SoLoMo - Te,Krislynn


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SoLoMo - Te,Krislynn

  1. 1. Submitted by: Te, Krislynn
  2. 2. What is SoLoMo? SOCIAL | LOCAL | MOBILE •  It emerged as a result of the growing popularity of smartphones. •  It provides greater local precision to search engine results than what's available via a PC. •  Consumer Perspective: integration of one’s social media platforms and physical location with one’s mobile device. à Social mobile application that has … •  Physical location detection: Google Maps, Waze, etc. •  Available Interaction: Whatsapp, Viber, etc. •  Information input: Facebook, Twitter, Foursquare, etc. •  Obtain Information: Click the City, Zomato, etc.
  3. 3. What is SoLoMo? •  Business Perspective: •  opportunity to micro-target prospective consumers at any time, place or instance by sharing relevant information or promotional materials. •  Social media - platform to relay important messages and to reach your target market. •  Local - area of concentration by a relevant proximity. •  Mobile – medium of connection between your brand and customers.
  4. 4. Brands that use SoLoMo •  Nike: Nike+ is their SoLoMo approach to exercise •  American Express: Amex card to sync with your Foursquare account and then check in for deals and discounts •  Starbucks: Value through frequency •  Mini Cooper: Mini Getaway Stockholm 2010 mobile game •  Starwood: Check in and earn loyalty points •  Jimmy Choo: Trainer hunt – Follow their new trainers’ stylish journey around London
  5. 5. Consumers will easily know what’s HOT and what’s NOT.
  6. 6. Impact of SoLoMo on E-Commerce Since everything is digitalized, it is very easy for the ECommerce industry to continuously improve itself. There is this need to bridge the gap between the online and offline world, which can actually be done by SoLoMo. SOCIAL drives TRAFFIC LOCAL drives ACTION MOBILE drives OPPORTUNITY SoLoMo will do E-Commerce 100x improvement.
  7. 7. The Future of SoLoMo •  Power will be in the hands of consumers. Thus, Businesses must innovate and modernize to belong and compete. “So what’s the bottom line? The explosion of mobile technology has elevated the concept of contextual relevance in digital marketing; mobile users now expect businesses to provide contextually relevant online resources that inform, entertain, or resolve. In short, SoLoMo has shifted power to the consumers, and they know it. To stay relevant, businesses need to get social, think local, and spend on mobile.” –’s Jacey Gulden •  SoLoMo will be able to provide its consumers the REAL EXPERIENCE. Everything firsthand. •  Bridging the gap between the online and offline world.
  8. 8. THIS is the FUTURE or SoLoMo