Industrial Psychology Essay

Industrial Psychology Essay
INTRODUCTION Industrial psychology is concerned with people at work. It is also called personnel psychology. A closely related field is known as
organizational psychology. Traditionally, industrial psychologists have assessed differences among individual workers and have evaluated individual
jobs. Organizational psychologists generally seek to understand how workers function in an organization, and how the organization functions in society.
The distinctions between industrial psychology and organizational psychology are not always clear. Thus, the two areas are often referred to jointly as
industrial/organizational psychology, or I/O psychology. I/O psychologists work for businesses, consulting firms, government departments, and... Show
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To have value, a system should maximize the accuracy with which people rate performance, and minimize bias. Industrial psychologists commonly
develop training programs. This function involves identifying performance or technical needs of employees that can be met by training. It also deals
with evaluating the effectiveness of the training program. Training needs may include ways to (1) help new employees get used to the organization, (2)
update technical skills of current employees, and (3) prepare employees for new responsibilities. Techniques used in training include classroom lectures,
work simulators, computer–assisted instruction, and role playing. Industrial psychologists devote much time to job satisfaction. They investigate
factors that have been found to relate to satisfaction, including employee turnover, absenteeism, age, pay, and attitudes toward unions. Industrial
psychologists also study motivation because evidence suggests that both motivation and ability are necessary for employees to succeed in their jobs.
Thus, psychologists develop systems for rewarding good performance, and they redesign jobs for greater interest and challenge. Another important
concern of industrial psychologists is what makes an effective leader. The psychologists help identify the personality traits of a good leader and the
types of leaders who should be selected for a particular position. Industrial psychologists also help maximize efficiency by
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Unilever Bangladesh Ltd. Bus 101
FINAL PROJECT Unilever Bangladesh Faculty Member: Nadia Asraf (NAF) Course BUS 101, Sec 9 Submitted by: Shah Asif, Id: 081170030 Sabrina
Akther –1210680030 Sufia Akhter Suma–1130043030 Rubiya Jahan Chowdhury –1210677030 Date: 15–04–2012 NORTH SOUTH UNIVERSITY
Table of Contents Titles| Page Number| Executive Summary | 5| Introduction| 6| SWOT Analysis| 6| Functional Management in Uniliver Bangladesh ltd|
10| Promotional Strategies and Tools| 13| Conclusion| 16| Reference| 17| Table of Contents (Figures) Figure | Page Number| Organizational structure|
11| EXECUTIVE SUMMARY Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the
globe. Unilever... Show more content on Helpwriting.net ...
Following different supply chain methods depending upon the situation would provide the company with economies of scale. Moreover, the extent
of operations provides Unilever with cost advantages and operational efficiencies. Strong portfolio of brands Unilever has an extensive portfolio of
400 strong brands (of which over 50 are operational in Bangladesh) spanning across 14 categories of home, personal care and food products. Some of
their most strong brands in Bangladesh are Knorr, Lipton, Lux, Rexona, Sunsilk and Surf. Strong focus on research and development activities
Unilever invests strongly in the research and development (R&D) process of its products, which is an essential component of the company's
strategy. Total R&D expenditure stood at в‚¬891m (approximately $1,242.6m), and в‚¬927m (approximately $1,292.8m) for the financial year
2009 and 2008 respectively. The benefits of this extensive R&D are then preached profitably by all of sub–branches around the world including
ULB. High Level of Foreign Assistance Unilever PLC England the parent company and other sub–braches all over the world give assistance to
Unilever Bangladesh Limited so ULB enjoys a high level of support from Unilever. Large Target Market Another major source of strength for Unilever
Bangladesh Limited is its product targeting all income groups. Lever Brothers Bangladesh Limited is providing products to all income groups i.e.
providing quality with economy as

Business: Axe Commercial Research Essays
Introduction with Background Information Company Axe is one of the 400 brands which is belonged to Unilever Company. The portfolio of this
multinational company focuses on health and wellbeing mainly, including food, beverages, cleaning agents and personal care products. Many
world–leading brands including Axe, Lipton, Knorr, Dove, Hellmann's and Omo are some of these brands (unilever.com). Market Axe Brand, which
was named Lynx in Europe, was first launched in France in 1983 as a teenage boys' grooming category (theguardian.com). For its first 19 years since
1983, AXE brand has developed its market merely in Europe. Later on, in 2002, AXE was introduced to another big market–– the U.S and increased its
target customers... Show more content on Helpwriting.net ...
However, according to most of the commercials they did before, their advertisements are well known for sexual humor and exaggerated scenarios and
exaggerated scenarios that play into male fantasies. Significant changes about the campaign has changed in the year of 2014. The way how the
company promoted the Axe Peace fragrance line gave a new idea to the public with its content and meaning behind. The new global campaign and
commercial advertisement is related to peace. The concept behind the advertisement and its marketing campaign was developed with the Peace
fragrance because Axe often visits college campuses and they finds peace and harmony are the topics and themes that are supported by students
(time.com). Thus, it aims to generate the awareness of the peace message, as well as encouraging people to take simple but meaningful actions that will
have a positive impact on the future of their world. Also, partnered with international non–profit organization, Peace One Day, Axe brand set a Peace
Day on 21st September, 2013 (unilever.com). $250,000 from Axe brand was donated to the organization and is promoting it in its advertisements and
on Facebook page (businessinsider.com). Besides these, the promotional campaign also includes a Kiss–For–Peace Twitter hashtag. Users can submit
photos of themselves kissing to Axe, and the best photos are being broadcast on electronic

Unilever : A Dual Company
1.1Mission Unilever N.V. and Unilever PLC are a dual listed company; running as a single operation and sharing a board of directors. According
to 2013 revenues, they are considered to be the third largest consumer goods company in the world. Unilever is broken down into four divisions:
Home Care, Personal Care, Foods and Refreshments. Their portfolio consists of over 400 brands with products that can be found in 190 countries
around the world. However, Unilever focuses on 14 brands which have generated over 1 billion euros in sales. The focus brands are: Hellmann's,
Axe/Lynx, Lipton, Dove, Knorr, Magnum, Sunsilk, Surf, Lux, Omo, Becel/Flora, Heartbrand, Rama, and Rexona. Two billion people use Unilever's
product on any given day and the company recognizes the privilege of being invited into these homes. Unilever strives at making sustainable living
commonplace for society. Their mission is to create a better future for the communities they serve. Since the 1890s, when formed by philanthropic
entrepreneurs, Unilever has embodied a history of social responsibility. Not only did they serve the community but they also developed programs for
the welfare of their employees. A mission that was started over a century ago still holds true for Unilever today. As stated on their website: "Today, we
still believe that success means acting with the highest standards of corporate behavior towards our employees, consumers and the world in which we
live." In 2010 Unilever launched

Mktg Chap 8
Question 1
1.
Customer value is the relationship between company profits and company costs.
Answer
True
False
Question 2
1.
The most critical element for successful strategic planning is top management 's support and participation.
Answer
True
False
Question 3
Question 3

1.
The manufacturer of Macho brand martial arts products was implementing a strategic plan when it sponsored a local karate tournament for teenagers.
Answer
True
False
Question 4
1.
ExxonMobil was fulfilling its philanthropic responsibility when it partnered with the National Fish and Wildlife Foundation to save the world's
remaining ... Show more content on Helpwriting.net ...
This exemplifies a drawback of multisegment targeting strategy called:
Answer
demarketing
selective perception
undifferentiation
cannibalization
market repositioning
Question 13
Question 13

1.
An 18–year–old college freshman might be a "party animal" living in a dorm. Another 18–year old freshman might be a husband with a small child and
a full–time job. If you were in charge of a marketing program aimed at these men, what segmentation technique would be the easiest to employ that
might help you to distinguish between them?
Answer
age cohort analysis
benefit
product differentiation
concentration
gender
Question 14
Question 14
1.
Better World Travelers Club
For many years, if car owners wanted to make sure they would not be stranded if their car broke down, they became members of the American
Automobile Association (AAA). Its members also received discounts at AAA–affiliated motels as well as access to maps and a trip planning service.
Recently, a new company offering the same services as AAA has come on the market. Better World Travelers Club (BWTC) is competing against
AAA by offering the same roadside assistance as AAA and at the same time pitching a go–green philosophy. The company is diligently courting the
environmentally conscious traveler. BWTC has agreed to donate one percent of club revenues to

Impact Of Globalization On The World
It is without a doubt that the world today has become a "Global village". Nobody wants to do or wear or even eat something that's old news, all are
out to get the "new" thing in the market. People in every corner of the world have access to similar services and products. Let it be fashion,
entertainment of even food. Everybody is adopting similar habits. That's the power of globalization. Globalization is the process by which the world is
interconnected through technology and powerful infrastructure for the purpose of communicating and managing resources. Globalization seems to
talk about several vibrant phenomena which ensure two major components. Firstly, they function across national boundaries and secondly, they result
in higher incorporation or interdependence of human societies. It is therefore one aspect of development that affects the world in general, from every
point of human view. However, this did not happen overnight. Many companies were a part of this process. Unilever being the biggest out of them all.
It is one of the strongest and healthiest companies in the world with multiple successful brands. This further allows the company to expand into foreign
markets in order to gain access to customers around the world. The strength of the company lies in its key four global brands Dove, Sunsilk, Rexona
and Lux.
The company's initial aim was to compete internationally by just introducing fewer products and targeting just one or a few foreign markets. After the

why is it important to study international marketing
Market Orientation is a company's philosophy focused on discovering and meeting the needs and desires of its customers through its product mix.
Unlike past marketing strategies that concentrated on establishing selling points for existing products, market orientation works in reverse, attempting
to tailor products to meet the demands of customers. In essence, market orientation can be thought of as a coordinated marketing campaign between a
company and its customers. As was proved in the recent history of the automobile industry, the idea that companies can create a product and sell its
features to an eager buying public is no longer concrete. With an increasingly global economy and more and more choices for consumers, companies
must be ... Show more content on Helpwriting.net ...
Making a big difference in people 's lives
Unilever Ghana ltd vitality mission is rooted in the intimate understanding of people's needs and aspirations; it inspires new ways to reach consumers
with quality products that care for their families and help them get more out of life. To achieve this aim, Unilever Ghana ltd maintains the highest
standards of corporate behavior towards their employees, consumers, customers, shareholders and indeed their operating environment. Through their
brands, they make the healthier choice the enjoyable and easy choice for our consumers in Ghana. It is therefore not surprising to find a Unilever
product in every home in Ghana.
Capabilities refer to the firm 's ability to utilize its resources effectively. Capabilities according to Porter are embedded in the routines of an
organization. They are not easily documented as procedures and this makes it difficult for competitors to replicate. A firm 's resources and capabilities
together form its distinctive competencies. These competencies Porter Explained enable innovation; efficiency, quality, and customer responsiveness,
all of which can be leveraged to create a cost advantage or a differentiation advantage. Porter further argued that in order for a firm to develop a
competitive

Case Study: A Brief History Of Nestle
3. Introduction
Name of Nestle selected and its brief history Nestle was founded by Henri Nestle in 1866 and is the largest food and beverage company in the world
nowadays. Nestle employ around 339,000 people from about 194countries and has 447 factories in almost every country in the world. In 1867, Vevey,
Switzerland, a German pharmacist call Henri Nestle launched his product name Farine Lactee Nestle which is a nutritious gruel for children and saving
the life of a neighbour's child. He used his surname, which means "little nest", in the company name and the logotype. The nest which means or
symbolizes as family, nourishment and security, it still play the central role in NestlГ©'s profile. NestlГ© success with product innovations and business
... Show more content on Helpwriting.net ...
Since Henri NestlГ© developed his successful infant cereal "Farine LactГ©e", they have built their business on the conviction that to have long–term
success for their shareholders, they not only have to comply with all applicable legal requirements and ensure that all of their activities are sustainable,
but furthermore they have to create significant value for the society.
NestlГ© Agricultural Services has a key world–wide responsibility to develop and protect the source of the raw materials to meet our production needs.
While its main activity is providing agricultural extension services to farmers, NestlГ© Agricultural Services also maintains ongoing dialogue at
international, national and local levels. Collaboration with partners in the food chain ranges from agricultural R&D to plant and animal breeding. We
work with agricultural policy–makers and trade organisations, as well as with farmers and farmers' organisations with the aim of improving agricultural
production. Sustainability in the supply of agricultural raw materials depends on many ecological, economic and social factors. Wherever possible,
NestlГ© supports activities that contribute to sustainability in the production of agricultural raw materials, including integrated farming techniques
and the use of all technologies that may contribute to

Case Study Of Unilever Company
Unilever is a multinational company that has almost 400 brands and currently doing business in almost 190 countries and was founded in 1930. Its
headquarters are in UK and Netherlands.
Unilever has brands on four main division which are Personal Care, Foods, Refreshment and Home Care.
Product and services
Personal careFoodsRefreshmentHome care
AxeBecelLiptonDomestos
DoveKnorrBru InstantSurf exce;
SunsilkAmoraTaazaRin
RexonaCornettoWheel
AvianceCreme bonjourUnox
Unilever is more focused on thirteen brands than the rest of the 400 brands and these thirteen brands have sale of over one billion euros and all
together 400 brands and businesses in 190 countries enable Unilever to be the employer of approximately 169000 people.
In ... Show more content on Helpwriting.net ...
Procter and Gamble's vision is to be the best in its industry and be the number one choice for every customer and its mission is to provide products and
services with better quality and value that contribute to the improvement of not only consumers' life but also the generation to come in exchange for
the sales and profit from the customer.
Procter and Gamble follows corporate governance which includes laws, procedures and policies which demonstrates how strictly corporate
governance is followed so that the rights of investors are safeguarded against the working of the managers solely for their interest. The employees of
Procter and Gamble are part of the shareholders portion who proves to be the long term investors in this process.
Stemcor is a private company that is mainly a steel trading company based in London. In 45 countries, it has almost 145 business location where 2000
people are currently employed.
Products and services of Stemcor: Figure 2: Products and services of

Creativity in Advertising
* CHAPTER 1. * ADVERTISING.
1.1 Origin of advertising
The origin of advertising does not lie in the modern industrial age, but it has its roots in the remote past. Thousand of years ago most people were
engaged in hunting, farming, or handicraft related activities. They used to barter products among themselves. Distribution was limited to how far the
vendor could walk and distribute, advertising was limited to how loud they could shout. Perhaps the earliest form of advertising was simply the trader
shouting out the fact that he existed and naming what he had to sell in the local market place.
As an instrument of marketing, advertising was an effective through multiple sales people reaching many people at one time. Then it had used ... Show
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Price charged should be reasonable. This is necessary for the support and co–operation of consumers.
* Advertising and Place:
Place relates to physical distribution which is possible through various channels of distribution. Advertiser has to decide whether to adopt direct or
indirect channels of also useful for large–scale distribution. Advertising plays a crucial role to ensure smooth distribution of goods and keep the
consumers well–informed.
* Advertising and Promotion:
Promotion is perhaps the most important element in the marketing mix. Companies introduce sales promotion campaigns for capturing market. Price
discounts and schemes like buy one, get one free are also offered as sales promotion. Various sales promotion techniques are introduced at the
consumer and dealer levels. Window display, provision of after sales services and coordinal public relations also facilitate sales promotion. Massive
advertising is useful to support the sales promotion campaigns.
1.4 AIDA Formula in Advertising

The AIDA formula in advertising was suggested by E.K. Strong in his book "the psychology of selling." This formula suggests the steps in the
process of advertising. The term AIDA is a short form derived from the four words:
A ATTENTION
I INTEREST
D DESIRE
A ACTION
* A = Attracting Attention:
It involves attention element of an advertisement which 'catches the eye' and attract attention. A person is likely to

The Advertising Of Love Teams In The Philippines
The advertising of love teams in the Philippines has slowly been changing the Filipino's colonial mentality mindset because it allows Filipinos to
emulate local celebrities instead of foreign ones. Local and global companies are capitalizing on this, making use of the love team's fame in order to
advertise their products. For global companies, they use glocalization in order to make their product seem more localized to attract Filipinos. This is
effective because Filipinos become attracted to love teams because they project on to these love teams the traits they find important in themselves and
their surroundings. However, this type of projection can also be negative because of how celebrities in love teams lose their right to privacy and are
made to live up to extremely high expectations. While it is good that Filipinos are beginning to emulate local celebrities over foreign ones, love teams
are not necessarily a good thing for the local industry. This is because international and multinational companies are using them in order to advertise
their products in a way that attracts those with a more local mindset. It has come to the point that people often can no longer differentiate what is local
and what is foreign. It also leads to the effect of colonial mentality lessening but the effect of this staying the same. Keywords: Love Teams, Colonial
Mentality, Advertising, Glocalization, Projection
Introduction
For centuries, there has been an ongoing struggle between the

Examples Of Value Proposition Of Unilever
3.1 Value Proposition:
Unilever is the corporation that produces wide variety of products such as Axe deodorant, Vaseline, Surf detergent, and Lipton tea, among many other
products used every day.
Hindustan Unilever Limited (HUL) value proposition as follows: "Targeting any person who is willing to pay a higher than ordinary transportation
and search cost in order to buy quality goods to the lowest price".
This is India's largest FMCG sector company which provides all type of household products. It has Home & Personal Care products. It also has food
and Water Purifier available with it.
HUL provides customer friendly products with low cost without compromising on the quality of the product. The company focuses upon the value of
execution, it targets different market segments for different customers for example Pond's Age Miracle and dove shampoo in skin and hair care. Apart
from that HUL introduced Project Shakti to penetrate the rural market.
It has positioned itself as strongly in FMCG market. In 2005, Eureka Forbes and HUL entered the storage water purifier market almost at the same
time. At that time HUL decided to first test–launch its product in Tamil Nadu while Eureka Forbes decided to go ... Show more content on
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Consumers watch the advertisement and think that they could look as appealing as them. So for strengthening the need based positioning HUL
created the need for people to look like stars. Another example is HUL's lifebuoy strategy of positioning itself as a complete health soap. I also
positioned itself for value for money and long lasting soap. By doing that HUL created a need for people to use a healthy soap with low price. It
targeted all the middle class and well as low class people especially focusing on rural

Hr Practice of Unilever Bangladesh
CHAPTER 1
1 Introduction
1.1 Background of the Study:
Successful human resource department makes it possible for the organization to acquire the number and types of people necessary to ensure the
continued operation of the organization by the set the right strategy with relate the HR management process. As a part of MBA program, our Human
Resource Management course teacher Abu Saleh Md. Sohel–Uz–Zaman assigned us to prepare a report on "HR Practices in Bangladesh" as related
topic on Human Resource Management course. We have selected our report topic as "HR practices of the Unilever Limited". After complete our
MBA program we will be going to job market and competing with other universities' graduates for getting a suitable job. For ... Show more content on
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3.2 Company background
Unilever brands are trusted everywhere and, by listening to the people who buy them; they've grown into one of the world's most successful
consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. They create market and distribute the
products that people choose to feed their families and keep themselves and their homes clean and fresh. People's lives are changing fast. As the way
they'll live and work evolves, Unilever needs and tastes change too. At Unilever they aim to help people in their daily lives. So they keep developing
new products, improving tried and tested brands and promoting better, more efficient ways of working. They have a portfolio of brands that is popular
across the globe – as they'll as regional products and local varieties of famous–name goods. This diversity comes from two of Unilever key strengths:
4
Strong roots in local markets and first–hand knowledge of the local culture. World–class business expertise applied internationally to serve consumers
everywhere.
Focusing on performance and productivity, they encourage Unilever people to develop new ideas and put fresh approaches into practice. Hand in hand
with this is a strong sense of responsibility to the communities they serve. They don't only measure success in financial terms; how they achieve results
is important too. They work hard to conduct Unilever business with integrity – respecting

Society and Stakeholders the Impact of How Unilever Manage...
DARE TO EMBRACE DIFFERENCES:
LEADERSHIP COMPETENCIES FOR UNILEVER
Maarten–van Beek
Manager, Recruitment
Unilever
Postbus 1925, 3000 BX Rotterdam,
The Netherlands
Tel: (31) 6–53419550
E–mail: Maarten–van.Beek@unilever.com
Grachev, Mikhail V.
Associate Professor of Management
Western Illinois University
3561 60th Street, Moline, Il 61265
USA
Tel (309) 762–9481
Fax (309) 762–6989
Abstract. This paper focuses on leadership competencies in multinational companies. It displays culture–contingent nature of effective leadership and
reviews the lessons learned from Global Leadership and Organizational Behavior Effectiveness (GLOBE) research that are applicable to the
multinational companies. The authors analyze Unilever's ... Show more content on Helpwriting.net ...
Third, we focus on the Unilever's developments in the culture–specific Russian environment. To better understand this particular environment we
present the results of our empirical findings on culture and leadership in Russia. Fourth, we test culture–contingent framework by interviewing
managers of Unilever's Russian subsidiary and suggest recommendations to multinationals doing business in the emerging markets. This research
contributes to the local versus global debate by giving a framework of how a global competency model can be used more effectively in different
cultures, based on the critical business success indicators of the cases which were analysed for this research.

Strategic organizational contingencies, societal culture, and effective leadership
Our interpretation of leadership competencies in a multinational company combines several streams of ideas. Strategy scholars link core competencies
to the firm's success and discuss the impact of culture on its international strategic behavior. International human resource management research
explores cross–cultural variations in global employment practices and organizational culture. And those in the field of organizational behavior explore
the cultural convergence and divergence in international organizational practices and expand traditional view on leadership to situation–contingent and
culture–contingent levels of analysis. We suggest

Marketing And Competitive Strategies
[pic] Major Research Project On "An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area" For the
partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010–12 Submitted By: Guided By SUMIT WASNIK Prof. S.P.
TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) Roll No:
–1004309 IPS ACADEMY IBMR, IPS Academy Rajendra Nagar, A.B. Road, Indore, 452012
(M.P.) Affiliated to: Devi Ahilya Vishwavidyalaya, Indore, MP CERTIFICATE This is to
... Show more content on Helpwriting.net ...
|Review of Literature | |4. |Review of Literature | |5. |Rationale of study | |6. | Objectives | |7. |Research Methodology | | a. | Research design | | b.
|Variables to be used | | c. |Sample design | | d. |Tools for data collection | | e. |Tools for data analysis | |8. |Analysis and Interpretation of results | | 9.
|Findings

Consumer Behavour
Models of Consumer Behaviour UNIT 9 Objectives MODELS OF CONSUMER BEHAVIOUR After reading this unit, you should be able to: identify
the different levels of consumer decision–making explain the process of consumer decision–making differentiate between types of buyer decision
behaviour describe the buyer behaviour with the help of an input, process, output model Structure 9.1 Introduction 9.2 What Is a Decision? 9.3 Levels
of Consumer Decisions 9.4 Process of Decision– Making 9.5 Types of Purchase Decision Behaviour 9.6 Stages in the Buyer Decision Process 9.7
Models of Buyer Behaviour 9.8 Summary 9.9 Key Words 9.10 Self–assessment Questions 9:11 Further Readings 9.1 INTRODUCTION In this unit we
shall examine... Show more content on Helpwriting.net ...
Models of Consumer Behaviour Thus, depending on the type of decision being made, the degree and strength of active reasoning will vary. There are
three factors which influence the degree of active reasoning that is undertaken by the consumer in his process of decision–making. These are: i)
involvement, ii) alternative differentiation, and iii) time pressure i) Involvement: When a product is perceived to be of great personal importance to
the customer, such as personal clothing, or its purchase involves a great deal of money or risk such as jewellery, car, house, company shares, the
level of involvement in making the decision is likely to be very high. The consumer is likely to spend a great deal of time before arriving at the final
decision. In contrast, when buying items which do not reflect much on the consumer's personality or their purchase involves small amounts of money
.or the risk associated with them is not high, the degree of involvement of the consumer is likely to be low. Products such as shoes, polish, toilet soap,
toothpaste, biscuits etc. would fall in this category. ii) Differentiation: When the consumer perceives that the various alternatives which are available
are very different from one another in terms of their features and benefits offered, he is likely to spend more time in gathering information about and
evaluating these

Mysore Sandal
SUBMITTED TO – PRABU DOSS K
2010
MMA – MYSORE SANDAL SOAP
XIME
Submitted by:
Aravindhan – 18
Charumathi –28
Amrutha Gadag – 37
Gaganpreet kaur – 38
Hariharan – 42
Table of Contents
Executive Summary..........................................................................................................3
Introduction..................................................................................................................4
Objectives....................................................................................................................4
Situation Analysis...........................................................................................................4
Industry Analysis.................................................................................................4
Competitor Analysis...........................................................................................5
Company Analysis...............................................................................................6

SWOT Analysis.............................................................................................................7
Market ... Show more content on Helpwriting.net ...
Rural consumers in India constitute 70% of the population. Rural demand is growing as the awareness to health and sanitation, and with more soap
brands being launched also in the discount segment targeting the lower socio–economic strata of consumers. Source???
Mysore Sandal built up its brand image by emphasizing Indian legacy, cultural heritage, using different brand building tools. Mysore Sandal Soap
acquired the reputation of the only soap brand in the world that uses 100% Sandalwood oil. KSDL, the manufacturer of Mysore Sandal brand chose an
emblem "Sharabha" which has a mythological significance. Mysore Sandal brand was built using advertising, sales promotion and celebrity
endorsements.
Objectives
* To understand the current scenario of the industry and its growth prospects. * To analyze the firm (KSDL) and itsmarketing agenda pertaining to our
product (Mysore Sandal) * To come up with the plan for the next one year which the firm may adopt to incresase sales and market share.
Situation Analysis
Industry Analysis:
Toilet soap industry in India has variety of consumers, diversified in the aspects of buying capacity and geography, which leads to high degree of
fragmentation and hence gives rise to extensive competition among the players. We have both national and global players dominating the market while
the small players have limited themselves to mostly regional reach. Some of the large players in the market are HUL,

Unilever
Table of Contents Global Networks and Innovation of Unilever Company3 1.Introduction3 2.Internationalization strategy3 3.Visualization and
interpretation of the parent–subsidiary network4 3.1 Betweenness Centrality5 3.1 Density of Network7 3.3 Degree Centrality8 4.Analysis of the
organization's Network8 4.1 Locational aspects8 4.2 Activity aspects9 4.3 Size aspects9 5.Implications for the innovation strategy of Unilever9 5.1
Meeting consumer needs10 5.2 Introduction of new products10 5.3 Sustainable Innovation11 6.Conclusion11 References12
Global Networks and Innovation of Unilever Company 1. Introduction
Unilever is one of the best companies with its headquarters in ... Show more content on Helpwriting.net ...
Also, Unilever strategy to introduce products into Latin America, North America, and Asia–Pacific has helped in increasing the contribution of the
total revenue by an average of 20 percent (Weingardt, 2007). 3. Visualization and interpretation of the parent–subsidiary network
Unilever has subsidiaries in Europe, North America and other regions of the world. Some brands of the company such as Lux soap are sold even in
Cambodia and Albania where the corporation does not have any industrial operations of its own. The company has a presence in 75 countries where
business is done through one or more operating industries and 500 companies make up the overall Unilever group (Moreno, 2015).
Social network analysis is an ordinary complement to many management consultant offerings valuable perceptions both during the study and execution
phase. There are several uses for social network analysis.
SNA can also be used to advance innovation; SNA can be used to determine the level of idea sharing between groups, to help you create an
innovation team. This aspect of SNA has been adopted by Unlivier in the project "Socilyzer" which involves identifying and supporting persons in the
network, as well as looking at which groups would be more effective if they could converse severally.

Unilever Brazil Report
Investor meeting 5 March 2009 0 Safe harbour statement This presentation may contain forward–looking statements, including 'forward–looking
statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995. These forward–looking statements are based
upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor
are they guarantees of future performance. Because these forward–looking statements involve risks and uncertainties, there are important factors that
could cause actual results to differ materially from those expressed or implied by these forward–looking statements. Further details of potential risks...
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9 5 UB pool of talents is highly recognized and demanded outside Brazil Total Brazilians currently working abroad in 2008 = 90 37 Europe 6 Asia 47
Americas Source: UL internal data 10 However from 2004–2007 we underperformed with growth below the market ....... 2004 – 2007 Underlying sales
growth Sales + 4 % p.a. в‚¬2.7 bn в‚¬2.1 bn 02 03 04 Market growth: 05 + 7% 06 07 Source: Unilever Financials, and estimates for market 11 6
consumer complaints were too high and increasing Emerging problem DA Oral Care SCC Ice Cream Increasing problem Increase High Deo H.H.C
Skin Cleansing Hair Solution Wash Skin Care Ades Tomatoes Dressings Low Fabric Cond. Existing problem High Low Complaints in 2007 12 .... and
customer satisfaction was low Unilever – Carrefour Ranking Unilever on Customer Service (in top % of all suppliers) 100% 90% 80% 70% 60% 50%
40% 30% 20% 10% 0 0 Poland HC Indonesia foods Malaysia HC Poland PC Turkey PC Taiwan Foods Colombia HC Belgium HC Taiwan HC Turkey
foods Indonesia HPC Malaysia PC 10% 20% Brazil HC Poland Foods Spain PC Belgium Foods Greece HPC Brazil PC Argentine HC 30% 40%
France Foods HM Italy HPC Thailand HC Thailand PC 50% 60% Argentine PC Brazil Foods France

P&G Corparate
BCO 321 Strategic Management
School of Business
Vincent Chee, 110144
Ricky Liew, 100517
Walter Chin, 100936
Table of Content Case Abstraction3 Vision Statement (Actual)4 Mission Statement (Actual)4 Mission Statement (Proposed)4 Vision Statement
(Proposed)5 Slogan (Proposed)5 The CPM Matrix of P&G Company6 External Factor Evaluation (EFE) Matrix for Procter and Gamble
(P&G)9 The I/E matrix for Procter and Gamble (P&G)14 Internal Factor Evaluation (IFE) Matrix for Procter and Gamble (P&G)16 A
SWOT Matrix of P&G Company21 Strengths23 Weaknesses23 Opportunities24 Threats24 The FOUR strategies25 The SPACE Matrix26
Calculation27 The SPACE Matrix chart28 The... Show more content on Helpwriting.net ...
As time goes on, the whole company's segments have replaced with three major Global Business Units. * The first GBU #1 is focusing on the beauty
and grooming products. Which is again divided into the categories of "his" and "her". The global brand such as Gillette, Pantene, Head, Shoulder
shampoo and goods that are served in this industry are categorize in GBU #1 * The health and well–being is the main focus in the P&G's GBU
#2. Together they are encounter for approximately 35 percent of the global feminine care products business. The Vicks is one of the well
–known
brands in this business unit. * The last Global Business Unit, which is also the 3rd unit, is focusing on the household goods. The home care products
are all classify in this business unit. Some of the famous brands are the Duracell battery, Downy, Gain and Tide, and many more. This P&G's
products reached to 99% household in the States and Canada. In addition to that, these goods reached 4.6 billion populations in all around the world.
By implementing these three global units, the P&G Company tends to increase the productivity and has a clearer view of the picture, as a whole.
On the other hand, the global business units can do a better calculation on the account of the company.
The P&G company is ranked on top as the "Global Top Companies for Leaders" and ranked 5th of the "World's Most

Swot Analysis Of HUL
1. Soaps and Detergents This segment main driving factor for the revenues of HUL as it contributes approximately 49 percent of the total revenues.
HUL's brands like Lifebuoy, Lux, Liril, Rexona, Wheel, Surf Excel, Surf, Vim etc. in soaps and detergent have helped the company to dominate the
market and gain a significant position. The major growth drivers in this segment are sales volume and price of the products. With the collaborative
initiatives like Swachh aadat, we expect a rise in consumption of soaps and detergents segment in rural as well as urban sector. Therefore, we expect
the soaps and detergent market to grow at 18 percent as penetration in rural market is a slow phenomenon and based on the Historical CAGR of ~ 12
percent we are expecting it to be in line with it. We have also assumed that this will dominate approximately 40 percent of the totalmarket share. ...
Personal Products Personal Product contributes to 30 percent of the total revenues. This segment is a high contribution segment. High volumes and
economical prices were mainly responsible for the increase in this segment. However, the increase in prices and high inflation has impacted the growth
of segment but with the presence of strong brands like – Pond's, Axe, Dove, CloseUp; Mass – Clinic Plus, Fair & Lovely; Popular – Sunsilk, Vaseline,
Pepsodent etc across categories like – hair care, grooming, oral care, skin care, cosmetics & services etc will help the company to be the key
beneficiary with the rising income levels and growing demand because of changing lifestyle. Therefore, we expect the growth of this segment to be at
17–20 percent. As the demands increases, we expect the HUL to charge premium for the products in these category as the major target customer for
this segment is upper middle class and

Case Study Of Unilever
Unilever Excels at SLIM Brand Excellence Awards 2015.
Astra and Knorr are two popular brands among Sri Lankan consumers, that help to make good food taste great. Both brands excelled at the SLIM
Brand Excellence Awards 2015 ceremony held at BMICH on November 5th, receiving two awards respectively. Astra won the Gold award for the
'Turn around Brand of the Year' and the Bronze award for the 'Product Brand of the Year', while Knorr received the Gold award for 'International
Brand of the Year' and the Bronze award for the 'Innovative Brand of the Year'.
These products are distributed island wide by Unilever Sri Lanka. The brands are trusted by mothers who are constantly looking to to provide healthy,
nutritious meals to their children. Since 1938, Unilever Sri Lanka has been an established presence in the hearts of Sri Lankans. The company offers 29
brands spanning household care, fabric cleaning, skin cleansing, skin care, ... Show more content on Helpwriting.net ...
Silva further went on to discuss Unilever's marketing team, its values, the training received by the employees and the working environment of the
company.
Unilever is a global giant whose products are available the world over. However, the brands under the Unilever flag appeal to the Sri Lankan consumer
not because of their international acceptance and recognition, but because these brands cater to their habits and lifestyles. Communications at Unilever
Sri Lanka are tailored with the Sri Lankan consumer in mind, and Ms. Silva stated that the company encourages its employees to consider the
consumers as the priority in their daily operations.
Therefore, Unilever employees are constantly looking at how to satisfy the consumer's daily needs and requirements. Ms. Silva stated that Unilever
employees continuously endeavor to win the hearts and loyalty of their consumer by providing them with products that would make a difference in
their lives and improve the quality of their

Ratio Analysis Fmcg
Fast–moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term
FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This
contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years.
FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat,
fruits and vegetables, dairy products and baked goods – are highly perishable. Other goods such as alcohol, toiletries, pre–packaged foods, soft drinks
and cleaning products ... Show more content on Helpwriting.net ...
In layman 's terms a ratio represents, simply, for every amount of one thing, how much there is of another thing.
A financial ratio (or accounting ratio) is a relative magnitude of two selected numerical values taken from an enterprise 's financial statements. Often
used inaccounting, there are many standard ratios used to try to evaluate the overall financial condition of a corporation or other organization. Financial
ratios may be used by managers within a firm, by current and potential shareholders (owners) of a firm, and by a firm 's creditors. Financial analysts
use financial ratios to compare the strengths and weaknesses in various companies. If shares in a company are traded in a financial market, the market
price of the shares is used in certain financial ratios.
пЃ®A ratio is not an end in itself. They are only a means to get to know the financial position of an enterprise.
пЃ®Computing ratios does not add any information to the available figures.
It only reveals the relationship in a more meaningful way so as to enable us to draw conclusions there from.
Sources of data for financial ratios
Values used in calculating financial ratios are taken from the balance sheet, income statement, statement of cash flows or (sometimes) the statement of

Marketing Plan For Ice Cream Brands
Refreshment segment includes sales of tea bags and other beverage, ice cream, nutrition supply and weight management products. Some of the popular
ice cream brands are Cornetto, Wall's and Ben & Jerry's. Famous beverage brands include Lipton and PG Tips. Nutrition and weight management
products include Slim–Fast and Annapurna. Refreshment segment accounts for 19% of turnover, declined by 3.7% due to exchange rate movement.
Ice cream sales in two of the biggest markets, US and Italy struggled in 2013, due to withdraw of some low margin products in the US, and weak
local economy in Italy. However sales of beverage have increased due to improvement in taste of some of the products such as Lipton Yellow Label
tea–bags. Core operating profit in refreshment was 0.9 billion Euro in 2013, 52 million lower than the previous year. Operating margin was also lower
due to higher advertisement and negative impact from recall of the AdeS.
Personal care segment includes sales of skin, hair and oral care products and deodorants. Some of the most well–known global brands under this
segment are Dove, Lux, Pond's, Sunsilk and Rexona. Personal care segment accounts for 36% of total turnover, which is the largest category. The
personal care segment has an underlying sales growth of 7.3% and volume growth of 5.5%. While price growth was 1.7%, lower than previous year
due to higher commodity cost. Operating profit was 3.2 billion Euro, improved by 121 million over the prior year. The strong year

Essay On HUL
Chapter 3
COMPANY PROFILE
HINDUSTAN UNILEVER LIMITED
WITH AN OVERVIEW OF ITS RURAL MARKETING
Hindustan Unilever Limited (HUL) is an Indian consumer goods company. It is owned by Anglo–Dutch Company Unilever which owns a 51.51%
controlling share in HUL as of March 2015 and is the holding company of HUL.
HUL was established in 1933 and in 1956 became known as Hindustan Lever Limited, as a result of merger between Lever Brothers, Hindustan
Vanaspati Mfg. Co. Ltd. and United Traders Ltd. The company was renamed in June 2007 as "Hindustan Unilever Limited."
HUL is one of the leading fast moving consumer goods companies in India. They own some of the best known brands like Dove, Lifebuoy, Surf,
Kissan, Bru and Pureit.
HUL feels proud to being a company whose visionary founders laid the foundation stone for good governance long back and made it an integral
principle of the business as demonstrated in the words below. ... Show more content on Helpwriting.net ...
They build their brands and develop their products through extensive consumer insight, relentless innovation and crystal–clear design and marketing.
This is the powerful blend that helps HUL excite and inspire their customers and consumers. They are committed to making sustainable living
commonplace and doing new ways of doing business that will reduce their environmental footprint and increase their positive social impact.
I.Brands of HUL
HUl's brands

Global Marketing Essy
Global Marketing, 6e (Keegan/Green)
Chapter 1 Introduction to Global Marketing
1) A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs,
more experience, and better products.
Answer: TRUE
Diff: 1Page Ref: 4
AACSB: Reflective Thinking
2) As Wal–Mart expands into Guatemala and Central American countries, it is implementing a market development strategy.
Answer: TRUE
Diff: 1Page Ref: 4
3) Global marketing may take the form of diversification strategy in which a company creates new products or services for the domestic market.
Answer: FALSE
Diff: 2Page Ref: 4
4) The ... Show more content on Helpwriting.net ...
Answer: TRUE
Diff: 3Page Ref: 17
22) Ethnocentrism is sometimes associated with attitudes of national arrogance or assumptions of national superiority.
Answer: TRUE
Diff: 3Page Ref: 18

AACSB: Analytic Skills
23) Today, ethnocentrism is on one of the major internal weaknesses that must be overcome if a company is to transform itself into an effective global
competitor.
Answer: TRUE
Diff: 2Page Ref: 18
24) The term 'polycentric' describes management's belief or assumption that each country in which a company does business is unique.
Answer: TRUE
Diff: 2Page Ref: 19
25) Unilever's Rexona deodorant brand had 30 different package designs and 48 different formulations. This is an example of ethnocentrism.
Answer: FALSE
Diff: 1Page Ref: 19
26) A U.S. company that focuses on the countries included in the North American Free Trade Agreement (NAFTA) has a regiocentric orientation.
Answer: TRUE
Diff: 3Page Ref: 19
27) A European company that focuses its attention on Europe can be considered to have regiocentric orientation.
Answer: TRUE
Diff: 2Page Ref: 19
28) A

Unilever : A Single Operation And Share A Board Of Directors
Unilever N.V. and Unilever plc are a dual listed company; running as a single operation and share a board of directors. According to 2013 revenues
they are considered to be the third largest consumer goods company in the world. Unilever is broken down into four divisions: Home Care, Personal
Care, Foods and Refreshments. Their portfolio consists of over 400 brands with products that can be found in 190 countries around the world.
However Unilever focuses on 14 brands which have generated over 1 billion euros in sales. The focus brands are: Hellmans, Axe/Lynx, Lipton, Dove,
Knorr, Magnum, Sunsilk, Surf, Lux, Omo, Becel/Flora, Heartbrand, Rama, and Rexona. Many of Unilever's brands have strong social missions such as
Doves appreciate... Show more content on Helpwriting.net ...
They want to create a better future and help people get the most out of their brands and products. Not only will they grow, but they will do it in a
way that doesn't impact the environment. They also take responsibility and promise not to engage in actions that can affect the environment. At the
core of Unilever's s values are their commitment to holding corporate behavior to the highest standard possible. Integrity is at the heart of their
corporation and they have vowed to treat the people, environment, and organizations that their business comes in contact with. They vow to always
make a positive impact on society through their brands, operations and contributions. They also vow to continue to working towards a sustainable
business environment. Following the code of business applies to everyone at Unilever no matter where they are in the world. There is also a
business code of conduct for its business partners, which emulate the corporate code of conduct followed by employees. Therefore their goal is to
work with suppliers who have values similar to theirs. Unilever's business strategy goal is known as the compass. The compass embodies their
purpose ("to make sustainable living commonplace") and vision ("to double the size of the business, whilst reducing our environmental footprint and
increasing our positive social impact"). The core of Unilever's strategy goal was built around their plan

Stereotypes In Advertising
Stereotypes in commercials are still present today, however, the presence of sexism has dramatically decreased over time. Companies create two
versions of one product, with as little variation between the two, except for the obvious gender separation and attempt to market it using a range of
tech Two prime examples of these are 'Barbie' dolls and 'Rexona' ads. Both commercials targeting two different genders, the differences are almost too
obvious. These commercials use a combination of colours and music to influence and attract the attention of the target genders, however, colours and
music are only two of many techniques that are used. 'Rexona' is primarily targeting a male sporty audience, whereas 'Barbie' ads target a younger and
feminine... Show more content on Helpwriting.net ...
The commercial begins with a shot of two young girls with purple clothes on and a purple and pink environment. This is followed by upbeat high
pitched music and the girl stating 'Wearing styles'. All of these characteristics would attract immediate attention from afemale, ensuring the viewer
listens to the following statements that are intended to be repetitive, with the goal to ensure the viewer remembers it, 'We're into 'Barbie''. The
previous methods are used to influence the viewer into purchasing the 'Barbie' dolls by portraying 'Barbie' as a person that is the main character of
every young girl's dream, partying, popular, dresses well and a 'handsome' and 'strong' boyfriend with no imperfections. The sexism is made even
more distinct when 'Barbie's' voice says 'better make him a sandwich', referring to Ken. This gives a false expectation of how they should live their
life, striving to be someone that they are not, expecting themselves to match the perfection that 'Barbie' dolls are portrayed as. This will result in
pressure on growing up to be as perfect as 'Barbie', and disappointment when the girls fail to achieve the impossible. To relate to the female viewer,
the narrator's voice is a soothing female voice, as if it is a motherly voice directing the young viewer to purchase the product. The overall message is
to illustrate that 'Barbie' dolls are perfect, the dream of any young girl and an opportunity to live a life that everyone would

Market Share Of Old Spice Deodorant
1.OVERVIEW AND SPENDING RECOMMENDATION
We intend to improve the market share of Old Spice deodorant by 2% in the United States. We are looking at improving the revenue by 5%, sales by
10 % and increasing the customer base by 5 % thus consequentially increasing the share price of P&G by 5%. Our marketing spend this year will be
4% of revenues. This would be in line with the increase in overall sales of 10% and we believe that the marketing spend needs to rise as well to keep
up the momentum. We would continue with the similar allocation of funds towards our print and television advertisements. We plan to use the
increased budget in marketing on social media marketing and creating new YouTube advertisements and direct marketing.
2. ... Show more content on Helpwriting.net ...
About 83 % of US population is living in Urban areas, thus the target market we are looking at narrows down to 70 million
Behavioural segmentation –
Males in the age group between 14 – 35 years who are conscious of the way they smell. Taking an approximation of 50 % of male population, the
overall market segmentation we are looking at is about 35 million
5.OVERALL MARKETING STRATEGY:
Determine if you want to pursue a volume (growth) or productivity focus.
Fundamentally, there are four (4) types of growth marketing strategies:
Strategy 1: convert non–users to your brand,
Strategy 2: enter new market segments,
Strategy 3: increase usage rate amongst current users,
Strategy 4: win competitors' customers.
There are three types of productivity strategies; enhance sales mix, raise prices, and cut costs.
Specify here the strategy you are recommending for the brand in each target market. State how this relates to the key marketing mix elements relevant
to your brand. This should be outlined in greater detail in the Promotional Plan in Attachment 1.

6.BRAND POSITIONING
Old Spice as a brand

Deconstructing an Advertisement
We have decided to deconstruct the advertisement as follows: 1.what tools of persusion have been useds? Need to consider language of advertisement?
(modality words, mood/tone) (voice used active)
2.what colours have been used in the advertisement? 3.What body language/gestures/facial expressions are being used between characters of
advertisement? 4.Who is the intended audience? How do we know this?
7.What is the denotation of the advertisement? 8.What is the connotation can we infer from the advertisement? 9.what discourses are present? (need to
include bias) 10.What presentation have been communicated?
The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although
the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been
targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of
soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra
straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.
The accompanying testimony is articulated in a warm familiar way with someone who refrains from proving her last name or city of origin only
signing herself as a social worker. The

An Evaluation Strategy For The Business Problem
2.Introduction Background to the Business problem With the advent of the era of globalization, many companies fail to notice that a steady state rise
in the low–cost rivals in the same market. An evaluation strategy during which an organization offers a comparatively low worth to stimulate
demand and gain market share is the low cost pricing. It 's one in every of 3 generic selling ways that may be adopted by any company, and is
sometimes utilized wherever the merchandise has few or no competitive advantage or wherever economies of scale square measure realizable with
higher production volumes which is additionally known as low worth strategy. Lower costs owing to the massive variety of competitive corporations
are seen everywhere.... Show more content on Helpwriting.net ...
Since provide and demand shift perpetually in response to tastes and prices, however the government worth can amendment solely when a protracted
political method, the government worth can effectively ne 'er be equilibrium worth. This suggests that the government worth is either too high or too
low. The most common approach is to require advantage of scale. A customer representing an outsized volume of market transactions will hash out
for a higher worth by threatening to backward integrate or to maneuver its business to a competitive provider. Moreover, an outsized customer
provides efficiencies to the vendor. Lower dealings prices (one invoice, one negotiation, and one shipment), secure volume, and economies of scale
produce value savings for the provider that the two parties will share. The personal sector provides innumerable samples of this approach; for
instance, massive grocery chains pay lower costs for foodstuff than corner stores owing to large–scale central getting. Another way to get lower costs
through the market is to supply data on the competitive alternatives to individual consumers. Victimization on this data, shopper will establish the
merchandise that most closely fits her wants and might demand a reduced worth once

Global Marketing Essy
Global Marketing, 6e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) A management team that fails to understand the importance of
global marketing risks losing its domestic business to competitors with lower costs, more experience, and better products. Answer: TRUE Diff: 1Page
Ref: 4 AACSB: Reflective Thinking 2) As Wal
–Mart expands into Guatemala and Central American countries, it is implementing a market
development strategy. Answer: TRUE Diff: 1Page Ref: 4 AACSB: Reflective Thinking 3) Global marketing may take the form of diversification
strategy in which a company creates new products or services for the domestic market. Answer: FALSE Diff: 2Page Ref: 4 AACSB: Reflective
Thinking 4) The perceived value... Show more content on Helpwriting.net ...
Answer: TRUE Diff: 3Page Ref: 21 AACSB: Reflective Thinking 38) In the context of global marketing, leverage means some type of advantage
that a company enjoys by virtue of the fact that it has experience in more than one country. Answer: TRUE Diff: 2Page Ref: 26 AACSB: Reflective
Thinking 39) Economic growth has reduced resistance that might otherwise have developed in response to the entry of foreign firms into domestic
economies. Answer: TRUE Diff: 2Page Ref: 26 AACSB: Analytic Skills 40) Companies that cannot formulate or successfully implement a coherent
global strategy may lose their independence. Answer: TRUE Diff: 2Page Ref: 28 AACSB: Reflective Thinking 41) When you call United Airlines
for reservation on a toll free number and get a response from an operator in Mumbai, this is an example of: A) anti–globalization. B) global
marketplace. C) multilingual expression. D) discrimination. E) E–ticketing. Answer: B Diff: 2Page Ref: 3 AACSB: Reflective Thinking 42) Slumdog
Millionaire, a movie which received several awards and an Oscar in 2009 was filmed on a location in and around: A) London. B) San Francisco. C)
Cancun. D) Mumbai. E) Moscow. Answer: D Diff: 1Page Ref: 3 43) A fundamental difference between regular marketing and global marketing is: A)
the lack of marketing mix. B) the scope of activities. C)

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Acknowledgment The preparation of this report is a sound example of teamwork. The experience is a valuable one because not only did the report
increase our understanding and knowledge on the assigned topic, Sunsilk. It also taught us important lessons of how to incorporate out theoretical
knowledge to enhance the understanding of practical implications. In addition, it also gave us a thorough opportunity to learn from others; despite
conflicting ideas, the teams managed to join efforts and reach unanimous decisions at... Show more content on Helpwriting.net ...
With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people 's lives in so many
different ways. 150 million times a day, someone somewhere chooses a Unilever product. From feeding oneвЂџs family to keeping oneвЂџs home
clean and fresh, Unilever brands are part of everyday life. UnileverвЂџs mission is to add Vitality to life. It meets every day needs for nutrition;
hygiene and personal care with brands that help people look good, feel good and get more out of life 8 2.2 COMPANY'S COMPETITORS Sunsilk
exists in the pure competition.The new Sunsilk shampoo aims to fulfilling the need of its target market by offering a high quality, assessment of
concept in term of acceptability, credibility, and perceived benefits that it offers a healthy choice shampoo alternative to target customer.In urban
areas, Sunsilk is acting as a market challenger against Head & Shoulder. Sunsilk has got the advantage of keeping their prices lower than Head &
Shoulder shampoos but Head & Shoulder has captured a bigger share of the market due to its intense promotional activities.. In urban areas Sunsilk
acting market challenge with Head & Shoulder. Sunsilk has got the advantage of keeping their prices lower than P&G but P&G has captured a large
market share due to its intense promotional activities. Generally, Cute work as a

What are Subcultures?
Introduction Subcultures are smaller groups of a larger culture that have similar and unique values but also possess some differences to the common
culture. There are many different subcultures such as social class, age cohorts, gender, and religious subculture. Nowadays, subcultures are becoming
important to brands because it leads to a better orientation to market a product or service. This assignment will focus on the age cohorts' subculture,
namely Generation Y. Surprisingly, "Millennials has 21% of consumer discretionary purchases, which is estimated over a trillion dollars in direct
buying power and a huge influence on older generations" (Milleniall Marketing, 2014). It is the generation of people born during the 1980s and early...
The use of emotion in this ad conveyed the positive emotion and appealed to excitement and joy of Generation Y. By doing so, Rexona struck a strong
chord with the members of Generation Y who do not dare to do more due to lack confident about their body. When using Rexona, they can do whatever
they want, not paying attention to others. Interestingly, the ad has excellent results. The emotion in the ad transferred to the brand, which leads to
brand perception. Moreover, it also enhanced Rexona's image and generated memorability to the customers. 3.Discuss the linkages between brand
attributes, consequences of using the brand and the values that characterise members of the subculture.A means–end chain is a helpful framework in
order for the brand to communicate more effectively with customers. The means–end chaining includes three major components: brand attributes the
consequences of using the brand and customers' terminal values (Chitty, Barker & Shimp, 2012). In the case of Rexona, there are many attributes
relating to Generation Y's terminal value. Two first attributes are the protection against odour and the protection against wetness, which leads them to
be more confident. Body odour and underarm sweating are never pleasant, especially to Millenials who are physically active. Moreover, the body
odour and excessive wetness affect negatively Generation Y's daily activities. It makes them get an inferiority complex and become

The Effects Of Television On Public Service Advertising Essay
1. Introduction Public service advertisements are a type of advertisements that usually communicate a certain idea not a mainly a product, they are
used by Mass media to raise awareness and educate publics about an issue in order to shift attitudes and motivate behavior change. PSAs mainly
communicate about health topics or social issues including alcohol and drug awareness, environmental protection, obesity prevention and gun control.
A PSA is generally sponsored by a not for profit organization, trade association or political group. It is usually featured on television, radio or print.
The Public Service Advertisement should contain three types of messages to motivate behavior change: Awareness, instruction, and persuasion. To
create awareness, the messages of the campaign must inform publics about the health topic. Instruction messages should tell the people what to do
and how to do it, and persuasion messages should give reasons to the public to adopt this particular health behavior. 2. Literature Review: 2.1 Effects
of Televised Public Service Ad The effects of television are of particular interest because of this medium 's ability to reach a variety of populations,
including adolescents. Television is by far the most widely used means of disseminating prevention messages, usually in the form of PSAs(Phillip
Palmgreen, Lewis Donohew N.D)1. Drug Abuse Prevention Campaign Studies generally suffer from mistakes in campaign execution, including
violating two of the main

Globalization And India 's Rising Demand For Foreign...
Globalization and India's Rising Demand for Foreign Brands: Lessons for Marketers
(Article Submitted to – Paradigm (2015): Nourishing the Intellect, Theme – Rising Stars Setting Suns).
Submitted By:
Aastha Verma Vohra
(Doctoral Student)
Faculty of Management Studies, University of Delhi,
Delhi–110007
Phone: 9811208423
Email: aastha178@gmail.com
Globalization and India's Rising Demand for Foreign Brands: Lessons for Marketers
Globalization
Globalization is an inevitable phenomenon that is leading the entire world towards becoming one market, a global village. With the world becoming a
single market, globalization has had a major contribution in enabling the organizations worldwide to step out of the restricted domestic markets and to
set up their operations across the globe with confidence. This has largely led to a decline in the importance in national borders and a greater emphasis
on what the consumers actually demand no matter the consumer is located in the very country in which the organization exists or an entirely different
part of the world. Moreover, with the rapid increase in global competition, companies that strictly adhere to and cater to the needs of the local markets
are finding themselves at a disadvantage and gradually losing the competitive advantage that they so much strived to achieve. However, for some
products and services the tastes and preferences of consumers in different nations are beginning to converge on some global norm.

Unilever Essay
Unilever, one of the world's leading suppliers of fast moving consumer goods across Foods and Home and Personal Care categories is an Anglo–Dutch
Multinational consumer goods company which is co–headquartered in London, England and Rotterdam, the Netherlands. It is the world's third–largest
consumer goods company measured by 2012 revenue and its major Competitors which stand ahead of it are Procter & Gamble and Nestle. Products
of Unilever include beverages, Food, personal care products and cleaning agents. Some of the top and major Brands endorsed by Unilever are Axe
/ Lynx, Blue Band, Dove, Flora / Becel, Hellmann's and Best Foods, Knorr, Heartbrand, Lipton, Lux, Omo, Rexona, Surf and Sunsilk.Unilever is one
of the oldest multinational companies and its products are available in around 190 countries. The Company operates worldwide employing around
174,000 people in 316 companies by... Show more content on Helpwriting.net ...
And it uses principally the same competitive strategy tactic in all the markets (Countries) where the company has a presence, sells much the same
products everywhere, strives to build global brands and coordinates its actions worldwide. Strategy followed by Unilever is also called a think–global
and act–global strategy. Once Unilever successfully launched its product in numerous markets, it expands its popular and successful brand to many
other markets and starts competing globally. Unilever has a theme to swift Unilever managers to integrate and coordinate the company's strategic
moves all around the world and to expand into most, if not all nations where there is a noteworthy buyer demand. Building a global brand name is one
of the most important prospect on which the company puts substantial strategic emphasis. Along with that Unilever focuses on aggressively chasing
opportunities to transfer ideas, new products and competences from one country to the

Marketing Profile Of HUL Laundry Care
HUL Laundry care
Pioneer in Indian detergent powder. Constantly upgraded itself. e.g. Surfexcel Blue, Quick wash39, Launched in 1969, Rin with the power of its
thunderous lightning flash has become a household name synonymous with dazzling white clothes. A Value added brand with different variants e.g.
Rin matric & Rin advanced. Rin has won a number of accolades, the most recent being voted as the Most Preferred Detergent brand in India at the
Awaaz Consumer Awards in 2006. A Heritage brand launched in 1888 In the form of detergent cake. Value added brand i.e. priced over Wheel but
below Rin. Famous in WB & Kerala. SUNLIGHT.
Market Share of HUL
Regaining lost market share is the job at hand for the market leader in the soaps and detergents category which is fast expanding with new and old
players in the segment adopting an aggressive stance. In fact, soaps and detergents have always contributed a big chunk (41 per cent) of HUL's
turnover. But the profit margins in this category have been under pressure and a tough competitive environment has... Show more content on
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"The growth of the soaps and detergents category needs to be viewed on a very high base in the previous year which saw price increases linked to
commodity cost inflation. During the year under review, the prices of products, particularly the detergents segment, were reduced taking into account
the reduction in commodity prices. The segmental margin of this category was lower by 100 bps (one per cent) linked to the volatility in commodity
costs in the initial part of the year and the actions taken to defend the company's leadership position in the face of heightened competitive activity.
While the company is the undisputed market leader in this category, it continues to focus on the challenge of winning back its lost market share in this
important

Swot
PROCTER & GAMBLE COMPANY PROFILE– SWOT ANALYSIS
October 2012
SCOPE OF THE REPORT
Scope
п‚§ All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). п‚§ 2011 figures are based on part–year estimates.
п‚§ All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms;
inflationary effects are taken into account. Oral Care US$39.7 bn
Microwaves Refrigeration Home 60,669 Appliances Laundry Large Cooking Home Laundry Confectionary 144,010 121,107 Appliances Appliances
132,745 121,107 US$185,477 mn
Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made ... Show more content on
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п‚§ Procter & Gamble's objective to invest in the 20 most profitable innovations is a move in the right direction in light of its financial results.
© Euromonitor International
BEAUTY AND PERSONAL CARE: PROCTER & GAMBLE
PASSPORT 5
STRATEGIC EVALUATION
SWOT: Procter & Gamble Co, The
STRENGTHS WEAKNESSES
Leading brands

Global exposure
Mature market reliance п‚§ The company continues to rely heavily on mature markets. The emerging markets will outperform mature markets over the
forecast period putting Procter & Gamble in a vulnerable position.
THREATS
Market share erosion п‚§ The company has seen its market share eroded in a number of key categories. Unilever in particular has been pulling ahead
in bath and shower and deodorants. This trend will need to be reversed.
п‚§ Procter & Gamble has п‚§ Procter & Gamble has strong brands to its wide global exposure. name. The company Its products are sold in boasts 24
billion dollar 180 countries through brands. It also claims 50 wide–ranging distribution leadership brands that channels including mass contribute 90%
to its merchandisers and overall sales and profit. grocery stores.

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