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19 
15 
Mobile access to CRM 
applications increases 
salespeople’s productivity by 
Mobile CRM: 
Increases 
average 
sales 
rates by 
Increases the 
average number 
of service calls 
per week by 
20% 15% 30% 
Companies with mobile CRM 
achieve quotas 20% more 
often than ones that don’t. 
% 
Reduces 
billing 
lag time 
by 
Sources: Nucleus Research; Why Go Mobile? Six Strategic Objectives You Can Conquer With Mobile CRM, 2013 – CRM Software 
+20%

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The Impact of Mobile CRM

  • 1. 19 15 Mobile access to CRM applications increases salespeople’s productivity by Mobile CRM: Increases average sales rates by Increases the average number of service calls per week by 20% 15% 30% Companies with mobile CRM achieve quotas 20% more often than ones that don’t. % Reduces billing lag time by Sources: Nucleus Research; Why Go Mobile? Six Strategic Objectives You Can Conquer With Mobile CRM, 2013 – CRM Software +20%