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Chap 10-1
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc.
Chapter 10
Hypothesis Testing
Statistics for
Business and Economics
6th Edition
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-2
Chapter Goals
After completing this chapter, you should be
able to:
 Formulate null and alternative hypotheses for
applications involving
 a single population mean from a normal distribution
 a single population proportion (large samples)
 Formulate a decision rule for testing a hypothesis
 Know how to use the critical value and p-value
approaches to test the null hypothesis (for both mean
and proportion problems)
 Know what Type I and Type II errors are
 Assess the power of a test
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-3
What is a Hypothesis?
 A hypothesis is a claim
(assumption) about a
population parameter:
 population mean
 population proportion
Example: The mean monthly cell phone bill
of this city is μ = $42
Example: The proportion of adults in this
city with cell phones is p = .68
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-4
The Null Hypothesis, H0
 States the assumption (numerical) to be
tested
Example: The average number of TV sets in
U.S. Homes is equal to three ( )
 Is always about a population parameter,
not about a sample statistic
3
μ
:
H0 
3
μ
:
H0  3
X
:
H0 
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-5
The Null Hypothesis, H0
 Begin with the assumption that the null
hypothesis is true
 Similar to the notion of innocent until
proven guilty
 Refers to the status quo
 Always contains “=” , “≤” or “” sign
 May or may not be rejected
(continued)
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-6
The Alternative Hypothesis, H1
 Is the opposite of the null hypothesis
 e.g., The average number of TV sets in U.S.
homes is not equal to 3 ( H1: μ ≠ 3 )
 Challenges the status quo
 Never contains the “=” , “≤” or “” sign
 May or may not be supported
 Is generally the hypothesis that the
researcher is trying to support
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc.
Population
Claim: the
population
mean age is 50.
(Null Hypothesis:
REJECT
Suppose
the sample
mean age
is 20: X = 20
Sample
Null Hypothesis
20 likely if μ = 50?

Is
Hypothesis Testing Process
If not likely,
Now select a
random sample
H0: μ = 50 )
X
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-8
Sampling Distribution of X
μ = 50
If H0 is true
If it is unlikely that
we would get a
sample mean of
this value ...
... then we
reject the null
hypothesis that
μ = 50.
Reason for Rejecting H0
20
... if in fact this were
the population mean…
X
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-9
Level of Significance, 
 Defines the unlikely values of the sample
statistic if the null hypothesis is true
 Defines rejection region of the sampling
distribution
 Is designated by  , (level of significance)
 Typical values are .01, .05, or .10
 Is selected by the researcher at the beginning
 Provides the critical value(s) of the test
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-10
Level of Significance
and the Rejection Region
H0: μ ≥ 3
H1: μ < 3
0
H0: μ ≤ 3
H1: μ > 3


Represents
critical value
Lower-tail test
Level of significance = 
0
Upper-tail test
Two-tail test
Rejection
region is
shaded
/2
0

/2

H0: μ = 3
H1: μ ≠ 3
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-11
Errors in Making Decisions
 Type I Error
 Reject a true null hypothesis
 Considered a serious type of error
The probability of Type I Error is 
 Called level of significance of the test
 Set by researcher in advance
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-12
Errors in Making Decisions
 Type II Error
 Fail to reject a false null hypothesis
The probability of Type II Error is β
(continued)
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-13
Outcomes and Probabilities
Actual
Situation
Decision
Do Not
Reject
H0
No error
(1 - )

Type II Error
( β )
Reject
H0
Type I Error
( )

Possible Hypothesis Test Outcomes
H0 False
H0 True
Key:
Outcome
(Probability) No Error
( 1 - β )
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-14
Type I & II Error Relationship
 Type I and Type II errors can not happen at
the same time
 Type I error can only occur if H0 is true
 Type II error can only occur if H0 is false
If Type I error probability (  ) , then
Type II error probability ( β )
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-15
Factors Affecting Type II Error
 All else equal,
 β when the difference between
hypothesized parameter and its true value
 β when 
 β when σ
 β when n
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-16
Power of the Test
 The power of a test is the probability of rejecting
a null hypothesis that is false
 i.e., Power = P(Reject H0 | H1 is true)
 Power of the test increases as the sample size
increases
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-17
Hypothesis Tests for the Mean
 Known  Unknown
Hypothesis
Tests for 
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-18
Test of Hypothesis
for the Mean (σ Known)
 Convert sample result ( ) to a z value
The decision rule is:
α
0
0 z
n
σ
μ
x
z
if
H
Reject 


σ Known σ Unknown
Hypothesis
Tests for 
Consider the test
0
0 μ
μ
:
H 
0
1 μ
μ
:
H 
(Assume the population is normal)
x
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-19
Reject H0
Do not reject H0
Decision Rule

zα
0
μ0
H0: μ = μ0
H1: μ > μ0
Critical value
Z
α
0
0 z
n
σ
μ
x
z
if
H
Reject 


n
σ/
Z
μ
X
if
H
Reject α
0
0 

n
σ
z
μ α
0 
Alternate rule:
x
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-20
p-Value Approach to Testing
 p-value: Probability of obtaining a test
statistic more extreme ( ≤ or  ) than the
observed sample value given H0 is true
 Also called observed level of significance
 Smallest value of  for which H0 can be
rejected
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-21
p-Value Approach to Testing
 Convert sample result (e.g., ) to test statistic (e.g., z
statistic )
 Obtain the p-value
 For an upper
tail test:
 Decision rule: compare the p-value to 
 If p-value <  , reject H0
 If p-value   , do not reject H0
(continued)
x
)
μ
μ
|
n
σ/
μ
-
x
P(Z
true)
is
H
that
given
,
n
σ/
μ
-
x
P(Z
value
-
p
0
0
0
0





Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-22
Example: Upper-Tail Z Test
for Mean ( Known)
A phone industry manager thinks that
customer monthly cell phone bill have
increased, and now average over $52 per
month. The company wishes to test this
claim. (Assume  = 10 is known)
H0: μ ≤ 52 the average is not over $52 per month
H1: μ > 52 the average is greater than $52 per month
(i.e., sufficient evidence exists to support the
manager’s claim)
Form hypothesis test:
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-23
Reject H0
Do not reject H0
 Suppose that  = .10 is chosen for this test
Find the rejection region:
 = .10
1.28
0
Reject H0
Example: Find Rejection Region
(continued)
1.28
n
σ/
μ
x
z
if
H
Reject 0
0 


Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-24
Obtain sample and compute the test statistic
Suppose a sample is taken with the following
results: n = 64, x = 53.1 (=10 was assumed known)
 Using the sample results,
0.88
64
10
52
53.1
n
σ
μ
x
z 0





Example: Sample Results
(continued)
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-25
Reject H0
Do not reject H0
Example: Decision
 = .10
1.28
0
Reject H0
Do not reject H0 since z = 0.88 < 1.28
i.e.: there is not sufficient evidence that the
mean bill is over $52
z = 0.88
Reach a decision and interpret the result:
(continued)
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-26
Reject H0
 = .10
Do not reject H0
1.28
0
Reject H0
Z = .88
Calculate the p-value and compare to 
(assuming that μ = 52.0)
(continued)
.1894
.8106
1
0.88)
P(z
64
10/
52.0
53.1
z
P
52.0)
μ
|
53.1
x
P(










 




p-value = .1894
Example: p-Value Solution
Do not reject H0 since p-value = .1894 >  = .10
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-27
One-Tail Tests
 In many cases, the alternative hypothesis
focuses on one particular direction
H0: μ ≥ 3
H1: μ < 3
H0: μ ≤ 3
H1: μ > 3
This is a lower-tail test since the
alternative hypothesis is focused on
the lower tail below the mean of 3
This is an upper-tail test since the
alternative hypothesis is focused on
the upper tail above the mean of 3
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-28
Reject H0
Do not reject H0
Upper-Tail Tests

zα
0
μ
H0: μ ≤ 3
H1: μ > 3
 There is only one
critical value, since
the rejection area is
in only one tail
Critical value
Z
x
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-29
Reject H0 Do not reject H0
 There is only one
critical value, since
the rejection area is
in only one tail
Lower-Tail Tests

-z 0
μ
H0: μ ≥ 3
H1: μ < 3
Z
Critical value
x
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-30
Do not reject H0 Reject H0
Reject H0
 There are two
critical values,
defining the two
regions of
rejection
Two-Tail Tests
/2
0
H0: μ = 3
H1: μ  3
/2
Lower
critical value
Upper
critical value
3
z
x
-z/2 +z/2
 In some settings, the
alternative hypothesis does
not specify a unique direction
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-31
Hypothesis Testing Example
Test the claim that the true mean # of TV
sets in US homes is equal to 3.
(Assume σ = 0.8)
 State the appropriate null and alternative
hypotheses
 H0: μ = 3 , H1: μ ≠ 3 (This is a two tailed test)
 Specify the desired level of significance
 Suppose that  = .05 is chosen for this test
 Choose a sample size
 Suppose a sample of size n = 100 is selected
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-32
2.0
.08
.16
100
0.8
3
2.84
n
σ
μ
X
z 0








Hypothesis Testing Example
 Determine the appropriate technique
 σ is known so this is a z test
 Set up the critical values
 For  = .05 the critical z values are ±1.96
 Collect the data and compute the test statistic
 Suppose the sample results are
n = 100, x = 2.84 (σ = 0.8 is assumed known)
So the test statistic is:
(continued)
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-33
Reject H0 Do not reject H0
 Is the test statistic in the rejection region?
 = .05/2
-z = -1.96 0
Reject H0 if
z < -1.96 or
z > 1.96;
otherwise
do not
reject H0
Hypothesis Testing Example
(continued)
 = .05/2
Reject H0
+z = +1.96
Here, z = -2.0 < -1.96, so the
test statistic is in the rejection
region
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-34
 Reach a decision and interpret the result
-2.0
Since z = -2.0 < -1.96, we reject the null hypothesis
and conclude that there is sufficient evidence that the
mean number of TVs in US homes is not equal to 3
Hypothesis Testing Example
(continued)
Reject H0 Do not reject H0
 = .05/2
-z = -1.96 0
 = .05/2
Reject H0
+z = +1.96
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-35
.0228
/2 = .025
Example: p-Value
 Example: How likely is it to see a sample mean of
2.84 (or something further from the mean, in either
direction) if the true mean is  = 3.0?
-1.96 0
-2.0
.0228
2.0)
P(z
.0228
2.0)
P(z





Z
1.96
2.0
x = 2.84 is translated to
a z score of z = -2.0
p-value
= .0228 + .0228 = .0456
.0228
/2 = .025
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-36
 Compare the p-value with 
 If p-value <  , reject H0
 If p-value   , do not reject H0
Here: p-value = .0456
 = .05
Since .0456 < .05, we
reject the null
hypothesis
(continued)
Example: p-Value
.0228
/2 = .025
-1.96 0
-2.0
Z
1.96
2.0
.0228
/2 = .025
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-37
t Test of Hypothesis for the Mean
(σ Unknown)
 Convert sample result ( ) to a t test statistic
σ Known σ Unknown
Hypothesis
Tests for 
x
The decision rule is:
α
,
1
-
n
0
0 t
n
s
μ
x
t
if
H
Reject 


Consider the test
0
0 μ
μ
:
H 
0
1 μ
μ
:
H 
(Assume the population is normal)
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-38
t Test of Hypothesis for the Mean
(σ Unknown)
 For a two-tailed test:
The decision rule is:
α/2
,
1
-
n
0
α/2
,
1
-
n
0
0 t
n
s
μ
x
t
if
or
t
n
s
μ
x
t
if
H
Reject 






Consider the test
0
0 μ
μ
:
H 
0
1 μ
μ
:
H 
(Assume the population is normal,
and the population variance is
unknown)
(continued)
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-39
Example: Two-Tail Test
( Unknown)
The average cost of a
hotel room in New York
is said to be $168 per
night. A random sample
of 25 hotels resulted in
x = $172.50 and
s = $15.40. Test at the
 = 0.05 level.
(Assume the population distribution is normal)
H0: μ = 168
H1: μ  168
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-40
  = 0.05
 n = 25
  is unknown, so
use a t statistic
 Critical Value:
t24 , .025 = ± 2.0639
Example Solution:
Two-Tail Test
Do not reject H0: not sufficient evidence that
true mean cost is different than $168
Reject H0
Reject H0
/2=.025
-t n-1,α/2
Do not reject H0
0
/2=.025
-2.0639 2.0639
1.46
25
15.40
168
172.50
n
s
μ
x
t 1
n 





1.46
H0: μ = 168
H1: μ  168
t n-1,α/2
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-41
Tests of the Population Proportion
 Involves categorical variables
 Two possible outcomes
 “Success” (a certain characteristic is present)
 “Failure” (the characteristic is not present)
 Fraction or proportion of the population in the
“success” category is denoted by P
 Assume sample size is large
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-42
Proportions
 Sample proportion in the success category is
denoted by

 When nP(1 – P) > 9, can be approximated
by a normal distribution with mean and
standard deviation

size
sample
sample
in
successes
of
number
n
x
p 

ˆ
P
μ 
p̂
n
P)
P(1
σ


p̂
(continued)
p̂
p̂
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-43
 The sampling
distribution of is
approximately
normal, so the test
statistic is a z
value:
Hypothesis Tests for Proportions
n
)
P
(1
P
P
p
z
0
0
0



ˆ
nP(1 – P) > 9
Hypothesis
Tests for P
Not discussed
in this chapter
p̂
nP(1 – P) < 9
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-44
Example: Z Test for Proportion
A marketing company
claims that it receives
8% responses from its
mailing. To test this
claim, a random sample
of 500 were surveyed
with 25 responses. Test
at the  = .05
significance level.
Check:
Our approximation for P is
= 25/500 = .05
nP(1 - P) = (500)(.05)(.95)
= 23.75 > 9
p̂

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-45
Z Test for Proportion: Solution
 = .05
n = 500, = .05
Reject H0 at  = .05
H0: P = .08
H1: P  .08
Critical Values: ± 1.96
Test Statistic:
Decision:
Conclusion:
z
0
Reject Reject
.025
.025
1.96
-2.47
There is sufficient
evidence to reject the
company’s claim of 8%
response rate.
2.47
500
.08)
.08(1
.08
.05
n
)
P
(1
P
P
p
z
0
0
0








ˆ
-1.96
p̂
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-46
Do not reject H0
Reject H0
Reject H0
/2 = .025
1.96
0
Z = -2.47
Calculate the p-value and compare to 
(For a two sided test the p-value is always two sided)
(continued)
0.0136
2(.0068)
2.47)
P(Z
2.47)
P(Z






p-value = .0136:
p-Value Solution
Reject H0 since p-value = .0136 <  = .05
Z = 2.47
-1.96
/2 = .025
.0068
.0068
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-47
Using PHStat
Options
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-48
Sample PHStat Output
Input
Output
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-49
 Recall the possible hypothesis test outcomes:
Actual Situation
Decision
Do Not
Reject H0
No error
(1 - )

Type II Error
( β )
Reject H0
Type I Error
( )

H0 False
H0 True
Key:
Outcome
(Probability)
No Error
( 1 - β )
 β denotes the probability of Type II Error
 1 – β is defined as the power of the test
Power = 1 – β = the probability that a false null
hypothesis is rejected
Power of the Test
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-50
Type II Error
or
The decision rule is:
α
0
0 z
n
/
σ
μ
x
z
if
H
Reject 


0
0 μ
μ
:
H 
0
1 μ
μ
:
H 
Assume the population is normal and the population
variance is known. Consider the test
n
σ/
Z
μ
x
x
if
H
Reject α
0
c
0 


If the null hypothesis is false and the true mean is μ*,
then the probability of type II error is







 





n
/
σ
*
μ
x
z
P
μ*)
μ
|
x
x
P(
β c
c
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-51
Reject
H0: μ  52
Do not reject
H0 : μ  52
Type II Error Example
 Type II error is the probability of failing
to reject a false H0
52
50
Suppose we fail to reject H0: μ  52
when in fact the true mean is μ* = 50

c
x


c
x
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-52
Reject
H0: μ  52
Do not reject
H0 : μ  52
Type II Error Example
 Suppose we do not reject H0: μ  52 when in fact
the true mean is μ* = 50
52
50
This is the true
distribution of x if μ = 50
This is the range of x where
H0 is not rejected
(continued)
c
x
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-53
Reject
H0: μ  52
Do not reject
H0 : μ  52
Type II Error Example
 Suppose we do not reject H0: μ  52 when
in fact the true mean is μ* = 50

52
50
β
Here, β = P( x  ) if μ* = 50
(continued)
c
x
c
x
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-54
Reject
H0: μ  52
Do not reject
H0 : μ  52
 Suppose n = 64 , σ = 6 , and  = .05

52
50
So β = P( x  50.766 ) if μ* = 50
Calculating β
50.766
64
6
1.645
52
n
σ
z
μ
x α
0
c 




(for H0 : μ  52)
50.766
c
x
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-55
Reject
H0: μ  52
Do not reject
H0 : μ  52
.1539
.3461
.5
1.02)
P(z
64
6
50
50.766
z
P
50)
μ*
|
50.766
x
P( 



















 Suppose n = 64 , σ = 6 , and  = .05

52
50
Calculating β
(continued)
Probability of
type II error:
β = .1539
c
x
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-56
If the true mean is μ* = 50,
 The probability of Type II Error = β = 0.1539
 The power of the test = 1 – β = 1 – 0.1539 = 0.8461
Power of the Test Example
Actual Situation
Decision
Do Not
Reject H0
No error
1 -  = 0.95
Type II Error
β = 0.1539
Reject H0
Type I Error
 = 0.05
H0 False
H0 True
Key:
Outcome
(Probability)
No Error
1 - β = 0.8461
(The value of β and the power will be different for each μ*)
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-57
Chapter Summary
 Addressed hypothesis testing methodology
 Performed Z Test for the mean (σ known)
 Discussed critical value and p-value approaches to
hypothesis testing
 Performed one-tail and two-tail tests
 Performed t test for the mean (σ unknown)
 Performed Z test for the proportion
 Discussed type II error and power of the test

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Newbold_chap10.ppt

  • 1. Chap 10-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 10 Hypothesis Testing Statistics for Business and Economics 6th Edition
  • 2. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-2 Chapter Goals After completing this chapter, you should be able to:  Formulate null and alternative hypotheses for applications involving  a single population mean from a normal distribution  a single population proportion (large samples)  Formulate a decision rule for testing a hypothesis  Know how to use the critical value and p-value approaches to test the null hypothesis (for both mean and proportion problems)  Know what Type I and Type II errors are  Assess the power of a test
  • 3. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-3 What is a Hypothesis?  A hypothesis is a claim (assumption) about a population parameter:  population mean  population proportion Example: The mean monthly cell phone bill of this city is μ = $42 Example: The proportion of adults in this city with cell phones is p = .68
  • 4. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-4 The Null Hypothesis, H0  States the assumption (numerical) to be tested Example: The average number of TV sets in U.S. Homes is equal to three ( )  Is always about a population parameter, not about a sample statistic 3 μ : H0  3 μ : H0  3 X : H0 
  • 5. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-5 The Null Hypothesis, H0  Begin with the assumption that the null hypothesis is true  Similar to the notion of innocent until proven guilty  Refers to the status quo  Always contains “=” , “≤” or “” sign  May or may not be rejected (continued)
  • 6. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-6 The Alternative Hypothesis, H1  Is the opposite of the null hypothesis  e.g., The average number of TV sets in U.S. homes is not equal to 3 ( H1: μ ≠ 3 )  Challenges the status quo  Never contains the “=” , “≤” or “” sign  May or may not be supported  Is generally the hypothesis that the researcher is trying to support
  • 7. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Population Claim: the population mean age is 50. (Null Hypothesis: REJECT Suppose the sample mean age is 20: X = 20 Sample Null Hypothesis 20 likely if μ = 50?  Is Hypothesis Testing Process If not likely, Now select a random sample H0: μ = 50 ) X
  • 8. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-8 Sampling Distribution of X μ = 50 If H0 is true If it is unlikely that we would get a sample mean of this value ... ... then we reject the null hypothesis that μ = 50. Reason for Rejecting H0 20 ... if in fact this were the population mean… X
  • 9. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-9 Level of Significance,   Defines the unlikely values of the sample statistic if the null hypothesis is true  Defines rejection region of the sampling distribution  Is designated by  , (level of significance)  Typical values are .01, .05, or .10  Is selected by the researcher at the beginning  Provides the critical value(s) of the test
  • 10. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-10 Level of Significance and the Rejection Region H0: μ ≥ 3 H1: μ < 3 0 H0: μ ≤ 3 H1: μ > 3   Represents critical value Lower-tail test Level of significance =  0 Upper-tail test Two-tail test Rejection region is shaded /2 0  /2  H0: μ = 3 H1: μ ≠ 3
  • 11. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-11 Errors in Making Decisions  Type I Error  Reject a true null hypothesis  Considered a serious type of error The probability of Type I Error is   Called level of significance of the test  Set by researcher in advance
  • 12. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-12 Errors in Making Decisions  Type II Error  Fail to reject a false null hypothesis The probability of Type II Error is β (continued)
  • 13. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-13 Outcomes and Probabilities Actual Situation Decision Do Not Reject H0 No error (1 - )  Type II Error ( β ) Reject H0 Type I Error ( )  Possible Hypothesis Test Outcomes H0 False H0 True Key: Outcome (Probability) No Error ( 1 - β )
  • 14. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-14 Type I & II Error Relationship  Type I and Type II errors can not happen at the same time  Type I error can only occur if H0 is true  Type II error can only occur if H0 is false If Type I error probability (  ) , then Type II error probability ( β )
  • 15. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-15 Factors Affecting Type II Error  All else equal,  β when the difference between hypothesized parameter and its true value  β when   β when σ  β when n
  • 16. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-16 Power of the Test  The power of a test is the probability of rejecting a null hypothesis that is false  i.e., Power = P(Reject H0 | H1 is true)  Power of the test increases as the sample size increases
  • 17. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-17 Hypothesis Tests for the Mean  Known  Unknown Hypothesis Tests for 
  • 18. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-18 Test of Hypothesis for the Mean (σ Known)  Convert sample result ( ) to a z value The decision rule is: α 0 0 z n σ μ x z if H Reject    σ Known σ Unknown Hypothesis Tests for  Consider the test 0 0 μ μ : H  0 1 μ μ : H  (Assume the population is normal) x
  • 19. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-19 Reject H0 Do not reject H0 Decision Rule  zα 0 μ0 H0: μ = μ0 H1: μ > μ0 Critical value Z α 0 0 z n σ μ x z if H Reject    n σ/ Z μ X if H Reject α 0 0   n σ z μ α 0  Alternate rule: x
  • 20. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-20 p-Value Approach to Testing  p-value: Probability of obtaining a test statistic more extreme ( ≤ or  ) than the observed sample value given H0 is true  Also called observed level of significance  Smallest value of  for which H0 can be rejected
  • 21. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-21 p-Value Approach to Testing  Convert sample result (e.g., ) to test statistic (e.g., z statistic )  Obtain the p-value  For an upper tail test:  Decision rule: compare the p-value to   If p-value <  , reject H0  If p-value   , do not reject H0 (continued) x ) μ μ | n σ/ μ - x P(Z true) is H that given , n σ/ μ - x P(Z value - p 0 0 0 0     
  • 22. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-22 Example: Upper-Tail Z Test for Mean ( Known) A phone industry manager thinks that customer monthly cell phone bill have increased, and now average over $52 per month. The company wishes to test this claim. (Assume  = 10 is known) H0: μ ≤ 52 the average is not over $52 per month H1: μ > 52 the average is greater than $52 per month (i.e., sufficient evidence exists to support the manager’s claim) Form hypothesis test:
  • 23. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-23 Reject H0 Do not reject H0  Suppose that  = .10 is chosen for this test Find the rejection region:  = .10 1.28 0 Reject H0 Example: Find Rejection Region (continued) 1.28 n σ/ μ x z if H Reject 0 0   
  • 24. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-24 Obtain sample and compute the test statistic Suppose a sample is taken with the following results: n = 64, x = 53.1 (=10 was assumed known)  Using the sample results, 0.88 64 10 52 53.1 n σ μ x z 0      Example: Sample Results (continued)
  • 25. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-25 Reject H0 Do not reject H0 Example: Decision  = .10 1.28 0 Reject H0 Do not reject H0 since z = 0.88 < 1.28 i.e.: there is not sufficient evidence that the mean bill is over $52 z = 0.88 Reach a decision and interpret the result: (continued)
  • 26. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-26 Reject H0  = .10 Do not reject H0 1.28 0 Reject H0 Z = .88 Calculate the p-value and compare to  (assuming that μ = 52.0) (continued) .1894 .8106 1 0.88) P(z 64 10/ 52.0 53.1 z P 52.0) μ | 53.1 x P(                 p-value = .1894 Example: p-Value Solution Do not reject H0 since p-value = .1894 >  = .10
  • 27. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-27 One-Tail Tests  In many cases, the alternative hypothesis focuses on one particular direction H0: μ ≥ 3 H1: μ < 3 H0: μ ≤ 3 H1: μ > 3 This is a lower-tail test since the alternative hypothesis is focused on the lower tail below the mean of 3 This is an upper-tail test since the alternative hypothesis is focused on the upper tail above the mean of 3
  • 28. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-28 Reject H0 Do not reject H0 Upper-Tail Tests  zα 0 μ H0: μ ≤ 3 H1: μ > 3  There is only one critical value, since the rejection area is in only one tail Critical value Z x
  • 29. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-29 Reject H0 Do not reject H0  There is only one critical value, since the rejection area is in only one tail Lower-Tail Tests  -z 0 μ H0: μ ≥ 3 H1: μ < 3 Z Critical value x
  • 30. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-30 Do not reject H0 Reject H0 Reject H0  There are two critical values, defining the two regions of rejection Two-Tail Tests /2 0 H0: μ = 3 H1: μ  3 /2 Lower critical value Upper critical value 3 z x -z/2 +z/2  In some settings, the alternative hypothesis does not specify a unique direction
  • 31. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-31 Hypothesis Testing Example Test the claim that the true mean # of TV sets in US homes is equal to 3. (Assume σ = 0.8)  State the appropriate null and alternative hypotheses  H0: μ = 3 , H1: μ ≠ 3 (This is a two tailed test)  Specify the desired level of significance  Suppose that  = .05 is chosen for this test  Choose a sample size  Suppose a sample of size n = 100 is selected
  • 32. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-32 2.0 .08 .16 100 0.8 3 2.84 n σ μ X z 0         Hypothesis Testing Example  Determine the appropriate technique  σ is known so this is a z test  Set up the critical values  For  = .05 the critical z values are ±1.96  Collect the data and compute the test statistic  Suppose the sample results are n = 100, x = 2.84 (σ = 0.8 is assumed known) So the test statistic is: (continued)
  • 33. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-33 Reject H0 Do not reject H0  Is the test statistic in the rejection region?  = .05/2 -z = -1.96 0 Reject H0 if z < -1.96 or z > 1.96; otherwise do not reject H0 Hypothesis Testing Example (continued)  = .05/2 Reject H0 +z = +1.96 Here, z = -2.0 < -1.96, so the test statistic is in the rejection region
  • 34. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-34  Reach a decision and interpret the result -2.0 Since z = -2.0 < -1.96, we reject the null hypothesis and conclude that there is sufficient evidence that the mean number of TVs in US homes is not equal to 3 Hypothesis Testing Example (continued) Reject H0 Do not reject H0  = .05/2 -z = -1.96 0  = .05/2 Reject H0 +z = +1.96
  • 35. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-35 .0228 /2 = .025 Example: p-Value  Example: How likely is it to see a sample mean of 2.84 (or something further from the mean, in either direction) if the true mean is  = 3.0? -1.96 0 -2.0 .0228 2.0) P(z .0228 2.0) P(z      Z 1.96 2.0 x = 2.84 is translated to a z score of z = -2.0 p-value = .0228 + .0228 = .0456 .0228 /2 = .025
  • 36. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-36  Compare the p-value with   If p-value <  , reject H0  If p-value   , do not reject H0 Here: p-value = .0456  = .05 Since .0456 < .05, we reject the null hypothesis (continued) Example: p-Value .0228 /2 = .025 -1.96 0 -2.0 Z 1.96 2.0 .0228 /2 = .025
  • 37. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-37 t Test of Hypothesis for the Mean (σ Unknown)  Convert sample result ( ) to a t test statistic σ Known σ Unknown Hypothesis Tests for  x The decision rule is: α , 1 - n 0 0 t n s μ x t if H Reject    Consider the test 0 0 μ μ : H  0 1 μ μ : H  (Assume the population is normal)
  • 38. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-38 t Test of Hypothesis for the Mean (σ Unknown)  For a two-tailed test: The decision rule is: α/2 , 1 - n 0 α/2 , 1 - n 0 0 t n s μ x t if or t n s μ x t if H Reject        Consider the test 0 0 μ μ : H  0 1 μ μ : H  (Assume the population is normal, and the population variance is unknown) (continued)
  • 39. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-39 Example: Two-Tail Test ( Unknown) The average cost of a hotel room in New York is said to be $168 per night. A random sample of 25 hotels resulted in x = $172.50 and s = $15.40. Test at the  = 0.05 level. (Assume the population distribution is normal) H0: μ = 168 H1: μ  168
  • 40. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-40   = 0.05  n = 25   is unknown, so use a t statistic  Critical Value: t24 , .025 = ± 2.0639 Example Solution: Two-Tail Test Do not reject H0: not sufficient evidence that true mean cost is different than $168 Reject H0 Reject H0 /2=.025 -t n-1,α/2 Do not reject H0 0 /2=.025 -2.0639 2.0639 1.46 25 15.40 168 172.50 n s μ x t 1 n       1.46 H0: μ = 168 H1: μ  168 t n-1,α/2
  • 41. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-41 Tests of the Population Proportion  Involves categorical variables  Two possible outcomes  “Success” (a certain characteristic is present)  “Failure” (the characteristic is not present)  Fraction or proportion of the population in the “success” category is denoted by P  Assume sample size is large
  • 42. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-42 Proportions  Sample proportion in the success category is denoted by   When nP(1 – P) > 9, can be approximated by a normal distribution with mean and standard deviation  size sample sample in successes of number n x p   ˆ P μ  p̂ n P) P(1 σ   p̂ (continued) p̂ p̂
  • 43. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-43  The sampling distribution of is approximately normal, so the test statistic is a z value: Hypothesis Tests for Proportions n ) P (1 P P p z 0 0 0    ˆ nP(1 – P) > 9 Hypothesis Tests for P Not discussed in this chapter p̂ nP(1 – P) < 9
  • 44. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-44 Example: Z Test for Proportion A marketing company claims that it receives 8% responses from its mailing. To test this claim, a random sample of 500 were surveyed with 25 responses. Test at the  = .05 significance level. Check: Our approximation for P is = 25/500 = .05 nP(1 - P) = (500)(.05)(.95) = 23.75 > 9 p̂ 
  • 45. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-45 Z Test for Proportion: Solution  = .05 n = 500, = .05 Reject H0 at  = .05 H0: P = .08 H1: P  .08 Critical Values: ± 1.96 Test Statistic: Decision: Conclusion: z 0 Reject Reject .025 .025 1.96 -2.47 There is sufficient evidence to reject the company’s claim of 8% response rate. 2.47 500 .08) .08(1 .08 .05 n ) P (1 P P p z 0 0 0         ˆ -1.96 p̂
  • 46. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-46 Do not reject H0 Reject H0 Reject H0 /2 = .025 1.96 0 Z = -2.47 Calculate the p-value and compare to  (For a two sided test the p-value is always two sided) (continued) 0.0136 2(.0068) 2.47) P(Z 2.47) P(Z       p-value = .0136: p-Value Solution Reject H0 since p-value = .0136 <  = .05 Z = 2.47 -1.96 /2 = .025 .0068 .0068
  • 47. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-47 Using PHStat Options
  • 48. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-48 Sample PHStat Output Input Output
  • 49. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-49  Recall the possible hypothesis test outcomes: Actual Situation Decision Do Not Reject H0 No error (1 - )  Type II Error ( β ) Reject H0 Type I Error ( )  H0 False H0 True Key: Outcome (Probability) No Error ( 1 - β )  β denotes the probability of Type II Error  1 – β is defined as the power of the test Power = 1 – β = the probability that a false null hypothesis is rejected Power of the Test
  • 50. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-50 Type II Error or The decision rule is: α 0 0 z n / σ μ x z if H Reject    0 0 μ μ : H  0 1 μ μ : H  Assume the population is normal and the population variance is known. Consider the test n σ/ Z μ x x if H Reject α 0 c 0    If the null hypothesis is false and the true mean is μ*, then the probability of type II error is               n / σ * μ x z P μ*) μ | x x P( β c c
  • 51. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-51 Reject H0: μ  52 Do not reject H0 : μ  52 Type II Error Example  Type II error is the probability of failing to reject a false H0 52 50 Suppose we fail to reject H0: μ  52 when in fact the true mean is μ* = 50  c x   c x
  • 52. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-52 Reject H0: μ  52 Do not reject H0 : μ  52 Type II Error Example  Suppose we do not reject H0: μ  52 when in fact the true mean is μ* = 50 52 50 This is the true distribution of x if μ = 50 This is the range of x where H0 is not rejected (continued) c x
  • 53. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-53 Reject H0: μ  52 Do not reject H0 : μ  52 Type II Error Example  Suppose we do not reject H0: μ  52 when in fact the true mean is μ* = 50  52 50 β Here, β = P( x  ) if μ* = 50 (continued) c x c x
  • 54. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-54 Reject H0: μ  52 Do not reject H0 : μ  52  Suppose n = 64 , σ = 6 , and  = .05  52 50 So β = P( x  50.766 ) if μ* = 50 Calculating β 50.766 64 6 1.645 52 n σ z μ x α 0 c      (for H0 : μ  52) 50.766 c x
  • 55. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-55 Reject H0: μ  52 Do not reject H0 : μ  52 .1539 .3461 .5 1.02) P(z 64 6 50 50.766 z P 50) μ* | 50.766 x P(                      Suppose n = 64 , σ = 6 , and  = .05  52 50 Calculating β (continued) Probability of type II error: β = .1539 c x
  • 56. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-56 If the true mean is μ* = 50,  The probability of Type II Error = β = 0.1539  The power of the test = 1 – β = 1 – 0.1539 = 0.8461 Power of the Test Example Actual Situation Decision Do Not Reject H0 No error 1 -  = 0.95 Type II Error β = 0.1539 Reject H0 Type I Error  = 0.05 H0 False H0 True Key: Outcome (Probability) No Error 1 - β = 0.8461 (The value of β and the power will be different for each μ*)
  • 57. Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-57 Chapter Summary  Addressed hypothesis testing methodology  Performed Z Test for the mean (σ known)  Discussed critical value and p-value approaches to hypothesis testing  Performed one-tail and two-tail tests  Performed t test for the mean (σ unknown)  Performed Z test for the proportion  Discussed type II error and power of the test