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johnson_and_walesuniversity_2016_2017_chapter_plan
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- 2. AMERICAN MARKETING ASSOCIATION Chapter Overview. .. . . . . . . . . . . . . . . . . . . . . . . . . . Professional Development. . . . . . . . . . . . . . . . . . . . . . . . . . Community Service & Social Impact. . . . . . . . . . . . . . . . . . Membership. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fundraising. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Internal & External Communications. . . . . . . . . . . . . . . Chapter Operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Calendar Of Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Budget. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
- 3. 1 MISSION. . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Johnson & Wales University, Providence chapter, of the American Marketing Association promotes self, academic, and professional development. In order to achieve such development, the association will provide opportunities to network, build on their marketing skills, and communicate effectively. This includes promoting our association through various platforms and allowing each member to grow at their own pace, and offering a myriad of events for them to attend, network and work with other proffessionals and students in the field of marketing. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS • Dedicated Executive Board & Members • Supportive Advisors / Marketing Department • Strong Industry Connections With Alumni • Excited New Class Of Marketing Students • Minor Awareness Of Benefits Of The Ama • Fear that Dues are “Not Worth” The Cost • Lack of a Presence on Social Media • Growing Population Of Students In Various Majors (Marketing, Advertising, Finance, Etc.) • Using The Involvement Network Platform For Collaborations With Other Orgs / Clubs • Larger Budget For Appropriations Of University Organizations • Other Large Advertising/marketing Organization On Campus That Students May Perceive As A Substitute • Students Desire To Be Involved In Multiple Organizations; Having Busier Lives S.W.O.T. ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CHAPTER OVERVIEW
- 4. CHAPTER OVERVIEW (CONT.)2 MEETOUR E BOARD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kristen Regine & Janice Fidgeon Advisors Arianna Iacovelli President Andrew Kehas Vice President Noah Goldfeder VP of Finances Marilenis Waldron VP of Social Media
- 5. CHAPTER OVERVIEW (CONT.)3 GOALS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . • Recruit 40 new members, increasing our membership by 110% • Provide a minimum of 2 events a month (AMA Boston events, Alumni nights etc.) • Increase our presence on social media (new snapchat), and create a website • Host a fundraising event once a month to get a better chance of being appropriated PROFESSIONAL DEVELOPMENT The target of holding all these events is to allow the members of the Johnson & Wales AMA chapter, business students, and students with professional development interests, to network themselves to potential job opportunities and clients. One example of an upcoming event is that of a visit from Ashley Vutech, on October 24th, who has been working in Media (digital/display) at Digitas on a very large financial client for about a year and a half. Meet & Greets throughout the year will present an opportunity for students to join and meet the officers of AMA, while beginning to learn how to network with their peers. This will keep the interest for the organization around campus. We have also generated interest from a myriad of our Johnson & Wales Alumni who hope to come speak to the students in the Principals of Marketing class, as well as the events we will hold to showcase these Alumni with our current members and potential members. In addition to the events that will be scheduled by the executive board, we will be attending events scheduled by the AMA Boston chapter. For example the monthly ‘Beantown Mixer’ at Beantown Pub in Boston is a great opportunity for the members to mix and mingle with marketing proffesionals in Boston and increase their personal networks and relationships while networking themselves, especially the upperclassmen who will greatly benefit from relationships with potential employers.
- 6. COMMUNITY SERVICE &SOCIAL IMPACT MEMBERSHIP 4 MAIN GOAL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . GROWTH. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The main goal of community relations and social impact for the Johnson & Wales chapter is to have a social presence in the surrounding community in Rhode Island. We plan to have a strong positive impact on the Johnson & Wales University community and the Providence, Rhode Island community through social outreach and community service programs and events. In order to accomplish this task, the American Marketing Association will frequently educate and encourage its members to participate in community service projects around the Rhode Island area. As an organization, we will also attempt to partner with other small and large organizations around the area to create programs the benefit the community. We will also partner with other Johnson & Wales organizations such as AAF and DECA to volunteer together. As an organization, we want to have a well-rounded community plan on how to actively recruit and inform on opportunities, to inform all other 120+ organizations of opportunities through President Round tables and Club/Organizations Trainings, to work closely with the Director of Community Service and Outreach to help the chapter discover businesses to collaborate with, and to create and share via social media the efforts of the chapter. This year will be the redemtion of Johnson & Wales AMA, at our first meet & greet on September 21, we had 33 attendees, and 10 more student’s who were interested but could not attend. The following week, we had similar numbers with 24 attendees, and 8 who could not attend, but still wanted to be included in the organization. This is a tremendous improvement from last year’s attendees, with 98% of those who attended these meetings, showing interest AND joining through AMA, as well as the AMA Boston chapter to attend event’s with us. We aren’t stopping there. There will be a myriad of opportunities to recruit members, and increase our exposure through Alumni event’s and an occasional Meet & Greet once all of our Executive Board is set in stone.
- 7. FUNDRAISING5 Teaming up JWU AMAhas plans to team up along side with student government, the marketing department, and multicultural organizations. How we fundraise PlanningThe chapter plans on having at least 1 large fundraising event per trimester, within the first 7 weeks of said trimester. These fundraisers will correspond with the season, and (weather pending) be an outside event, to reach maximum exposure. Fall winter Spring In order fundraise for event supplies, guest speakers, trips, sweatshirts / attire, etc. proper planning is necessary. The chapter plans on collaborating with large organizations on campus such as student government,the marketing department, and multicultural organizations in order to fundraise not only for the designated organizations but also for charities, group trips, large events, and more. The chapter plans on having at least 1 large fundraising event per trimester, within the first 7 weeks of each trimester. These will allow for a consistent flow of funds for events in each trimester. These fundraising events will center around a theme that corresponds with the season, and will (weather pending) be held in various outdoor spaces for maximum exposure and results.Aside from fundraising the chapter will also utilize the university's student government association for appropriations for events, and is able to cover up to 40% of event needs.
- 8. 6 ACCOUNTS. . .. . . . . . . . . . . . . . . . . . . INTERNAL & EXTERNAL COMMUNICATIONS @JWUAMA - NeW!
- 9. INTERNAL & EXTERNALCOMMUNICATIONS7 The main objective of Johnson & Wales’s chapter of American Marketing Association is to greatly increase the membership. In order to do so, as a chapter it’s necessary to communicate with the students the benefits that come with being an AMA collegiate member. As of now, our chapter has accounts on Facebook, Twitter, and Instagram. These accounts are designed and meant to inform students on basic events that are going on around campus and any possible events in the future. Utilizing social media to communicate with current and future members of AMA is a proficient and easy way to communicate with a large portion of the student body. The Instagram account has the specific purpose of having the platform of providing pictures of any group meeting and events that the AMA chapter is involved in. As forms of communication to the students there are also flyers and brochures for each event that are distributed around campus. This generates awareness for the organization and can increase the number of students involved. The most important aspect of communication as an AMA chapter at Johnson & Wales will be will companies, employers, public speakers, and any organization that can provide information about how AMA can help prepare you for your future. The chapter plans on having multiple guest speakers visit Johnson & Wales. The chapter has come in contact with Johnson & Wales alumni, as well as industry professionals in hopes to have them visit and talk to the members of AMA so they can get first-hand experience of how AMA can better you as an individual and as a potential worker. We also plan to visit other business organizations so the students are able to observe how businesses operate. The chapter plans to communicate with as many business leaders, alumni, and any other outside resources as frequently as possible to keep the members of the organization learning and involved. Why social media matters 78% of small businesses and groups have gotten 1/4 of new customers via social media twitter has 200 million active users. - the primary users are college students Facebook has 1 Billion active users. - VERy easy to recruite and update students Sources: Forbes.com - Your business needs to go social...now
- 10. CHAPTER OPERATIONS8 How we operate Together MeetingsCommunicate ideas,brainstorm, find common ground, plan events, etc. Held bi-weekly / weekly. Individual Group me • Email • google docs Social Media & FlyersCommunicating our ideas to: members outside of the EBoard, potential group members, and faculty! INvolvementIn order to keep a close knit and functional executive board, the officers will meet at least bi-weekly, outside of the events that are held. Meeting are to be run by the President and / or Vice President, focusing on the effectiveness of marketing for previous events, standing on the process for upcoming events, and other matters concerning the chapter. The executive board will utilize email, GroupMe, and Google Drive in order to share ideas, communicate, and plan. When approaching the end of the year, the executive board will evaluate the positions of the executive board and note where replacement may be necessary (due to graduation, change of major, etc.). Executive board members will be chosen through an interviewing process and voted in.
- 11. CALENDAR OF EVENTS9 SEPTEMBER 21 FALLWINTER SPRING Meet & Greet: When? 5:30 p.m. on Septembet 21 Where? Xavier Classroom ama boston event - beantown mixer When? October 13th @ 6:30p.m. Where? Beantown Pub Pick & Paint pumpkin fundraiser When? October 21 @ 11-2pm Where? Gaebe Commons alumni speaker : Ashley vutech When? October 24, 5:30 p.m. Where? Bridge Center alumi speaker : Cassandra Kicak When? Early November Where? Bridge Center / Shneider october 13 October 21 october 24 november Tbd december tbd Dough-raiser fundraiser When? 5:30 pm Where? Pizzeria Uno’s toy drive with Corner bakery cafe When? Mid-December Where? Bin in Xavier / John Hazen alumni Speaker - tbd When? End of December Where? Bridge Center / Shneider alumni speaker - TBD When? October 24, 5:30 p.m. Where? Bridge Center ama boston event When? (Not released on AMABoston.org) Where? Boston december tbd December TBD January tbd january Tbd Mar / apr Tbd send-a-Cake fundraiser When? Early Spring Where? Online March 16 - 18 ama Collegiate conference When? March 16 - 18 Where? Sheraton - New Orleans April / may Tbd Elections for next year’s e-board When? Late April / Early May Where? Gaebe Commons May Tbd alumni speaker When? Mid-May Where? Bridge Center / Shneider AMA Boston / AMPRI not yet posted* AMA Boston / AMPRI events not yet posted* AMA Boston / AMPRI not yet posted*
- 12. BUDGET NET INCOME $693 10 REVENUE.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . EXPENSES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . revenue DIFFERENCE($) Expenses DIFFERENCE($) Beginning Balance (09/06) National Dues (19 members • $47) Boston Dues (19 members • $10) JWU AMA Dues (19 members • $10) Fundraising Events ($200 • 6) JWU Appropriations AMA Money for New Orleans Total Revenues $420.00 $893.00 $190.00 $190.00 $1,200.00 $1,250.00 $1,000.00 $5,143.00 Event Refreshments Flyers New Orleans Trip ($200 per student) Travel Expenses (Van - $75 • 3) Catering for Toy Drive AMA Tee-Shirts ($10 • 19) Total Expenses $(150.00) $(50.00) $(3,800.00) $(225.00) $(35.00) $(190.00) $(4,450.00)