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THE WALT DISNEY COMPANYDISNEY DEPARTMENT OF BUSINESS AND EDUCATI.docx
- 1. THE WALT DISNEY COMPANY DISNEY DEPARTMENT OF BUSINESS AND EDUCATION BUSINESS AND EDUCATION GROWTH BUS/475 August 24, 2016 Professor Roger Sullivan DISNEY EDUCATION AND BUSINESS GROWTH DEPARTMENT (DEBGD) Table of Contents 51 Executive Summary 5New Division Definition: 5New division Mission: 5New division Vision: 5New division Value Proposition: 5Key Assumptions: 5Final Business Model Projections (Over 3 Year Planning Period): 62 Parent Firm and Purpose and Name of New Company Division 63 Name & Composition of New Product/Service 64 Product/Service Differentiation 65 Target Market and Customer Needs 66 Competitive Advantage and Table of Competitors 77 New Division Mission Statement (Differentiation from Competition) 78 Vision Statement (New Division with 3 Year Future Focus) 79 Value proposition (Guiding New Division Strategic
- 2. Direction) 710 Vision/Mission (Alignment Between New Division and Parent) 711 Division's Strategic Direction 712 Culture (New Division) 713 Social Responsibility (New Division) 814 Ethics (New Division) 815 Business Projection Overview (Unit Sales, Revenue, Profit, and Return On Investment) 916 Key Milestones Timeline Graph 917 Market Position vs Competitors Statement 918 Marketing Perceptual Map 1019 SWOTT Analysis (Internal Forces and Trend Factors) 1120 SWOTT Analysis (External Forces and Trend Factors) 1221 Supply and Value Chain Analysis 1322 Change Adaptation (Parent Firm’s Example) 1323 Change Adaptation (How New Division Will Adapt To Crisis Example) 1324 Leverage Core Competencies and Resources 1325 Major Issues, Hypothesis, 3 Research Questions and Analysis 1326 Major Opportunities, Hypothesis, 3 Research Questions, and Analysis 1427 Three Major Assumptions 1428 Risk and Change Management Plan 1429 Balanced Scorecard (Shareholder value or Financial Perspective) Quadrant One 1530 Balanced Scorecard ( Customer value perspective) Quadrant Two 1731 Balanced Scorecard ( Process or internal operations perspective) Quadrant Three 1732 Balanced Scorecard (Learning and growth (employee) perspective) Quadrant Four 1833 Potential Risks and Mitigation
- 3. Solution Plan 1834 Ethical implications of solutions 1935 Contingency Strategy and Funding 1936 Communication Plan Template 2037 Monitor and Control Your Strategic Plan Using Your Balanced Scorecard 2038 Short Term Objectives 2039 Functional Tactics 2140 Marketing Strategies and Tactics 2141 Information Technology Strategies and Tactics 2242 Ethical Issues Faced By the Organization 2243 Legal and Regulatory Issues Faced By the Organization 2244 Corporate Social Responsibility (CSR) (Four) 2245 Impact of Triple Bottom Line (People, Planet, & Profit) On Strategic Plan & It’s Implementation 2246 Reference/Resource Page- Current & Past Core Course UOPX Textbooks 2247 Reference/Resource Page- External Resources 2248 Reference/Resource Page- Graphic/Photo/Logo and Other References 1 Executive Summary
- 4. New Division Definition: This department deals with educational teachings on various topics that affect us in life. More so it creates, collects and presents various business ideas and entrepreneurial skills that will help young upcoming business men and women to be able to manage and control their business all over the world for a successive improvement and self-actualization in the business industry. New division Mission: To provide a conducive environment for learning life skills and how to create a successful business profit ever realized in the world. We are trained to inform, advise and give perfect life-learning lessons and entrepreneurial skills.New division Vision: WE ARE UNITED TO SERVE OUR CUSTOMERS TO THEIR SATISFACTION New division Value Proposition: We are genuine, hardworking, considerate, courteous and more so very respectful to our customers.Key Assumptions: We risk arranging training services to the customers believing it will be of benefit to themWe assume that the business industry will consistent and predictable Final Business Model Projections (Over 3 Year Planning
- 5. Period):-Growth of the sector by 75% of the other department’s growth-accumulate about $ 150, 000 of revenue-make a profit of $50 million-makes 65% returns on investment -increase stake holder investments by 50%2 Parent Firm and Purpose and Name of New Company Division The WALT DISNEY COMPANY is a global wide mass media corporation that was founded by Walt Disney. The Disney company is concerned mostly with entertainment production to the mass, and it uses various models and channels such as radio and television networks, the internet, theater production of films, movies, and music, among many other forms. The new department is known as DISNEY DEPARTMENT OF BUSINESS AND EDUCATION GROWTH. 3 Name & Composition of New Product/Service This department deals with educational teachings on various topics that affect us in life. It creates, collects, and presents various business ideas and entrepreneurial skills. The new brands of service that we offer include inspirational stories sent through the social media to reach all people, real life speeches of great successful men who have managed to hit high in the business environment. 4 Product/Service Differentiation
- 6. We sell services educational and business articles, CDs of movies services, such as training and business management counseling. 5 Target Market and Customer Needs Our target market is mostly the young entrepreneurs. We can reach them through social media networks, concerts, and the internet at large. 6 Competitive Advantage and Table of Competitors Competitive advantage Most Likely Competitor Potential Other Competitors Least Likely Competitors Country Found China business industry limited United States movie and film industry Japan China American compact disk sellers Mongolian business magazine production corporation Africa industries Africa7 New Division Mission Statement (Differentiation from Competition)
- 7. To provide a conducive environment for learning life skills, and how to create a successful business profit ever realized in the world. We are trained to inform, advise, and give perfect life- learning lessons and entrepreneurial skills .8 Vision Statement (New Division with 3 Year Future Focus) We are united to serve our customers to their satisfaction .9 Value proposition (Guiding New Division Strategic Direction) We are genuine, hardworking, considerate, courteous, and more so very respectful to our customers.10 Vision/Mission (Alignment Between New Division and Parent) Both the Walt Disney and the Disney department of business and education are related 11 Division's Strategic Direction Our key objectives are to: sell our services to customers at an affordable price, make high profits in a legal way, and conjoin various sections within the department to produce unity and success in work.12 Culture (New Division) As a corporate, in general, we also have social responsibilities. These include upholding the relationship between our workers, customers, and stake holders .13 Social Responsibility (New Division) We take part in community projects and activities
- 8. .14 Ethics (New Division) The new division for ethical conduct has been delegated to be run by the management officials .15 Business Projection Overview (Unit Sales, Revenue, Profit, and Return On Investment) Sale of Year One Year Two Year Three Unit Sales (30000000) 10000000 units 10000000units 10000000 units Revenue (100, ) $ 20000 $15000 $35000 Profit 61% GPM 70% GPM 83% GPM Unit Sales
- 9. 12000000units 13000000 units 17000000units Return on Investment (ROI) 60 % 79% 82%16 Key Milestones Timeline Graph 17 Market Position vs Competitors Statement This department deals with educational teachings on various topics that affect us in life. More so, it creates, collects, and presents various business ideas and entrepreneurial skills that will help young upcoming business men and women to be able to manage and control their business all over the world for a successive improvement and self-actualization in the business industry. The new brands of service that we offer include a range of activities. Among them, are inspirational stories sent through the social media to reach all people, real life speeches of great successful men who have managed to hit high in the business environment. Among these are the great men of our times recorded in the Forbes and the Guinness world book record. We also avail forums for interviews with great successful men through our radio and television networked channels.
- 10. 18 Marketing Perceptual Map 19 SWOTT Analysis (Internal Forces and Trend Factors ) EXTERNAL FORCES AND TRENDS CONIDERATIONS FACTOR STRENGTH WEAKNESS OPPORTUNITY THREAT TREND LEGALIZATION Our departments has been legalized according to law Very minimal weakness It provides opportunity to work peacefully Insecurity cases such as theft The modern security level is strong and helpful ECONOMY The organization is growing economically There is high services with low demand Carry out a promotional strategy to increase demand curve High competition from similar companies There is a positive inflation TECHNOLOGY
- 11. Latest technology in use Changing technology not highly appreciated by workers Provides a field for extensive transactions Require a lot of capital Use of modern computes, The internet and social media as work sites INNOVATION Highly innovative ides Require capital to implement inventions Company is able to fill survive and win in competition The innovation of online subscription can be affected by hackers Fast rate of changing to online transactions COMPETITIVE ANALYSIS Our company competes favorably Very demanding to remain on top The company has been able to increase profit making There has been unfair competition from similar organization Use of modern technology in competition PROCESS AND SYSTEMS The system is working is good Less capital to adapt a new system New system will increase performance Introducing a new systemized process may cause operation to fail if not installed keenly
- 12. Use of modern machinery has increased system performance so far20 SWOTT Analysis (External Forces and Trend Factors) INTERNAL FORCES AND TRENDS CONIDERATIONS FACTOR STRENGTH WEAKNESS OPPORTUNITY THREAT TREND STRATEGY Company mission is being achieved daily There has been some few delays in processing of services Helps to keep us on foot lack of strategy may lead to outfit from the market New change of the working system every time when new technology arises STRUCTURES We have enough buildings though not enough for expansion Buildings need to be refurbished Very accurate for expansion There is less capital to put new buildings Buildings structures have been constructed according to the present technology PROCESS AND SYSTEMS The system is working is good
- 13. Less capital to adapt a new system New system will increase performance Introducing a new systemized process may cause operation to fail if not installed keenly Use of modern machinery has increased system performance so far GOALS Profit made so far has been hitting company target Some goals have not been achieved Utilized the available potential Increase in customer complaint has become a thereat for success Customers have to be satisfied according to the trend of company history CULTURE There is a good organizational culture Lack of regards to the employee cultural Organizational culture can enhanced by creating good relationship Disregard to employees welfare can result low performance Continuous growth of employee culture due to formation of employee welfare associations21 Supply and Value Chain Analysis PRIMARY ACTIVITES SUPPORT ACTIVITIES
- 14. 1. Operations 1. Firm Infrastructure · The system of operation is currently good · make quality film 2. Sales and Marketing 2. Research and Development (R&D) · A promotional strategy shall be carried out · Do a comprehensive research 3. Supply Chain & Logistics 3. Procurement & Manufacturing · Coordinate the supply of services to customers · Manufacture the goods 4. Service 4. Human Resource Management · Quality service to clients · Employ qualified personnel22 Change Adaptation (Parent Firm’s Example) The firm has had a drastic change to the implementation of the new online operating system but has been able to adapt to it quickly 23 Change Adaptation (How New Division Will Adapt To Crisis Example) The new firm will also adapt the same way to the introduction of our new change of system.24 Leverage Core Competencies
- 15. and Resources The firm has very perfect equipment of the latest generation including new computers Major Issues, Hypothesis, 3 Research Questions and Analysis MAJOR ISSUES HYPOTHESIS RESEARCH QUESTIONS ANALYSIS Employee relation with administration Will workers relate well with employees? Will workers relate well with employees? Yes Payment of employees Will the company be able to pay all the staff and still continue performing well? Will the company be able to pay all the staff and still continue performing well? Yes26 Major Opportunities, Hypothesis, 3 Research Questions, and Analysis MAJOR OPPORTUNITIES HYPOTHESIS RESEARCH QUESTIONS ANALYSIS
- 16. Occupation of a bigger market The company should occupy a large market area Will the company be to compete successfully? Yes Diligent workers Workers should work passionately Are workers important in the production process? Yes27 Three Major Assumptions 28 Risk and Change Management Plan 29 Balanced Scorecard (Shareholder value or Financial Perspective) Quadrant One Quadrant One Shareholder Value Or Financial Perspective Balanced Scorecard For (DISNEY EDUCATION AND BUSINESS GROWTH DEPARTMENT) Measures Objectives Measure Target Initiatives Year 1 Year 2
- 17. Year 3 Market Share To cover a wider market share To utilize all chances to acquire bigger market To access distant markets that maybe far but profitable About 96% of utility in the market Cover 80% of the market share in the world markets Carry out mass information Dissemination of information about our premises Make a good start Expand our markets Make high sells with the great market share advantage to realize our goals Revenues & Costs Pay taxes as an obligation Minimize cost of spending
- 18. Economize on capital spending About 95% of cost minimization Reduce cost of production where possible by 65% Carry out a feasibility study on cost Pay all debts and taxes Compose reports to check at spending cost Carry out another report Profitability Accumulate most profit Increase our business expansion to make more profits Avoid misuse of finances Save around 60% of profit in the banks Use profit saved to expand the business Use the balance sheet regularly o check the finance status Make 25% of profit Increase the profit making by 15% Make a profit of 75% Competitive Position Be the best entertaining and inspirational company Compete thoroughly with other organizations Carry out a promotional often
- 19. Be the leading in competition Set high bars of competition for other companies Advertise our company using variant forms of media Work extra hard Compete favorably with other organizations Be the leading in terms of competition30 Balanced Scorecard ( Customer value perspective) Quadrant Two Quadrant TWO Customer Value Perspective Balanced Scorecard For (DISNEY EDUCATION AND BUSINESS GROWTH DEPARTMENT) Measures Objectives Measure Target Initiatives Year 1
- 20. Year 2 Year 3 Customer Retention Or Turnover Retain all our customers Relate with customers Welcome them as part of our community Carry a survey to investigate customer satisfaction Maintain all customers Relate with them social through organizations of functions Increase the number of customers Increase customer capacity Retain every client Customer Satisfaction Treat customers to their satisfaction Carry out customer feedback Respond to the feedback immediately Carry out a survey on client satisfaction make sure all customer are satisfied Respond urgently to negative feedback increase number of customers Increase the percentage in 1 by 25%
- 21. Ensure all customers are happy and satisfied Customer Value uphold respect to customers carry out honest and fair transaction no corruption Interview customers to hear their comments Ensure customer happiness Give quality service to all Increase customer contentment Quality service Trust form customers31 Balanced Scorecard ( Process or internal operations perspective) Quadrant Three Quadrant THREE Process Or Internal Operations Perspective Balanced Scorecard For (DISNEY EDUCATION AND BUSINESS GROWTH DEPARTMENT) Measures Objectives Measure
- 22. Target Initiatives Year 1 Year 2 Year 3 Measure Of Process Performance Process products at high speed Process must be in relation to demand Ensure all systems are functional Carry out a service check out regularly Maximum output Use machines efficiently Work in accordance to the demand Increase process performance with increase in demand Make maximum process control and profit Productivity Or Productivity Improvement Quality produce of product Quality service Customer attraction Carry out product/service feedback from clients Be the best in quality and quantity
- 23. Work diligently Quality output Increase in quality and quantity of output Mission actualization Operations Metrics Make operations effective Perfect operations Employee feedback Quality production Accurate production Increase quality of services Increase services with respect to demand actualization 32 Balanced Scorecard (Learning and growth (employee) perspective) Quadrant Four Quadrant FOUR Learning & Growth (Employee Perspective)
- 24. Balanced Scorecard For (DISNEY EDUCATION AND BUSINESS GROWTH DEPARTMENT) Measures Objectives Measure Target Initiatives Year 1 Year 2 Year 3 Employee Satisfaction Ensure employees are satisfied Respect employee rights Relate positively with employees Carry out employee feedback Make good relations Listen to the employee complaints and respond effectively Employee more employee Increase their population with respective increase in demand
- 25. and expansion Attain the organization’s mission Employee Turnover Or Retention Retain good employees Promotion Increase employee allowances where possible Carry a survey of all employees To retain the best workers for continuous functionality and success of the business Use conversations to understand them Employ a variety of workers depending with the expertise needed Level Of Organizational Capability Ensure organization attains its goals Check out the input and output To make the highest profit possible Increase organization’s profit Accumulate profit in savings accounts Use the savings to expand the business Increase the amount of profits realized Nature Of Organizational Culture Or Climate
- 26. Create an employee culture Maintain organizational culture Use the culture to build relationships Ask for employee comments about the new culture To build mutual relationships among employees Use the employee to create friendships Build the culture Maintain it Build more deeper relationships Technological Innovation Adapt to changes where appropriate Use new technology for competition Ensure customers are happy with the new change in technology Collect feedback both from customers and employees To be the best in technology advancement so as to produce quality output Check for new rise in technology and industrial processes Asses the new technology Start by introducing it slowly in some sections of the organization
- 27. If it is good embrace and apply it33 Potential Risks and Mitigation