Analysis of regional magazines contents

1. CONTENTS PAGE

2. The layout of this contents page is
simple and sleek. There is also very
easy navigation through the use of
numbers and images. This will
appeal to the target audience as it
allows them to find the
information on a particular article,
this relates to the ‘surveillance’
theory.
The font type is very sophisticated,
this may establish the texts ideology
and reflect the target audience’s
taste. The text also relates to the
images, as they are too,
sophisticated., for example, the
photograph of the ballerinas. This
shows that this magazine is
targeting an upmarket audience and
this will therefore appeal to them.
The colour scheme of the page is
simplistic. Overall the colours
used are white, black, gold and
pink. The black text against the
white background allows the
audience to easily navigate
themselves to the various articles.
The gold colour of the numbers
could represent the lavish and
sophisticated side to this
magazine, as it may be
representing affluence.
There is constant
referencing to Bristol
throughout the page. This
may create a personal
relationship between the
product and the audience,
as it directly addressing
the local area, where
many of the readers will
be residents.
The content of the articles
shows that the magazine
focuses on a wide range of
topics throughout Bristol.
This allows the magazine
to open up to a larger
audience.
The model in the main
image is creating direct
mode of address and
therefore creating a
relationship with the
audience. This suggests
that this is going to be the
main article, and
therefore brings the
audience’s attention to
this photograph.

3. Time Out develops
conventions of contents
page as it features an
‘editors note’ which is not
usually featured in regional
magazines. This will appeal
to the target audience as it
creates a personal
relationship between the
product and the audience.
For example the use of
“Hello London” directly
addresses the reader. The
casual language used in the
editors note creates a
friendly approach.
There is very easy navigation to each
of the articles through the use of the
large numbers and pictures. This will
be useful to the target audience as it’s
a clear and easy format.
The colour is the same
throughout the magazine
using the colours red,
white and black. The red
and back font stands out
against the white
background, grabbing the
attention of the audience.
This makes the magazine
easily identifiable to the
audience.
The magazine displays its social network
accounts which will appeal to the target
audience as they are able to gain more
information. However it will particularly
appeal to a younger audience as they
will recognise the brand is up to date.
This links to the reception theory, as the
majority of readers are likely to have
some sort of social media account.
The font used is simple
and modern, in relation
to the type of language
that is used. Both of
these factors will appeal
to the target audience.
As well as creating easy navigation the
images promote the articles. The
images ay seem more interesting to the
audience rather than just using text to
describe the article. This will then
attract the readers to these particular
articles.
From the use of overlapping images
and the bold colours help break up
the page. It also helps the page less
ridged and therefore ore intriguing to
the audience.

4. SW has developed a convention
of a contents page as it has placed
the brand’s logo in the left hand
corner. This then becomes
familiar to the audience and
therefore the brand will remain in
the consumers mind.
The layout of the contents
page is very simple. There
are images, columns and
lists used for clear
navigation to certain
articles. This will appeal to
the target audience as it is
aimed for an older
demographic and therefore
the simple and easy to
navigate layout will appeal
to them.
The colour scheme is
also simplistic with the
use of green, blue,
black and white. There
are very subtle colours
used which will again
appeal to the target
audience.
Brand awareness, this is the boldest
colour on the page and therefore
immediately grabbing the attention
of the reader.
There are several images used, this
allows the page to be broken up and
become more visually appealing. The
images will also intrigue the reader
into finding more information about
that particular article.
The font is a type of Calibri font
which is very simple. This
connects to the theme of the
magazine and will appeal to the
target audience. This may also
establish the texts ideology.
The images used and the
articles included in the
magazine show that the target
audience is for an older
demographic. This has been
achieved through the use of
layout, colour scheme and
content.

5. The layout is very neat and tidy, which makes it easy to navigate to the different articles.
This will appeal to the target audience as it will be an older demographic and they will
therefore appreciate the simple layout.
The font is in
italics and also
gives a
sophisticated look
to the magazine,
this will appeal to
the target
audience as it will
reflect their
tastes. It also
establishes the
texts ideology, as
it is represented
in a classy and
sophisticated way.
The navigation
on the contents
page is very
simplistic. Each
article has a
clear number
page to the right
hand side. There
are also several
images which
allow the reader
to visualise
these particular
articles. The
images also help
the page look
more visually
appealing, as it is
more interesting
to the audience
than just reading
text.
The colour scheme is simple as it mainly consists of black and white. The black font stands out
against the white background and therefore makes the articles easily accessible to the audience.
The images add a little colour to the contents page, making the images stand out from the rest of
the page. There are still only pastel colours used in the images giving the impression of calmness,
which may reflect the house style.