ERADA Entrepreneurship Training Series Module #3 Session #3 on the topic of marketing for entrepreneurs. Learn essential marketing tips for your startup idea.
7. Definition
• Tip! Create your marketing
persona « Building personas for
your core audience can help
improve the way you solve
problems for your customers”
19. Pricing depends on the approach taken by the business
• If you are looking for a mass sale approach your pricing should be low.
• If you are looking for selective sales your pricing can be high.
Too high a price
will limit market
demand and
sales BUT will
bring in higher
profit margins
per unit sold
Too low it will
increase the
market
demand and
sales BUT
bring lower
profit margins
per unit sold
Two main price strategies