Singapore has a total population of over 5 million people, with the majority being ethnic Chinese. English is the main language used in schools. The main industries are manufacturing, wholesale, retail, and business services. The Singapore Tourism Board has set targets to triple tourism receipts to $30 billion, double visitor arrivals to 17 million, and create an additional 100,000 jobs in the tourism sector by 2015. There are approximately 155 backpacker hostels in Singapore, providing around 4,750 beds, with average nightly prices between $7-33 USD. Key challenges for hostel operators include selecting suitable properties, implementing backend booking systems, and dealing with stiff competition.

2. Singapore - Location

3. Singapore - Location

4. Singapore - Location

5. About Singapore
People, Language, Culture
Total Population: 5,183,700
Ethnic Chinese: 74.2%
Malays: 13.4%
Indians: 9.2%
English is the main language of instruction in schools
Major industries - Manufacturing, Wholesale & Retail,
Business Services

6. About Singapore
Tourism Performance

7. Tourism – 2010
The Straits Times, 23 March 2011

8. Tourism – Moving forward
Singapore Tourism Board’s
targets to ensure that tourism
remains a key economic pillar
by tripling Tourism Receipts
to S$30 billion, doubling
visitor arrivals to 17 million,
and creating an additional
100,000 jobs in the services
sector by 2015.
These targets will drive future
initiatives in the tourism
industry over the next 10
years, catalysed by a S$2
billion Tourism Development
Fund.
The Straits Times, 8 March 2011

9. Matchbox The Concept Hostel,
Singapore

10. Matchbox The Concept Hostel,
Singapore

11. Matchbox The Concept Hostel,
Singapore

12. Hostels in Singapore
Approximate number of
backpacker hostels: 155
Average number of beds: 4,750
Average prices (per night):
USD 7-33
Location clusters:
Little India
Balestier
Chinatown
Clarke Quay
Lavender
Geylang

13. Governmental Regulations
Urban Redevelopment Authority:
Change of Use
Singapore Civil Defence Force:
Fire Safety Certification

14. Issues and Challenges
1. Selection of suitable 2. Backend Booking 3. Stiff Competition
property and location Systems

15. Innovation – Partners
- Strategic partnership with three partners
- Complementary and dynamic Synergy
- Homegrown brands
AkzoNobel Ministry of Chair Spa Esprit

16. THANK YOU