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SPANCO | Success mantra to Lead Generation | Selling Process

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SPANCO is a basic selling process, which can be used in every field of work because every specialization has to sell and complete his/her target, it's not only in sales. So, Go through the slides and get to know about the concept. Like and share

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1 of 11
SPANCO Success mantra to lead generation Presented by : Abhishek Singh & Er.Aniket Singh Malan
“Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service” Brian Tracy
Lead Generation Lead Generation is the action or process of identifying and cultivating potential customers and initiation of customer interest and inquiry for a business's products or services.
What is SPANCO MODEL : 5 STAGES OF A SALES CYCLE FOR SUCCESSFUL SELLING
Stage 1 : Suspect “Your Target Market”
Stage 2 : Prospect “Qualified persons”
Stage 3 : Approach “Meeting with qualified persons”
Stage 4 : Negotiation “Mutual agreement on feature , Price etc”
Stage 5 : Close and Order “Receiving Agreement , promissory note or Payment and receiving orders”
Other Techniques for Lead Generation Relationship marketing Complementary partner referrals Internet marketing and search engine optimization Telemarketing Email publications Event marketing Print advertising
“Stop Selling , Start Closing” Thank you !!!

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SPANCO | Success mantra to Lead Generation | Selling Process

  • 1. SPANCO Success mantra to lead generation Presented by : Abhishek Singh & Er.Aniket Singh Malan
  • 2. “Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service” Brian Tracy
  • 3. Lead Generation Lead Generation is the action or process of identifying and cultivating potential customers and initiation of customer interest and inquiry for a business's products or services.
  • 4. What is SPANCO MODEL : 5 STAGES OF A SALES CYCLE FOR SUCCESSFUL SELLING
  • 5. Stage 1 : Suspect “Your Target Market”
  • 6. Stage 2 : Prospect “Qualified persons”
  • 7. Stage 3 : Approach “Meeting with qualified persons”
  • 8. Stage 4 : Negotiation “Mutual agreement on feature , Price etc”
  • 9. Stage 5 : Close and Order “Receiving Agreement , promissory note or Payment and receiving orders”
  • 10. Other Techniques for Lead Generation Relationship marketing Complementary partner referrals Internet marketing and search engine optimization Telemarketing Email publications Event marketing Print advertising
  • 11. “Stop Selling , Start Closing” Thank you !!!