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Presentation by: Daniel Perez
ECOMMER
What is SoLoMo?
 SoLoMo is short for SOCIAL, LOCAL and

MOBILE
 It is a term that is primarily used in
MARKETING

Rouse,...
What is SoLoMo?
 SoLoMo is the convergence of

collaborative, location-based and on-the-go
technologies
 These applicati...
What is SoLoMo?
 Examples of these apps include

FOURSQUARE, AROUNDME, and YELP
 Some aspects include GAMIFICATION to
en...
Business Implications on E-Commerce
Nowadays, consumers are using their mobile
devices to access social media and also bus...
Business Implications on E-Commerce
Social mobile applications that provide user-generated
reviews and location based offe...
The future of Social Media is Mobile!
 Social Media engagement is the second most popular

mobile activity.
 78% of mobi...
The future of Social Media is Mobile!
 Consumers are becoming more reliant on mobile apps

for search and targeted needs ...
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SoLoMo (Social, Local and Mobile)

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A presentation about SoLoMo... its definitions, its implication on ECommerce and the possible trends for this in the future

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SoLoMo (Social, Local and Mobile)

  1. 1. Presentation by: Daniel Perez ECOMMER
  2. 2. What is SoLoMo?  SoLoMo is short for SOCIAL, LOCAL and MOBILE  It is a term that is primarily used in MARKETING Rouse, M., & Steele, C. (2013, April). Definition: Search Consumerization. Retrieved from Search Consumerization: http://searchconsumerization.techtarget.com/ definition/SoLoMo-social-local-and-mobile
  3. 3. What is SoLoMo?  SoLoMo is the convergence of collaborative, location-based and on-the-go technologies  These applications allow advertisers to push notifications no potential customers who are geographically nearby. Rouse, M., & Steele, C. (2013, April). Definition: Search Consumerization. Retrieved from Search Consumerization: http://searchconsumerization.techtarget.com/ definition/SoLoMo-social-local-and-mobile
  4. 4. What is SoLoMo?  Examples of these apps include FOURSQUARE, AROUNDME, and YELP  Some aspects include GAMIFICATION to encourage member retention Rouse, M. S. (2013, April). Definition: Search Consumerization. Retrieved from Search Consumerization: http://searchconsumerization.techtarget.com/definition/SoLoMosocial-local-and-mobile
  5. 5. Business Implications on E-Commerce Nowadays, consumers are using their mobile devices to access social media and also business web / ecommerce sites. Consumers who are on-the-go are literally using their mobile devices as tools to look for things to do or to buy. Horton, C. (2013, January 8). Blog: SYNECORE. Retrieved from SYNECORE: http://engage.synecoretech.com/marketing-technology-for-growth/bid/168919/ SoLoMo-Time-to-Get-Social-Think-Local-and-Spend-Mobile
  6. 6. Business Implications on E-Commerce Social mobile applications that provide user-generated reviews and location based offers have a significant influence on mobile consumers. To stay competitive in this new “SoLoMo” environment, businesses need a new approach. They need to get social, think local, and spend on mobile capabilities. Horton, C. (2013, January 8). Blog: SYNECORE. Retrieved from SYNECORE: http://engage.synecoretech.com/marketing-technology-for-growth/bid/168919/ SoLoMo-Time-to-Get-Social-Think-Local-and-Spend-Mobile
  7. 7. The future of Social Media is Mobile!  Social Media engagement is the second most popular mobile activity.  78% of mobile shoppers turn to their smartphones to check for prices and comment on a purchase. Horton, C. (2013, January 8). Blog: SYNECORE. Retrieved from SYNECORE: http://engage.synecoretech.com/marketing-technology-for-growth/bid/168919/ SoLoMo-Time-to-Get-Social-Think-Local-and-Spend-Mobile
  8. 8. The future of Social Media is Mobile!  Consumers are becoming more reliant on mobile apps for search and targeted needs discovery.  Geo-local, retail, and specific-use mobile apps may pop up in the coming years. Horton, C. (2013, January 8). Blog: SYNECORE. Retrieved from SYNECORE: http://engage.synecoretech.com/marketing-technology-for-growth/bid/168919/ SoLoMo-Time-to-Get-Social-Think-Local-and-Spend-Mobile

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