1. “Managing
Mul*ple
Online
Channels
in
Hostel
Groups”
Brian Manning
Managing Director
CMS Hospitality
13th December, 2011

2. About CMS Hospitality
§ Established over 25 years
§ Offices Sydney and London
§ GuestCentrix - comprehensive hospitality product suite
§ Developed and owned by us
§ We started in Hotels, now work with Hotels, Resorts, Hostels
§ Particular strength in multi-site property systems
§ Windows and Browser based products, using MS SQL Server

3. GuestCentrix Product Suite
Central
Reserva*ons Central
Repor*ng
PMS
Conference
&
F&B
Inventory Banque*ng
Point
of
Sale
Repairs
&
Maintenance Tour
Desk Web
Bookings

4. GuestCentrix PMS
• Mature, full featured
PMS
• ‘Flavour’ switches
for different
property types/
clients
• FIT Res, Group Res,
Allotments
• Companies, Travel
Agents, Wholesalers
• Guest profiles
• Advanced rates &
packages
• Packages on the fly
• Transfers, Extra
Charges, Specials
• User defined reports
• MS Office interface
• Many Interfaces
• Web bookings

5. GuestCentrix POS
§ Seamless integration with
GuestCentrix PMS
§ Extensive reports for in
depth analysis of sales data
§ Easy to use and attractive
user interface
§Total customisation
through unlimited keyboard
configurations
§ Supports industry standard
POS units, cash draws,
printers, displays, and
scanners
§ Integrated Inventory
Control System for real time
or overnight stock level
reporting
§ Quick service, bar, or
restaurant environments

6. GuestCentrix C&B
§Events management
§ Sales automation
§ Contact management
§ e-Mail integration
§ MS Office integration
§ Floor plans
§ User-defined reports
§ Booking & event templates
§ Invoicing
§ Integration with PMS
§ Complete booking history
§ Equipment inventory
§ Multi-venue, multi-
property
§ Remote access

7. GuestCentrix Web
Apps
Channel Manager – Manage Rate & Inventory Associates – Manage Own Rate & Inventory
G-Pad - Access all Hotel Data (iPad)
G-­‐Queue
Check In
away from
G-­‐Phone
Reception iPhone Status
(iPad)

8. GuestCentrix Hostel.Web
§Browser Based
§Any browser, PC or
Mac
§Shares database
with desktop version
§Multi-Hostel
§Particular focus on
Check In control
§Ease of Use

9. GuestCentrix in a Hostel
Group
§ We start with a Central database
§ Contains all common tables, Guest profiles, Rates, etc
§ Then we build a database for each Hostel
§ Looks to the Central database for common tables
§ Then we connect all of the required workstations
§ On a Local Area Network
§ Via Thin Client (Citrix, Microsoft RDC)
§ Via the Web
§ Appliances include
§ Windows PCs
§ Apple Macs
§ Thin Client appliance
§ Smart Phones (eg iPhones)
§ Tablets (eg iPads)

10. GuestCentrix Deployment

11. Head Office Set-Up

12. Hostel Set-Up

13. Web Channels
§ Each connection to a web site is referred to
as a Channel
§ Channels include booking engines such as
§ Gomio
§ Hostelworld
§ Pegasus
§ Booking.Com
§ HostelBoookers

14. Web Channels
§Includes other Channel Managers such as SiteMinder
(GuestCentrix Exchange)

15. Problems with Multi
Channels
§ Inventory out on multiple channels –
resulting in overbooking
§ Rates need to change often and quickly to
match competitors and to handle Yield
§ You probably want Rate and Inventory to
vary by channel
§ Exposed to potential plunge on bookings on
a channel
§ Too many touch points to adequately
manage manually

16. GuestCentrix Channel Manager
§ Controls all Channels between GuestCentrix
and the Web
§ Provides Single view across All Channels
§ GuestCentrix system holds Rates and Actual
Inventory per Hostel
§ Web engines may have different Rates and
Inventory
§ Channel Manager allows you to quickly
change both Inventory and Rates per Hostel
per Channel

17. GuestCentrix Channel Manager
The
Internet
Channel
Manager
GuestCentrix
Database
System

18. Channel Traffic
§Single View Across Channels

19. Detailed view per Channel
§List of Bookings made, details available

20. High Channel Activity
§Higher booking rate than specified

21. Group Status
§Availability across Group hostels

22. Adjust Inventory Daily

23. Adjust Rates and Inventory Daily

24. Bulk Update

25. Rate Controls
§ In addition to Price, GuestCentrix Rate Codes
support controls such as:
§ Minimum Length of Stay
§ Maximum Length of Stay
§ Booking Lead Time
§ Arrival Day of Week
§ These controls only work with a Pull Model
(for a specific booking period), not a Push
Model (for a date range in the future)

26. Yield Controls
§ Controls
by
Channel
and
by
Bed
Type
§ Yield
Management
systems,
such
as
EzRMS
§ Rate
adjustment
formulae,
such
as
that
shown
below
§ Manual
Rate
and
Inventory
Overrides
(Channel
Manager)

27. Rate Alarms
§These systems allow you to track competitors rates

28. Thank You