Israel and Middle East Backpacking- Vision to Reality - Yaron Burgin from Abraham Hostels Jerusalem

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Israel and Middle East Backpacking- Vision to Reality - Yaron Burgin from Abraham Hostels Jerusalem

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  • Dreams we had and how we made them come true 2. some of the vision was laid out 5 years ago
  • Traveled abroaud and dreamed about making Israel a backpacking destination
  • Over 20% of all international visitors, growing to 25% in 2020
  • The same people who travel in NZ, Asia, Europe should come here Regular traveler 1500-2000 USD
  • 95% of the land is safe. Backpackers travel to other dangerous destinations – Kashmir, Sri-Lanka, Nepal, Turkey Eastern Europe on the rise No maps/websites in English, LP was updated on 2000, no information on hostels & attractions Reliogous crowd, agents, israeli crowd.
  • 2 hours to sea/mountains/desert/snow Small country very easy to travel around English speakers
  • Reliogus / Cultural variety Land of the bible Different nationalities / Druze/Beduin/Jews/Christian
  • Easy Jet / Voeling - food from all around the world - Gate to Africe
  • Bringing succeful models from the world to Israel. maps/websites in manylanguages - hostels - tours for FIT’S - buses/bicycle/bikes
  • This where the presentation ended last time on 2008.
  • On 2007 – 2.3M
  • LP updated 3 times Negev no. 2 on top regions for 2013 Many guidebooks Blogs & Websites
  • Tent in the Golan Heights to hostel in the city to a mud house on the desert Different character same standards Different hosts
  • Middle East vision A major hub for travelers 6000 bed nights per month Over 2000 guests per month
  • Focus on experience & price, not guiding Over 1000 Tours per month
  • Encourage people to visit several countries in the region
  • Sending people there and back Cross region bus
  • Making Israel into a detination
  • Annual Israeli hostel meeting
  • Israel and Middle East Backpacking- Vision to Reality - Yaron Burgin from Abraham Hostels Jerusalem

    1. 1. Israel & Middle East Backpacking -Vision to Reality Yaron Burgin Nov 2012
    2. 2. Outline Vision (2007)  Target market  Cause & Effect  Israel for FIT’s Reality - Fulfilling The dream (2012)  Hostels  Tours & activities  Middle East Cooperation  Information, marketing & PR Looking into the future
    3. 3. Global BackpackersYaron Burgin Gal Mor Maoz Inon
    4. 4. Who They Are? FIT’s – Foreign Independent Travelers  Backpackers, Couples & Families
    5. 5. Unique Crowd Experienced travelers Rapidly growing  20% of all international visitors Using local resources Creating a better image Spending more money  1000$-6000$ per trip Look for a meaningful travel experience
    6. 6. Cause & Effect It’s not all about security Travel to “hot” destinations  Ireland, Thailand, New-Zealand Lack of information! Local market focusing on group travel Israel was not “on the map”
    7. 7. Israel for FIT’s - Huge Variety
    8. 8. Israel for FIT’s - Huge Variety
    9. 9. Israel for FIT’s Relatively lower costs  Cross region trip
    10. 10. Required Services InformationTransportation Attractions Accommodation
    11. 11. Fulfilling The Dream  Turning Israel into a destination  Following other models  Word of mouthCreate success in small figures, the rest will follow
    12. 12. And today?
    13. 13. Statistics Total visitors to Israel in 2012 ~3.5M  About 40% are FIT’s Since 2007:  20 new Hostels/Guesthouses have opened, all offering dorms  300% increase in online bookings
    14. 14. Handful Of Information
    15. 15. Independent Hostel Network Established in 2007 Set the standard for hostel accommodation in Israel  Dorm bed max 100 ILS 30 hostels in prime locations Follow successful models  New-Zealand, Ireland, Germany
    16. 16. More than a bed to sleep in!
    17. 17. Joining forces Over 2500 beds around the country ILH Hostel Guide – Free!  50,000 copies every year  Wide distribution ILH Website  Online Booking  Useful information 5% to book your next hostel Registered Non-Profit (NGO)
    18. 18. Abraham Hostels Hostel chain in major hubs Israel’s largest private hostel  230 beds, 72 rooms  90% average occupancy Award winning hostel  Wide range of facilities  Daily Events & activities
    19. 19. Abraham Tours Daily tours to Israel, The West Bank, Jordan&Egypt Independent Information center Car / phone/ bicycle rentals
    20. 20. Promoting Middle East trips Free dorm bed in Fauzi Azar Inn & Abraham Hostel if traveled in Syria/Lebanon
    21. 21. Promoting Middle East trips Cooperating with West Bank & Jordanian Hostels  Hop-on Hop-off Bus
    22. 22. PR & Marketing Hosting leading travel bloggers Local & International Media
    23. 23. Tradeshows & Conferences
    24. 24. Future plans? Expanding the hostel network to other countries in the Middle East Hop-on Hop-off cross country Smartphone apps for tours Travel passes
    25. 25. The Dream Team
    26. 26. Thank You!

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