audience research for AS media studies coursework

1. AUDIENCE RESEARCH
By Charlotte Griffin

2. AUDIENCE RESEARCH:
 I made a questionnaire on survey monkey to find out quantitative and
qualitative data about people who read music magazines.
 This is what I found …

3. Question 1:
This survey was completed
entirely online meaning that
overall the audience will
generally be younger. From the
18 people who responded to my
questionnaire 17 of these
people were in the 16-20 age
bracket. 1 person was in the 21-
25 age bracket. This suggests
that the main audience for
magazines are people aged 16-
20. I will take this on board
when creating my own music
magazine.

4. Question 2:
I asked my friends on the
social media site Facebook to
complete this survey knowing
that most of the replies would
therefore be from females.
However, there are twice as
many female responses as
male responses, showing that
more women read magazines
than men.

5. Question 3:
From this survey it can be
seen that Pop is the most
popular genre of music
within this sample of 18
people. The least popular
is Classical , but Pop only
has 3 more votes. Just
because Classical music
has a smaller fan base,
there is still a large
enough fan base to
create a magazine for
them. I will consider this
when creating my own
magazine.

6. Question 4:
Answers included:
• ‘interviews and latest music news’
• ‘I don't, but if I did it would be for
the interviews’
• ‘For event listings and info.’
• ‘Interviews, Posters, Competitions’
• ‘I want to be keeping update with
music 2014’
• ‘To see when my favourite bands
are touring etc.’
• ‘To keep up to date with the music
industry gossip’
• ‘To get up to date with current
popular music’
• ‘to find out more about artists I'm
starting to like’
The phrase ‘up to date’
reoccurs throughout the 17
responses for this
question. I will use this
feedback to make sure that
the content of my
magazine is modern and
‘up to date’ and relevant to
today’s music lovers.
Interviews are also shown
to be very important
features in magazines. I
will consider this when
creating my own magazine.