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Lite version of presentation by Iain willox of action planning approach that will be adopted in COPIE 2 presented at Cologne meeting on 5 and 6 march 09

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  • Welcome to Wales
  • action planning iain willox no pics

    1. 1. Entrepreneurship Action Planning –An outline of rationale, activities and impacts . Iain Willox
    2. 2. <ul><li>KEY Elements of Presentation </li></ul><ul><li>Rationale for intervention </li></ul><ul><li>Getting started </li></ul><ul><li>Key components </li></ul><ul><li>Impact to date </li></ul><ul><li>Next steps </li></ul>
    3. 3. <ul><li>Rationale </li></ul>
    4. 4. <ul><li>RATIONALE </li></ul><ul><li>“ Country Characteristics” </li></ul><ul><li>Perceived Cultural Resistance to Entrepreneurial Behaviours </li></ul><ul><li>Low Start Up Rates </li></ul><ul><li>Low Numbers of Firms Growing </li></ul>
    5. 5. <ul><li>RATIONALE </li></ul><ul><li>“ Enterprise Characteristics” </li></ul><ul><li>Entrepreneurial characteristics in people have a positive impact on society. </li></ul><ul><li>New firms create jobs, and wealth </li></ul><ul><li>New firms and self employment can stem depopulation and can provide employment opportunities for those discriminated against in the labour market. </li></ul><ul><li>New firms stimulate productivity, can be more responsive to market changes and provide competition for existing firms. </li></ul>
    6. 6. RATIONAL “ Infrastructure Problems” <ul><li>Lack of an integrated strategy </li></ul><ul><li>Short term and fragmented business support </li></ul><ul><li>Sharing of good practice is limited </li></ul><ul><li>Lack of data or robust impact assessment </li></ul><ul><li>Inconsistent public sector commitment to entrepreneurship </li></ul>
    7. 7. <ul><li>Getting Started </li></ul>
    8. 8. Getting started <ul><li>Understanding the issues, creating a powerful inclusive alliance. The Entrepreneurship Steering Group. </li></ul><ul><li>Consulting widely “a bold and confident nation where entrepreneurship is valued,celebrated and exercised throughout society and in the widest range of economic circumstances” </li></ul><ul><li>Translating the vision into strategic aims </li></ul>
    9. 9. Getting started <ul><li>Building the implementation plan. </li></ul><ul><li>Agreeing lead roles, targets ,costs, and impacts </li></ul><ul><li>Confirming integration between activities. </li></ul><ul><li>Carrying out baseline research </li></ul><ul><li>Cementing links with structural funds and domestic government funding. </li></ul>
    10. 10. Key Components <ul><li>Promoting an entrepreneurial culture </li></ul><ul><li>Assisting people to start up </li></ul><ul><li>Assisting companies to grow </li></ul>
    11. 11. <ul><li>KEY COMPONENTS </li></ul><ul><li>Promoting an entrepreneurial culture </li></ul><ul><ul><ul><ul><li>“ Normalising” via role models, events, promotions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Investing in education </li></ul></ul></ul></ul>
    12. 12. KEY COMPONENTS: Media Campaign <ul><ul><li>.Phase one focused on raising awareness of the diversity of business opportunities available to anyone </li></ul></ul><ul><ul><li>Phase two was designed to overcome the perceived barriers whilst Phase three was a more blunt call to action </li></ul></ul><ul><ul><li>All phases have been underpinned by the use of role models and “real life” demonstrations of the potential for all individuals </li></ul></ul><ul><ul><li>Attitudinal tracking and motivational research enables us to focus the marketing campaign and assess it’s effectiveness </li></ul></ul>
    13. 13. KEY COMPONENTS: Media Campaign
    14. 14. KEY COMPONENTS: Media Partnerships <ul><li>“ The Biz” exceeded all BBC Wales previous audience voting figures </li></ul><ul><li>“ Start Up” was aired on HTV following 3 companies through their first year of trading </li></ul>
    15. 15. <ul><li>KEY COMPONENTS </li></ul><ul><li>Youth Enterprise Strategy delivered across government departments </li></ul>
    16. 16. KEY COMPONENTS National Curriculum Materials <ul><li>The development of entrepreneurial National Curriculum materials for pupils aged 5-19 </li></ul><ul><li>Programme of teacher training </li></ul><ul><li>Survey to measure to measure impact and assess effectiveness </li></ul>
    17. 17. <ul><li>KEY COMPONENTS </li></ul><ul><li>Educational events </li></ul>
    18. 18. KEY COMPONENTS Educational Change: Support for Students <ul><li>The Graduating to Enterprise Programme </li></ul><ul><li>The Wales Spinout Programme </li></ul><ul><li>Enterprise Clubs </li></ul><ul><li>Knowledge Exploitation Fund </li></ul>
    19. 19. <ul><li>KEY COMPONENTS </li></ul><ul><li>Assisting people to start up in business </li></ul><ul><ul><li>Encouraging those who have not traditionally seen this as something “for them” </li></ul></ul><ul><ul><li>Provide advice guidance and mentoring on business planning and early stage development </li></ul></ul>
    20. 20. KEY COMPONENTS Assisting start ups Diagnostic of individual needs
    21. 21. KEY COMPONENTS Assisting Start ups Modularised learning
    22. 22. Key components Assisting Start ups Capacity building <ul><li>Diversity Training: Targeted towards business support providers. This includes private sector banks, accountancy firms and public sector business support organisations. </li></ul><ul><li>Aim of the Training: To better equip organisations to deal with a diverse range of clients </li></ul>
    23. 23. KEY COMPONENTS Assisting Start ups Mainstreaming Approach <ul><li>Direct referrals to mainstream providers </li></ul><ul><li>Diversity Consultancy Toolkits – development and delivery of specialist toolkits to business support providers covering diversity practices and policies </li></ul>
    24. 24. KEY COMPONENTS Assisting Start ups Enterprise Rehearsal <ul><li>Allows people to start up their own business, without losing their benefits . </li></ul><ul><li>Provides vital ‘safety net’ and opportunity to test trade. </li></ul><ul><li>Solution to the ‘benefits trap’. </li></ul>
    25. 25. <ul><li>KEY COMPONENTS OF STRATEGY </li></ul><ul><ul><li>Assisting companies to grow </li></ul></ul><ul><ul><ul><li>Creating easier access to finance </li></ul></ul></ul><ul><ul><ul><li>Creating easier access to information </li></ul></ul></ul><ul><ul><ul><li>Encouraging enterprises to consider exporting </li></ul></ul></ul><ul><ul><ul><li>Encouraging support to become more demand led </li></ul></ul></ul>
    26. 26. KEY COMPONENTS Assisting Companies to Grow Access to Information
    27. 27. Equal Opportunities Policy Recruitment and Selection Discipline and Grievance Bullying and Harassment KEY COMPONENT Assisting companies to grow more demand led services Contracts of Employment Work-Life Balance Training & Appraisals Absence & Sickness
    28. 28. KEY COMPONENT Assisting companies to grow Access to finance
    29. 29. Impact <ul><li>Practical real life changes across a range of areas </li></ul><ul><li>Based on good management information and independent macro economic data. </li></ul><ul><li>Large scale and long term </li></ul>
    30. 30. <ul><li>IMPACT </li></ul><ul><li>Cultural Change </li></ul><ul><li>38,000 individuals responded to campaigns </li></ul><ul><li>70,000 total responses to campaigns </li></ul><ul><li>Campaign activity includes direct mailing, billboards, press, radio, ambient media, PR, website </li></ul><ul><li>Audiences targeted include women, young people, students, those in employment </li></ul>
    31. 31. <ul><li>IMPACT </li></ul><ul><li>Cultural change </li></ul>
    32. 32. <ul><li>IMPACT </li></ul><ul><li>Investing in education </li></ul>Key Facts: Dynamo Role Models, all business owners, carry out presentations to all 14 year olds and a large proportion of 16-18 year olds There are currently 300 role models working through Dynamo today.
    33. 33. <ul><li>IMPACT TO DATE </li></ul><ul><li>Investing in education – Entrepreneurial core competencies, now part of the National Curriculum. </li></ul>Attitude – understanding yourself and your motivation and setting and achieving your goals Relationships – expressing your own views and ideas, appreciating others’ viewpoints and working co-operatively Organisation – being able to make decisions and fulfil your objectives by planning and managing decisions, opportunities and risk Creativity – generating ideas, solving problems and creating opportunities
    34. 34. IMPACT Teachers resources available online
    35. 35. <ul><li>IMPACT TO DATE </li></ul><ul><li>Starting Up </li></ul><ul><li>Creating a more diverse new generation of entrepreneurs . </li></ul><ul><li>13288 clients assisted through Potentia </li></ul><ul><li>2562 new Business Starts after receiving Potentia support </li></ul><ul><li>3754 Jobs created from those starts </li></ul>
    36. 36. <ul><li>IMPACT </li></ul><ul><li>Starting Up </li></ul><ul><ul><ul><li>VAT Registrations - Highest stock for 10 years </li></ul></ul></ul><ul><ul><ul><li>2 highest registrations for 10 years in last 2 years </li></ul></ul></ul>
    37. 37. <ul><li>IMPACT TO DATE </li></ul><ul><li>Assisting companies to grow </li></ul><ul><li>Willingness to take advice </li></ul>Beaufort Baseline and Follow up survey 2000/2005
    38. 38. <ul><li>IMPACT </li></ul><ul><li>Performance comparison with other countries </li></ul><ul><li>GEM “Wales has participated in the GEM study for the past five years. In 2000 the Welsh TEA was at 28 % of the average for this GEM – 18 group whilst in 2005 this had risen to 94%. Since 2000 only 3 other nations have shown an overall increase none of these as great as in Wales which saw a doubling over the 5 year period.” </li></ul>
    39. 39. Next Steps…. <ul><li>Over the next few months we have the opportunity to look at how we might work together over the following 2 ½ years </li></ul><ul><li>Discussion starts today ! </li></ul>
    40. 40. Action Planning theme- Engagement with COPIE Partners <ul><li>Two Options……. </li></ul><ul><li>Baseline study </li></ul><ul><li>Or… </li></ul><ul><li>Learning Seminar </li></ul>
    41. 41. Baseline study <ul><li>Separate interviews with key Government Departments, service providers and business organisations. </li></ul><ul><li>Analyse existing integrated enterprise policies for region and good practice elsewhere in EU. </li></ul><ul><li>Highlight shared policy priorities and future workplan within COPIE. </li></ul>
    42. 42. Learning Seminar <ul><li>Joint discussion with key players within in each region about the development of a integrated action plan for entrepreneurship for the region. </li></ul><ul><li>Assessment of willingness to work together and initial allocation of roles. </li></ul><ul><li>Drafting of workplan for future activity in COPIE. </li></ul>
    43. 43. <ul><li>Lets talk! </li></ul>

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