Soda Is Not Only Unhealthy

Soda Is Not Only Unhealthy
Introduction Soda is not only unhealthy because it is a sugary drink, but it is also the most acidic
thing that people drink on a daily basis. Knowing this the question, which sodas will release the
most carbon dioxide when mixed with hydrochloric acid arose. In addition, knowing background
information about what it is that is being tested is very important. When it is said that soda is acidic
that may catch people off guard, but how acidic soda is goes across as an even bigger surprise. The
acidity of something is measured using pH. The pH scale is a way to measure the amount of
hydrogen available to form a chemical bond. Containing a pH of 7 means that it is neutral in the
acidity it contains. Soda has a pH of about 2.5 which is about the same pH as vinegar. To put this
into perspective, battery acid has a pH of 1 and water has a pH of 7. Soda is closer in pH to battery
acid rather than water in the amount of acid it contains. An interesting fact found was, "A pH below
4 or above 10 will kill most fish and very few animals can tolerate waters with a pH below 3 or
above 11" ("8 Reasons Why People Drink Soda & 16 Reasons To Give Up Soda Drinking").
Hydrochloric acid can have range of the pH. This is determined on the concentration it is at.
Muriatic acid is another name for hydrochloric acid. It can be found in the home in different
cleaners. This acid is very poisonous ("Hydrochloric Acid"). Since the hydrochloric acid is secreted
in the stomach, it is able
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Persuasive Essay On Soda Drinks
In order to persuade a group of Consumer we will need to understand the phycology for Soda
drinking customers and their expectations and style of choosing their drink. The normal soda soft
drink vending machine shells shoppers with decisions. Would you incline toward a cola or a natural
product pop? Do you need eating regimen or something full enhanced? Regardless of every one of
these decisions, individuals tend to pick a most loved brand and stay with it for quite a long time.
They expend gallons of a specific pop while to a great extent disregarding alternate flavors available
to be purchased. Offer an energetic pop consumer an example of a contending brand with an almost
indistinguishable item and they are probably going to dismiss it inside and out. The purpose behind
this has less to do with taste, and more to do with inconspicuous and cautious promoting with
respect to soda pop producers. The decision of a pop is as much about your identity as what you
need to drink. Pop creators adjust each part of their advertising from their bundling, to their mottos,
to the music that plays over their ads to make a character around their items. Choosing a Soda
Drink: Soda is an extraordinary item since it has no unequivocal reason. Drinking a container of
coke isn't important to get past the day. However, as indicated by the Centers for Disease Control,
half of Americans drink no less than one sugary drink each and every day. Pop creators are finding
sharp approaches to

Carbonated Soft Drink Analysis
COKE vs PEPSI
ADVANCED CORPORATE STRATEGY – SCIENCES PO CASE STUDY
EXECUTIVE SUMMARY
1. A profitable industry based in:
– – – A solid business model. Potential and relatively easy to diversify: space for complementary
products (leverage brand equity) Good financial muscle.
The soft drink industry is facing new challenges. The carbonated drink market has lost pace but
there are several opportunities to overcome the situation.
2. Concentrate producers and Bottlers are extremely interdependent. Although having very different
sources of profitability they ultimately rely on the same customers. The fundamental difference
between CPs and bottlers is added value. The biggest source of added value for CPs is their
proprietary, ... Show more content on Helpwriting.net ...
Concentrate producers and bottlers, inextricably linked but...
Concentrate producers Inputs Process Output Few ingredients: caramel coloring, flavors, caffeine...
Little capital investment Concentrate
Bottlers Concentrate, sweeteners and packaging Capital–intensive and high speed production lines
Product ready to be sold to customers
On one hand CPs support bottlers by: Investing in advertising, promotion, market research
Negotiating on behalf of bottlers suppliers to achieve a reliable, faster and cheaper delivery
On the other Bottlers buy concentrate from CPs using a formula that determine a price linked to the
consumer price index. They are allowed to handle concentrates produced by others brands but who
are not directly competing brands.
 They are ultimately dependent on the same customers
4
...different in terms of profitability

Different sources of value: oncentrate producers get value from their C secret recipe. Thanks to this
un–replicable proprietary they can leverage on the price of the concentrate. ottlers must handle both
with: B –the concentrate producers which grant them exclusive territories (to reduce rivalry) and
share some cost savings but asks high price for their product. –their customers, to create strong
relations that will ensure higher sells and shelf space, but want to pay less for not switching to other
brands. (Direct store door agreements)
Net sales Cost of sales Gross profit
Conc. producer

Internal Analysis: SWOT Analysis Of Coca-Cola
Internal analysis – SWOT In order to achieve goal of doubling the revenue by 2020, Coca–Cola
must have the most appropriate strategy to maximize its benefit. Indeed, Coca–Cola should use the
SWOT analysis to understand its internal environment. This analysis allow Coca–Cola to know its
strengths and weaknesses. It also allows Coca–Cola to identify the opportunities opened to it and the
threat it faced. Strengths Brand equity One of the biggest strengths of Coca–Cola is their brand
equity. Coca–Cola is one of the globally well–known brands and it has huge market share in the
beverage industry. The presence of Coca–Cola is spread across the global and it has the highest
brand value in the world. According to the statistics, three of the soft drinks brands of Coca–Cola
which is ... Show more content on Helpwriting.net ...
The operations of company reach more than 200 countries globally it has six geographic operating
segments which are Eurasia & Africa Group, Europe Group, Latin America Group, North America
Group and Pacific Group. The head office of Coca–Cola Company is responsible for providing the
Company an overall direction and giving support to the regional structure. Coca–Cola's executive
committee is formed by twelve company executives committee. These members are responsible for
making key strategic decisions for the company. The chair of the Executive Committee is
responsible to chair the board meeting and he is the CEO the senior decision maker. Every division
of the company consists a marketing manager, public affairs director and finance director. Each of
these division has to communicate with their managers in order to get consent if they planned to do
something. This means that they have to go to the corporate headquarters located in the United
States due to the tall hierarchy of the company. The executive committee has the authority to make
the final decision for activities the divisions have

Preparing Your Argument Essay
Preparing Your Argument Graphic Organizer
Audience
Identify and describe your audience.
–The audience are people who enjoy soda and drinking a lot of it. They are against the soda ban
completely.
Research
Where did you find this source?
How do you know it is credible?
Source: electronic
Web, www.nbcnews.com
It gives facts from reliable sources
Source: electronic
Web, www.abcnews.go.com
Provides statistics and info from different organizations and people who have studied the subject.
Source: electronic
Web, www.thepolypost.com
Provides not only opinions but facts as well.
Chart, graph, infographic:
Web, www.businessinsider.com
It shows that high sugary drink consumption is associated with diabetes.
Writing Your ... Show more content on Helpwriting.net ...
3. Complete the following sentence: Some may disagree with me because...
–Some may disagree with me because banning larger drinks will just make people buy more smaller
sized drinks allowing them to take in more sugar and calories.
4. Cross out "Some may disagree with me because." What remains is your purpose for writing.
–Banning larger drinks will just make people buy more smaller sized drinks allowing them to take
in more sugar and calories.
5. Combine these two thoughts into one sentence; this is your counterclaim.
–Putting the soda ban in effect can reduce obesity rates, the amount of sugar being consumed from

drinking large sodas is not good for anyone's health. However, banning larger drinks will just make
people buy smaller sized drinks allowing them to take in more sugar and calories.
Your finalized counterclaim:
–Putting the soda ban in effect can reduce obesity rates, the amount of sugar being consumed from
drinking large sodas is not good for anyone's health. However, banning larger drinks will just make
people buy smaller sized drinks allowing them to take in more sugar and calories.
Works Cited
"Nutrition Experts: Despite Ruling, Soda Ban Is Still a Great Idea – NBC News."NBC News. N.p.,
n.d. Web. 05 May 2014.
Neporent, Liz. "Pop Science: The Case for and Against the Soda

Food And Non Alcoholic Beverages Industry Essay
Industry Background
SIC and NAICS
An industry as complex as the Food and Non–Alcoholic beverages industry must be coded by
organizing smaller sub–categories when referencing the Standard Industrial Classification (SIC)
system and the North American Industry Classification System (NAICS). These systems categorize
industries using codes to aid in analytical research for Federal statistical agencies. (United States
Census Bureau, 2012). A quick search using key words or the actual code will allow the viewer to
see the definition and characteristics of the industry. For example, Soft Drink Manufacturing can be
found using the NAICS code 312111 or the SIC code 2086. Under the NAICS system, Soft Drink
Manufacturing is defined as, establishments manufacturing soft drinks and artificially carbonated
waters. (United States Census Bureau, 2012). The SIC code 2086: Bottled and Canned Soft Drinks
and Carbonated Water, is located under Division D: Manufacturing, in the sub–category Major
Group 20: Food and Kindred Products. By definition, this industry is comprised of manufacturing
establishments that specialize in the production of canned or bottled soft drinks and artificially
carbonated water, such as soft drinks, tea, or coffee. (Occupational Safety and Health
Administration [OSHA], 2012).
Industry characteristics The soft drink manufacturing industry is characterized by carbonated soft
drinks and hot beverages like tea and coffee. The nonalcoholic beverage industry is the

The Detrimental Effects of Soda and Cola
The Detrimental Effects of Soda
What is your favorite soda? Coke? Do you know what is in soda? Cutting down on soda can lead to
a healthy and better lifestyle. Studies show that soda, though it tastes good, has many negative
effects that outweigh the positive effects. Soda, especially diet, is detrimental to the health of your
body.
My cousin 's teacher did an experiment with coke. She put a tooth in coke and left it for at least a
week. The next time they checked the tooth had disintegrated. The coke had eaten away at the tooth.
If this can happen to a tooth imagine what it does to your body.
How healthful are these drinks, which provide a lot of sugars, calories and caffeine but no
significant nutritional value? And what happens if ... Show more content on Helpwriting.net ...
Coke 's new C2 and Pepsi Edge hope to solve this problem without compromising taste but there are
still many other ingredients in C2 and Edge that can lead to obesity. Tooth Decay is another problem
affecting the US. Both sugar and phosphoric acid from sodas contribute to it and the soft drink
industry admits to it. But the NSDA (National Soft Drink Association) also says that soft drinks aren
't the sole cause of tooth decay.
A lot of sugary foods, from fruit juices to candy and even raisins and other dried fruit, have what
dentists refer to as cariogenic properties, which means they can cause tooth decay. Though other
foods have cariogenic properties soda definitely has the largest percentage of these properties.
A federally funded study of nearly 3,200 Americans 9 to 29 years old conducted between 1971 and
1974 showed a direct link between tooth decay and soft drinks. Numerous other studies have shown
the same link throughout the world, from Sweden to Iraq. Soda has become the number one choice
beverage in the US. The younger you start drinking soda daily the more likely you are going to
develop osteoporosis, tooth decay, and a myriad of other ailments when older. Soda is okay in
moderation but there are many alternatives. (Duyff) Soda is not the only beverage that can quench
your thirst there are a bonanza of other fluids. These are healthier than soda and can help you stay
away from the detrimental beverage,

The Dallas Fort Worth Metroplex
Introduction
The Dallas–Fort Worth Metroplex is a great place for business. It is home to multiple companies and
their corporate headquarters – and with an international airport, open trade routes, multiple
universities and academic institutions – it proves to be the perfect location for businesses and
professionals alike. One such company that is headquartered in Plano, TX, and is an example of a
thriving organization in the area, is the Dr Pepper Snapple Group. A mostly domestic company, with
most of its business located in North American and Mexico, the DPS Group is a manufacturer of
nonalcoholic beverages in the beverage industry and is third in overall market share (after Coca–
Cola and Pepsico). The beverage industry is steady and growing, but the nonalcoholic beverage
portion of the industry is facing many challenges with carbonated soft drinks declining in sales due
to a more health–conscious population. Analyzing the DPS Group and how they are dealing with
these challenges was very interesting, as I have always been a Dr Pepper fan and would hate to see
them go out of business or die out in the market. I have known people who have worked for the
company and loved it, and I hope to work for them someday as well. I collected my research on the
company through their website, articles and journals, and my own knowledge of the company and
research into the company history through a visit to the Dr Pepper museum.
Company Overview Ever since the invention of carbonated

Argument Essay
Collin Brozek Scott Harber Comp. I April 14th, 2013 Argument Essay There are a plethora of
reasons why pop and soft–drinks are bad for personal health as well as the environment. Never the
less there have been an increase of obesity cases and children with diabetes caused solely by the
consumption of sugar filled beverages. The consumption of soft–drinks and other carbonated
beverages have multiple negative effects, and I want to briefly cover ten or so reason as to why soda
is hazardous to our bodies as well as some negative effects that drinking soda on a daily basis has on
the body. To begin, soft–drinks are nothing but flavored sugar water, which is completely unhealthy
for the body; the constant consumption of sodas can lead ... Show more content on Helpwriting.net
...
The rats that were exposed and given more or excessive amounts of phosphates died on average five
weeks before the rats that have normal levels. This is quite frightening because canning plants and
manufactures over time have increased the amount of acids they put in their sodas. (FASEB 1) One
a side note, but still a concern to our environment is artificial sweeteners. So far scientist aren't sure
whether they are harmful to humans and our bodies, but what they do know is, is that the sweeteners
used in diet sodas cannot breakdown in our bodies. Scientist in Switzerland around 2009 tested
water treatment plants around the country and discovered that there were trace amounts of
acesulfame K, sucralose, as well as saccharin which are all used in the sweetening of diet sodas.
While not completely harmful, yet, to humans it still shows signs of interface with animals that live
near lakes and rivers. So now not only are sodas not good for humans, but is also causing problems
to animals. Back to the main subject of sodas and soft–drinks, targeting one brand in particular;
Mountain Dew. Mountain Dew has caused so much of a problem among adolescents and teens that
they are considering making it a medical condition. With the name like "Mountain Dew Mouth" or
the "Mountain Dew Mind" due to the above average amounts of sugar that is in Mountain Dew,
which causes teens mouths to be full of cavities. A

Soda Disturbs Our Teeth Research Paper
"Why am I not allowed to drink soda?" I thought as my mom told me not to drink soda. My whole
entire life I've been told that soda rots your teeth, that made me wonder how and what soda does to
your teeth. All sodas have phosphoric acid, caffeine, citric acid, and carbonated water. Another thing
is that soda disturbs tooth enamel. Even though soda is delicious, you should reduce the amount of
soda you drink because soda contains ingredients that are bad, soda damages your teeth , and
pennies get tarnished. There are many ingredients in soda that is bad for you.What is soda made of?
Soda is carbonated water that is flavored and sweetened with sugar. Soda is basically made of
carbonated water, sweeteners, phosphoric and citric acid, caffeine, and natural flavors. The natural
flavors added are from fruits, vegetables, nuts, leaves, herbs, and spices. Phosphoric acid is
purposely added to soft drinks because it gives them a sharper and tangier flavor. Citric acid and
phosphoric acid can not only prevent spoilage, but it also can weaken the bones. In order for me to
continue the experiment, I ... Show more content on Helpwriting.net ...
What causes soda to damage your teeth? Acids, dye, and sugar in soda can also harm your teeth,
even if you drink diet soda it will be just as bad or worse than drinking regular soda. Teeth enamel
hardens the outside of your teeth, protecting the dentin and pulp of the tooth from damage. Soda
contains acids such as phosphate and citric acid that weaken the tooth enamel. However, non–cola
drinks are less acidic but cause more enamel destruction than colas. Erosion from phosphoric acid
affects the entire tooth, tooth erosion happens when acids wear away the enamel on teeth. Caramel
dye yellows your teeth and weakened enamel makes it easier for teeth to become stained.Coke
contains more than 9 teaspoons of sugar. As a result, it supports that soda does damage your

The Pros And Cons Of Soda Tax
Recently, people have become worried about the health issues associated with consuming sugary
drinks, especially soda. The rate of people being diagnosed with type–2 diabetes and cardiovascular
disease has been going up primarily because of beverages with added sugar (Cited in Crawford,
2016). Several studies have found that soda is linked to over 180,000 deaths per year (Cited in
Crawford, 2016). An article by the Huffington Post (2011) said that an average American drinks
about 44.7 gallons of carbonated beverages a year, which adds up to over 350 pounds of soda.
Comparatively, in 2005 an average American drank only 0.5 gallons, making soft drinks the most
consumed beverage in America (n/a, 2011). The way the government is trying to fix ... Show more
content on Helpwriting.net ...
Based on a 2,000 calorie daily diet, dietitians recommend only consuming 50 grams of sugar daily.
A can of Coke takes up more then half of that amount. When interviewing some health care
professionals, Kristin Raebinger a registered dietitian, found that the majority of them quickly
commented that sugar consumption is a major contributor to obesity, type 2 diabetes and heart
disease (Cited in Worthington, 2016). A lot of health care professionals think that the soda tax is the
only way to stop this issue but they also think it may be best to not pass the tax and just lower the
amount of sugar in soda (Worthington,

Flying Glass Case Study Case
Answer each question in a short, typed paragraph or two. Your responses must be neatly typed, and
free of major grammatical and spelling errors. Be specific – points will be deducted for vague or
incoherent answers, as well as spelling and grammar problems. It's always a good idea to make it
easy for instructors/supervisors to give you credit for your work! 1) Case Study: Amy West suffered
severe lacerations (cuts) on her legs from flying glass, when a bottle of carbonated soda exploded in
a grocery store. She claimed that she was reaching for a bottle of the same soda on a higher shelf,
and that a bottle on the bottom shelf violently exploded, without warning. Amy is suing the grocery
store and the soda manufacturer for damages and ... Show more content on Helpwriting.net ...
Clearly state how each of these two tenets should be interpreted when considering this situation.
Code 10 will be of great importance. Code ten states that the officer should never tolerate
harassment which is what the other attorney was trying to do. In other terms, Dan should not let the
soda company as well as the grocery store owner, lawyers harass him with words through twisting
of facts. Instead he should use his skills and expertise and defend the victim. Code two will also be
very effective in this case. The code states that he should provide advisory services to the clients and
consider further disclosure if warranted. b) How would you recommend Dan respond? Specifically
state the action you recommend, and justify your response, drawing guidance from the ethical tenets
which you identified above. From the scenario and the codes and ethics of his work, Dan should
state the facts that the explosion is the one that caused the glass to fall and break down hence
causing the injury to the victim foot. The breaking was spontaneous. 2) During an oil refinery
startup, it is discovered that a drain valve has become blocked on a large tank that is meant to hold a
toxic and highly flammable solvent. The tank was left partially filled with water after cleaning, and
a large quantity of solvent was charged into the tank before the water was

Soft Drink Industry Case Study
1. Why, historically, has the soft drink industry been so profitable? There are several reasons why
the soft drink industry has been so profitable. One reason is because these soda companies directly
distribute to stores that sell their product. They do a good job in avoiding a middle man which
would cost a lot more. Instead, they handle all the packaging and bottling before the soda gets to the
shelf so they don't have to pay those extra costs associated with a middle man and keep all that
profit. Also, carbonated drinks are cheap to produce and have a high profit margin. Every aspect of
the making and bottling process is inexpensive so it makes it very easy to turn a profit. This is the
same for both bottles and fountain sales. For the fountain all you have to do is install the fountain
and then refill it so it is inexpensive. Another way they are profitable is because these soda
companies have contracts with stores making it impossible for competitors to sell their version of
CSD's in the same location. They put the contracts in place in order to avoid another company
selling and taking their profit and also so the stores and restaurants won't make it competitive for
them when it doesn't have to be. These soda companies also do a great job of sponsoring events in
which helps promote their products which in turn drives profit. These soda companies also partner
with certain locations in order to offer incentives if you buy the sodas. For example, if you buy a
ticket to a

Building An Older Warehouse Facility
At kicks there are several key aspect to our operations. One of the key aspects is the facility where
we will make our product. We are not outsourcing because I want to have full control over my
products end result (www.fdcpa.com). There is a lot of cost and time lost when choosing to in
source, however, because we are starting out as a fairly small company, I would like to have the
good and bad fall on our shoulders. The fact that this is a new product, it is very important that the
quality and end result is perfection. Our plan is to lease an older warehouse facility, this way we
save money on the leasing fees. Older warehouse facilities will go for a cheaper cost than a new
facility. Leasing the facility will save our company money on ... Show more content on
Helpwriting.net ...
We are limited on funds since the company is being funding with personal/ family funds.
Notes on Equipment  This machine filters the water in order to test that it meets the requirements,
then it mixes the water with the water with the proper ingredients that creates the soft drink . The
drinks are then carbonated and cooled, it also fills and caps. This is a 3 in 1 machines that has fully
controlled temperature, therefore, hot and cold beverages can be manufactured with this equipment.
This mixer is one of the top mixer machine at this time.
 Two bottling machines from Accutek Auto AccuSnap Capper, used to fill and cap the bottles that
will cost us $$$$/per month. These machine will help save money because it is fully automated and
they do not require much manpower. This saves the company money because it requires minimal
personnel which ultimately saves our company money because we will not have to hiring many
people to oversee the machine. The machines also save money by cutting out human error by
preventing spills, and removing repetitious work injuries.
 A conveyor system that will connect the different stations together which will ultimately create
our production line. This conveyor system will cost
 A Labeling machine will cost us $450/per month
 A Printer for printing out labels will cost us

History And Chemical Makeup Of Diet Soda Essay
Soft drinks are enormously popular beverages that consist primarily of carbonated water, sugar, and
flavorings. According to the International Journal of Technical Research and Applications, nearly
200 nations enjoy the sweet, sparkling soda with an annual consumption of more than 34 billion
gallons (2007). Soft drinks rank as America 's favorite beverage segment, representing 25% of the
total beverage market. In the early 1990's per capita consumption of soft drinks in the U.S. was 49
gallons, compared to the 34 gallon average consumption of the next most popular beverage, water.
This paper will focus on the history and chemical makeup of diet soda, how it affects your body and
what it does to your bones, and what happens when you stop drinking diet soda.
Soda goes back to ancient times when ancient Greeks and Romans would use mineral water because
of its medicinal properties. Soon mineral water was turned into flavored soda water, and gained
popularity not only for medicinal benefits but for the refreshing taste it has as well. In the late 1800's
a Chemist by the name of Constantin Fahlberg failed to wash his hands after working in the lab.
While he was eating his dinner, he discovered that everything he touched tasted sweet. The next day
he went around the lab and tasted various beakers and evaporating dish in search of the source of the
sweet taste. In an overheated beaker, he discovered that "o–sulfobenzoic acid had reacted with
phosphorus (V) chloride and ammonia,

Essay on Fat Americans
Fat Americans
There is a growing trend of overweight people living in America. This is nothing new however,
overseas Americans are known for being "fat" and "lazy", and for the most part it is hard to argue
otherwise. American's being overweight has become such a common trend, that when I walk down
the street, and happen to see an overweight person, I don't even consider them as being overweight
anymore, because it has become commonplace, and obese American's may get a look here and there
but for the most part they are just passed by the same as everyone else. Americans are living in a
society where people worship food and supermarkets have become the new cathedrals in this
country.
There is a multitude of reasons why ... Show more content on Helpwriting.net ...
Today you can go to Burger King, get two bacon cheeseburgers, French fries, and a small coke for
around $4. Without restaurants or fast food, eating would become more of a chore for most
American's because most of us don't want to be bothered with going to the supermarket, bringing
home all the proper ingredients and then cooking the food ourselves. Most American's would rather
go to a restaurant and pay a little more money then they would at a supermarket for their meal.
Soft drinks, in my opinion are also one of the biggest reasons why so many American's are
overweight today. Carbonated soft drinks account for more than 27 percent of Americans' beverage
consumption. In 1997, Americans spent over $54 billion to buy 14 billion gallons of soft drinks.
That is equivalent to more than 576 12–ounce servings per year or 1.6 12–ounce cans per day for
every man, woman, and child. Soft drinks are everywhere today, you can't get away from them and
we are in love with them as well, because they actually make the food we love so much taste better.
You go into any fast food restaurant today, and you basically automatically get a 16 ounce included
with your meal. Just give them $5, say a number 1–9, and you get greasy, deep fried fatty foods
along with your delicious sugar drink.
I, personally have come to the realization that I am now addicted to soft drinks. If I go out to a
restaurant, I have to get a glass of

Effects Of Soda On The United States
Today, research asserts soda is one of the leading causes of poor health outcomes in the United
States. People define soda as carbonated beverages, or soft drinks, or fizzy drinks. A significant
relationship exists between the consumption of carbonated drinks and obesity, type 2 diabetes and
dental caries in the United States (Gollust et al., 52). Tax on soda is considered as a government
intervention to regulate the consumption of these kinds of drinks. In fact, soda should be taxed in
the United States because it discourages the consumption of soda, makes people healthier, and raises
government funds. Firstly, taxes on sodas would decrease the consumption of soda. People would
think twice before buying a soft drink if there was an increased tax on carbonated beverages.They
may choose bottles of water with a cheaper price. Whenpeople don't spend on carbonated
beverages,the consumption of soda would decrease. According to a survey of Powell et at.,
suggested that a 20% increase in price would reduce consumption by 25%.As a result, it would
break the link between the consumption of soda and obesity. It also encourages the consumption of
healthier beverages, such as water, vegetable drinks, etc. If people consume fewer sodas,in
particular, they would have better health conditions as well as lower obesity rate.Therefore, these
taxes would decrease the obesity rate in our country. Subsequently, soda taxes would support our
citizens to become healthier. Today, the consumption

Regular Soda Lab Report
1. The Regular Soda may have sunk since the sucrose sugar weighs more than the aspartame sugar
that is in the Diet soda. One more possibility is that the Diet soda had more carbonation injected into
it than the Regular soda, making the Regular soda sink lower and Diet soda float. 2. Another
possibility is that the Diet soda had a malfunction while in the factory process and it never got filled
with soda and only air. Although it is rare that a mistake like that would happen, but malfunctions
occur. If the Diet soda was a defect, then it would cause the can to float higher than the Regular
soda. Another possibility is that the Regular soda can was filled with a highly dense and heavy
liquid that would cause it to sink, while the Diet soda was filled with a lighter carbonated fluid,
making it float. 3. One more ... Show more content on Helpwriting.net ...
It is possible to test both hypotheses, and it is important to gather the correct materials for the tests.
Before the lab begins, the lab personnel must obtain PPE, proper clothing, paper and pen to record
the data. The first test would require proper PPE and a CO2 probe. First, to test the carbonation
content of each can, you could test each can with a CO2 probe that would determine the carbonation
of each drink. Testing the carbonation or 'injected–air' concentration would help the scientists
understand why the Regular sank and the Diet floated. If the CO2 in the Diet was higher than the
CO2 level of the Regular Soda, it may be a factor that explains why some cans floated while others
sank. The next test would require a strainer and proper PPE. To test the contents that could have
been surrounding the cans, a designated personnel would use a strainer to sift any solid particles out
of the water that are not soda cans. Next the personnel would put on gloves and then move the cans
around in the cooler to make sure the area is clear of obstruction. Overall, the two hypothesis are
testable and require minimal time and labor to produce the desired

The Importance Of Travel Immunizations
Going on a vacation is usually a wonderful experience and is a memory that is cherished and never
forgotten, especially if it's to a place where your roots come from, but there are times when things
don't go to plan, and you end up disliking the trip. A bad experience, more often than not, will
influence your future decisions on whether or not it's a good idea to attempt another trip to the same
destination. Recently, India has become a semi–popular tourist destination for Europeans and
Americans to visit because they think it's a relatively safe and beautiful third–world country to
travel to. I never understood why when my friends would always express their jealousy when they
found out I've been to India a total of three times in my life. At the time I just assumed they hadn't
seen the world as I had at a young age, but even though I was young, at the age of eight, during my
last trip to India. That specific trip was the deciding factor for me to conclude that I no longer want
to visit there ever again, even if someone were to pay me or for my entire trip. Since India is
obviously a foreign country, there is no surprise that it possesses bacteria and viruses that are
uncommon in the United States, so it is essential to get travel immunizations. Unfortunately, even
though I got my immunizations, that did not prevent me from contracting a virus and getting terribly
sick that essentially lasted the entirety of the vacation. I did not even know I was sick until I

Internal Analysis Of Coca-Cola
Internal analysis – SWOT In order to double up the current revenue by 2020, Coca–Cola must have
the most appropriate strategy to maximize its benefit. Indeed, Coca–Cola should use the SWOT
analysis to understand its internal environment. This analysis allow Coca–Cola to know its pros and
cons. It also allows Coca–Cola to identify the opportunities opened to it and the threat it faced.
Strengths Brand equity Brand equity is one of the biggest strengths of Coca–Cola. The company is
one of the globally well–known brands and it has huge market shares in this industry. The presence
of Coca–Cola is spread across the global and it has the highest brand value in the world. According
to the statistics, three of the soft drinks brands of Coca–Cola which is Coca–Cola, Sprite and Fanta,
are one of the top ten soft drinks with highest brand value. (brandirectory.com, 2015) This implied
that Coca–Cola has a huge customer ... Show more content on Helpwriting.net ...
This structure has many layers of management. Generally, it is controlled through a vertical
hierarchy with decision–making authority residing with the upper management of the company. The
line managers at the middle level are responsible to make daily decisions. Coca–Cola has over
700,000 system employees which include their bottling subordinates. The operations of company
reach more than 200 countries globally it has six geographic operating segments which are Eurasia
& Africa Group, Europe Group, Latin America Group, North America Group and Pacific Group.
The head office of Coca–Cola Company is responsible for providing the Company an overall
direction and giving support to the regional structure. Coca–Cola's executive committee is formed
by twelve company executives committee. These members are responsible for making key strategic
decisions for the company. The chair of the Executive Committee is responsible to chair the board
meeting and he is the CEO the senior decision

Soda Is A Drug?
Soda is a Drug According to the American Heart Association (AHA) in 2014, the average American
consumes between one hundred fifty to one hundred seventy pounds of refined sugars in one year;
that is about twenty–two to thirty teaspoons a day. The AHA recommends five teaspoons for women
and nine teaspoons for men on a daily intake of sugar. Unfortunately, seventy percent of the nation 's
diet contains consumption of processed foods which are generally filled with refined sugars.
Refined sugars are commonly ingested through: candy, cereal, chips, cookies, dairy products, and
sweet drinks; a commonly known one is carbonated beverages, also known as soda. One in four
Americans consume soda daily, these drinks typically contains fifteen to ... Show more content on
Helpwriting.net ...
Soda companies "dramatically announced that they would aim to cut the number of sugary drinks
calories by twenty percent over the next ten years by reducing the portion size and trying to sell
more zero–calorie and low calorie options." By reducing the portion size, Americans could be
drinking more cans, and possibly drinking more ounces than they were originally. As for the zero–
calorie and low calorie options, the drinks are considered by doctors to be worst than the original
because they contain artificial sweeteners that are not 'natural sugars', but chemically made sugars
that puts an individual at greater risk of being morbidly obese by slowing their metabolisms, and is
also known to elevate their blood pressure. Mexico's soda consumption and obesity rate was once
worst than the United States a few years ago, Mexico then established "a significant tax on soda and
junk food.. Soda consumption in Mexico fell by a couple of percent points almost immediately..
there was almost as large increase in the sale of bottled water (not taxed)." Mexico had went ahead
with its initiative to stop their nation's problem, as for the United States, soda has become a major
part of our diets. I believe that is restricting us from progressing from this aggravated problem.
Although soft drink companies had vowed to fix the problem they had bestowed to the

Essay On Sprite Soda
Sprite is a type of soda that many people drink but how can it handle an Alacelzer. It doesn't have a
color and is flavored lime and lemon created by the coca cola company. Its made of carbon water,
high fructose corn syrup, citric acid, natural flavors, and sodium benzoate. To get an idea of what
this is really made up of I will tell you what each ingredient is. Carbonated water is water that has
carbon dioxide dissolved into it as a gas. High fructose is something sweetener that is made from
corn starch. Citric acid is a weak organic acid that keep in mind is used in this soda sprite. It gives
the drink or food taste to it. Natural flavoring is when there is a flavor in a food that has come from
another food to make that food taste good.

Carbonated Soft Drink Industry For Management 400
This is a case analysis of the carbonated soft drink industry for Management 400. First, to set our
boundaries of the industry, I will set the boundaries of the carbonated soft drink industry. The
carbonated soft drink industries are companies that are in the production of soda products, sports
drinks, and energy drinks. The production and distribution of carbonated soda drinks can be broken
down into four separate sections: concentrate producers, bottlers, retail channels, and suppliers. The
first section is the producers of concentrate syrups. These are companies like Coca–Cola, Pepsi, and
Dr. Pepper who specialize in creating the concentrates. The second groups are the bottlers of soda
products. The bottlers, buy concentrate from companies like Coca–Cola, then add carbonated water
and other sweeteners, and then bottle the product for delivery to retailers. The third sections are
retail channels. Retail channels are supermarkets, fountain outlets, gas stations and other stores
where soda is sold to end consumers. The suppliers to the industry make up the last of the major
players in the carbonated soft drink industry. The suppliers in the industry supply both the
concentrate producers and also the bottling. The soda production industry has a fairly concentrated
market with two major companies accounting for 70% of the market share. The Coca–Cola
Company is by far the leading company in the industry with over 40% share of the market. Its
closest competitor is the PepsiCo

Essay on Acid in Soda
Experiment 5
The Quantitative Determination of an Acid in
Carbonated Beverages
Thomas Canfield
Kelly Caddell
Chemistry 144B
T.A. Brock Marvin
15 October 2012
Methods: Two sodas containing citric acid were investigated in this experiment. Each soda was
titrated using one of the two experimental methods. These methods are the traditional titration and
the modern titration. Carbonic acid was already removed from the soda by boiling it. Both of the
two different titration methods use the same basic set up. Firstly, the buret must be cleaned
thoroughly with tap water. While cleaning the buret, it is also checked to make sure there are no
leaks. The ring stand is then set up with a buret clamp and the cleaned buret placed ... Show more
content on Helpwriting.net ...
The device stores the entered data and records it on a chart. This process of titration was repeated
two more times for a total of three accurate titrations. The data stored in the device was then
transferred to a computer and saved. The charts and data collected can be found on the last page.
The volume of NaOH used to reach the equivalence point was calculated for each of the three
titrations. The equivalence point was found graphically. Using the volume of NaOH and the
molarity of NaOH, the moles of NaOH were calculated. Using the volume of the soda used, the
molarity of citric acid was found. Then the mean and standard deviation of the molarity of citric
acid was calculated.
Results:
In the traditional titration, the recorded data is shown in the following chart:
Table 1: | Volume of soda | Volume of NaOH | RatioNaOH:soda | MolesNaOH | MolesCitric acid |
MolarityCitric acid | Titration1 | 40.00mL | 19.00mL | .475 | 8.85* 10^–4 | 2.95* 10^–4 | 7.375*10^–
3 | Titration2 | 40.00mL | 19.00mL | .466 | 8.85* 10^–4 | 2.95* 10^–4 | 7.23*10^–3 | Titration3 |
40.80mL | 19.00mL | .469 | 8.85* 10^–4 | 2.95* 10^–4 | 7.28*10^–3 | Titration4 | 40.10mL |
19.02mL | .474 | 8.86* 10^–4 | 2.95* 10^–4 | 7.36*10^–3 |
From the data in Table 1, the mean and standard deviation was calculated for the molarity of citric

acid:
Mean molarity of citric acid: 7.31*10^–3
Standard Deviation: 6.837*10^–5
In the modern titration, the recorded data is shown for the

Essay On Soda And Other Sweet Beverages
This topic will going to talk about sodas and other sweet beverages, what kind of common problems
might occur for drinking this kind of drinks, also at the same time it going to tell us diseases that
might ruin your whole life just for drinking sweet beverages.
It will also tell us about what kind of drinks are usually consumer buy and what's their purpose for
buying it. It will also show some diagram of how it being consumed for the past years and till the
present day.
This will also talk about a small tips that you can do at your home to reduce the risk having this
diseases and improve you daily life style. Title of the Paper
Introduction
Good day readers. Today were going to talk about of our favorite Sodas and other sweet beverages
about ... Show more content on Helpwriting.net ...
1. Avoid drinking too much sweet or carbonated drinks. Because this is the main ingredient for you
to have that kind of diseases.
2. Drink water instead. Water helps to clean inside our body and at the same time you can avoid this
kind of problems.
3.Daily exercise like jogging and walking. It helps our blood circulation that can avoid heart attack.
4. If you feel different or something wrong with your body Doctor's help and consultation will do.
And as for me I used to do is drink Fresh calamansi juice it help in digestion and reducing tension
and stress in the brain that sometimes can be the cause of stroke.
Conclusion
The main goal of this project is to help the readers learn about their favorite beverages. It also tells
us what are the bad things might happened to the people who are drinking this kind of beverages
and how to avoid having this kind of problem. This topic can inform you about what happening to
your favorite beverages in global market. It also give an information about the diseases you get. I
also want to tell about the readers of what benefits you might get just for reading this

The Soft Drinks Industry During The Market Revolution
During the Market Revolution in the U.S., drastic changes in the way of producing and selling
goods have seen. The Market Revolution occurred in the 19th century, or also known as the "Era of
Good Feeling." Besides other development, the food and beverage industry also experienced a rapid
increase in productivity. This paper is going to summarize the history of the soft drinks industry and
how the mass production has negatively affected U.S. citizens' lives. Nowadays, soft drinks have
become a popular drink that some people prefer them to pure water as a daily beverage. The U.S. in
particular consumes a huge amount of soft drinks each year. Soft drinks generally contained water,
sweetener, and a flavor. Other terms also referring to soft drinks are soda, sugary beverage, and
carbonated beverage. People can easily buy soda, from a luxury restaurant to a small vending
machine. Soft drinks have a long history which emphasizes the evolution of business market
revolution. Soft drinks were first introduced in the 17th century by a European. They were just
lemon sweetened water without carbonate. It was not until the early 1800s that the term "soda
water" was used as the manufacturer of imitated mineral water was patterned in the U.S. "Soda
water" was consisted water and sodium bicarbonate. Then the "soda fountain" was developed with a
variety of flavor such as ginger, vanilla, and roots. Soda was known as a beverage that has medical
benefits and satisfying taste. The

Banning of Sugary Drinks
Should the government be able to tell us the amount of sugary drinks we consume? In the recent
years obesity has become a national problem. Because of obesity, the current generation of
American children might be having a shorter life than their parents. Children learn about acceptable
behavior by observing and copying their parents, in this case the healthy way they eat and drink.
Existing factors said that the ones responsible for a big change were sugary drinks causing us a
drastic change in health. Sodas for example are cheap, especially if you buy them on sale. That's one
reason the obesity rate is higher and more accessible to consume in low income families. To
emphasize sugary drinks mostly contain caffeine and chemicals in which harm our body. This cause
make the government concerned encouraging them to limit the amount consumed, but –Do sugary
drinks really cause the problem? –Does the Government have to take extreme actions to ban sugary
drinks? Or –Do we have the right to drink wherever we want and how much we can to drink?
According to "New York Soft Drink Size Limit", recently in New York City the limit on the 16
ounce sugary drinks law passed. As of March 12, 2013, eight members of the New York City
council approved this law to prohibit more than 16 ounces per beverage. This encounter to ban
soppy drinks is supported by Mayor Michael Bloomberg. The law prohibits, fast food restaurants,
movie theaters, sports stadiums, and gas stations to sell sugary drinks

Can Soda Tax Fight Back Obesity?
Can Soda Tax Fight Back Obesity? Today, research asserts soda is one of the leading causes of poor
health outcomes in the United States. People define soda as carbonated beverages, or soft drinks, or
fizzy drinks. A significant relationship exists between the consumption of carbonated drinks and
obesity, type 2 diabetes and dental caries in the United States (Gollust et al., 52). Tax on soda is
considered as a government's intervention to regulate the consumption of these kinds of drinks. In
fact, soda should be taxed in the United States because it discourages the consumption of soda,
makes people healthier, and raises government funds. Firstly, taxes on sodas would decrease the
consumption of soda. People would think twice before buying a soft drink if there was an increased
tax on carbonated beverages. They may choose bottles of water with a cheaper price. When people
don't spend on carbonated beverages, the consumption of soda would decrease. According to a
survey of Powell et at., suggested that a 20% increase in price would reduce consumption by 25%.
As a result, it would break the link between the consumption of soda and obesity. It also encourages
the consumption of healthier beverages, such as water, vegetable drinks, etc. If people consume
fewer sodas, in particular, they would have better health conditions as well as lower obesity rate.
Therefore, these taxes would decrease the obesity rate in our country. Subsequently, soda taxes
would support our citizens to

What Is Pop Soda And Pop Rock Essay
Shannell Sanchez
Pop
Pop
Rocks and Soda
Did you know that some rumors started that said if you ate pop rocks with soda your stomach will
explode? That rumor is not true of course. Your stomach will not explode but may result in a lot of
gas. There is less carbon dioxide in a pouch of pop rocks than in half a can of soda. That means that
if you drink soda with pop rocks there will not be an explosion in your stomach. The reason for that
is because if there is not a lot of carbon dioxide than nothing is going to explode.
The soda and pop rocks experiment is mostly just mixing pop rocks and soda into a bottle. First,
sprite, Fanta and Pepsi are placed about a yard away from each other. Next, one rubber nozzle is
added to the soda ... Show more content on Helpwriting.net ...
"Surface tension is the result of an inward pulling among the molecules of a liquid that brings the
molecules on a surface closer together." Shaking a can bring a lot of bubbles into the liquid.
Dissolved gas can vaporize by joining other bubbles that already exist rather than forming new ones.
Instead of doing the difficult step of the bubble formation, the bubbles can quickly escape from a
shaken can.
Pop
rocks might not have quite a big explosion because they are so small and they
Jupiter Ed https://login.jupitered.com/0/staff.php?sz=2e4a3a39&user=619716
4 of 6 12/16/2017, 1:38 AM don't have that many layers of carbon dioxide. Although, mentos are
bigger and has a lot of
Sanchez 4 layers of carbon dioxide squished into one candy tablet. The process of nucleation is
when soda and mentos make geysers. Nucleation is when carbon dioxide in soda is attracted to the
mentos. When nucleation happens, it creates pressure and soda goes flying. The explosion is a
physical reaction. Al the carbon dioxide is squished in the bottle and it is trying to escape. There are
40 microscopic layers of liquid sugar on a mento. The tiny holes that are on

Essay on Wgu Int1 Task 3
Using Carbonated Beverages to Clean INT1 Task 3 Experiment A. Experiment Plan/Problem This
experiment has a goal of testing a household cleaning theory that dark sodas such as Coca Cola or
Pepsi can be used as a cleaning agent and cut through dirt and grease effectively as a cleaner. For
the experiment, the researcher/writer has purchased Pepsi products, Pepsi specifically to use as the
cleaning product to test. The researcher/writer will clean six different types of messes (Food stains
of ketchup and mustard on a shirt, kitchen counter grime/grease, bathroom counter soap scum, car
windshield and battery corrosion on a car battery and bathroom counter/sink). Each item will be
cleaned with Pepsi and soap and water, with the soap ... Show more content on Helpwriting.net ...
This hypothesis was developed by hearing the "myth" since I was a child that Pepsi and Coke
products could clean battery cables and windshields, and when I investigated online other surfaces
were suggested as being cleaned as well. As I found one article saying it would clean car batteries, I
believe it would be useful as a cleaner. A1. Literature Review There are few articles that address the
cleaning theory of dark sodas or an experiment regarding the effectiveness. The internet is ripe with
other articles on using Coke or Pepsi as a cleaning product. It was quite difficult to find an
experiment that was carried out that was similar in any type of scholarly article. Among the articles
is one from shaunroot.net that does seem to address the validity from a scientific perspective. This
website did a pretty in depth cleaning test in which several different cleaners were tested and
compared on their usefulness. Among those tested were Coke products including Coke and Diet
Coke. This testing experiment results found that among the solutions tested dark soda ranked around
sixth, with a score of 4/10. ("The Great Token Cleaning Experiment",http://shaunroot.net/arcade/?
p=14) Ehow also contains some information on how soda purportedly cleans coins. Coins are made
out of metals, which accumulates tarnish and general grime over time, i.e. similar to corrosion.
Pepsi and Coke

Definition Of Selected Food :
Definition of Selected Food:
According to the University of Wisconsin Dialect Survey, soft drinks (canned soda) are a type of
beverage which does not contain any substituent form of alcohol. They are typically prominent to be
fusions of carbonated water with the addition of a sugar sweetener and a flavoring agent (1). This
type of sweetener may be derived from a sugar substitute, which is very common in the production
of diet soda drinks. Also, there are other sugar sweeteners such as
high fructose corn syrup which can add flavor to the drink. Finally, many soda cans contain
additives and preservatives; this may help induce the effect of ingredients. Such additives may be
caffeine, as well as artificial flavoring (e.g.: fruit juice). ... Show more content on Helpwriting.net ...
There are many disciplines and government channels that get involved in certain aspects of soda
companies:
In regards to the health acclamations tainted through the consumption of soda drinks, the USDA has
had a heavy response to soda drink manufactures with regards to necessities that are obtained from a
soda drink. Recent legislation has supported the ousting of vending machines in public school
districts that contain high calorie–content levels. The major reason the USDA wants to amend such
actions is because they feel there is no health benefits for students to consume such high levels of
sugar and potentially health hazardous additives.
On the contrary to the health scope of soda drinks, the financial awareness campaign introduced by
congress seemingly shows that they are economically aware. The United States House of
Representatives who oversee legislation introduction are considering imposing higher taxes toward
the sale commissions of soft drinks which includes artificial beverages. This is all in efforts to help
compensate the epidemic outbreak of obesity that is rapidly growing throughout the American
population. The overall health issue has motivated many to be in favor of such legislative bills.
According to the archive of internal medicine, many people believe that higher taxes may help in
reducing that sales of soda drinks which will ultimately "steer

A Proposal On A Tax On Soda
A Tax on Soda Today, research asserts soda is one of the leading causes of poor health outcomes in
the United States. People define soda as carbonated beverages, or soft drinks, or fizzy drinks. A
significant relationship exists between consumption of carbonated drinks and obesity, type 2
diabetes and dental caries in the United States (Gollust et al., 52). Tax on soda is considered as a
government's intervention to regulate the consumption of these kinds of drinks. In fact, soda should
be taxed in the United States because it discourages the consumption of soda, raises government
funds, and makes people healthier. Firstly, taxes on sodas would decrease the consumption of soda.
With the increasing the price by collecting larger tax on carbonated beverage, people would think
twice before buying a soft drink. These taxes would save the cost for customers. According a survey
of Powell et at., suggested that a 20% increase in price would reduce consumption by 25%.
Consequently, the consumption of soda would lower. Therefore, it would break the link between the
consumption of soft drink and obesity. It also encourages the consumption of healthier beverages,
such as water, vegetable drinks. If people consume fewer sodas, in particular, they would have better
health as well as lower obesity rate. As a result, these taxes would decrease the obesity rate in our
country. Subsequently, soda taxes would support our citizens to become healthier. Today, the
consumption of carbonated

Milk Vs Soda Compare And Contrast
Health is a huge factor in your life. Deciding whether to drink milk or soda can be a hard decision.
Obviously you can see that soda has about a ton of sugar. Milk is natural, so usually no sugars are
added. Both drinks have many similarities and differences when you drink them, some are more
obvious than others. The similarities between the two drinks are important. First off, neither milk
nor soda have alcohol in them, that's why soft drinks are called soft. Another obvious similarity is
the fact that both milk and soda are liquids. But one liquid might be better than another. Lastly,
many people consume both milk and soda regularly. About 25 gallons of milk are consumed a year
by the average American. Over 34 billion gallons of soft drinks

Case Study Of Sodastream
SodaStream deals with the development, manufacturing and marketing of carbonated systems. The
company has lost significant value in prior months due to falling demand for Soda drinks. As more
customers are becoming health conscious these days, this leads to a fall in company's revenue and
this was enough to scare the investors of SodaStream. Soda drastically cut back on advertising
spending, which further deteriorated the demand for its product portfolios. Things have been bad for
Soda lately. However, there is still some hope and 2015 is seen as a year of turnaround to excite its
investors and increase their wealth. SodaStream is working hard to drive growth. It has plans to
reposition itself and turn away from Soda business and focus more ... Show more content on
Helpwriting.net ...
In August, SodaStream will release 50 new flavors in five categories: fruits, zero–calorie, vitamin–
infused plus line, flavored essence, and sparkling gourmet, all of which will be exclusive to
SodaStream. This might seem attractive to boost sales, conversely it is also moving away from its
original flavors and this new change might not be welcomed by its customers. However it is also
believed that many of the Soda's strategic repositioning came from trying to put itself as an
alternative to Coke and Pepsi. With the new flavors, SodaStream is clearly aiming to create its
unique selling brand and beat its competitors which will give it an edge in the soda industry.
SodaStream has been working hard for the last year, reformulating and developing some exciting
new products. Alongside the rebranding, it has incredible marketing strategies to cater the growing
demand of health conscious customers. The flavors will be categorized as Waters Fruits, Zero
Waters, Sparkling Gourmet, Fountain Style, and Waters Plus. This launch of flavored waters, with
no calories and others with added fibers and vitamins will target specific consumer segments which
will contribute towards increased margins. However, the initial launch for the new flavor units will
take place in

Mountain Dew
Aug 13,2010
Case Analysis
Mountain Dew: Selecting new Creative
1. Introduction:–
Product/Brand under study – Mountain Dew is a Carbonated Soft Drink Invented by Hartman
Beverage Company in 1940.Its Bright yellow – Green in color and has more sugar, Citrus flavor,
and Less Carbonation as compared to the other soft drinks available in the market. It was taken over
by PepsiCo in 1964 and now stands 3rd in the soft drinks category.
5 C's:–
Company – PepsiCo is one of the biggest Soft drink Company in the world. They manufacture
carbonated and non–carbonated Soft drinks along with salty, sweet and cereal based snacks. Besides
Pepsi, the company, Mountain Dew brand as well.
Competitors – The retail carbonated ... Show more content on Helpwriting.net ...
* In 1999, Carbonated Soft Drinks sales suffered as a result of customer's sticker shock to a
category–wide 5% retail price increase. * In the 1990s, Mountain Dew used musicians and
celebrities in its advertisements but struggled to impact the consumers. * By 1998, PepsiCo
managers were worried that the advertisements were becoming too predictable and also that the use
of alternative sports was becoming less impactful due to oversaturation. * Mountain Dew had the
highest 'gate–keeping' ratings of all carbonated soft drinks. It was the drink that mothers tried the
hardest to keep out of the stomachs of their children. * PepsiCo managers had yet to find a research
method that was accurate enough to rely upon to provide definitive judgments on ad effectiveness.
Mountain Dew had much lower market penetration of the total population
Evaluation of alternatives – To end the monotonus advertising campaign the company is evaluating
the following advertisements in order to find start a new marketing campaign that will appeal the
consumers. Folloeing are the pros and Cons of each Advertiesement.
Dew or Die
Plot: Dew Dudes powered by the spilt can of Mountain Dew save the world from evil villain who is
threatening to blow the planet. In between they perform daredevil maneuvers down a mountain and
get side–tracked in a ski lodge with some girls.
Psychographic Imagery:

Pros:
1.

Marketing Management.
2.0 Situation Analysis
In the United States, being more health conscious is becoming more popular. As a result, carbonated
drinks are becoming less admired, and fruit drinks are growing in demand. Therefore, the market for
low–carb drinks and fruit drinks is expanding. There are many competitors in the fruit drink
industry. NAA Bottling Company has critical issues that they face, for example, they need to make
sure they have a secure retailer, and they need to ensure they have adequate shelf space in the stores.
NAA Bottling needs to differentiate themselves from their competitors' products, and they need to
decide whether they want to associate their fruit drink line with their carbonated beverage line. NAA
Bottling Company needs ... Show more content on Helpwriting.net ...
Carbonated beverages have been rising in prices, and there has been talk about adding taxes to
sodas. The economy is also in troubling times, and people might not be willing to pay for the extras.
2.3 Competition
Some of NAA's competitors are Minute Maid, Tropicana, and Snapple. Minute Maid which is
owned by Coca Cola is the world's largest marketer of fruit juices and drinks. Minute Maid and
other Coca–Cola juices are the leader in the U.S. fruit juices & energy drinks market but Tropicana
and other Pepsi juices are close behind. Also Minute Maid is far ahead of Tropicana in the
international market. These companies are branching out their brand to many other countries and
expansion has helped increase the name visibility globally. This allows them to target every market
and ethnicity out there.
Minute Maid launched its orange juice drink to India as part of its strategy to extend its leadership in
the juice drink industry in January 2007. Also in 2007, they announced a new line of 100 % Orange
Juice products with health benefits from added nutrients and functional ingredients. The Minute
Maid Enhanced Juice line includes new Minute Maid Multi–Vitamin, which contains 16 essential
vitamins and minerals and Minute Maid Active. In 2010, Minute Maid Enhanced launched a new
line of single serve products so you can have it on the go. In 2010, Minute Maid changed the design
of

Stop Drinking Soda Research Paper
Introduction
You want to lose 12 pounds per year? Or how about avoiding something that can cause lifelong
paralysis or death? There is one simple thing we can do to avoid these tragic outcomes and–at the
same time, help America. What is this one simple thing, you may ask? The answer is, by stop
consuming soda.
Thesis Statement
Stop the consumption of soda makes good sense for us as an individual and as a society. In this
paper, after we examine its harmful ingredients, and the specific ways it can hurt your health, you'll
see why you should stop consuming soda. Then, we'll explore the healthier alternatives to soda that
we can drink every day.
Main point #1: Ingredients in Average Soda Drink
Firstly, to understand the real issue with soda ... Show more content on Helpwriting.net ...
We've noted the harmful ingredients and now let's take a closer look at the harm they can do to our
body. Firstly, the ingredients in both regular and diet sodas can cause many harmful effects to your
body. An average small bottle or can of soda contains over 200 calories, none of which contains any
real nutrients for your health. If you consume just one can of soda per day, you will gain 12 pounds
in only one year.
Following this fact, experts have noted that there is a link between soda consumption and obesity in
United States. For an example, according to a 2012 article in "Prevalence of obesity and trends in
body mass index among US children and adolescents", it is found that two out of three adults and
one out of three children in America are overweight or obese. Rising consumption of soda has been
a major contributor to the obesity epidemic. Besides, according to an article by American Heart
Association (2017), sugar is a pure carbohydrate, and carbohydrates give the body energy, but
downing a can of soda of 250 calories isn't helpful. Unless you start doing jumping jacks the second
you finish the soda, and keep them up for an hour or so, those carbohydrates will turn to fat. It is
also proven that people in United States have been paying a lot for their poor dietary habits.
According to the CDC (2004), nationwide obesity–related disease expenditures for Medicare and
Medicaid was a whopping $78.5

Potength And Strengths And Outline Of The Coca Cola Company
I/ INTRODUCTION: STRATEGY STATEMENT The Coca– Cola Company is the world's largest
beverage company with the global headquarters in Atlanta, Georgia, competing in more than 200
countries worldwide during 128 years with more than 3500 products. The Company and bottling
partners are dedicated to their 2020 Vision, a roadmap for doubling system revenues this decade,
focused on five key areas: profit, people, portfolio, partners and planet. 1. The fundamental goals
that the organization seeks: Their mission: As they textually announce in The Coca– Cola
Company's website: "To maintain our reputation as the leading cola company in the world. To
refresh the world. To inspire moments of optimism and happiness. To create value and make a
difference." ... Show more content on Helpwriting.net ...
The Coca Cola Company's strengths and weaknesses in both its resources and capabilities: Coca–
Cola's strengths are excellent brand recognition, diverse product line, strong supply chain network,
largest beverage distribution system, competitive marketing strategy, sustainable services to
customers. Its weaknesses are perceived negative safety and quality consequences of certain
ingredients, health and nutrition issues, high dependence on bottling partners, water availability and
sustainability, potential shortages and higher prices of raw materials, etc,. However, consumers'
preferences are evolving rapidly as a result of health and nutrition considerations, shifting consumer
demographics, changes in consumer tastes and needs, changes in consumer lifestyles and
competitive product and pricing pressures. If Coca–Cola does not successfully anticipate these
changing consumer preferences or fail to address them by timely developing new products or
product extensions through innovation, the share of sales, volume growth and overall financial
results could be negatively affected ('2013 Annual Report',2014:12). IV/ SOME EVALUATIONS
AND CONCLUSIONS 1. A recent strategic alliance or M&A that Coca– Cola entered into. Did it
succeed or fail? Justify your

Soda Is Not Only Unhealthy

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