This document discusses various social media tools and platforms including blogs, Facebook, Twitter, Instagram, Pinterest, YouTube, Vine, Vimeo, Google Hangouts, Skype, and location-based services. For each platform, the document outlines key features such as the number of users, character limits, how photos and videos are shared, and whether the platform is best for personal profiles or business/organization pages. It concludes by encouraging learning something new every day and using available resources to answer questions about social media.

1. Social Media:
Tools & Platforms
Cheryl Bledsoe,
Clark Regional Emergency Services Agency (CRESA)

2. Blogs
 Web-log = closest action
to writing a press release
 Can insert pictures &
hyperlinks for additional
information
 Opt-in Email Distribution
or RSS Feeds possible
 Comments & Statistics
 Getting Started on a 3rd
Party Site:
www.Blogger.com,
www.Wordpress.com,
www.tumblr.com

3. Facebook….What’s PossibleCommontoBoth
• Status
• Link
• Photo
• Video
• Events
• Notes
PersonalPageOnly
• Email
• Chat
• Group
Creation
• Fan
Page
Creation
• Privacy
Settings
FanPageOnly
• Info Page
• Insights
Statistics
• Vanity
Page
after 25
followers

4.  1.11 Billion Users as of May 2013
Facebook

5. T
W
I
T
T
E
R

6. Twitter….what’s happening?
 554 million users
 140 characters possible, goal
= 100 characters
 People share through “re-
tweeting” or RT
 @[username] are users
 Each user chooses who he or
she follows (double opt-in)
 Both people must choose to
follow each other to Direct
Message or DM
Pictures are shared through
twitpic or other photo-sharing
sites.
Smartphones will often allow you
to directly “share” or upload to
Twitter.

7. Tricks to Managing Social Media
 Don’t “watch” social media all
day long….it will suck your life
away if you let it.
 From your office, use a desktop
client like TweetDeck or
Hootsuite and go to “settings”
and set your notifications to pop-
up ONLY for things you want to
know about. Turn off all sound.
 Set your “battle rhythm” for
 What you watch
 How you share

8. Instagram
 150 Million Users
 Pictures
 3-15 second videos

9. Pinterest
 70 million users

10. Video
 YouTube = 6 billion hours watched per month / 100 hours
uploaded every minute
 Vine = 15 seconds / 40 million users
 Vimeo = 102 million viewers
 Google Hangouts & Skype

11. Location-Based Services

12. Discussion & Questions?
 Learn Something New Every Day
 Find “Common Craft” videos on YouTube
 Use Your Google Search to answer questions
 Find friends who are using the tools