How much significance? How many of you have a phone with you right now? How many of you can access the internet on this very phone? How long would it take to take a picture of us doing our presentation and send it to everyone in the class? Answer: Not long at all. With apps being used it doesn’t take very long for word to spread and to get evidence. The numbers: 50.4% Own Smart Phones 70.0% Use Social Media Think about this: How do your friends know, where you went, what you are doing, who you are dating? (Same applies to businesses)
Mobile Apps Consumption, Time Spent per Category Other Entertainment News Social Network Game According to the SoLoMo Manifesto
According to the SoLoMo Manifesto, “SoLoMo is described as the convergence of Social, Local, and Mobile into a unified approach and is used with integrated technology to amount to the proverbial Holy Grail of marketing.” Social Local Mobile consists of social networks (So) geo-location (Lo) and mobile devices (Mo).
The social part is made up of mobile phone apps such as Facebook or Twitter that allow communication through hotels, friends and networks. Other than Facebook and Twitter, another social networking application that benefits the hotel guest is called LivingSocial or Groupon.
The Geo-Location marketing approach refers to the GPS based social media platforms such as Google, Bing, Facebook, Twitter and FourSquare. The importance of a location-based engagement opens a direct network between the consumer and brand that is unlike any other. Engagements like check-ins and tagged tweets are being shared with a consumer’s social graph via Facebook, Twitter, Google and FourSquare.
The mobile marketing approach gives the customer the ability to use the internet at anytime and anywhere to check out reviews, find special offers, and obtain coupons that the hotel is promoting. Social Local Mobile users are part of an internet community, and this community is growing very rapidly.
Ritz-Carlton Impact NH Hotels Impact Local Impact – What you see when you go out?