Leveraging Digital Transformation for West African SMEs. Empowering Growth and Innovation through Digital Transformation. Embrace Digital Transformation: A Path to Sustainable Growth and Global Competitiveness This slide offers actionable and pragmatic solutions for West African SMEs to navigate the digital transformation revolution effectively. Each strategy is designed to empower SMEs, foster innovation, and promote sustainable growth within the region.

1. Maximizing Digital
Transformation for
African MSMEs
Cherubim ‘’Digital Mawuli’’ Amenyedor
Digital Marketing & Transformation Strategist,
Founder & President, STRIMPE

2. Its already happened…

5. Digital transformation is the process by which companies embed well-designed
technologies across their businesses to drive fundamental change.

6. Digitization is the process of translating analog information and data into digital form

7. Digitalization is the use of digital technologies to change business processes and projects

8. We digitize information…
We digitalize processes and roles that make up the operations of a
business…
We digitally transform the business and its strategy.
Digital transformation is about the customer.

9. Patterns & Trends for 2023

10. Roadmap

11. What MSMEs should do…

12. Digital Skills Development:
Collaborate with educational institutions and industry
experts to design training programs focusing on
digital literacy, data analytics, and emerging
technologies. Encourage continuous learning and
upskilling for employees.

13. E-Commerce Integration:
Invest in user-friendly e-commerce platforms tailored
to the West African market. Facilitate partnerships
with trusted payment gateways and logistics
providers to streamline online transactions and
delivery processes.

14. Data Management & Analytics:
Implement cost-effective cloud-based data
management solutions to store, process, and analyze
data. Train teams to derive actionable insights,
enabling data-driven decision-making and
personalized customer experiences

15. Cybersecurity measures:
Educate employees on cybersecurity best practices and
conduct regular security audits. Invest in robust
cybersecurity tools and partnerships with reputable
cybersecurity firms to safeguard business data and
customer information

16. Disruptive
Tech

18. ThankYou!
Merci!
Akpe!
Danke!
Email: cherubim@strimpe.com / digitalmawuli@gmail.com
Linkedin: www.linkedin.com/in/digital-mawuli/