What do QR codes do for me?

1. M u lt i - c h a n n e l
Marketing Cov er Story
PiCTURED ON THE FRONT COVER ARE Further, research suggests that soon the MULTi-CHANNEL MARKETiNG TOOLS
TWO NEW MULTiCHANNEL MARKETiNG majority of consumers in certain segments There are a variety of multi-channels
TOOLS - A QR AND PURL. will be multi-channel shoppers (McKinsey marketing tools, including One-to-One
Multi-channel Marketing). Variable data printing for customizing direct
The QR : mail, where you can customize a multitude
The high density bar code At Sandy Alexander, we have the knowledge of imagery and information. This can be
- a Quick Response Code. and capability to help you develop and combined with other tools highlighted in
The QR:
implement a multi-channel campaign this issue including: a QR (left), a PURL
The high density
The PURL: including, One-to-One direct mail, a BRC, or combined with a BRC.
bar code - a Quick
joepublic.SandyImagine.com text messaging, e-mail campaigns, QRs and
Response Code.
is a Personalized URL. PURLs among others. WHAT iS A QR (Quick Response) CODE?
• igh density barcode
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Both items are interactive multi-channel Additionally, we can coordinate
marketing tools that can dramatically the multi-channel timing and • eadable by cell phones and
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increase the impact of your marketing efforts so they converge on the simple PC cams
campaign. consumer at the same time
which further drives a call to • onsumers can quickly interact with
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Multi-channel marketing is about reaching action and ultimately a sale and the QR enabled document they see by
your customers at different times via a substantially higher ROI. pointing their camera at the QR symbol
different ways through a variety of different
media including: a retail store, website, As stated by Wade Sisson, • ecipient will be instantly connected to
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direct mail catalog, TV, radio, One-to-One “Personalization is the key…. a QR-coded Web page without having to
letter, e-mail, or SMS. “By 2012, 50% of The effectiveness of messaging remember any information or type in any
customers will be using multiple channels today is absolutely dependent promotional codes
for shopping and buying. ….businesses on the level of personalization.
that effectively manage multi-channel The more personalized a • eb page can be a coupon, a sales video,
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marketing will gain customers who are The PURL: message, the more effective or a product promotion encoded with the
25-50% more profitable than single channel joepublic.SandyImagine.com it will be in attracting and specific recipient’s demographic profile
customers.” (Managing Multi-Channel is a Personalized URL. retaining the customers’
marketing to Increase Customer Acquisition attention. By a ratio of 3:1, STEPS
by Wade Sisson, PartnerCentric). today’s customers prefer • ey the URL get.neoreader.com into your
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messages that are personalized handset’s browser
It is important to develop a multi-channel in this modern impersonalized
strategy based on your customer’s world.” At Sandy Alexander, we • ollow on-screen instructions to
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demographics and media usage. have seen response rates of up download the correct NeoReader version
to 40% on One-to-One Direct to your mobile phone
Developing and implementing a multi- mail marketing campaigns.
channels strategy will provide significant • se the Neo Reader application and your
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synergies and cross-channel benefits driving device’s camera to scan the 2-D code
TO WiN
an increase in awareness, trial and sales. REGiSTER BY GOiNG attached!
AD RL)
A FREE iP RSONAL URL (PU
OWN PE
TO YOUR OR PAGE
HE FRONT
iGHTED ON T
QR HiGHL OR BRC
NCLOSED
FiLL O UT THE E
Multi-Channel Marketing campaigns... imagine the possibilities 5