Update on the hostel scene in Barcelona - Carles Gras from Equity Point Hostels

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Update on the hostel scene in Barcelona - Carles Gras from Equity Point Hostels
Chart Title
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
 8,000,000
 6,000,000
 4,000,000
 2,000,000
        0
             1995   2000   2006   2007    2008   2009   2010   2011

                     Tourists            Bednights
85%          84%
                           80%
80%                 78%
                                  76%                  76%
                                                75%
75%                                      72%                  73%

70%

65%   64%

60%

55%

50%
                             Occupancy
      1995   2000   2006   2007   2008   2009   2010   2011    2012
Top European Destinations
1.- London                                     45.953.317 bednights
2.- Paris                                      36.877.033 bednights
3.- Berlin                                     22.359.470 bednights
4.- Rome                                       22.021.993 bednights
5.- Madrid                                     16.366.927 bednights

6.- Barcelona                                  15.529.218 bednights
7.- St. Petersburgs                            14.715.344 bednights
8.- Prague                                     13.214.304 bednights
9.- Vienna                                     12.246.204 bednights
10.- Munich                                    11.738.112 bednights


*BARCELONA is the first city in the ranking that is not a CAPITAL
** (source : Europeancitesmarketing.com)
*** According to IDESCAT (Catalan Goverment) the number of bednights in
       Barcelona are 16.838.857 for 2011, representing 7.633.852 tourist.
THE HOSTEL SITUATION
THE HOSTEL SITUATION
  A taste of our reality
THE HOSTEL SITUATION
            But. . . Why ?

1.- We are not included into the Tourist Dept.
2.- We are included in the Youth area of the
Family and Social Welfare Dept. , so not really a
Touristic area !!
3.- We are between two Dept., and non of them
cares about us. Non of them have resources for
us.
4.- Nobody takes the responsibility to shut down
illegal properties.
5.- The city council is swamped with work
THE HOSTEL SITUATION
             Our solution



In March 2012, the Catalan
Association of Touristic
Hostels (ACATUR) was
created by the major hostels
players in town.

It was created with only two main goals:
     - Help to regulate the sector
     - Contact with administrations

So CLOSING the illegal properties !!
What we found:

   . 30 of them without any kind of license
   . Some of them with licenses like elders’
   hospital, Students houses or Spanish Hostal, . .
   .
   . Some of them operating with 200 beds with a
   license of 23 beds . . . . . .
   . It’s a never ending list of examples . . . .
What we’ve done :

   . Meetings with all Administrations related to
   hostel industry
   . We have reported all this properties to ALL
   administrations.
   . More than 71 properties have been reported to
   the city authorities to be shut down.
Achievements :

   . For the first time ever, hostels are being
   listened by local authorities, we are respected.
   . For the first time ever, hostels have a unique
   voice and someone who represents them.
   . 23 hostels (2930 beds – 65% of the total)
   . Presence in the press and radio
   . Proceedings against illegal hostels have been
   opened.
   . Even the hotel industry has contacted us to
   work together.
Update on the hostel scene in Barcelona - Carles Gras from Equity Point Hostels
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Update on the hostel scene in Barcelona - Carles Gras from Equity Point Hostels

  • 2. Chart Title 18,000,000 16,000,000 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0 1995 2000 2006 2007 2008 2009 2010 2011 Tourists Bednights
  • 3. 85% 84% 80% 80% 78% 76% 76% 75% 75% 72% 73% 70% 65% 64% 60% 55% 50% Occupancy 1995 2000 2006 2007 2008 2009 2010 2011 2012
  • 4. Top European Destinations 1.- London 45.953.317 bednights 2.- Paris 36.877.033 bednights 3.- Berlin 22.359.470 bednights 4.- Rome 22.021.993 bednights 5.- Madrid 16.366.927 bednights 6.- Barcelona 15.529.218 bednights 7.- St. Petersburgs 14.715.344 bednights 8.- Prague 13.214.304 bednights 9.- Vienna 12.246.204 bednights 10.- Munich 11.738.112 bednights *BARCELONA is the first city in the ranking that is not a CAPITAL ** (source : Europeancitesmarketing.com) *** According to IDESCAT (Catalan Goverment) the number of bednights in Barcelona are 16.838.857 for 2011, representing 7.633.852 tourist.
  • 6. THE HOSTEL SITUATION A taste of our reality
  • 7. THE HOSTEL SITUATION But. . . Why ? 1.- We are not included into the Tourist Dept. 2.- We are included in the Youth area of the Family and Social Welfare Dept. , so not really a Touristic area !! 3.- We are between two Dept., and non of them cares about us. Non of them have resources for us. 4.- Nobody takes the responsibility to shut down illegal properties. 5.- The city council is swamped with work
  • 8. THE HOSTEL SITUATION Our solution In March 2012, the Catalan Association of Touristic Hostels (ACATUR) was created by the major hostels players in town. It was created with only two main goals: - Help to regulate the sector - Contact with administrations So CLOSING the illegal properties !!
  • 9. What we found: . 30 of them without any kind of license . Some of them with licenses like elders’ hospital, Students houses or Spanish Hostal, . . . . Some of them operating with 200 beds with a license of 23 beds . . . . . . . It’s a never ending list of examples . . . .
  • 10. What we’ve done : . Meetings with all Administrations related to hostel industry . We have reported all this properties to ALL administrations. . More than 71 properties have been reported to the city authorities to be shut down.
  • 11. Achievements : . For the first time ever, hostels are being listened by local authorities, we are respected. . For the first time ever, hostels have a unique voice and someone who represents them. . 23 hostels (2930 beds – 65% of the total) . Presence in the press and radio . Proceedings against illegal hostels have been opened. . Even the hotel industry has contacted us to work together.