The masthead prominently displayed on the magazine cover aims to attract readers to purchase the issue. While the color scheme changes each month, the masthead remains consistent to brand the publication. By labeling the issue as the "Hero" theme, it brands the content as focusing on those films while also attracting fans of that genre. Larger, more central features are given more visual attention to draw the eye of readers over other included content.

1. The mast head is bright, large and eye catching. Tattract them tro buy it. his will there for allow readers to see the make of the magazine and hopefully attract them to pourchase it. Not only that, the mast head never changes where the colour scheme does for each issue. By doing this Empire have branded the magazine. By labelling the magazine the “Hero” issue it is branding this months. This will attract a certain genre of film enthusiasts in the same way it would if the images and text were about horror films or comedies. Other features are listed in bulk just to show what else is included in the magazine. However the more eye catching features are bigger and more central.A clear colour scheme is used throughout the page. This allows the cover to look tidy but also allows certain points such as ” PLUS” to stand out more and attract the reader.By using the words first look gives a sense that no one else knows about the feature yet and it is more exclusive. This could allow people to want to read as they will then be the first to know. 4495801714500<br />