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How to market products/services online using social media and email

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Cherubim Mawuli Amenyedor
Cherubim Mawuli Amenyedor

How to practically marketi your product/service online using the following strategies: Social Media Marketing, Search Engine Optimization, Sales Funnel Strategy, Email Marketing, Influencer Marketing & Website/Landing Page Optimization.

Social Media
1 of 9
How to market your products/ service online Cherubim Mawuli Amenyedor, Digital Marketing Strategist
“ Marketing used to be about advertising. Now, marketing is everything you do. 2
3 Place your screenshot here Content Strategy leads Social Media • Social media advertising and ecommerce go hand in hand. Explore beyond Facebook, Twitter, Whatsapp, Instagram and LinkedIn. • 52% of all online brand discovery still happens in public social feeds. Tell Stories to stand out. • NB: Don’t just boost posts. Use the Business Ads Manager.
4 Place your screenshot here Optimize for Social Engine Optimization • Mobile and Voice search is on the fast rise. • Local searches lead 50% of mobile users to visit stores within one day. (Google, 2018) • NB: Optimize your key services, location and personality in an area of expertise.
5 Place your screenshot here Set up your own Funnel • Define your funnel based on your value proposition. • Assign platforms to all areas of your funnel. (Eg: Facebook – Lead Gen, Online Shop – Closing Sales) • Automate your funnel as much as you can.
6 Place your screenshot here Define your ‘’end game’’. • A website is not only a competitive advantage, its just the cost of entry. • Optimized online shops make your brand more trustworthy. • A data-less landing page/website is a waste of time and resources
7 Place your screenshot here Use Email Marketing • Email marketing is the most progressive form of permission marketing. • Mobile opens accounted for 46 percent of all email opens in 2019. (hubspot) • Emails are a good digest for products and services.
8 Place your screenshot here Engage Influencers • 68% of consumers trust recommendations from trusted online influencers. (Neil Patel) • 6 in 10 YouTube subscribers will follow advice on what to buy from their favorite creator over their favorite TV or Movie personality (socialmediatoday) • NB: Don’t leave bloggers out of the influencer scope.
9 Thanks! Any questions? @digitalmawuli

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  • 1. How to market your products/ service online Cherubim Mawuli Amenyedor, Digital Marketing Strategist
  • 2. “ Marketing used to be about advertising. Now, marketing is everything you do. 2
  • 3. 3 Place your screenshot here Content Strategy leads Social Media • Social media advertising and ecommerce go hand in hand. Explore beyond Facebook, Twitter, Whatsapp, Instagram and LinkedIn. • 52% of all online brand discovery still happens in public social feeds. Tell Stories to stand out. • NB: Don’t just boost posts. Use the Business Ads Manager.
  • 4. 4 Place your screenshot here Optimize for Social Engine Optimization • Mobile and Voice search is on the fast rise. • Local searches lead 50% of mobile users to visit stores within one day. (Google, 2018) • NB: Optimize your key services, location and personality in an area of expertise.
  • 5. 5 Place your screenshot here Set up your own Funnel • Define your funnel based on your value proposition. • Assign platforms to all areas of your funnel. (Eg: Facebook – Lead Gen, Online Shop – Closing Sales) • Automate your funnel as much as you can.
  • 6. 6 Place your screenshot here Define your ‘’end game’’. • A website is not only a competitive advantage, its just the cost of entry. • Optimized online shops make your brand more trustworthy. • A data-less landing page/website is a waste of time and resources
  • 7. 7 Place your screenshot here Use Email Marketing • Email marketing is the most progressive form of permission marketing. • Mobile opens accounted for 46 percent of all email opens in 2019. (hubspot) • Emails are a good digest for products and services.
  • 8. 8 Place your screenshot here Engage Influencers • 68% of consumers trust recommendations from trusted online influencers. (Neil Patel) • 6 in 10 YouTube subscribers will follow advice on what to buy from their favorite creator over their favorite TV or Movie personality (socialmediatoday) • NB: Don’t leave bloggers out of the influencer scope.