The Marketing Plan: The University Congregational Church (UCC) is a progressive church located in the University district in Missoula, MT. Their congregational beliefs focus on prominent social justice issues in the Missoula area as well as equality and acceptance. As the organization is a church, monetary payment is not required; the only resources given by the customer are time resources. UCC’s main goals include establishing a progressive role in the community, communicating growth to the congregation, and reaching out to young adults, ages 18 to 40. Through these goals, UCC can target two different segments: non-religious young adults and young adults with religious affiliations. The following are several recommendations from our team that we believe will help UCC accomplish their goals. Comment by Adam Angelovich: Excellent job providing a frame of reference and recapping the objectives. A. Segment 1: Non-religious college students Comment by Adam Angelovich: I appreciate your organization of the marketing plan. This framework allows you to easily distinguish ideas geared towards each target segment. Student Group Fundraising Pizza Night: To increase awareness, UCC can host a fundraising event for one of the student groups on campus. This event would provide free pizza and will cost $5 for attendance, with 100% of the proceeds will going towards the student group. The UCC would provide the pizza and the use of the church. This event gives students the opportunity to support a student group on campus and get a free meal. The purpose for this event is raise awareness for UCC through demonstrating that UCC is open to liberal views that are supported by social justice groups on campus. Through better understanding of the church’s values, the probability of more students willing to attend the church or be involved with some of its groups or events increases. Therefore, this event can create an introductory relationship between UCC and UM students to open the door to further information about the service the church has to offer. The cost of this event for UCC would be around $100 to cover the cost of the pizza. Comment by Adam Angelovich: Something isn’t grammatically correct here. Coffee Shop: College-aged students and other young adults are constantly looking for new places to buy coffee and meet with friends. Other popular churches have implemented a coffee shop on the property, creating an open area of communication. One major success has been with Fresh Life Church, originally based in Kalispell, MT. The progressive and youth-led movement values uses creativity and innovation to bring its values to the community. Another local example would be Zootown Church previously located in Zootown Brew. The church owns and operates the coffee shop in order to create a relationship with as many people as possible in the Missoula area. With UCC’s location being so close to campus, a coffee shop would be a good endeavor to pursue. T ...