical
Typically these issues have a longer time to benefit
                                                                   component of successful business management.
than other types of IT investments which directly
                                                                   Experience shows that typically more than 50% of
impact business initiatives. For virtualisation initiatives
                                                                   businesses without an effective disaster recovery
to be successful, business leaders need to focus on
                                                                   plan will ultimately fail following a major disruption.
developing clear objectives, strategy and business
                                                                   While this is not a new issue, the need to ensure
cases with comprehensive benefit realisation plans.
                                                                   continuity of service has never been greater, due to
                                                                   more organisations operating 24/7 and an increasing
                                                                   dependence on technology to conduct business.
                                                                   Increasing stakeholder and regulatory expectations
                                                                   demand an approach that ensures equal consideration
                                                                   is given to managing the immediate and longer-term
                                                                   outcomes of incidents affecting people, processes,
                                                                   systems or events external to the organisation.
                                                                   Disaster recovery consists of three elements:
                                                                   • IT disaster recovery
                                                                   • Business continuity management
                                                                   • Crisis management.




Business briefing series: 20 issues on IT as a strategic partner
                                                                                                                                 21
Operational efficiency                           (continued)

     Organisations should have a clearly defined strategy and
     action plans encompassing all three.
     Disasters are normally divided into three categories:
     1. Natural (electrical storms, earthquakes, landslides,
        fire, flood, pandemic)
     2. Human – accidental and intentional (terrorism,
        cyber attacks, rioting, protests, tampering, information
        disclosure, fire, theft)
     3. Accidental/technical (structural damage to building,
        system failures, loss of utilities, fuel shortage).

     Some disasters (eg. fire) may fall under more than one
     category. Organisations should consider how these
     types of disasters can affect key IT infrastructure and
     services, for example, datacenters, backup tapes,
     internet access, telephone services including mobile
     phones, and access to PCs and office space in the
     event of disaster which affects an entire office. This
     assessment is typically undertaken as a business impact
     analysis, followed by development of a recovery strategy
     for each critical service/application identified in the
     impact analysis.
     Given the rapidly evolving deployment and use of
     technologies, which move rapidly from ‘optional’
     to ‘business critical’, a key challenge is to keep the
     disaster recovery plan current and relevant.
     Organisations therefore need to ensure not only that a
     disaster recovery plan is in place, but also that a regular
     review and refresh cycle is executed which keeps the
     business impact analysis and the recovery strategies
     up to date and reflective of actual technology usage
     across the organisation.




                                                                    Business briefing series: 20 issues on IT as a strategic partner
22
Conclusion
The coming decade presents considerable challenges                 As technologies can be used to enable different
for business leaders seeking to exploit IT and new                 business outcomes depending on emphasis and intent,
technology innovations. The use of the internet continues          business leaders need to understand the potential
to be extended in new and unexpected ways. Whereas                 advantages – and risks – of these new technologies to
in the past the main focus of IT investment has primarily          their organisation, and decide how they want to exploit
been on seeking efficiency gains through automation                them. This strategic intent needs to be implemented to
and streamlining of processes, many of the new                     ensure the potential of technology is actually delivered.
technology developments could be used either to enable             For example, the adoption of cloud computing will
further efficiency gains or to achieve some form of                not make an organisation more responsive unless it is
differentiation advantage. Many of the new technologies            accompanied by changes to business processes as part
can help organisations differentiate themselves from               of a detailed strategy and implementation plan. Both
their competitors in areas such as supplier relationships,         the organisation and its IT function need clarity around
customer service, and attracting and retaining talent.             the purpose (eg. efficiency or differentiation) behind
For example:                                                       adopting particular technologies or approaches. The
• Recent technology innovations in the social sphere are           strategic planning processes should ensure that the
   being adopted by organisations. They are being used             potential benefits and risks of disruptive technologies
   to rethink the way businesses operate, whether in               are an input to the business strategy, not a follow-on
   terms of the mobile workforce or external interactions          consideration. Business leaders therefore need to adopt
   with suppliers and customers                                    leading practice strategy and governance approaches
• Trends in IT continue to emphasise the importance                to make effective decisions on directing and targeting
   of unlocking the value of data produced by IT                   strategic IT investment.
   transaction systems, and to recognise and manage the
   information assets of the organisation, in order to gain
   insight into operations and customers
• Innovations which may appear highly technical and
   only of concern to the IT department actually hold
   the potential to support a more agile and responsive
   business, with reduced time-to-market for new
   products and more flexible customer service.




Business briefing series: 20 issues on IT as a strategic partner
                                                                                                                               23
Resources and further information
     Links
     IT Governance Institute                  www.itgi.org
     National Broadband network               www.nbn.gov.au

     Standard Business Reporting              www.sbr.gov.au

     XBRL                                     www.xbrl.org/au

     The Institute of Chartered accountants   www.charteredaccountants.com.au
     in Australia
     Deloitte CIO services                    www.deloitte.com/view/en_AU/au/services/cio/index.htm

     Deloitte technology consulting           www.deloitte.com/view/en_AU/au/services/consulting/technology/index.htm


     References
     Deloitte, 2009                           2009 Survey on IT-business balance Shaping the relationship between
                                              business and IT for the future




                                                                              Business briefing series: 20 issues on IT as a strategic partner
24
Top 20 technology issues checklist
Use the prompts below to identify the issues most relevant to you and your organisation.

Strategic alignment                                                                             Yes   No

Can we describe our organisation’s technology strategy simply and succinctly?

Has our board considered ongoing IT training for the directors?

Are IT supply and demand balanced for value?

What role does IT have in creating value in our organisation?

What is the nature/form of current IT capabilities?

How do current IT capabilities compare to business needs, competitors and the overall market?

Where is IT creating or not creating value in our organisation?

What are the risks and benefits associated with reducing IT spend?


Information management                                                                          Yes   No

Are we lacking high-quality financial and management information?

Do we struggle to obtain meaningful information across business domains?

Do we have problems with availability, consistency and accuracy of management information?

Are sales operations held back because of lack of insight into customers?

Do we have accurate and current information about supplier performance?

Do we know how much we spend on what and with whom?

Do we know what we need to know about our customers?


IT effectiveness                                                                                Yes   No

Are we ‘doing the right thing’ and ‘doing things right’ with our IT?

Do we have a strategy for how we manage social media?

Do we have a strategy to use social media and collaboration tools for competitive advantage?

Do we have a strategy for mobile workforce?

Is there clarity about how we decide where to target our IT investment?


Agility and innovation                                                                          Yes   No

Does the pace of change in our IT inhibit our ability to change the business?

Do IT projects take too long?

Does IT volunteer solutions which take the organisation forward?

Do we have a large disparate collection of legacy applications?


Operational efficiency                                                                          Yes   No

Is our IT spend appropriate to our IT strategy?

Does our IT strategy contribute to ‘greening’ our operations?

What is our strategy for sourcing IT services?

Do we have multiple pockets of IT capabilities that could be consolidated?
Business briefing series: 20 issues on new technology
26
Business briefing series IT paper
Business briefing series IT paper

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Business briefing series IT paper

  • 1. Business briefing series 20 issues on IT as a strategic partner
  • 2. Deloitte provides audit, tax, consulting, and The Institute of Chartered Accountants in Australia financial advisory services to public and private (the Institute) is the professional body representing clients spanning multiple industries. With a globally Chartered Accountants in Australia. Our reach extends connected network of member firms in 140 countries, to more than 65,000 of today’s and tomorrow’s Deloitte brings world class capabilities and deep business leaders, representing some 53,000 Chartered local expertise to help clients succeed wherever Accountants and 12,000 of Australia’s best accounting they operate. Deloitte’s 150,000 professionals are graduates who are currently enrolled in our world-class committed to becoming the standard of excellence. postgraduate program. Deloitte’s professionals are unified by a collaborative Our members work in diverse roles across commerce culture that fosters integrity, outstanding value to and industry, academia, government and public markets and clients, commitment to each other, and practice throughout Australia and in 110 countries strength from diversity. They enjoy an environment around the world. We aim to lead the profession by of continuous learning, challenging experiences, delivering visionary thought leadership projects, setting and enriching career opportunities. Deloitte’s the benchmark for the highest ethical, professional and professionals are dedicated to strengthening corporate educational standards, and enhancing and promoting responsibility, building public trust, and making a the Chartered Accountants brand. positive impact in their communities. We also represent the interests of members Deloitte refers to one or more of Deloitte Touche in government, industry, academia and the general Tohmatsu, a Swiss Verein, and its network of public by actively engaging our membership and local member firms, each of which is a legally separate and international bodies on public policy, government and independent entity. Please see www.deloitte. legislation and regulatory issues. com/au/about for a detailed description of the The Institute can leverage advantages for its members legal structure of Deloitte Touche Tohmatsu and its as a founding member of the Global Accounting member firms. Alliance (GAA), an international accounting coalition In Australia, Deloitte has 12 offices and over 4,500 formed by the world’s premier accounting bodies. people and provides audit, tax, consulting, and The GAA has a membership of 788,000 and promotes financial advisory services to public and private clients quality professional services to share information across the country. Known as an employer of choice and collaborate on international accounting issues. for innovative human resources programs, we are The Institute is constituted by Royal Charter and was committed to helping our clients and our people excel. established in 1928. Deloitte’s professionals are dedicated to strengthening For further information about the Institute visit corporate responsibility, building public trust, and charteredaccountants.com.au making a positive impact in their communities. For more information, please visit Deloitte’s web site at www.deloitte.com.au Disclaimer: This discussion paper presents the opinions and comments of the author and not necessarily those of the Institute of Chartered Accountants in Australia (the Institute), Deloitte or their members. The contents are for general information only. They are not intended as professional advice – for that you should consult a Chartered Accountant or other suitably qualified professional. The Institute and Deloitte expressly disclaims all liability for any loss or damage arising from reliance upon any information contained in this paper. All information is current as at June 2010 First published June 2010 Published by: The Institute of Chartered Accountants in Australia Address: 33 Erskine Street, Sydney, NSW 2000 Deloitte Address: Grosvenor Place, 225 George St, Sydney, NSW 2000 Business briefing series: 20 issues on new technologies First edition ISBN: 978-1-921245-62-6 ABN 50 084 642 571 The Institute of Chartered Accountants in Australia Incorporated in Australia Members’ Liability Limited. 0510-28 ABN 74 490 121 060 Deloitte Touche Tohmatsu.
  • 3. Business briefing series 20 issues on IT Throughout the last decade there have been a host of newer, faster and friendlier information technology (IT) options developed to assist business leaders and their as a strategic partner organisations remain competitively positioned. During this time the challenge for business leaders has been dedicating the time to analyse and cut-through the many options available in order to find those that have the potential to impact the organisation more successfully. It is in this regard that the Institute has engaged with Deloitte, to produce this leadership paper entitled, Business briefing: 20 issues on IT as a strategic partner. The paper provides business leaders with an introduction to the 20 most important technology issues likely to be at the forefront in shaping the role and contribution of business IT over the next decade. The issues are divided into five core elements that contribute to the value IT makes to the operation of the organisation: • Strategic alignment • Information management • IT effectiveness • Agility and innovation • Operation efficiency. Business briefing: 20 issues on IT as a strategic partner has been written and presented in such a way as to maximise the reader’s understanding of the issues. Each of the five sections contain pull-out boxes – or ‘jargon busters’. The discipline of IT is notorious for specialised terminology, jargon, acronyms and abbreviations, the jargon busters pick out some of the more commonly used abbreviations and esoteric terminology, and provide a brief explanation. In addition, each section begins with a diagnostic questionnaire to ensure the reader is thinking about the right questions when reading the paper. The questions are also consolidated on the one page at the back of the paper for quick reference and to enhance practicality. The coming years present considerable challenges for business leaders seeking to exploit IT and new technology innovations. Organisations looking to adopt new technology such as, social media, cloud computing and standard business reporting need to consider how these new technologies can help differentiate themselves from their competitors. I trust that you will find this thought leadership paper interesting and worthwhile reading. This leadership paper is an initiative of the Institute’s Business Leader Series. A series dedicated to providing guidance and resources to leaders working in organisations. Michael Spinks President Institute of Chartered Accountants in Australia Business briefing series: 20 issues on IT as a strategic partner 3
  • 4. Business briefing series: 20 issues on IT as a strategic partner 4
  • 5. Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Strategic alignment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 1. Business-IT alignment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 2. IT governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 3. IT investment and IT value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Information management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 4. Management reporting and analytics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 IT effectiveness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 5. Customer responsiveness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 6. Collaboration technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 7. Social media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 8. Wireless and mobile computing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 9. Data security, confidentiality and privacy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 10 Business reporting (XBRL) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Agility and innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 11. IT agility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 12 Cloud computing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 13. Software as a Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 14. Business rules management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 15. Service oriented architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Operational efficiency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 16. Green IT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 17. IT sourcing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 18. Virtualisation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 19. Systems security . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 20. Disaster recovery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Issues checklist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Resources and further information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Contact details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Back cover Business briefing series: 20 issues on IT as a strategic partner 5
  • 6. Introduction Few decades, if any, can compare with the first one of the 21st century when it comes to the extraordinary leaps and bounds the global society has achieved in the field of information technology (IT). Throughout the decade there has been a host of newer, faster, friendlier technologies introduced that have been promising revolutionary breakthroughs at any point in time. The difficulty for business leaders is that all forms of new technologies have the potential to significantly impact the operations of the business, as well as placing demands on existing IT hardware and processes. The technology is also presented to business leaders heavily laced with industry jargon and sales messaging. It is no wonder most find it difficult to cut through and pick out the technologies which have the potential to impact an organisation successfully. More often this analysis and agreement on their relative importance can come too late. This paper provides business leaders with an IT is becoming more and more integrated into the ‘fabric’ introduction to the 20 most important technology issues of organisations. IT and business processes have become likely to be at the forefront in shaping the role and so intertwined, arguably they are indistinguishable. The contribution of business IT over the next few years. The crisis has also served to highlight the major role of IT in paper helps business leaders consider questions such as: tackling business challenges, enabling transformation of • Are we getting value from our IT? operations and customer service, and ultimately leading to a better competitive position. • What opportunities do new technologies provide in our business and are we taking advantage of them? Why are new technologies important? • Are we recognising and managing the associated risks? Meanwhile, technological innovation continues at a rapid • How should we decide where to invest our IT dollars? pace. A number of technologies have emerged and are These questions are not new challenges in the being adopted which have the potential to drive real management of IT, but never has there been a change in many sectors, not just in efficiency but also in more pressing time in the current business climate, competitive positioning and the nature of the workplace. considering the ever-expanding use of the internet These include: podcasts being used to provide training and other e-innovations. material which employees can consume ‘on the go’; wireless networks and collaboration tools supporting What has changed recently? home-workers and a mobile workforce; business The past two years have been eventful for organisations applications available on laptops and smart-phones; all over the world. The financial crisis has impacted the hardware consolidation to enable green IT; and the use global economy in an unprecedented way and has forced of social media for ‘crowd sourcing’ and other marketing some organisations into make tough decisions. In these initiatives. turbulent times, the imperatives to free up cash, preserve The challenge for business leaders is to understand revenue and minimise costs have driven the need for these developments in IT, identify the opportunities and increased efficiency while at the same time enabling risks that these developments bring to the organisation, swift adaptation in a fiercely competitive environment. and direct IT investment to ‘do the right things’ and ‘do In this context, business leaders, perhaps more than things right’. ever, are looking to IT to deliver increasing value to their organisation at the lowest possible cost. Business briefing series: 20 issues on IT as a strategic partner 6
  • 7. Structure Operational efficiency The paper is divided into five topic areas. Together There are some important trends and developments these determine the contribution which IT makes to which continue to contribute to efficiency. It is possible the value of the business: that these technologies, when approached in the right way, may also contribute as much to agility and Strategic alignment innovation as they do to cost reduction. An organisation needs governance and planning processes which ensure that business leaders are Throughout the paper, the 20 issues are discussed aware of new technologies and trends, and are able in terms of both opportunity and risk, and their to determine which IT investments are right for the potential as enablers of efficiency, enablers of organisation. Strategic alignment considers the differentiation, or both. processes and structures needed to ensure the business strategy is properly informed of technology possibilities, How to use this guide and that IT investment is appropriately targeted. To enhance the practicality of the paper, each section begins with a short checklist. At the back of the paper Information management these checklists are consolidated onto a single page for The shift from transaction efficiency to exploiting the quick reference. information available to the organisation to improve business performance is a common theme. Information management has emerged as a discipline in its own Jargon buster right, in recognition of its potential to add value to The discipline of IT is notorious for specialised the organisation. terminology, jargon, acronyms and abbreviations. IT effectiveness Throughout the paper we have included ‘jargon Business leaders need to consider the potential of new buster’ boxes which pick out some of the more commonly used abbreviations and specialised technologies such as social media and collaboration terminology and provide a brief explanation. tools and how organisations can take advantage of them. There is also a glossary on page 27. These new technologies have the ability to transform how organisations operate, but they also bring new risks in relation to data security and confidentiality. Agility and innovation A number of new offerings in IT are gaining popularity due to their ability to support a more flexible and responsive business model, and indeed to enable innovation in the form of new business models. Business value of IT Information Agility and Operational IT effectiveness management innovation efficiency Strategic alignment Business briefing series: 20 issues on IT as a strategic partner 7
  • 8. Strategic alignment Strategic alignment of IT is a well-established business requirement, but with new technologies emerging the role of IT in the organisation is changing and new approaches are needed. Traditionally, the concept of IT alignment has been that when IT is strategically aligned with the business strategy the IT capabilities of the organisation are optimised to support the business operations which implement the strategy. However, IT is increasingly moving into the ‘front office’, so that technology strategy and business strategy are inextricably linked. Different processes and governance are needed so that both business strategy and IT strategy can be developed in tandem, effective IT governance can be achieved, and IT investment and value can be systematically managed. Ckecklist Can we describe our organisation’s technology strategy simply and succinctly? Has our board considered ongoing IT training for the directors? Are IT supply and demand balanced for value? What role does IT have in creating value in our organisation? What is the nature/form of current IT capabilities? How do current IT capabilities compare to business needs, competitor capabilities and the overall market? Where is IT creating or not creating value in our organisation? What are the risks and benefits associated with reducing IT spend? 1. Business-IT alignment business planning, and executive involvement in Although simple in theory, aligning IT strategy with determining investment priorities across increasingly business strategy remains a test for many organisations. blurred boundaries between the business and IT. However, as the role of IT expands and technology To grapple with IT’s inherently complex nature and rapid becomes more pervasive, the traditional idea of a pace of change, both quantitatively and qualitatively, sequential strategy process whereby IT strategy is business leaders need access to meaningful information developed to enable a previously developed business that allows them to effectively perform their duties. strategy is already superseded. Both need to be They need to determine whether IT strategy is aligned developed simultaneously, each informing the other of within the framework of the organisation’s long-term demands and possibilities. strategic plan, to assess its risks, to monitor its In a world of online customer self-service, technology implementation, and to measure IT performance. It was moves from supporting the delivery of customer service not until the last decade that IT was generally considered to being the primary delivery channel for customer a strategic issue. Today, IT supports areas that fall service. Business strategy and technology strategy are squarely in the domain of director diligence, monitoring therefore becoming so interwoven as to be inseparable. company strategy development, risk, compliance and controls, operations, and globalisation. More directors Many of the technology innovations discussed in this are warming to the idea that IT is a board-level issue. paper have the potential to deliver cost efficiencies or to enable the organisation to differentiate and improve its Adequate information regarding IT and IT strategy competitive position. Without clarity of purpose in the will be increasingly needed at senior levels to support combined business and IT strategies, the risk is that the the organisation’s overall strategy. It will also enable true potential is missed and either the wrong outcome organisations to exploit opportunities to improve is delivered or none at all. product value, increase market share, mitigate risk, and vastly improve the efficiency of operations – all primary Alignment of IT with the business therefore requires shareholder concerns. a new perspective on the processes of strategic and Business briefing series: 20 issues on IT as a strategic partner 8
  • 9. Americas Decisive external factors influencing IT decision-making (excl. USA) Asia-Pacific EMEA Grand total Cost reduction initiatives 89% 10% 15% 13% New technologies 99% 17% 13% 13% Internal restructuring or business process re-engineering 7% 11% 12% 11% Request for more automation 69% 6% 13% 11% Regulatory obligations 99% 10% 9% 9% Mergers and acquisitions 11% 2% 8% 8% New management 11% 7% 7% 8% Changes in own portfolio 12% 5% 7% 7% New risks 69% 11% 6% 7% Technology price fluctuations 13% 7% 3% 6% Changing competition 4% 6% 4% 4% ISO certification 2% 8% 2% 3% Other 4% 1% 1% 1% Grand total 100% 100% 100% 100% Source: 2009 Survey on IT-Business Balance (Deloitte). 2. IT governance of the organisation. Managing IT means addressing The question of business-IT alignment and the role of conflicting goals: strategic planning process, discussed in Issue 1, should • Balancing lower costs and increased quality of service form part of an overall IT governance framework. The • Balancing increased agility and lower risk. essence of IT governance is bringing the right people to the table to have the right conversation about the Faced with these challenges, several questions can be right places to spend IT dollars. IT governance involves raised which point to the effectiveness of IT governance: balancing IT’s potential contribution against other • Is IT established as a driving force for business projects? opportunities and available resources. In practice this • How are the responsibilities shared between IT means involvement of business leaders in decision- and the business? making and management of various facets of IT, not • How formalised are the relationships between IT just strategic planning. and the business? • How is IT managing the demands of the business? • How is the business involved in IT investments? IT governance • How are the IT financials shared with the business? The IT governance Institute defines IT governance as ‘an integral part of enterprise governance’ that Properly enacted, IT governance will not only reduce the ‘consists of the leadership, the organisational risk that IT investment is sub-optimal for an organisation, structures and the processes that ensure that the organisation’s IT sustains and extends the also provide the basis for managing performance in organisation’s strategies and objectives‘. the delivery of IT projects and services. Whether the strategic intent is primarily to use technology to improve efficiency or to differentiate product or customer service, Management, however, does not always see the the IT governance framework is the cornerstone of added value of IT governance to the overall success effective IT investment and IT service delivery. Business briefing series: 20 issues on IT as a strategic partner 9
  • 10. Strategic alignment (continued) 3. IT investment and IT value processing can reasonably be treated as a corporate The efficiency dimension of IT (automation, faster investment, yet IT systems which are used for internal execution at a lower cost) is still an important element functions and to support business unit revenue- of the value of IT. However, the operational efficiency generating operations create a more complex made possible by integrated systems is beginning to be management challenge. Adoption of new technologies taken for granted. The enabling technology which drives in support of revenue growth and customer service process efficiency, primarily enterprise resource planning necessarily moves IT into the ‘front office’ of more and (ERP), is now mature and well established in all sectors, more organisations. IT mangement discipline which are ranging from large enterprises to the upper ends of the well established in technology-intensive industries, such small-to-medium market. as banking, are therefore becoming increasingly relevant across all sectors. With the possibilities of new technologies, the emphasis is increasingly on IT to deliver on dimensions which are Traditionally the cause-and-effect relationship between more directly related to business value and competitive IT spending and business results has not been well edge, through: understood. The discipline of IT value management enables business leaders to clarify IT expenditure and • Better products and services assets contribution to tangible business output. • Higher customer satisfaction In the absence of effective practices for directing • Go-to-market advantage IT investment and tracking value, organisations run the • Growth and profitability. risk of eroding competitive advantage by failing to exploit As IT becomes embedded in revenue-generating opportunities or respond to risks. Equally, it is nearly customer service operations, traditional models of IT impossible to measure the value contribution of IT or funding, value attribution, and lines of accountability to gauge whether an IT strategy is successful and what and responsibility are being superseded. For example, impact it has had on business results. IT systems which support back-office transaction Kevin Daly CEO, Maxxess Systems director, Danka Business Systems, PLC and iteris ‘The value of IT Ito the extent it is realised) it is impact on business performance metrics. Unless and until IT impacts true business parameters. It is providing no strategic value. While IT investments cannot be isolated from other changes going on in the business environment. It is usually a valid assumption that major IT initiatives will (if they are successful) have meaningful impacts on at least some traditional business efficiency, effectiveness, control or compliance metrics.’ William A. Etherington Chair, Canadian Imperial Bank of Commerce, Director, Celestica and MDS ‘We do regular reviews of capital projects that are mostly IT investments. Whenever, we have had project misses (schedule and/or budget), we have revisited the process to review IT strategy and operations. Our current plan calls for annual IT strategy updates, regular project reviews with ‘watch-list projects’ highlighted and connections to IT strategy included in regular strategy and operations reviews by the business unit leaders.’ Susan Wand Director, Altera Corp, Avanex Corp, and Nektar Therapeutics ‘A company that puts all of its resources into its core business and uses IT as a kind of a necessary part of business, but does not want to spend an extra penny if it can help it. In some respects its penny-wise and pound-foolish, because it will end up with a lot of cobbled-up systems and processes that wind up costing more.’ Source: 2009 Survey on IT-Business Balance (Deloitte) Business briefing series: 20 issues on IT as a strategic partner 10
  • 11. Information management Effective business management requires accurate, reliable and current information insights into operations, supply and sales. There are high expectations for any organisation to make effective use of insights which can be gleaned from the mass of data generated by transaction systems. The focus for IT continues to evolve from improving transaction efficiency to improving decision support. Ckecklist Are we lacking high-quality financial and management information? Do we struggle to obtain meaningful information across business domains? Do we have problems with availability, consistency and accuracy of management information? Are sales operations held back because of lack of insight into customers? Do we have accurate and current information about supplier performance? Do we know how much we spend on what and with whom? Do we know what we need to know about our customers? 4. Management reporting and analytics Management reporting provides support for strategic Most organisations today recognise the importance and operational decision-making and is increasingly of improved information management, some simply recognised as an often-untapped source of competitive need to demonstrate they can deliver financial reports advantage. Management reporting of this kind, which that are timely and accurate, while others need to bring collates information to inform decision-making rather consistency to a jumble of IT systems garnered through than verify past performance, produces actionable acquisitions. Management reporting and data analytics information. This type of reporting and analysis is are emerging as two strategically important aspects of typically described as business intelligence (BI). new approaches to information management. An effective BI strategy clarifies the link between information and business performance, focusing business leaders on the key data required to run Business Intelligence (BI) the organisation. The world of business intelligence comes with its Through a successful BI initiative, an organisation can: own set of technology concepts and language. Commonly used BI terminology includes: • Extract integrated decision-support data from business transactions • Data warehouse • Datamart • Identify profitable customers, reduce costs, and identify profitable products, services and trends • Data repository • Cubes • Provide an environment which helps in refining or building business processes • Online analytical processing (OLAP). • Provide users with a platform to run customised reports on the fly (ad hoc analysis) • Eliminate reporting inertia • Integrate multiple data sources to provide a single version of truth • Track internal and operational performance within the organisation. Business briefing series: 20 issues on IT as a strategic partner 11
  • 12. Information management (continued) Technology Decisions and actions Data architecture Vision and strategy Business Governance Intelligence Business drivers Organisation Business planning Business process Before any organisation can realise the benefits of a Although BI solutions will reduce the effort required to BI solution, business leaders first need to define the produce actionable reports, the primary potential is to business questions they are trying to answer. BI solutions contribute to competitive positioning. The BI strategy will then enable users to quickly adapt to new business should include a broad set of processes, technologies, requirements and evolving sources of information. and stakeholders for collecting, integrating, accessing, and analysing information for the purpose of helping organisations make better business decisions. Enterprise Information Management Analytics are a key tool in managing any organisation, (EIM) and by providing granular insights into the business • Information governance they can play a powerful role in both cost reduction • Enterprise data management and differentiation. For example, market positioning • Enterprise content management can be fine-tuned through greater understanding of • Data warehousing the customer population, supply-side cost reduction • Business performance management can be driven through more strategic sourcing and • Data quality management procurement, and customer experience can be improved These are the various IT disciplines involved in through improved order fulfilment and customer service. producing the high-quality information needed Specifically, the type of information management for an effective executive dashboard. systems required by organisations to satisfy their demands and strategic goals are: • Executive dashboards that deliver integrated information • Enhanced tools for data quality, data management and integration. Business briefing series: 20 issues on IT as a strategic partner 12
  • 13. Example of a dashboard Potential problems by product and city Proportion of volume by country Long Beach Dusseldorf USA 63% Glasgow Mumbai Beijing Tokyo Kyoto Europe 6% Lima Xian Goa Product India 9% AK Clothing Japan, Korea 3% ET Sportswear L&P SportsRBack China 19% Jackson Pan Big Mama Berina Skopje kleding Berinaou We Wear Clothes Average uptime 0% 100% Ship time by city Product volume of top five cities Beijing 54% Goa Glasgow 9% Tokyo Mumbai Mumbai 4% Long Beach Tokyo 18% Xian Lima Beijing Glasgow Long Beach 15% Kyoto Dusseldorf 0 6 10 0 6 10 Large orders Small orders Business briefing series: 20 issues on IT as a strategic partner 13
  • 14. IT effectiveness Is IT enabling the organisation to take advantage of the potential of new technologies? Is the business aware of the potential of new technologies and planning how to exploit them? The use of multi-media, mobile computing, social media and collaboration platforms is poised for explosive growth with the deployment of the National Broadband Network. ‘Doing the right things’ in the world of IT is no longer solely about efficient processing of transactions. The new technologies have the potential to be truly disruptive and transformative to all spheres of business, the public sector and not-for-profits. Business leaders need to understand the opportunities and threats that these technologies may present. Ckecklist Are we ‘doing the right thing’ and ‘doing things right’ with our IT? Do we have a strategy for how we manage social media? Do we have a strategy to use social media and collaboration tools for competitive advantage? Do we have a strategy for mobile workforce? Is there clarity about how we decide where to target our IT investment? 5. Customer responsiveness This business need, moves the emphasis of IT from As consumer lifestyles and tastes continue to diversify process and transaction efficiency within siloed business in society, organisations are facing greater challenges operations to technology support for cross-functional to acquire, grow and retain the right customers. For the customer management processes. In practice, this organisation, ‘customer experience management’ aims means being able to deliver to business users current, to deliver a consistent experience, specific to individual accurate and relevant information at the right time and needs, across all touch points and through all phases of place. For example, sales data is demanded at an ever the customer lifecycle. more granular level of analysis, overlaid by an increasing number of perspectives to support concepts such as customer touch point management and closed-loop Closed-loop marketing marketing management. Measures the results of online marketing and Successful online businesses such as Google, Amazon communication initiatives by tracking the and Apple’s iTunes store provide examples of leading response of targeted groups. The results of practice in these disciplines. All these online businesses responses such as track customer behaviour and use this information to • Completed surveys enhance the customer experience and maximise the • Promotion code redemptions value from the customer. Examples include Amazon’s • Purchase/browsing behaviour ‘customers who bought this product also bought ...’ and • Email response rates iTunes’ ‘just for you’ suggestions. • External blogs The innovations of the successful online retail • Comments posted on corporate blogs organisations are now being adopted in other sectors. • Social media (Twitter, Facebook, tagging, ratings) This requires investment in IT solutions comprising varying combinations of: are added to a database for tracking and evaluation to improve future marketing decisions. • Online (web) applications • Data warehouses • Business intelligence solutions • Mobile applications • Systems integration. Business briefing series: 20 issues on IT as a strategic partner 14
  • 15. 6. Collaboration technologies At the same time, these technologies need to be The various collaboration tools available in the market deployed with due regard for the inherent risks to allow organisations to share key business data and ideas privacy, confidentiality and brand damage, which can with employees, partners and customers. This results arise from the inadvertent or malicious disclosure in improved efficiency, effectiveness and innovation. of inappropriate company information and opinions. The scope for exploiting these technologies continues Whereas in the past an individual’s views – good or to grow and with the advent of Software as a Service bad – would be unlikely to reach beyond their immediate (SaaS) solutions (see Issue 13) comes the ability to acquaintances, they can now reach hundreds of deploy them rapidly. thousands in a short period, in the form of blogs, tweets and videos. Organisations therefore need to review Collaboration technologies can therefore enable groups security and privacy policies and update them to address within the enterprise and across organisations to rapidly the new range of risks which come with these new come together, work collaboratively on a project or technologies (see Issue 9). shared interest, and then disband. Examples include: • Project workspaces where different organisations 8. Wireless and mobile computing can work together, for example, architects, planners, With recent enhancements in hardware devices and financiers, lawyers and engineers involved in a network capacity, mobile computing is becoming an construction project important strategic businesses enabler that delivers • Innovation and knowledge management zones productivity and innovative customer experience. • Workspaces for dispersed groups who share a It allows the workforce to be connected to business common interest (‘communities of interest’) to operations regardless of locality, resulting in increased exchange ideas, information and knowledge productivity. • Cross-organisation and cross-border collaboration, The combination of hardware devices, broadband for example, virtual R&D teams. networks and new applications is also changing the Collaboration technologies can therefore be exploited way customers interact with business at different both as enablers of efficiency (streamlining group phases of the customer experience cycle. Branchless processes) and as enablers of competitive advantage banking is an example of a new business’s model. This (supporting teamwork, innovation and customer service has been made possible through increased network delivery across organisational boundaries). bandwidth and reliability, a critical mass being reached in public adoption of online and mobile computing, and 7. Social media confidence in the security of online transactions. Retail banking may be at the forefront of technology-mediated Social media is pervasive in mainstream society and has customer service, but the same technologies are already started to infiltrate the workplace. Although a enabling the advent of customer self-service in sectors large number of organisations have already implemented as diverse as retail, health and policing. some form of social media, most have not realised the full benefits that can be potentially delivered. These From a more defensive standpoint, organisations include increasing employee productivity, operational should also consider the possibility that, if innovation efficiencies, fostering creativity and innovation, and in the use of mobile technologies is not driven by enhancing customer and prospective relationships. the organisation itself, third parties may seize the opportunity. For example, the iPhone application The technologies classed as social media are often seen store contains many applications which have been as being just that. However, organisations are finding developed and launched by independent entrepreneurs, that innovative use can be made of these technologies representing varying degrees of risk and lost opportunity to change the way in which traditional business activities to the relevant organisations. are done. Examples range from using podcasts for internal communications and training to using messaging technologies such as Twitter to build communities of interest, capture ideas and support innovation. Business briefing series: 20 issues on IT as a strategic partner 15
  • 16. IT effectiveness (continued) 9. Data security, confidentiality and privacy 10. Business reporting (XBRL) The data security landscape today is very different Extensible Business Reporting Language (XBRL) is a from that of 20 or even 10 years ago, and it continues language for the electronic communication of business to evolve rapidly. Today, more people than ever have and financial data that is increasingly being used around access to sensitive data and use it in their daily work. At the world. It provides key benefits in the preparation, the same time, the role of the physical boundaries of the analysis and communication of business information in workplace in safeguarding security and confidentiality the form of cost savings, greater efficiency, improved are diminishing as workforces become increasingly accuracy and increased comparability in the delivery mobile. The boundary between personal IT and work of information to all parties in the financial reporting IT is also blurring as mobile devices are used for both supply chain. professional and personal activities. XBRL is an extension of the web-based XML (Extensible A comprehensive approach which reduces Markup Language) and can ‘tag’ financial data, allowing exposure to critical risks and potential damage comparison by analysts across industries and reporting to brand should consider: periods. XBRL is an open-standards-based reporting • Privacy and data protection strategy system being built to accommodate the electronic preparation and exchange of business reports around • Building an organisation-wide inventory and classification map of personal data the world. • Policies and procedures Regulators in many capital markets, such as Singapore • Training and awareness and the United States, have introduced mandatory XBRL-formatted financial reporting, with the UK and • Data retention Canada currently allowing voluntary filing. A key • Compliance with law enforcement requests challenge for regulators is to prescribe a ‘taxonomy’ • Building privacy controls into IT projects or a uniform listing of account captions that is neither • Varied international compliance requirements and too narrow to allow meaningful reporting nor too broad cross-border data transfers to reduce comparability. • Audit and monitoring programs for ongoing data The Standard Business Reporting (SBR) program is protection compliance. a federal government initiative aimed at reducing the In the context of social media and collaboration reporting burden for business by removing duplications technologies, the securing of ‘data’ must be seen to across multiple agencies and jurisdictions. To achieve include not just traditional ‘hard data’ such as financial its outcomes, SBR is utilising a reporting taxonomy records but also multimedia content, comment in emails standard based on XBRL. and online forums, and shared content created in online SBR is expected to achieve substantial reductions in collaboration workspaces. time and effort spent preparing, lodging and correcting In some cases, breach of sensitive data can cost in-scope financial reporting forms. SBR aims to simplify an organisation millions of dollars for not only the financial reporting requirements by: immediate indemnity of data loss, but also the potential • Removing unnecessary and duplicated information lost revenue due to their deteriorated reputation and trust and increasing consistency and wording among forms undermining the value of the brand. • Enabling automatic pre-filling of government forms through accounting/record-keeping software Physical security of data, particularly on mobile devices such as laptops and smartphones, is a particular • Introducing a single system that will enable automatic challenge, with a number of high-profile incidents sending of reporting information electronically to of data loss having received international coverage. participating agencies with a single sign on. However, safeguarding sensitive data is more than just disabling USB devices or monitoring outgoing emails. Organisations need to take a holistic approach to identifying the potential risks and threats and putting appropriate mitigating controls in place. Business briefing series: 20 issues on IT as a strategic partner 16
  • 17. Agility and innovation Many of the new technologies enable organisations to get instant access to ‘off-the-shelf’ packages and online services, improving their ability to respond to change. However, organisations generally pay a premium for these services and there are risks involved which need to be managed and considered for each of these opportunities. Ckecklist Does the pace of change in our IT inhibit our ability to change the business? Do IT projects take too long? Does IT volunteer solutions which take the organisation forward? Do we have a large, disparate collection of legacy applications? 11. IT agility 12. Cloud computing Competitive advantage relies in part upon an Cloud computing refers to a collection of IT capabilities organisation’s ability to react quickly to various changes that are provided over the internet and which customers in customer preferences, market trends, consumer buy as a service. For example, instead of buying a demands, etc. While businesses are typically able storage server and installing it in a private data centre, to keep up with the pace of change, traditional IT customers buy access to storage hosted by the supplier departments often fail to respond to changes at the in a remote location. same pace. A disciplined IT function fills this gap between business and technology by building the capacity to react to ‘The Cloud’ change in a timely, accurate and consistent manner. Cloud computing is a collection of IT facilities A number of new technologies and approaches accessed via the internet, including software, application development platforms and servers to delivering IT services hold out the possibility of and storages. Because the physical location of the overcoming some of the traditional obstacles to IT systems is not relevant, they are said to be in providing more flexible and adaptable IT services. ‘the cloud’. The cloud is basically another name for the internet. Well-known examples include In practice, translating this potential into business Google Gmail, Microsoft’s Azure platform for advantage requires the IT function to adopt a application development, and Amazon’s data combination of technology standards and approaches, storage and server services. and a suite of leading practice processes. The strategic intent behind the adoption of these technologies needs to be clearly articulated so the IT function can be In contrast to the traditional ‘buy-to-own, implement organised accordingly. on-premise’ IT, which requires major capital investment, Technology solutions such as those highlighted below long implementation time and significant maintenance are insufficient in isolation. To realise the full potential costs, cloud computing holds out the promise of of these solutions, the IT function needs to embed a lower capital investment, potentially higher return on service culture, and pragmatically apply leading process investment, and greater flexibility in IT operations. frameworks (such as the IT Infrastructure Library, ITIL). The greater flexibility arises from the ability to rapidly In doing so, it must be recognised that the ‘internal’ IT ‘switch on’ and ‘switch off’ additional IT capacity and processes of service delivery are actually intermediate services almost instantly. For the organisation, this steps in broader end-to-end business processes. can translate into reduced time to market and greater operational agility. So while there may be a tendency to Business briefing series: 20 issues on IT as a strategic partner 17
  • 18. Agility and innovation (continued) see cloud computing in terms of cost management, and As with all new technologies, there are potential pitfalls rebalancing capex vs opex, the real potential of cloud to avoid and issues to manage. When assessing the computing lies in the competitive advantage of a more SaaS approach, business leaders need to consider agile IT capability. how adaptable the service is to specific business requirements, and the upgrade path of the service Cloud computing is still an evolving paradigm. Its provider, who is juggling the competing demands definitions, underlying technologies, issues, risks and of many customers. Services hosted offshore may benefits continue to be refined in spirited debate. The complicate what are perceived to be ‘common’ business cloud computing industry represents a large ecosystem rules in jurisdictional areas such as tax and payroll. of many models, vendors and market niches. Additionally, there may be different local regulations While there are potential benefits to cloud computing, regarding access to data kept on shore, for example the the move to this approach requires consideration of US government has higher access to data than does serious issues such as: the Australian government. • Where will our data be physically stored? Does it SaaS offerings which are not truly multi-tenant may also matter if it is offshore? prove to not actually be a more economical option than • How secure will our IT systems and data be? a traditional in-house implementation. Finally, the change If offshore, are there geopolitical risks to consider? management challenge of transitioning people to a new • What degree of disaster recovery and business application and new ways of working is undiminished, continuity assurance will we have? whether SaaS or in-house. Indeed, for the IT department • Will the service provider prove to be as flexible SaaS raises new challenges as the emphasis on skills and responsive as we need? shifts from deeply technical to supplier management. A thorough assessment of these issues and a sound 13. Software as a Service business case therefore need to be established prior Software as a Service (SaaS), where an organisation to undertaking the SaaS option. pays fees for the use of hosted business software, is an increasingly popular approach to delivering 14. Business rules management IT functionality, applications and end-to-end In an environment where market demand changes business processes. rapidly, Business Rules Management (BRM) need to Cloud computing (see Issue 12) is in many ways an be updated in a timely manner. Traditionally, changing example of SaaS hosted on the internet, with similar business requirements has required the re-engineering of potential benefits. These include a much-reduced IT applications to support evolving business operations. implementation time (the application is already there The slow process of software redevelopment can put waiting to be used), reduced or zero capital outlay, a brake on the responsiveness of the organisation. This and avoidance of the need for in-house IT support is a particular issue for organisations whose operations and applications expertise. are subject to intricate rules and requirements, such as governmental regulations, configurable products and differential pricing. Multi-tenant The basic idea of SaaS is that many customers share the same implementation of the application, Rules engine and the economies of scale achieved by the SaaS A rules engine is a specialised piece of software provider flow through to benefit the customers. which ‘plugs into’ other applications and allows This model of many organisations sharing the complex business logic rules to be modelled same application is known as ‘multi-tenant’. without the need for traditional coding of the rules into the software. Changing the way an application works is then a matter of resetting the rules instead of laborious recoding of the software. Business briefing series: 20 issues on IT as a strategic partner 18
  • 19. BRM is an approach to building IT applications which However, achieving these business results in practice significantly reduces the time needed to modify IT requires more than simply implementing new solutions. The approach requires the use of a BRM technologies or rebuilding existing applications. Business software application, typically an ‘off-the-shelf’ package process change is also needed to take advantage of a called a rules engine. Given the sophistication of these more flexible and responsive IT function. Therefore, the packages they can attract significant licensing fees, but organisation needs to be able to define what it would do equally can deliver significant long-term value and return with the increased flexibility of its IT systems. on investment. 15. Service oriented architecture Service oriented architecture (SOA) pronounced ‘so-ah’, is a concept which is essentially simple but rapidly devolves into highly technical terminology and arcane disciplines. The majority of ‘off-the-shelf’ software packages are moving or have moved to a SOA structure, therefore the normal cycle of upgrade and replacement of applications means that many IT shops (and hence organisations) are incrementally moving to SOA almost by default. Service oriented architecture ‘SOA’ SOA is the name given to the practice of building applications from re-usable building blocks. These chunks, or services, can in theory be rapidly re-arranged to create new applications much more rapidly than with traditional ‘monolithic’ systems. Indeed some of these building blocks do not even have to run on IT platforms within the organisation, they can be accessed as services over the internet. From an IT perspective, SOA reduces the effort required to develop and enhance applications and therefore reduces the cost of these activities. The main promise of SOA, however, is not in reducing IT costs but in improving the ability of IT to respond rapidly to changing business requirements. Greater responsiveness from the IT department should in turn enable greater flexibility for the business, such as the ability to bring new products to market more rapidly, particularly in cases where product or service delivery is mediated by technology. Business briefing series: 20 issues on IT as a strategic partner 19
  • 20. Operational efficiency Many organisations have significant IT infrastructure, and it is therefore important that these assets are used efficiently and effectively. Additionally, organisations need to ensure they protect these assets and have procedures for managing if the IT system is lost. Ckecklist Is our IT spend appropriate to our IT strategy? Does our IT strategy contribute to ‘greening’ our operations? What is our strategy for sourcing IT services? Do we have multiple pockets of IT capabilities that could be consolidated? 16. Green IT Clear objectives and strategies are essential in order As the amount of electricity consumed by computer to establish a win-win situation with the vendors. and network devices is significant, IT can play a key role Organisations should have a clear understanding of in reducing energy consumption. Despite the strong the business value and intent of an outsourcing or arguments around climate change, little has been done multi-sourcing strategy. A key part of this strategic in a practical sense due to organisation’s failure to view is a clear definition of the skills and capabilities make the link between green IT and the bottom-line. which need to be retained in-house, and the functions, Organisations need to consider green IT initiatives from structure and governance of the ‘retained organisation’. an economic standpoint. As an alternative to outsourced service provision, Equipment manufacturers are placing significant and as a means of focusing on core competencies, emphasis on energy consumption in the new organisations with large critical mass are looking generations of PCs, servers and other equipment. to consolidate low-value/non-strategic activities Additionally, a variety of strategies can be deployed to into a shared service capability. The evolution of improve the energy efficiency of IT operations, including: new IT capabilities, such as virtualisation, greater standardisation of core technologies and the ever- • Datacentre consolidation expanding functionality of enterprise resource • Datacentre modernisation planning (ERP) packages, can enable a single • Server virtualisation (see Issue 18) IT function to support a broader range of business • Cloud computing and SaaS (see Issues 12 and 13) functions and operations. • Infrastructure modernisation. By re-engineering the business process and modernising systems, organisations are continuing to adopt the 17. IT sourcing shared service model for IT functions. Traditionally, large outsourcing contracts, representing a As with outsourcing or multi-sourcing, one of the key substantial proportion of IT spend, are usually renewed success factors in adopting a shared services model every five to seven years. More recently, however, many is to define the functions and structure of the retained organisations are looking to renegotiate agreements organisation, and the processes and governance which before contracts are due to expire. Many are moving control how these functions interact with the shared from large outsourcing contracts with a single vendor services body. to a ‘multi-source’ strategy, sourcing IT services from a number of vendors. Business briefing series: 20 issues on IT as a strategic partner 20
  • 21. 18. Virtualisation 19. Systems security Research has shown that as little as 20% of an average Cyberspace, which began as an electronic add-on to server’s capacity is actually used, representing real waste other domains such as land and sea commerce, is today in terms of capital investment and energy efficiency. a domain unto itself. Cyber-culture is growing more rapidly than cyber-security due to the accelerated growth of internet-enabled devices and machinery, and thus Virtual machine everything that depends on cyberspace is at risk. Private The logical server is created by sub-dividing a data, intellectual property, cyber-infrastructure, and even single physical server into multiple operating units. military and national security can all be compromised Special software is run on the physical server by deliberate attacks, inadvertent security lapses, and which partitions it in a way transparent to the user. For each user, their own virtual machine (or ‘vm’) the vulnerabilities of a relatively immature, unregulated appears to be a completely stand-alone, separate global internet. So although the discipline of systems server. Virtualisation underpins the ability of service security is not a new one, the challenges continue to providers to provide cloud computing services to evolve and the associated risks become more extensive multiple consumers. as new technologies become widely used. Security strategies and operations should include, Server virtualisation is the practice of dividing up a for example: single physical server into a number of logical servers, • Monitoring processes covering areas such as anti- to optimise the usage of the machine’s available malware, intrusion detection, security information and capacity. This enables an IT function to consolidate event management (SIEM) and threat management multiple physical servers onto a single physical device. • Response activities covering areas such as incident Cost saving benefits are realised in the areas of hardware management, disaster recovery (see Issue 20), crisis purchases, server maintenance efforts, electricity/cooling management, e-discovery and IT forensics requirements and the gain in server administration • Prevention activities including processes around productivity. IT becomes more responsive to changing secure email, firewalls, network segregation, data business requirements because fulfilling the need for a leakage prevention and cryptography. new server becomes a case of ‘switching on’ a new virtual machine rather than procuring and installing a new box. 20. Disaster recovery Disaster recovery, or operational resiliency, is a critical Typically these issues have a longer time to benefit component of successful business management. than other types of IT investments which directly Experience shows that typically more than 50% of impact business initiatives. For virtualisation initiatives businesses without an effective disaster recovery to be successful, business leaders need to focus on plan will ultimately fail following a major disruption. developing clear objectives, strategy and business While this is not a new issue, the need to ensure cases with comprehensive benefit realisation plans. continuity of service has never been greater, due to more organisations operating 24/7 and an increasing dependence on technology to conduct business. Increasing stakeholder and regulatory expectations demand an approach that ensures equal consideration is given to managing the immediate and longer-term outcomes of incidents affecting people, processes, systems or events external to the organisation. Disaster recovery consists of three elements: • IT disaster recovery • Business continuity management • Crisis management. Business briefing series: 20 issues on IT as a strategic partner 21
  • 22. Operational efficiency (continued) Organisations should have a clearly defined strategy and action plans encompassing all three. Disasters are normally divided into three categories: 1. Natural (electrical storms, earthquakes, landslides, fire, flood, pandemic) 2. Human – accidental and intentional (terrorism, cyber attacks, rioting, protests, tampering, information disclosure, fire, theft) 3. Accidental/technical (structural damage to building, system failures, loss of utilities, fuel shortage). Some disasters (eg. fire) may fall under more than one category. Organisations should consider how these types of disasters can affect key IT infrastructure and services, for example, datacenters, backup tapes, internet access, telephone services including mobile phones, and access to PCs and office space in the event of disaster which affects an entire office. This assessment is typically undertaken as a business impact analysis, followed by development of a recovery strategy for each critical service/application identified in the impact analysis. Given the rapidly evolving deployment and use of technologies, which move rapidly from ‘optional’ to ‘business critical’, a key challenge is to keep the disaster recovery plan current and relevant. Organisations therefore need to ensure not only that a disaster recovery plan is in place, but also that a regular review and refresh cycle is executed which keeps the business impact analysis and the recovery strategies up to date and reflective of actual technology usage across the organisation. Business briefing series: 20 issues on IT as a strategic partner 22
  • 23. Conclusion The coming decade presents considerable challenges As technologies can be used to enable different for business leaders seeking to exploit IT and new business outcomes depending on emphasis and intent, technology innovations. The use of the internet continues business leaders need to understand the potential to be extended in new and unexpected ways. Whereas advantages – and risks – of these new technologies to in the past the main focus of IT investment has primarily their organisation, and decide how they want to exploit been on seeking efficiency gains through automation them. This strategic intent needs to be implemented to and streamlining of processes, many of the new ensure the potential of technology is actually delivered. technology developments could be used either to enable For example, the adoption of cloud computing will further efficiency gains or to achieve some form of not make an organisation more responsive unless it is differentiation advantage. Many of the new technologies accompanied by changes to business processes as part can help organisations differentiate themselves from of a detailed strategy and implementation plan. Both their competitors in areas such as supplier relationships, the organisation and its IT function need clarity around customer service, and attracting and retaining talent. the purpose (eg. efficiency or differentiation) behind For example: adopting particular technologies or approaches. The • Recent technology innovations in the social sphere are strategic planning processes should ensure that the being adopted by organisations. They are being used potential benefits and risks of disruptive technologies to rethink the way businesses operate, whether in are an input to the business strategy, not a follow-on terms of the mobile workforce or external interactions consideration. Business leaders therefore need to adopt with suppliers and customers leading practice strategy and governance approaches • Trends in IT continue to emphasise the importance to make effective decisions on directing and targeting of unlocking the value of data produced by IT strategic IT investment. transaction systems, and to recognise and manage the information assets of the organisation, in order to gain insight into operations and customers • Innovations which may appear highly technical and only of concern to the IT department actually hold the potential to support a more agile and responsive business, with reduced time-to-market for new products and more flexible customer service. Business briefing series: 20 issues on IT as a strategic partner 23
  • 24. Resources and further information Links IT Governance Institute www.itgi.org National Broadband network www.nbn.gov.au Standard Business Reporting www.sbr.gov.au XBRL www.xbrl.org/au The Institute of Chartered accountants www.charteredaccountants.com.au in Australia Deloitte CIO services www.deloitte.com/view/en_AU/au/services/cio/index.htm Deloitte technology consulting www.deloitte.com/view/en_AU/au/services/consulting/technology/index.htm References Deloitte, 2009 2009 Survey on IT-business balance Shaping the relationship between business and IT for the future Business briefing series: 20 issues on IT as a strategic partner 24
  • 25. Top 20 technology issues checklist Use the prompts below to identify the issues most relevant to you and your organisation. Strategic alignment Yes No Can we describe our organisation’s technology strategy simply and succinctly? Has our board considered ongoing IT training for the directors? Are IT supply and demand balanced for value? What role does IT have in creating value in our organisation? What is the nature/form of current IT capabilities? How do current IT capabilities compare to business needs, competitors and the overall market? Where is IT creating or not creating value in our organisation? What are the risks and benefits associated with reducing IT spend? Information management Yes No Are we lacking high-quality financial and management information? Do we struggle to obtain meaningful information across business domains? Do we have problems with availability, consistency and accuracy of management information? Are sales operations held back because of lack of insight into customers? Do we have accurate and current information about supplier performance? Do we know how much we spend on what and with whom? Do we know what we need to know about our customers? IT effectiveness Yes No Are we ‘doing the right thing’ and ‘doing things right’ with our IT? Do we have a strategy for how we manage social media? Do we have a strategy to use social media and collaboration tools for competitive advantage? Do we have a strategy for mobile workforce? Is there clarity about how we decide where to target our IT investment? Agility and innovation Yes No Does the pace of change in our IT inhibit our ability to change the business? Do IT projects take too long? Does IT volunteer solutions which take the organisation forward? Do we have a large disparate collection of legacy applications? Operational efficiency Yes No Is our IT spend appropriate to our IT strategy? Does our IT strategy contribute to ‘greening’ our operations? What is our strategy for sourcing IT services? Do we have multiple pockets of IT capabilities that could be consolidated?
  • 26. Business briefing series: 20 issues on new technology 26