堃霖冷凍機械-行銷贏家店家操盤學-詹翔霖教授

行銷贏家店家操盤學詹翔霖副教授 [email_address] 0955-268997 教學部落格 http:// mypaper.pchome.com.tw/chanrs 堃霖冷凍機械

教育經歷政治大學科技管理研究所博士後研究 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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行銷 4P 基本概念 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],發展 4P 之前的 STP

行銷 4P 基本組合運作概念廣告個銷公關訊息傳遞媒體關係預算通路會員通路促銷市場佔有率通路地點物流服務層次定價折扣回饋金 ( 經銷商計劃 ) 週轉率租貸方案可能性功能外觀品質包裝品牌售後服務 Promotion 促銷 Place 通路 Price 價格 Product 產品

小松行銷的好賣與賣好 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

名字 , 品牌 , 或強勢品牌 - 加故事劇情知名度獨特的價值主張且不斷的執行並傳播它展現個性名字品牌強勢品牌

經營與行銷課題經營目的行銷課題 ( 顧客需求 ) 防禦策略 (DEFENSE) 維繫現有顧客 ( 競爭 ) 攻擊策略 (OFFENSE) 開發新顧客企業利益極大化

科技始終來自…… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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行銷管理之要務 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

經營的策略思維 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

「四品」「四為」「四市場」增大服務價值與利基 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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服務價值鏈外部顧客內部顧客員工滿意有錢內部服務品質員工忠誠外部服務價值顧客滿意顧客忠誠留住員工員工生產力 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],二十一世紀服務行銷時代的來臨

止於至善 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

堃霖冷凍機械-行銷贏家店家操盤學-詹翔霖教授

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