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Session 4: Social Media Monitoring & VOST

Social Media Working | Indiana | MESH | October 2013

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Session 4: Social Media Monitoring & VOST

  1. 1. Session 4:
  2. 2. 1. Define Social Media Monitoring 2. Explain why Monitoring Is Important 3. How to Set UpYour “Traplines” 4. UsingVirtual SupportTeams
  3. 3. Social Media ~ UsingWeb-Based tools to network, share information, congregate with others online Data Mining ~ Sifting through large amounts of data to find actionable information.
  4. 4. Time isValuable Can Provide Clarity During the Fog ofWar Your Messages May be Confusing Public Can BeYour Ally
  5. 5.  DefineObjectives ~What AreYou Looking For?  Where &What DoYouWant to Monitor?  Prioritize & Filter Information
  6. 6.  Does the answer already exist within talking points?  Does the issue require more research?  Who should be involved in determining the answer?  What are the implications if the issue is ignored?
  7. 7.  Context is King  Understand Spoofs & Fake Information  If it sounds “too good to be true…”  Warns of impending doom?  Verify via  Internet Memes
  8. 8. Know how your community is talking about an event. Gather all hashtags!  The # sign makes a word independently searchable onTwitter and is called a hashtag.  Two ways hashtags are used:  To gather topics under one word  Used as “thought bubbles” by speakers
  9. 9.  You’ve defined your mission, know where you are searching, so what areTraplines?
  10. 10.  Geocoded Searches: Where you put in the Latitude/Longitude intoTwitter and see what is being shared around a particular location.  Social Media Aggregators: Where you use search bars and manually put in your “search term.”  Example = or  Alerts: Information PingsYou when your “search term” is found.  Example = GoogleAlerts or newly emergingTwitter Alerts
  11. 11. To use Google Alerts:  Go to and fill out the form.  If you are looking for multiple words, use “quotation marks” around the words or phrase. Limitations:  May be time-delays in the results, up to a couple of days  May not be complete information
  12. 12.  Real Simple Syndication (RSS) Feeds: On a periodic basis, the internet is automatically searched for new information from sites you are interested in watching.  First, you set up a “Reader” which is essentially a deposit place for your new information like or  Then, you look for the RSS sign on a webpage, click on it & copy the link.  Place the link in your “reader” as a new subscription
  13. 13. Social Aggregators:       for Facebook  forTwitter  Yahoo Pipes (more advanced tool) = Check them out and search by keyword. What do you notice?
  14. 14.  will show you what words are trending in Tweets via map view. Log-in via Twitter  ReadTwitter Search by Location at h-twitter-by-location/  Hootsuite provides tools for monitoring via their pro accounts l-listening-hsu-videos-2/
  15. 15. Go to or and look for trending words. Choose one that seems like a news story. Use other Aggregator tools to find out why that word is trending.
  16. 16.  Practice, Practice, Practice  Use daily top news stories to practice your searching when you have a few free minutes.  Ask questions of others for tips, tricks and help.
  17. 17.  Team of “Trusted agents,” organized and directed by EM Response Organizations  Incident ManagementTeams  Incident PIO’s  Emergency Operations Centers)  VOST teams are given social media and web- based missions to manage
  18. 18.  Ability to Focus on Web  Variety of Skills & Abilities Available, based on networks of participants  Ability to SeeTrends & Issues  Provides a Filter for EM Response Agencies
  19. 19. Activations may vary and be subject to change based on pre arrangements with EM agencies. Preparing a VOST Team • Understand the Need • Become Familiar with Social Media • IdentifyTypes of Missions • AchieveAgency Buy-In • RecruitTeam Members • Establish Protocols • Train/Exercise
  20. 20. For More Information:  VOSTWebsite:  Orange CountyVOST Creation  CRESA Field Operations Guide VOST Support Resources
  21. 21. Contact Information: Cheryl Bledsoe (@cherylble) 360-992-6270