The document analyzes the purposes and benefits of Miley Cyrus' music video for her song "7 Things" for both the artist and target audience. It discusses how the video was used to promote the song on Miley's website, Twitter, and Facebook. It also helped extend Miley's income through merchandise sales on her website and expanded outlets through her YouTube channel. The video provided synergy opportunities by reminding people of the film "10 Things I Hate About You" and led to a tour. The producers' strategy of casting Miley as Hannah Montana on the Disney Channel gained her a large, loyal fan base that would support her future projects.

1. Music Video Purposes Analysis Miley Cyrus 7 Things
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits Provide any research evidence you can find that supports explanations of
(promotion, extension of income & outlets, benefits for artist, record label and audience
synergy opportunities and strategies used by
producers to benefit label and artist)
Promotional In order to promote the song the label made http://www.mileycyrus.com/video
teasers of the song which are 30 secs long. The first music video is of Miley’s new cover
Miley also has her own twitter page where she
could promote her music and she also has her
own Facebook page which people can like and
get the latest information.
Her website also promotes her new music
putting videos on and all of her cds.
This picture shows Mileys twitter page which has over 9,0000 followers.
https://twitter.com/MileyCyrus
Extension of income Miley Cyrus has her own website where you can http://oceanup.com/2011/december/03/miley-cyrus-online-store-merchandise
purchase merchandise related to her from t- This is the website where you can purchase her merchandise.
shirts to other items like cups.
The song will also be played on telly and on http://www.youtube.com/user/MileyCyrusVEVO?feature=CCAQwRs%3D
radios across the world also allowing more This is a link to Miley Cyrus’s VEVO channel
people to hear it if they can’t access a computer
or tv channel. Music channels it can be seen on
are a range from viva to 4 music and then with
radios you can hear it on capital to Rock fm.

2. Music Video Purposes Analysis Miley Cyrus 7 Things
However these days most people can access
YouTube and therefore watch the video from
there also gaining it more popularity allowing
anybody to watch it.
Extension of outlets YouTube is one of the most popular outlets on http://www.youtube.com/user/MileyCyrusVEVO?feature=CCAQwRs%3D
the internet and where people go to watch Miley Cyrus’s VEVO account
music videos. Like I stated in the box above
many artist including Miley Cyrus have their http://www.mileycyrus.com/video
own YouTube account due to the fact its so Miley Cyrus official website
popular. However there’s other outlets such as
once again the merchandise which is produced
from the songs popularity due to the fact
people know that consumers and fans of the
artist will buy the products.
On Miley’s website there are videos of her past
songs people can watch without going onto
YouTube.
Synergy Miley Cyrus’s song 7 Things is based on the film
10 things I hate about you which gives the film
more popularity when people hear the song it
will remind them of the film and maybe
persuade them to watch it. A tour came out of 7
Things due to its mass popularity rise. The tour
was called Breakout and with breakout came
the merchandise that you could purchase at the
concert and online as collectables.
Miley Cyrus was also appearing on Disney
Channel for a long time as the popular
character Hannah Montana where made her
very popular all over the world and gave her a
lot of fans.
Producers strategies Due to the fact the producers gave Miley Cyrus
the part of Hannah Montana they gave her a

3. Music Video Purposes Analysis Miley Cyrus 7 Things
worldwide audience and no matter if her style
of music changes or she changes carer she will
always have those set fans, while the producers
know what ever she makes like music or clothes
they will sell.