Beyond the Basics of Social Media
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Know the basics of social media for Facebook and Twitter.....what do you do next to get it incorporated into your workplace.
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Beyond the Basics of Social Media
- 1. SOCIAL MEDIA IN EMERGENCY MA N A GEMENT BEYOND THE BASICS Follow Hashtag #IAEMETC and @IAEM for this conversation Connect with @Cherylble & @VirtualEMA
- 2. OBJECTIVES • Review the Basics • Current Day Challenges • Policy Evaluation • Changing Your Culture & Training Employees Follow Hashtag #IAEM and @IAEM for this conversation Connect with @Cherylble & @VirtualEMA
- 3. WHAT ARE THE BASICS? • Know How to Use Basic Tools • Bare Minimum Tools = Facebook, Twitter • If you are still seeing help with the basics, find a PER-304 course to attend at https://ndptc.hawaii.edu/training • FEMA Independent Study (IS-42) at www.training.fema.gov • Policy Development • Policy should cover your agency goals (or lanes of engagement), who has/shares the “official voice” of the agency, record retention and employee guidelines • Platform Creation Follow Hashtag #IAEM and @IAEM for this conversation Connect with @Cherylble & @VirtualEMA
- 4. CURRENT DAY SITUATION • PER 304: Social Media Basics released by FEMA • Expanded Use of Social Media among public safety • Proliferation of Virtual Teams • “There’s an app for that” • Next Generation 9-1-1 Discussions Underway at FCC, DHS, FEMA, White House which will formalize data mining • Two New Courses on Social Media Tools & Engagement Strategies under review Follow Hashtag #IAEM and @IAEM for this conversation Connect with @Cherylble & @VirtualEMA
- 5. CHALLENGES • Lots of “noise” & competition for interest • Interagency Coordination is Essential • Presence vs. Non-Presence • First to Report = Grabs Media Attention • Overwhelming Options Follow Hashtag #IAEM and @IAEM for this conversation Connect with @Cherylble & @VirtualEMA
- 6. REVIEWING YOUR STRATEGY • Identify Target Audiences • Establish Goals for Your Social Footprint • Grid Out Your Messages & Message Lanes • Who Might Your Agency Compete or Cooperate With on Messaging? • Determine Your Archiving Need & Options • Enterprise-Wide? • Example: Archive Social ($200-400/month) • Just a Few Accounts? • Example: Social Safe ($6.99/year)
- 7. POLICY DEVELOPMENT • Include “Take Down” Parameters • Clear “On-the-Job” Guidelines • Include Your Strategy Goals • Include Expectations for Your Official Sites: Who has permission to post officially? • Discuss Personal Use of Social Media for Employees • Send Your Policy for Legal Review Before Implementation • Train Employees & Incorporate into New- Hire Training
- 8. PRACTICE RECOMMENDATIONS Always encourage people to call 9-1-1 and NOT to report emergencies by social media Consider not tagging employees in agency pictures & use of last names Employees should not share information about dynamic, work-related situations due to confidentiality expectations. Use common sense in personal use of social media.
- 9. EMPLOYEE TRAINING ~ FOUR R’S • Risk: Privacy is EVERYONE’s Responsibility • Relationships: Awkward Moments • Reputations: Yours & Ours • Reminders: Confidential Information
- 10. PRIVACY ISSUES • Evaluate how much your share • Consider “public safety” status • Check your privacy settings regularly • Conduct privacy check-ups • Location Settings • Remember, People Don’t Need to be online to hear about what You Post Bottom Line Your personal privacy settings are Your Personal Responsibility. Follow Hashtag #IAEM and @IAEM for this conversation Connect with @Cherylble & @VirtualEMA
- 12. THE “AWKWARD FAMILY” ISSUES • Merger of Peer Groups • Power Differentials • Consider your own boundaries & “friend criteria” Follow Hashtag #IAEM and @IAEM for this conversation Connect with @Cherylble & @VirtualEMA
- 13. TWO REPUTATIONS •Yours •Ours Together Follow Hashtag #IAEM and @IAEM for this conversation Connect with @Cherylble & @VirtualEMA
- 14. CONFIDENTIAL INFORMATION CONSIDERATIONS • Consider Your Confidentiality Policy • Be mindful of visual displays • HIPAA Information? • Caller Names or Identifying Information • Facts over Opinions • Public Safety Comments • Agency Address Follow Hashtag #IAEM and @IAEM for this conversation Connect with @Cherylble & @VirtualEMA
- 15. SUMMARY • Seek out the newly emerging NDPTC courses on Engagement & Intermediate Tools • Understand Current Day Complexities • Tune up your Social Media Policy • Review Your Practices • Involve & Train All of Your Staff Follow Hashtag #IAEM and @IAEM for this conversation Connect with @Cherylble & @VirtualEMA
- 16. • www.sm4em.org will be evolving in 2015-2016 to… • www.VirtualEMA.org is an umbrella association for innovative initiatives and use of emerging technologies in emergency management Cheryl Bledsoe, @cherylble info@virtualema.org 360-524-3175 QUESTIONS?
Editor's Notes
- Evaluate what you share Date of Birth Information about your family / especially kids Groups you belong to Public Safety Status Agency you work for? IACP/APCO recommendation Blue Line photos Privacy Settings Change every 3-6 months Moderate Tags Eliminate facial recognition Conduct Privacy Check-up Evaluate your social site from a logged out position Mesh Networks…. You don’t even need a social media account to have information shared about you online Searching Google, trains your web browser as to what you like….can change pricing of products, particularly air travel. Set Google Alerts on your name, if not unique.