MCYAF finished paper

1
Contents
A. Statement and description of the issue to be addressed ......................................................................3
B. Rationale for selecting the issue.............................................................................................................4
C. Description of the target population (such as community, school, etc.) ............................................5
III. LOCAL MEDIA AND OTHER PROMOTIONAL POSSIBILITIES ............................................7
A. Local print and broadcast media available..........................................................................................7
B. Other possible promotional activity(ies)...............................................................................................9
C. Media mix and rationale for media and other promotional activity(ies) ........................................10
Print Media. ...............................................................................................................................................10
Broadcast Media........................................................................................................................................10
IV. CAMPAIGN ORGANIZATION AND IMPLEMENTATION ......................................................14
B. Description of the campaign and documentation ..............................................................................16
V. EVALUATION AND RECOMMENDATIONS................................................................................24
A. Evaluation of the process .....................................................................................................................24
Recommendation for a Public Relations Project in General: Maine West DECA found that by
creating an agenda for tasks was an excellent way of finishing work in a timely manner. Since so
many Maine West DECA members were involved, a virtual calendar was created through the
school’s Google server, that all student could access. Maine West DECA recommends creating a
similar system because it was updated in real-time, and could be seen by anyone, including the
advisors. Organization in a big project as this one is key, and can determine how successful a
campaign will be. .......................................................................................................................................26
Recommendation for Expanding: Maine West DECA members found that when trying to expand
the MCYAF “CHOICES” Campaign to Maine East and Maine South, it was very stressful because
of the lack of connections. After establishing connections through Maine East DECA, Maine South
DECA, and the Assistant Principle of Maine South, Maine West DECA members learned that it
became a lot easier to communicate to students from other schools. A lot of time was saved using
social media platforms for communication, and through social media, the recognition for MCYAF
also increased exponentially. ....................................................................................................................27
VI. BIBLIOGRAPHY ...............................................................................................................................27
VII. APPENDIX.........................................................................................................................................28
Dylan Schimka dressed as Santa Claus at the MCYAF Holiday Boutique .........................................28
Dylan Schimka meeting Jason Derulo, and Robert Englund. These photos were posted on Facebook
and gained a total of 128 likes and 24 comments....................................................................................28

2
Target Population
Tertiary
(National
DECA)
Secondary
(Illinois
citizens)
Primary
(Maine
Township
Residents)
0
10,000
20,000
30,000
Amount of
People
10,000
18,000
22,000
2014
2015
2016
I. EXECUTIVE SUMMARY
Target Market:
Summary of Project Timeline:
MCYAF “CHOICES” Campaign: Maine West DECA members introduced a dynamic
campaign that focused on the mission of MCYAF. The Community Health Outreach
Program: Improving Character and Extending Support “CHOICES” increased recognition for
the MCYAF in the community, while helping MCYAF gain substantiated data to apply for
more federal grants
Expected Increased Recognition:
Introduction to the
Maine Community
Youth Assistance
Foundation by Dr. Teri
Collins, Exective
Director (Oct. 2013)
Pitched MCYAF
Project to Maine
West DECA
Members (Oct. 2013)
Assign campaign
roles to Maine West
DECA members
(Oct. 2013)
Launch awareness
campaign using
broadcast media and
event media (Nov.
2013)
Continue with campaign
activities while
evaluating campaign
process (Nov. 2013-
Present)
Mission: Providing Maine Township residents with a structure of making healthy choices

3
II. CAMPAIGN THEME OR FOCUS
A. Statement and description of the issue to be addressed
The Maine Community Youth Assistance Foundation (MCYAF) is a non-profit
organization with the mission of: “Providing residents with a structure of making healthier
choices”. MCYAF promotes healthy choices in the community by showing teens the benefits of
staying healthy and providing information about the effects of the abuse of drugs and alcohol.
The organization has been successful in the past with
the help of government grants, but over the years, these grant
funds have become more difficult to obtain. The current
governmental approval process for grant funds is stringent.
This is a serious threat to MCYAF’s current financial structure.
In order to continue to receive grant funds, MCYAF must substantiate successes with supportive
research data.
Losing grant funds would have substantial effects on the teen target market for MCYAF.
Government grants allow MCYAF to reach teenagers in the community using print media, social
media, and direct communication of student members, adult members and volunteers. Funds are
used to compensate MCYAF employees and pay for services that MCYAF provides to the Maine
Township community.
MCYAF has been informed by the government grant agency that beginning September
2014 all grants issued to MCYAF will be expiring, without chance of renewal. This issue could
force MCYAF to let go of staff members, and ultimately close down. This will be an unfortunate
loss to the Maine Township community.
Figure 1: MCYAF logo

4
B. Rationale for selecting the issue
Every school year, Maine West DECA chooses a philanthropic organization to support.
During the start of the 2013-2014 school year, Maine West DECA Chapter Advisor, Mr. David
Baysingar, presented the idea of an organization that helps teenagers. After researching non-
profit organizations to support, we contacted Dr. Teri Collins of the Maine Community Youth
Assistance Foundation. Maine West DECA was fortunate enough to have Dr. Collins present
MCYAF to the Maine West DECA. Dr. Collin’s enthusiasm and the stories purporting the
positive impact MCYAF has on the Maine Township community encouraged Maine West
DECA to help MCYAF solve its research problem. In addition, Maine West DECA decided to
proliferate MYCAF’s message to the 11-18 year old target market. Maine West DECA pursues
the betterment of the Maine Township students, and the members understand that the best
philanthropic opportunity Maine West DECA has this year is to give back to an organization
with the same mission.
Drugs and alcohol negatively impact many teens in the Maine Township Community.
The growing problem, followed by the decrease in support for organizations such as MCYAF,
has results in teens not making conscious decisions when faced with social situations
surrounding the youth culture. MCYAF is an under-publicized organization that oftentimes is
limited in its ability to reach its target population. Maine West DECA members have personally
dealt with peers falling under the pressure to use drugs or alcohol. This is a growing concern in
each and every household, and Maine West DECA members want to help these families by
proliferating the MCYAF message and obtaining market data to help in MYCALF’s pursuit of
grant funds. More importantly, Maine West DECA members want show their peers the benefits
of staying above the influence. MCYAF helps teenagers change their life and better themselves.

5
An organization that stands for such values deserves to be helped in every way possible. To
accomplish this goal, Maine West DECA launched a Public Relations Project for this issue
because it benefits the community as a whole, and affects Maine West DECA members directly
at school. The objective of the campaign is to educate students that healthy choices directly
affect their future.
Maine West DECA realizes that they cannot accomplish this mission without monetary
aid to support MCYAF’s efforts. The government has been allocating these monetary resources
more selectively and MCYAF needs to substantiate their monetary claims with evidence. That is
where Maine West DECA members begin with the campaign. Maine West DECA will conduct
surveys regarding teen alcohol and drug uses to confirm and illustrate in grant proposals that
MCYAF is a favorable contender for grant money. It is the goal of our to obtain the grant aid in
order to keep MCYAF running as a successful organization, ultimately benefiting the community
as a whole. MCYAF will efficiently allocate the aid in order to encourage and steer teens in the
right direction in crucial developing years, building a strong foundation that will stay with teens
for the longevity of their healthy lives. This project will impact the target population as well as
the community as a whole, by encouraging students to make better decisions, and impact the
Maine Township community positively.
C. Description of the target population (such as community, school, etc.)
The “CHOICES” Campaign targets residents of Maine Township, the State of Illinois,
and all DECA members across the United States. Maine West DECA recognizes that it is very
important for MCYAF to reach as many people as possible to increase awareness.

6
The primary, secondary, and tertiary target markets are described in this chart.
Target Population Reach People Reached
Primary (Maine Township
residents)
• The most awareness about
the existing problems
with drugs and alcohol in
the Maine Township
community.
• The project was
specifically aimed
towards Maine Township
residents.
There is a potential to reach
over 130,000 residents in the
Maine Township community
to inform them about
MCYAF’s efforts. This is an
exponential number and their
support will help MCYAF
become a well-recognized
organization in the
community.
Secondary (Illinois DECA
Members, and Illinois
citizens
Expanding MCYAF’s
recognition across the state
will allow the organization to
gain support through various
Businesses, Health, and
Community Organizations.
Many Illinois DECA chapters
were eager to hear about
MCYAF’s mission, as it
closely pertains to many
teenagers.
By reaching out to Missouri
DECA, there is potential to
reach nearly 6,000 DECA
members. Also, the
businesses that support
Illinois DECA, such as Men’s
Wearhouse, were also
reached by the “CHOICES”
campaign.

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Tertiary (National DECA
Members)
Through the various social
media platforms, and the print
media platform, DECA
Direct, we have the ability to
reach hundreds of thousands
of DECA members across the
world.
National DECA President,
Carter Christensen, estimates
that DECA Direct has a
readership of over 200,000.
III. LOCAL MEDIA AND OTHER PROMOTIONAL POSSIBILITIES
A. Local print and broadcast media available
To promote MCYAF in the community, it was important to reach out to the target
market. It is essential that the community be aware of the efforts MCYAF puts forth to promote
healthy choices. We understood from the beginning that MCYAF’s target market were teenagers
and pre-teens. We understood that to maintain a healthy level of communication, MCYAF must
reach out to them by using activities that were accepted in that specific age group, and activities
that helped MCYAF become recognized while being educational.
Broadcast Media Available: As students of Maine West High School, Maine West
DECA members understood that preexisting media outlets were effective in reaching the student
body. To take advantage of this our chapter utilized Maine West High School’s Tribe News
program, which creates short videos to show to the entire student body, regarding latest
announcements. Maine West DECA members implemented our campaign into Tribe News by
interviewing a collection of students in regards to why they choose to make good choices, and
then put every interview together to illustrate our project theme and focus into a video that will
be broadcasted to that entire student body and faculty.
Additionally, Maine West DECA constructed a skit that directly depicts the issue we are
targeting. Our skit takes the viewer throughout the four years of high school, showing the

8
progress of teens throughout the years. The progress includes negative and positive choices
students make and then the effects those choices have on their lifestyle, and their respective
future as whole.
With these videos, Maine West DECA was reached out to the target market. The
broadcasts were very popular within the schools because we got many DECA members involved,
and the student body recognized them in the videos. We understand that high school is full of
choices, a wide range spectrum of choices that vary from healthy choices to demonstrative
choices. Both types are choices are clearly depicted in our skit, because we have one student who
chooses to make healthy choices, which we then contrast with a student who chooses to make
bad choices. The contrast is significant because it allows the viewer to realize that there are
options-one always has a choice. The skit concludes with a statement regarding what each
student went on to do in their future, and how that directly relates with the choices they chose to
make.
Print Media Available: Effectively communicating with the community through
newspapers such as The Bugle is a very effective method of communicating with the target
populations. The Bugle has a reach of above 78,000 homes in and around the Maine Township
Area. The Bugle is very successful in communicating MCYAF’s efforts to the adult population
of Maine Township, while also allowing us to reach the primary target market with stories that
pertain to their interests.

9
B. Other possible promotional activity(ies)
Web Media: Utilizing the Internet is a very effective method of reaching our target
market. Millions of people are using the Internet on a daily basis; creating a presence for
MCYAF using web media would increase their recognition in the community exponentially.
Social Media: Maine West DECA members knew from the beginning that social media
is going to play a big role in helping MCYAF relate to the target audience. Building a connection
will help MCYAF build a closer connection the target audience, resulting in widespread
recognition of MCYAF, and an increased likelihood of teenagers utilizing MCYAF’s resources
for help if they may require it.
Event Media: Hosting and organizing an event is a very effective of promoting
MCYAF, and communicating with the Maine Township Community. During a MCYAF event,
Maine West DECA members, and the MCYAF volunteers are able to get face-to-face interaction
with community members, which is the most effective of engaging people into a certain cause.
Specialty Media: Specialty media consists of tangible goods printed with an imprinted
message. Examples include key chains, bracelets, paper pads, and T-shirts. Utilizing specialty
media to convey the MCYAF message is a possibility for Maine West DECA.
Other Forms of Media: Other possible promotional activities may include involving
National DECA to declare a National MCYAF Monday for DECA members across the United
States.

10
C. Media mix and rationale for media and other promotional activity(ies)
Print Media.
Selected Media/Promotion Rational
The Bugle
• Articles about the project
The Bugle reaches over 78,000 homes weekly,
in the Maine Township area. Therefore,
Maine West DECA was effectively able to
reach the primary target market with the
reoccurring theme of MCYAF’s missions.
Surveys It is very important for MCYAF to gain
substantiated data through all of the activities
Maine West DECA plans. The survey data
helps MCYAF apply for more grants, and also
helps students gain a better understanding of
what MCYAF is doing in the community.
Broadcast Media.
Maine West Tribe News
• Broadcast videos to the entire student
body and faculty of Maine West
• Help MCYAF gain support through a
widely recognized and accepted form
of media at Maine West
• Increase communication with primary
target market
Maine West Tribe News is a monthly news
report broadcasted to all students and faculty.
It is widely recognized as one of the most
popular media platforms at Maine West.
Maine West DECA understood that to help
MCYAF become a recognized organization in
Maine West, it was essential to record videos
for MCYAF and broadcast them in Tribe
News.

11
Event Media.
MCYAF Holiday Boutique Maine West DECA recognized a need for the
community members to become involved
with MCYAF, and a strong need for MCYAF
to fundraise. To solve both of these pressing
issues, a Holiday Boutique was organized in
late December. This event allowed
community members to learn about MCYAF,
and shop for items, while allowing MCYAF
to raise funds, become involved with the
community, and gain support from
community members, so they may continue to
power their efforts.
Break a Board for MCYAF Maine West DECA members attended a
karate event that allowed them to participate
in a healthy activity demonstrating how they
are leading a healthy life. Each board cost $5
to break, and the proceeds from the event
helped raise funds for MCYAF.
Turkey Trot Every year around Thanksgiving, hundreds of
Maine West students run the annual Turkey
Trot. Maine West DECA recognized this
event as a method of marketing MCYAF to
the student body and demonstrating the
benefits of making healthy choices.
Maine West DECA designed t-shirts based
around the “CHOICES” campaign, to give to
the students. The t-shirts were approved by
the Executive Director of MCYAF, Dr. Teri
Collins, and were distributed throughout the
school. The t-shirts were an immediate
attraction. One of the runners who wore the
“CHOICES” shirt demonstrated healthy
choices by placing first in the raise.

12
Meeting with Mr. David Berendt, Assistant
Principal at Maine South High School.
Maine West DECA members understood that
it was essential for MCYAF to increase
recognition in all three of the Maine
Township District 207 High Schools. For
MCYAF to become an organization that is
well recognized in the Maine Township
Community, Maine West DECA members
knew that it was important to expand the
operations to provide support for all Maine
Township students. To do so, a meeting was
held with Mr. David Berendt to discuss an
agenda for Maine West DECA members to
bring together students from Maine East,
Maine West and Maine South, and create a
plan of action for MCYAF.
Meeting with Park Ridge, IL Chief of Police,
Frank J. Kaminski
Maine West DECA members understood that
the Police are highly involved with the
community. To create awareness for
MCYAF’s mission, it was important to sit
down with the Chief of Police to present
MCYAF’s mission. This helped MCYAF
gain recognition for MCYAF as an
organization that is working to prevent
problems with drugs and alcohol to members
of the Police Department.
Social Media
Facebook and Twitter To create awareness for the campaign and
help gain the support of the primary target
market, a Facebook Page and Twitter Page
was started for MCYAF.

13
Further rationale for the media mix includes a few available media options which were
considered but not selected to be a part of Project 21’s media mix for the following reasons:
• Facebook and Twitter pages were chosen over Google+ because of the lack of presence
Google+ has in the primary target market.
• Activities Manager, Rohit Beri, worked endeavored to create a MCYAF webpage for
teenagers, however, due to the lack of interest in the webpage from the primary and
secondary target market, the webpage was shut down.
• Activities Manager, Rohit Beri, reached out to National DECA President, Carter
Christensen, to possibly create a MCYAF Monday. Carter researched the possibility of
creating such an event but informed Rohit Beri of the difficulty in creating such a day
since it needed approval from DECA’s Board of Directors, and it would be difficult for
such an event to occur.
MCYAF “CHOICES” T-Shirts To help spread MCYAF’s mission of helping
teenagers make healthy choices, Maine West
DECA members collaborated on a T-Shirt
Design that would represent our campaign.
Dr. Teri Collins then approved the T-Shirt
designs, and three types of t-shirts were
ordered. While the design on each of the shirt
remains the same, the colors of the t-shirts
change to match the respective high schools in
the Maine Township District.
Having students wear these t-shirts around
school helps promote MCYAF’s message,
and creates recognition for the organization
within the primary target market.
Specialty Media

14
IV. CAMPAIGN ORGANIZATION AND IMPLEMENTATION
A. Organizational chart, member involvement and job description
The quality of a public relations project and impact of the message it is spreading can
only be as strong and effective as those who organize and implement it. With solid effort,
excellent leadership, and strong participation from Maine West DECA Members, Advisors, the
Project Managers, Illinois DECA, and Dr. Teri Collins, the campaign was smooth, and well
orchestrated.
Dr. Teri Collins oversaw all the activities Maine West DECA was performing. Her
guidance was essential in the success of the project because it helped Maine West DECA
members understand the campaign on a deeper level.
Maine West DECA advisor, Mr. David Baysingar helped managers, Dylan and Rohit
organize events such as (1) “Turkey Trot”, and (2) “Maine West Tribe News”. His expertise in
MCYAF Executive
Director: Dr.Teri
Collins
Advisor: Mr. David
Baysingar
Activities Manager:
Rohit Beri
Productions
Manager: Dylan
Schimka
DECA Members

15
organizing events was important because it helped the managers communicate with the right
people to effectively carry out all operations related to the campaign.
Activities Manager, Rohit Beri, actively coordinated and helped carry out all events
relating to the campaign. His responsibilities included:
• Choosing community activities
• Organizing Turkey Trot
• Recruiting DECA members to participate in the project
• Promoting MCYAF’s message through events
• Working with Illinois DECA members to expand MCYAF’s recognition
• Expand the campaign to all three Maine Township High Schools
Productions Manager, Dylan Schimka, effectively produced and directed all production
related events for the “CHOICES” campaign. His responsibilities include:
• Producing all Tribe News videos
• Directing all Tribe News videos
• Editing all Tribe News videos
• Working with The Bugle on newspaper articles,
• Working with various teachers to broadcast all events to Maine West students

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B. Description of the campaign and documentation
The Community Health Outreach Program: Improving Character and Extending Support
represents the intentions of the “Choices” campaign. The project will benefit the community as a
whole, by encouraging individuals to make positive choices, thus improving character. The
campaign’s support aspect is represented through a continuous cycle of events designed to help
students and parents understand the effects on drugs and alcohol on a deeper level. These events
help serve the community while gaining support for MCYAF. If an individual is struggling with
making positive choices, they can turn to MCYAF for continuous support in the process of
making a positive lifestyle change. It is important that the organization build a solid foundation
with the goal that MCYAF will not face the same problem in the future.
The campaign acknowledges the problems the community is facing, and counteracts the
issues by showing the community the benefits of making healthy choices, while gaining support
• Community*C*
• Health*H*
• Outreach*Program*O*
• Improving*I*
• Character*and*C*
• Extending*E*
• Support*S*

17
for MCYAF through community outreach programs. Individuals facing issues with their personal
lives making positive choice can turn to MCYAF for continuous support, which includes
presentations about the effects of drugs and alcohol, or meeting with professionals, like Alicen J.
McGowan, whom is a Nationally Credited Addiction Specialist working for MCYAF. Extending
full support to the community is an important factor in helping MCYAF gain support. Reaching
out to teenagers who may be facing problems with drugs and alcohol not only contributes to the
betterment of the community, but it also creates a strong foundation for MCYAF to become a
vital organization in the Maine Township community.
Maine West DECA’s first activity was conducting a print survey that was given to 150
Maine Township High School students. The survey helped Maine West DECA determine how
to most effectively approach this project. To track the process of the campaign, the same survey
was then given to students after many of the activities were completed. The results from the
survey are shown below:
• 81% of MWHS students are not aware of what MCYAF is
• 11% of MWHS students have seen a MCYAF advertisement
• 34% of MWHS students were aware that organization like MCYAF
educated students about healthy choices
• 65% of MWHS students talked about drugs and alcohol with their
parents
• 71% of MWHS students knew someone who was effected by drugs
or alcohol

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This chart describes activities that were aimed at creating awareness for MCYAF and the
“CHOICES” campaign.
Activity Name Description Documentation
Maine West Tribe
News
Monthly news broadcast
in Maine West High
School were performed
to raise awareness for the
“CHOICES” campaign,
and MCYAF. Pictured is
a senior, Abigail
Riportella, speaking to
Maine West students
about why she makes
healthy choices.
Facebook and
Twitter
Facebook and Twitter
pages were created to
effectively communicate
with the primary target
market at a more
personal, and accepted
level. Rohit and Dylan
post information about
upcoming meeting,
pictures of past events,
and updates for students
to view.
MCYAF Facebook Page:
https://www.facebook.com/MCYAF
MCYAF Twitter Page:
https://twitter.com/MCYAF2020

19
Maine West Turkey
Trot
Maine West DECA
members wore the
MCYAF “CHOICES”
shirt and ran the Turkey
Trot. Alec Logan, senior,
demonstrated healthy
choices by winning the
race.
(Please note that more
Maine West DECA
members were in the
middle of the group of
students running. Alec
Logan and Eze Mora
chose to run in the front)
Article in The Bugle Staff Reporter, Alex V.
Hernandez from The
Bugle wrote an article
about MCYAF’s future
plans and the
“CHOICES” Campaign

20
Meeting with Mr.
David Berendt,
Assistant Principal
of Maine South
High School
To create an agenda to
introduce MCYAF to
Maine South students,
Rohit and Dylan met with
Mr. Berendt to create a
program of work.
The chart below describes how Maine West DECA strove to launch the MCYAF
“CHOICES” campaign in the Maine Township Community.
Activity Name Description Documentation
Dylan’s Speech at
Lincoln Middle
School
An assembly was held
for Red Ribbon Week at
Lincoln Middle School
where Production
Manager, Dylan
Schimka, spoke to
middle school students
about MCYAF, and the
importance of making
healthy choices early in
life.

21
MCYAF Holiday
Boutique
To help MCYAF
fundraise, a holiday
boutique was organized
in Downtown Des
Plaines, IL. Many
members of the
community attended the
event, and through the
event, MCYAF was able
to create an interest in the
“CHOICES” Campaign
Break a Board for
MCYAF
The show the community
the benefit of making
healthy choices, a karate
event called “Break a
Board for MCYAF” was
held in Downtown Des
Plaines, IL. Community
members donated money
to break wooden boards
with Karate experts for
$5. For $1, they could
also sponsor a karate
student to break a board
for them. Dr. Teri Collins
was very involved with
this event, and broke
some boards herself.

22
Meeting with Park
Ridge Chief of
Police, Frank J.
Kaminski
To launch MCYAF’s
“CHOICES” campaign,
Rohit and Dylan met
with Chief of Police,
Frank J. Kaminski, to
talk about the projected
goals of the campaign.
“Many campaigns try to
recreate the wheel with
community projects, but
your campaign is the
wheel.” Frank J.
Kaminski addressing the
Meeting with
celebrities to
increase recognition
of the “CHOICES”
campaign
Productions Manager,
Dylan Schimka, met with
many famous celebrities
to talk about the MCYAF
Pictures of the meetings
were posted on
Facebook, and the
increase for the
“CHOICES” campaign
increased exponentially.
A picture with Ariana
Grande, shown on the
right, gained the attention
of many students for a
total of 191 "likes", and
44 comments, shown on
the bottom right.

23
C. Estimated impact on the target population
Impact on the primary target market: Maine West DECA’s primary target market was
Maine Township community residents. Maine West DECA launched a full-scale media mix to
inform residents about the MCYAF “CHOICES” campaign, and to teach everyone the benefit of
staying above the influence. In fact, 89% of Maine Township student say that they have seen a
MCYAF advertisement-up from 11%. Also, 82% of Maine Township students are now aware
that MCYAF teaches students about the benefits of being drug and alcohol free which is up from
34%. (Survey results found starting on page 22).
Impact on secondary target market: Maine West DECA secondarily targeted Illinois
DECA members and residents. By creating a successful online presence through the use of
various social media platforms, Maine West DECA believes that the secondary target was well
informed about the MCYAF “CHOICES” campaign, and their efforts to better the community.
Impact on tertiary market: National DECA members made up the tertiary market.
Maine West DECA connected with them through various social media platforms through their
personal accounts. This created a sense of reliability when Maine West DECA members
communicated to Nationals DECA members about MCYAF’s “CHOICES” campaign. Maine
West DECA believes that through the “CHOICES” campaign, more National DECA members
will talk to their peers about making healthy choices.

24
V. EVALUATION AND RECOMMENDATIONS
A. Evaluation of the process
For our campaign to become successful, it was important for us to evaluate our process.
We understood that for us to gain firsthand insight about the project, our evaluation must directly
reflect the views of the community. Maine West DECA acknowledged the fact that for the
“CHOICES” campaign to be successful, it had to exceed the expectations of the Executive
Director, Dr. Teri Collins.
After many of our activities were completed, we distributed the same survey previously
given to students to determine how successful our campaign really was. The results were
unbelievably amazing.
0!
10!
20!
30!
40!
50! 43! 46!
10!
1! 0!
I am familiar with MCYAF's
advertisements!
Strongly
Agree!
Agree!
No Opinion!
Disagree!
Strongly
Disagree!

25
0!
10!
20!
30!
40!
50!
42! 44!
12!
2!
0!
I am familiar with the MCYAF “CHOICES”
Campaign! Strongly Agree!
Agree!
No Opinion!
Disagree!
Strongly
Disagree!
0!
10!
20!
30!
40!
50!
60! 52!
30!
16!
2!
0!
I am aware that MCYAF teaches students
about staying above the inﬂuence!
Strongly Agree!
Agree!
No Opinion!
Disagree!
Strongly
Disagree!

26
As we can see from these survey results, many students are now aware of the MCYAF’s
mission. It is truly amazing to see how Maine West DECA members were able to create the
“CHOICES” campaign, and the positive impact is has had on Maine Township residents.
B. Recommendations for future campaigns
Through this campaign, Maine West DECA has two main areas for recommendation for
future projects.
Recommendation for a Public Relations Project in General: Maine West DECA
found that by creating an agenda for tasks was an excellent way of finishing work in a timely
manner. Since so many Maine West DECA members were involved, a virtual calendar was
created through the school’s Google server, that all student could access. Maine West DECA
recommends creating a similar system because it was updated in real-time, and could be seen by
anyone, including the advisors. Organization in a big project as this one is key, and can
determine how successful a campaign will be.
0!
10!
20!
30!
40!
50!
42!
30!
26!
2!
0!
I am more consious about the decisions I
make because of the MCYAF "CHOICES"
Campaign! Strongly Agree!
Agree!
No Opinion!
Disagree!
Strongly
Disagree!

27
Recommendation for Expanding: Maine West DECA members found that when trying
to expand the MCYAF “CHOICES” Campaign to Maine East and Maine South, it was very
stressful because of the lack of connections. After establishing connections through Maine East
DECA, Maine South DECA, and the Assistant Principle of Maine South, Maine West DECA
members learned that it became a lot easier to communicate to students from other schools. A lot
of time was saved using social media platforms for communication, and through social media,
the recognition for MCYAF also increased exponentially.
VI. BIBLIOGRAPHY
"Mission, Vision, & Goals." Home. MCYAF, n.d. Web. 13 Nov. 2013.
“Youth Culture and New Technologies” ! Http://wiki.media-culture.org. M/Cyclopedia. Web. 16
Nov. 2009.
"37 Posts on Social Media Marketing Strategies." Kaiserthesage RSS. Kaiser The Sage, n.d.
Web. 31 Jan. 2014.
DeMers, Jayson. "The Top 7 Social Media Marketing Trends That Will Dominate 2014."
Forbes. Forbes Magazine, 24 Sept. 2013. Web. 31 Jan. 2014.
Hernandez, Alex V. "MCYAF to Attend Substance Abuse Conference." Bugle Newspapers. The
Bugle, 3 Dec. 2013. Web.
Wynne, Robert. "How To Turbocharge Your Writing For Public Relations." Forbes. Forbes
Magazine, 20 Jan. 2014. Web. 31 Jan. 2014.

28
VII. APPENDIX
Dylan Schimka dressed as Santa Claus at the MCYAF Holiday Boutique
Dylan Schimka meeting Jason Derulo, and Robert Englund. These photos were posted on
Facebook and gained a total of 128 likes and 24 comments.

MCYAF finished paper

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