Metricscience is an online tool which provides advertising professionals a complete insight into the online media that they buy and sell. This tool helps to mitigate 3 major problems in the current online ad market: • Transparency. 80% of online-ads are resold through third-parties which results in millions of advertising impressions being served to wrong sites and the wrong audience • Ad quality. 54% of ads are never seen by users and advertisers have little understanding of whether their ads are viewed. It is difficult to identify wasted dollars spent • Evaluation. 99% of internet users never click. CTR may be a rather misleading metric to evaluate campaign performance, especially if the objectives are branding centric All of these problems were successfully solved by the Metricscience tool that was recently acquired by one of market leaders, Sovrn.

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Ad Management and Analytics
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2. Ad Management and Analytics Page 2 of 3
Ad Management and Analytics
Metricscience is an online tool which provides advertising professionals a complete insight into the
online media that they buy and sell. This tool helps to mitigate 3 major problems in the current
online ad market:
 Transparency. 80% of online-ads are resold through third-parties which results in millions of
advertising impressions being served to wrong sites and the wrong audience
 Ad quality. 54% of ads are never seen by users and advertisers have little understanding of
whether their ads are viewed. It is difficult to identify wasted dollars spent
 Evaluation. 99% of internet users never click. CTR may be a rather misleading metric to
evaluate campaign performance, especially if the objectives are branding centric
All of these problems were successfully solved by the Metricscience tool that was recently acquired
by one of market leaders, Sovrn.
Challenge
Our team had to solve several big problems that advertising professionals had faced for years – our
customer being one of them. With the customer’s expertise we were able to create an intelligent
data-analytics system to improve efficiency of advertising campaigns. Another challenge was to
create a powerful data-processing system as we had to analyze millions of ads, clicks, views and
other metrics.
Solution
We applied a great deal of engineers and business analysts, and delivered a turn-key solution to the
customer. After a few months it received several awards on startup events, became profitable and
was acquired by a market-leading company.
Outcome
 Intelligent data analysis system
 Advanced data processing engine
 REST API for data import and integration
 Unique algorithms implemented
Scope
 Dedicated team of 5: engineers, testers, analysts
 QA,
 Technical support
 Delivery time: 6 months
Technology Stack
 PHP Framework
 Node.js
 MongoDB
 MySQL
 DB sharing

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3rd Party Components & APIs
 Cloud Back End
 Apache
 Git
 Atlassian Bamboo
Links
http://www.ikantam.com/portfolio/ad-tracking-saas-solution
Images
Contact
The best way to contact us is to contact Carl-Johan Larsson by email, details below:
Landline (Sweden): +46 8 519 72 970
Landline (US): +1 650 557 3668
Mobile (Spain): +34 651 951 281
Email: carl-johan@ikantam.com
www.ikantam.com
Schedule a meeting: https://calendly.com/carl-johan