Hostel events and activities as means of increasing income for your hostel

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Hostel events and activities as means of increasing income for your hostel

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Hostel events and activities as means of increasing income for your hostel

  1. 1. Hostel Activities as aMeans of Increasing Income Direct – Charging for them Indirect – Increasing number of overnights and occupancy
  2. 2. Agenda• Establishing the importance of ATMOSPHERE• Planning events and activities• Theory - How it’s done• Test Case – Abraham Hostel
  3. 3. Cheap & Clean is a given… • ATMOSPHERE is where it’s at!CharacterFun
  4. 4. Atmosphere Infrastructure Activities•Design Decoration Free & Paid•Furniture Music In house events Out of house events
  5. 5. Events In House Out of House•Dinners •Local activities: local•Parties tours and attractions•BBQ’s •Excursions: Regional•Movie nights requiring transportation (perhaps guiding).•Live Music
  6. 6. How it’s done
  7. 7. Identify What People Who Stay With You Are Doing• Ask them• Guide books• Online – Trip Advisor – Forums
  8. 8. Identify What’s Interesting & Cool To DoInsiders’ Tips CulturalUnique Activities Political
  9. 9. Identify Existing Infrastructure• Existing tours• Existing attractions• Existing operators Seek Cooperation!
  10. 10. Create an Activities’ Program be focused – not too many• Free stuff (for budget clientele)• Tours/ excursions of the main sites.• Provide accessibility (maps, translations, information packages, Information boards).
  11. 11. Exposure/ Marketing:Before People Arrive After People Leave – Flyers – Online reviews – Website – Booking engines – Blog – Trip Advisor – Youtube – Youtube – Facebook – Facebook – Guidebooks
  12. 12. Synergy PackagesOvernights and Tours/ packages
  13. 13. Abraham Hostel – Test Case
  14. 14. In House:
  15. 15. Out of House
  16. 16. AccessibilityBike Map Attractions Map
  17. 17. Creating Synergy10% off Vouchers for hostel guestsBooking confirmation emailOvernight + Tour packagesPeople come for activities and stay at the hostelIncreased number of overnights
  18. 18. Marketing
  19. 19. Synergy

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