What is SoLoMo? (Social-Local-Mobile)

1. SO LO MO
CIAL CAL BILE
Submitted by:
Claudine Fatima W. Impas
ECOMMER
C31

2. What is SOLOM ?
SoLoMo, short for social-local-
mobile, refers to a
more mobile-centric version
of the addition of local
entries to search engine
results.
SoLoMo emerged as a
result of the growing
popularity of smartphones,
and provides greater local
precision to search engine
results than what's available
via a PC.

3. SOCIAL Always on connection
With friends , events,
and activities
LOCAL
Ability to gain relevance
From location and
Real-time activities
MOBILE Ubiquitous, available
And anywhere presense

4. SoLoMo (social, local and mobile) is the convergence of collaborative,
location-based and on-the-go technologies. The term is primarily used in
marketing.
SoLoMo applications allows advertisers to push
notifications to potential customers who are
geographically near by. Examples of SoLoMo apps
include Foursquare, AroundMe and Yelp. Many of these
services incorporate some aspects of gamification to
encourage member retention.

5. It arose as a result of the popularity of
smartphones and tablets that integrate geo-location
technology. The GPS technology
integrated into these devices provides more
accurate geo results than the "IP mapping"
approach necessary for home or office PCs.

6. SoLoMo’s effect on
E-COMMERCE
Mobile customers in ecommerce will have
a higher rate compared to web online
shoppers
SoLoMo will be perfect for those people
who are always on-the-go; Consumers
will buy immediately unlike on website
where they have time to comtemplate.
Online business owners will be able to
accommodate customer’s need smoothly
because customers will tend to be more
outspoken in social media sites.

7. SoLoMo’s effect on
E-COMMERCE
Increase in advertisements and
promotions
This will be an advantage to businesses
because this will give them lower
advertising costs.
Businesses now have the capability to
choose and target their market depending
on where they are geographically located.

8. SOLOMO
2012
In 2012, Consumers are increasing the amount of time
spent on their mobile devices.
In fact, 56% use their smartphones to check social
networks daily

9. SoLoMo
Smartphone use will become more localized.
Shoppers who seek local information are likely to
contact, visit or purchase from a nearby business.
This infographic provides industry research on
social, mobile and local trends that impact how
retailers connect with shoppers during the
multichannel shopping process.
Since SoLoMo is primarily used for marketing,
I predict that by 2016 more business will be
Extensively active online.
People cannot leave their homes without their
Phones which is why I predict this to still be a
Trend.

10. RESOURCES:
• http://searchconsumerization.techtarget.com/
definition/SoLoMo-social-local-and-mobile
• www.inzair.com/blog/2012/08/the-solomo-landscape-
in-2012/
• http://www.techopedia.com/definition/28492
/solomo
• http://www.slideshare.net/manabukobayashi/
kobayashi-so-lomo