2. INTRODUCTION OF COMPANY
ABOUT PEPSICO :
It is an American multinational beverage company with interests in the
manufacturing, marketing and distribution of beverages across the globe.
PepsiCo was formed in 1965 with the merger of Pepsi-Cola company and
Frito-Lay, Inc.
PepsiCo has the second largest beverage business in the world.
Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since
2006.
Approximately 2,74,000 employees generated $66.415 billion in revenue
as of 2013.
PepsiCo’s main agenda is to find the innovative ways to reduce the cost
and also generating maximum outcome.
PepsiCo provides a safe and inclusive workplace for the PepsiCo's
employees globally.
Investment done to support local communities for the operation purpose.
3. INTRODUCTION OF THE PEPSICO
SECTOR
LARGE INVESTORS WITH STRONG BRANDS IN REGION :
Enhancing the company’s supply chain process by investing in the growth of
the economy.
Generation of more than 1000Crores from more than eight beverage brands as
they are the major source of the revenue generation process.
Effective channel formed for proper distribution of the products across the
sector.
CARE FOR THE ENVIRONMENT :
Reduction of the carbon footprints across all of its products in
beverages.
PepsiCo in partnership with the NGO and local municipalities have
engaged in unique waste collection and treatment program called
‘Waste-to-Wealth’.
EXEMPLARY EMPLOYMENT PRACTICES :
Encouraging diverse culture of buying process by increasing more
number of soft drinks and thereby increases the system policies.
Divergence increased across more than a particular area for the
company’s and employees personal growth.
Global approach is done for the proper increment in income by
generating positive outcome.
4. PERFORMANCE WITH PURPOSE
Providing a wide range of beverages that are tastier and available widely
throughout the market due to its quality.
Finding innovative ways to minimize the impact on the environment and reduce
the operating costs.
Providing a safe and inclusive workplace for the employees globally.
To maximize the long-term success by aligning what is good for the business with
what is good for the society and the planet.
PepsiCo’s are beverage brands are committed to the customers. The company is
focused mainly on expanding the health and wellness products while
strengthening its current beverage portfolio.
Gatorade sports drink was acquired by the Quaker oats company in 1983 and it
became part of PepsiCo with the merger in 2001, which is now the worlds largest
leading sport’s drink.
PepsiCo has 37 bottling plants in India, including 17 company-owned plants and
20 owned by the franchisee partners.
6. Strengths :
Competitive product line development.
They have an experienced management team.
They have a well developed research source in which continuous efforts are made to make the
beverages sustainable and suitable for the end-consumers.
The trend exploitation is done for making the product more creative and thereby developing a
feasible product.
Weaknesses :
The company is so large that it could lose its balance in the market due to offering of products
at lower price than that of the competitors.
Could possibly lose focus or have internal conflict problem.
If PepsiCo’s would lose Wal-Mart it would lose 13% of its revenue and competitive advantage.
Opportunities :
PepsiCo has an opportunity to further expand its product range with beverages that
have low amount of sugar and calories.
If PepsiCo is successful then it will increase its revenue and global market share
significantly and it will be able to rely less on US market.
Threats :
Water is becoming scarcer around the world and increases in both cost and criticism
for PepsiCo over the large amounts of water for production.
Consumers around the world become more health conscious and reduce their
consumption of carbonated drinks, drinks that have large amount of sugar, calories
and fats.
7. OBJECTIVES OF RESEARCH
To study the present status/role of the company in the Indian
Market.
To know about the consumer preferences while purchasing the
PepsiCo’s beverage products.
To study the factors which influence on consumers in making
the choice for a particular brand of drink and whether in future
they would like to change the product.
To analyze about the impact of pricing.
To make suggestions to PepsiCo’s beverage section to improve
their sales by doing more promotional activities and also
increase additional effectiveness in quality.
To understand the consumer behavior and effect of purchase
towards the products on what basis and on what factors do they
prefer the products more.
9. DATA COLLECTION METHODS
FRAMING OF THE QUESTIONNAIRE :
Based on the age the questionnaires are framed as different age group people would be
asked about the feedback of the soft drinks.
Based on the brand they prefer the questionnaires are framed.
The consumers liking or disliking for a particular brand are taken into consideration and
the ways of improving it are also suggested.
Based on the volume quantity the people consume the questionnaire is framed.
The Number of samples that has been collected is 36
BASED ON FACE TO FACE INTERVIEW :
Face to face interview played a major role in analyzing the consumer behavior.
Their needs and wants are identified and they have expressed the demand for the
product too.
Identification of thought process which determined the effectiveness in purchasing a
product.
Face to face interview had many consequences i.e. biases about the product and its
usage and the fact is respondents in a specialized area are more ethical and interactive
as compared to the other narrow areas.
30. ANALYSIS OF SURVEY USING LINE CHART
1-2 per month
3-4 per month
5-6 per month
7+ per month
0
1
2
3
4
5
6
7 7
2
3
6
3
0
5
2
0
7
0 0
1-2 per month
3-4 per month
5-6 per month
7+ per month
31. ANALYSIS OF SURVEY USING HISTOGRAM CHART
0
1
2
3
4
5
6
7
(10-29)yrs (30-49)yrs (50-69)yrs
7
2
3
6
3
0
5
2
0
7
0 0
1-2 per month
3-4 per month
5-6 per month
7+ per month
32. ANALYSIS OF SURVEY USING BAR CHART
0 2 4 6 8
(10-29)yrs
(30-49)yrs
(50-69)yrs
7
2
3
6
3
0
5
2
0
7
0
0
7+ per month
5-6 per month
3-4 per month
1-2 per month
34. PIE CHART FOR SCHOOL/COLLEGE STUDENTS
53%
0%
5%
11%
26%
5%
School/College Students
Coca-Cola
Pepsi
Limca
Thums-up
Maaza
Others
35. PIE CHART FOR SERVICEMEN
20%
10%
10%
20%
20%
20%
Service Persons
Coca-Cola
Pepsi
Limca
Thums-up
Maaza
Others
36. PIE CHART FOR SERVICEMEN
0%
0% 0%
40%
60%
0%
Business man
Coca-Cola
Pepsi
Limca
Thums-up
Maaza
Others
37. CONCLUSION
1. The analysis that has been done with respect to brand and age has been
seen in pie chart that age group of :
(10-29) yrs –
Coca cola – 42% by people is consumed more.
Overall consumption by 53% of school/college students consumes
coca-cola more as compared to other brands.
2. (30-49) yrs people consume thumps-up more as compared to other brand
products of about 43%.
3. 67% people of age group (50-69)yrs consumes mazza product more as
compared to any other brand, 60% businessman consumes more mazza as
compared to any other products.
4. 53% college/school students consumes more Coca-cola as compared to
any other brand products.
38. CONTINUE……
5. The people generally prefer to buy the products from the convenience stores
as it is readily available over there in a lot of quantity.
6. The people of all the age groups and different class according to the analysis
prefer the taste more as compared to the other factors.
7. The 500ml quantity is preferred by the age group of (10-29)yrs and the 1litre
quantity is preferred by the age group of both (30-49) yrs and (50-69)yrs.
8. Most of the people judge the product on the basis of brand preference and
attraction mechanism towards the product.
9. Most of the people according to the survey has been found out that they look
into the product due to the commercial advertisements as compared to the
other modes of the ads i.e. print media or the internet media.
10. The people prefer the products based on the availability of the product not
only in one stores but in many convenience stores.
