the results to the previous questionnaire

1. 52%
48%
Question 1
Male Female
9%
81%
10%
Question 2
10 to 14 15 to 20 21+
44%
12%
36%
8%
Question 3
morning afternoon evening other
17%
7%
7%
7%
3%19%
9%
9%
10%
12%
Question 4
BBC Radio 1 BBC Radio 2
BBB Radio 1 Xtra Heart
KISS Capital FM
Sam FM Wave 105
IW Radio Other
Question 3 shows me that the majority of people
within our target audience listen to the radio in the
mornings (44%) and evening (36%), indicating
that we should either create a morning radio news
broadcast or an evening broadcast. These results have shown us that the most
popular radio stations, within our target
audiences’ age range, are Capital FM (19%), and
BBC Radio 1 (17%) and that these are the
stations we should be focusing on when doing
research into different stations news broadcasts.

2. 52%
24%
24%
Qustion 5
Short and snappy Detailed It doesn’t bother me
24%
6%
18%
4%
15%
24%
9%
Question 6
Local news Political news Sports news
Weather Celebrity news Mix
Not bothered
62%
38%
Question 7
Yes No
The most popular type of radio news broadcast,
in according to our primary research, are short
and snappy segments, I think this is as teens
and young people aren’t always interested in
the news and can get bored and stop listening if
a story is too long.
This result means that it would be better to
have more short news stories than a few long
stories.
This question has allowed me to narrow down
the variations of stories we broadcast in
correlation to what our audience would like to
hear and what type of news they are interested
in.
From these results I can tell that the most popular
types of news are a mix of news (24%), local
news (24%), sports news (18%) and celebrity
news (15%).
Question 7 has allowed for me to determine whether there
should be a BED played under the news report or not,
from these results I am able to see that our audience
would like to hear a BED under the news with 62% saying
yes and only 38% saying no.