Social Networking is a vital part of any healthy marketing program. In this tutorial, you will learn the benefits of utilizing sites such as Facebook, Twitter, and YouTube as well as how to use them more effectively. This tutorial is provided by Dickinson State University's Strom Center for Entrepreneurship & Innovation. Created by Clay Kraby

1. SOCIAL MEDIAMARKETING Clayton Kraby, Marketing Specialist

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4. BENEFITS OF SOCIAL MEDIA Low Cost & No Cost Build relationships with your customers Increase Effective Communication Make it easy for your customers to spread the word Generate traffic to your event, website, or store

5. SOCIAL MEDIA MYTHS

6. MYTH #1: The Medium is the Message SOCIAL MEDIA MYTHS

7. MYTH #2‘Let’s createa viral marketing campaign’ SOCIAL MEDIA MYTHS

10. (Population of USA = 307,006,550)

11. MYTH #3We don’t need it SOCIAL MEDIA MYTHS

12. MYTH #4I don’t have the TIME SOCIAL MEDIA MYTHS

13. MYTH #5We can hire it out SOCIAL MEDIA MYTHS

14. SOCIAL MEDIA MYTHS

15. HAVE A STRATEGY Attract Customers Develop Relationships Inform the Public

16. Be Remarkable Get permission to tell them more Tell it to those who care They will tell others

17. Know Your Audience Who are they? What do they care about?

18. Know your GOALS Web Traffic Event Attendance New Customers Safety & Awareness

19. 80/20 rule 80% should be beneficial for your fans: helpful articles, exclusive details, personal interaction, etc. Only 20% should be promotional

21. Great features for businesses & groups Over 70% of US internet users are on Facebook 2nd most visited website(behind Google) 750 million active users (US Population = 307 million)

22. 3rd Largest Population (behind China and India)

25. Create your fan page Start the conversation Expand your fan base Analyze and optimize

26. Create your fan page

27. vs Profile Page ‘Fans’ No Fan Limit Visible to Anyone For businesses, products, celebrities, groups, etc. ‘Friend’ Requests Friend Limit Visible to Friends ONLY for people

28. www.Facebook.com/FacebookPages Click on

30. ADD PAGEINFORMATION Descriptions Location Contact Information Websites Location Map History Mission Statement

31. PHOTOS 180 x 540pixels Utilize photos at top of profile (^ Position your thumbnail)

32. UTILIZE APPS Allows use of HTML code Create landing pages Encourage ‘Liking’ Static HTML: iFrame Tabs

33. Start the conversation

34. Know your business What is your unique voice? What value will you offer your fans? Know your audience What content are they interested in? What would engage them? Know your goals Raise awareness? Increase sales? STRATEGY

35. WRITING POSTS 3 – 4 times a week Be informal Keep it social 20 80

36. make announcements share news invite feedback

37. mention others in posts UTILIZEFEATURES ask questions share links

38. HAVE FUN

40. NEGATIVE FEEDBACK

42. Expand your fan base

43. INFORMYOURCONTACTS

44. SOCIAL PLUGINS Like Button Comment Box Activity Feed

45. MARKETYOURPAGE

46. VANITY URL facebook.com/nike Pages with more than 25 fans can set up vanity URL Go to facebook.com/usernameand ‘Set a username for your Pages’

47. Use Facebook Ads Target by interests & demographics Pay per click or per impression Set a lifetime or daily budget

48. Analyze and optimize

49. INSIGHTS

50. You can use the Facebook Search tool to find out if anyone mentioned you

52. For Business FOR BUSINESS

53. Easy to use Increased Exposure Share links, photos, & more

54. 140 Characters ‘Micro-blog’ Tweet from phone or computer

55. Follow– To subscribe to a Twitter account Tweet– Individual message RT or Retweet– Reposting another’s account Trending Topics – Most discussed terms

56. @username – Your public Twitter name and URL Hashtag – Using a # symbol before a term Shortned URLs – Shorter URLs save characters

57. Post tips, advice, and articles Give customer service &technical support Reach out to your customers

58. Be informal & friendly Listen for feedback andrelevant conversations Follow others, mention othersretweet, and use hash tags

62. More than 2 billion views per day 35 hours of video uploaded every minute More video uploaded to YouTube in 60 days than the three major US television networks created in 60 years

63. Why YouTube? Easy & Cheap to Create & Upload Gives your business a personal touch Allows for greater interaction with your target audience

64. What to post Podcasts & Interviews Product/Service/Site Tours How-To Videos

65. Best Practices Keep it short (1 – 3 minutes) It doesn’t have to be professional quality Share it on your website, FB, Twitter, etc.

66. BLOGS

67. Wordpress.com vs Wordpress.org Platform is free Limitless Templates & Customization

69. No software to download No HTML knowledge needed Easy to create & maintain

71. www.ThemeForest.net

72. So How Do You LISTEN? (to other people’s private conversations without being creepy)

73. So How Do You LISTEN? Most online conversations are searchable!

74. www.Google.com/alerts Check on Competitors Search broad topics

75. See Also:

76. Finally, you have to be willing to RESPOND

77. Address customer concerns and issues Make changes in response to customer feedback Let them know changes have been made

78. facebook.com/StromCenter twitter.com/StromCenter youtube.com/StromCenterMedia