The Marketing Plan: The University Congregational Church (UCC) is a progressive church located in the University district in Missoula, MT.  Their congregational beliefs focus on prominent social justice issues in the Missoula area as well as equality and acceptance.  As the organization is a church, monetary payment is not required; the only resources given by the customer are time resources.  UCC’s main goals include establishing a progressive role in the community, communicating growth to the congregation, and reaching out to young adults, ages 18 to 40.  Through these goals, UCC can target two different segments: non-religious young adults and young adults with religious affiliations.  The following are several recommendations from our team that we believe will help UCC accomplish their goals. Comment by Adam Angelovich: Excellent job providing a frame of reference and recapping the objectives. A. Segment 1: Non-religious college students Comment by Adam Angelovich: I appreciate your organization of the marketing plan. This framework allows you to easily distinguish ideas geared towards each target segment. Student Group Fundraising Pizza Night: To increase awareness, UCC can host a fundraising event for one of the student groups on campus. This event would provide free pizza and will cost $5 for attendance, with 100% of the proceeds will going towards the student group. The UCC would provide the pizza and the use of the church. This event gives students the opportunity to support a student group on campus and get a free meal. The purpose for this event is raise awareness for UCC through demonstrating that UCC is open to liberal views that are supported by social justice groups on campus. Through better understanding of the church’s values, the probability of more students willing to attend the church or be involved with some of its groups or events increases. Therefore, this event can create an introductory relationship between UCC and UM students to open the door to further information about the service the church has to offer. The cost of this event for UCC would be around $100 to cover the cost of the pizza. Comment by Adam Angelovich: Something isn’t grammatically correct here. Coffee Shop: College-aged students and other young adults are constantly looking for new places to buy coffee and meet with friends.  Other popular churches have implemented a coffee shop on the property, creating an open area of communication.  One major success has been with Fresh Life Church, originally based in Kalispell, MT.  The progressive and youth-led movement values uses creativity and innovation to bring its values to the community.  Another local example would be Zootown Church previously located in Zootown Brew.  The church owns and operates the coffee shop in order to create a relationship with as many people as possible in the Missoula area.   With UCC’s location being so close to campus, a coffee shop would be a good endeavor to pursue.  T ...

1. The Marketing Plan:
The University Congregational Church (UCC) is a progressive
church located in the University district in Missoula, MT. Their
congregational beliefs focus on prominent social justice issues
in the Missoula area as well as equality and acceptance. As the
organization is a church, monetary payment is not required; the
only resources given by the customer are time resources.
UCC’s main goals include establishing a progressive role in the
community, communicating growth to the congregation, and
reaching out to young adults, ages 18 to 40. Through these
goals, UCC can target two different segments: non-religious
young adults and young adults with religious affiliations. The
following are several recommendations from our team that we
believe will help UCC accomplish their goals. Comment by
Adam Angelovich: Excellent job providing a frame of reference
and recapping the objectives.
A. Segment 1: Non-religious college students Comment by
Adam Angelovich: I appreciate your organization of the
marketing plan. This framework allows you to easily
distinguish ideas geared towards each target segment.
Student Group Fundraising Pizza Night:
To increase awareness, UCC can host a fundraising event for
one of the student groups on campus. This event would provide
free pizza and will cost $5 for attendance, with 100% of the
proceeds will going towards the student group. The UCC would
provide the pizza and the use of the church. This event gives
students the opportunity to support a student group on campus
and get a free meal.
The purpose for this event is raise awareness for UCC through
demonstrating that UCC is open to liberal views that are
supported by social justice groups on campus. Through better
understanding of the church’s values, the probability of more

2. students willing to attend the church or be involved with some
of its groups or events increases. Therefore, this event can
create an introductory relationship between UCC and UM
students to open the door to further information about the
service the church has to offer. The cost of this event for UCC
would be around $100 to cover the cost of the pizza.
Comment by Adam Angelovich: Something isn’t
grammatically correct here.
Coffee Shop:
College-aged students and other young adults are constantly
looking for new places to buy coffee and meet with friends.
Other popular churches have implemented a coffee shop on the
property, creating an open area of communication. One major
success has been with Fresh Life Church, originally based in
Kalispell, MT. The progressive and youth-led movement values
uses creativity and innovation to bring its values to the
community. Another local example would be Zootown Church
previously located in Zootown Brew. The church owns and
operates the coffee shop in order to create a relationship with as
many people as possible in the Missoula area.
With UCC’s location being so close to campus, a coffee shop
would be a good endeavor to pursue. The warmth and open
environment of a coffee shop could encourage discussion about
the beliefs and vision of UCC. Thus, cCreating relationships
with incoming customers can help entice young adults to use
their services, such as joining a small group or becoming a
member of the congregation. Furthermore, operating a coffee
shop within the facilities would create a new revenue stream,
allowing UCC to take advantage of more opportunities in the
future.
The start-up costs for the coffee shop would total about $4,500.
The marketing budget of UCC is only $1,800, meaning that this
endeavor would take more than a year to establish. However, a
coffee shop would help build a relationship between UCC and
its target segment, thus creating a dialogue encouraging social
and progressive discussion prominent in the Missoula area. The

3. following graph describes the various expenses involved with a
coffee shop startup.
One Time Expenses
Amount
Small Fridge
$749.00
Coffee Brewer
$497.00
Espresso Machines (2)
$2,400.00
Cups
$350.00
iPad (Payment)
$500.00
Total Costs
$ 4,496
B. Segment 2: College students with religious affiliations
Young Adult Retreat:
One of the main target segments that the University
Congregational Church wants to engage is young adults. A
popular method to engage this demographic is through by
building relationships through experiences and open
communication, especially via retreats. While UCC does offer
retreats for those attending the church, they are mostly catered
to the older demographics of participants, discouraging young
people from attending.
Since Missoula is known for its outdoor activities, an effective
way to engage the younger demographic is through
incorporating the outdoors into a retreat. Camp Mimanagish,
located just outside of Big Timber, MT, is used by UCC for a
number of retreats, ranging from children’s camps to retreats
for the elderly in the congregation. The facilities include a
lodge, cabins, and a sermon area. The camp is located near the

4. Boulder River, providing floating and other water activities.
UCC could exclusively invite college-aged people to this
retreat, specifically targeting those involved in social justice
student groups on campus. This retreat would give this
demographic an opportunity to discuss prominent issues in the
Missoula community in addition andto receiveing spiritual
enrichment from discussions and small group activities in
addition towhile experiencing various outdoor activities. This
retreat could also inspire discussion about socially-minded
activities that could be done in the Missoula community to
further UCC’s outreach into the community.
In order to optimize participation, UCC will have to reach out
to student groups on campus to create that initial relationship.
The optimal time to do this would be at the beginning of the
fall semester 2015. During the first half of the semester, UCC
can work at building relationships with students on campus
through hosting events catered to students and being outspoken
about social issues. The retreat would be held in the following
spring semester in mid-May, after spring semester has ended.
To rent Camp Mimanagish, the rate is $25 per person.
Therefore, participants would have to contribute $40 in order to
help cover costs for renting and travel to the location.
Comment by Adam Angelovich: Great job including costs.
Provide a little more detail about the overall cost to UCC. Even
if they break even they have completed their objective of
targeting College students with religious affiliations.
On-Campus Promotions:
A simple way to get the UCC name out to thousands of students
is posting flyers around campus bulletin and message boards,
located in every building on campus. This is an affordable
option that will get the UCC’s name and logo in front of
students. For 2,000 high quality flyers the cost would be
$94.95.
Another place to advertise is in the Kaimin (student newspaper).
The Kaimin prints 4,000 copies per day from Tuesday through
Friday. There are around 15,000 people that could potentially

5. read the newspaper on any given day. The advertising options
range from $16/day to over $100/day. A smaller ad would be
more beneficial because it is more affordable and the main thing
you want readers to see is your name and logo. The Kaimin also
runs ads on their website, ultimately more affordable. The rate
for a banner across the top of the webpage for one month is
$120.
Promotional Materials:
The following is an example of a promotional flyer that could
be distributed on campus. The simple message portrays the
values of UCC in format that is easy to understand.
Comment by Adam Angelovich: What you have is
excellent. Your ideas are an articulation of your objectives and
directed towards your target market.
First, provide some background about UCC’s current marketing
strategy. Next, I would invest some more time with each
promotion by providing additional detail so the client can
clearly perceive the actionability of each idea. Cost is probably
a big concern to your client so make sure you support your cost
assertions with some additional research (Did you receive an
estimate for the cost of the coffee shop). Provide a couple more
mockups (The flyer that you intend to use for the Pizza Night,
the Retreat Flyer, or the Newspaper Ad). Finally, include a
conclusion that brings your paper to closure.
Overall Grade: 86

6. References
Camp Mimanagish Rental Information:
https://www.campmimanagish.org/index.php/rental-information.
Coffee
brewer:http://www.webstaurantstore.com/13957/commercial-
coffee-makers-brewers-automatic.html
Espresso:http://www.webstaurantstore.com/13977/cappuccino-
espresso-machines.html
Flyer pricing information:
http://www.nextdayflyers.com/flyer-printing/425x55-flyers.php
Fresh Life Church: http://freshlifechurch.com/about/index.php
Montana Kaimin Information:
http://www.montanakaimin.com/site/advertise.html
Zootown Church: http://www.zootownchurch.com/new-here/